crypto

Jason Fishman – Digital Niche Agency

Jason Fishman, Co-Founder of Digital Niche Agency (DNA), discusses startup fundraising and the challenges of crypto and blockchain project marketing.

Truth Raider Bitcoin Interview Transcript

Truth Raider, Bitcoin Community Influencer

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I have the excitement because I’m talking to truth Raider. He is a pretty big Bitcoin advocate and influencer in the crypto space. So I’d like to welcome to the show. How are you today? Truth Raider?

Truth Raider
Hey, doing pretty good, Rob.

Rob McNealy
Well, good. Well, I really do appreciate your time and coming out with us. I know you’re really busy. I was having some illness this week. So it kind of was a little hard to get everything scheduled out. But so. So for some of our audience, which is not 100% crypto focused. Tell us a little bit about your background and how you kind of came into the crypto space.

Truth Raider
So I’ve been in I’ve only been in Bitcoin and crypto for about three years. I’ve kind of followed the evolution of it although with the dark web and deep web and I’ve followed peer to peer networks. Everything from back in the day with Napster and limewire for us wire I mean, peer to peer is something that’s not new. And I think a lot of people that have been kind of messing around with this technology Bitcoin was kind of a natural evolution. And so that’s kind of how I I knew about Bitcoin since its inception but really never got into it till about 2017 and now I’m here for the ride.

Rob McNealy
Well, it’s kind of funny you must be close to my age when you start using words like Napster I think a lot of these young guys at a millennial type so talking but I do so just you don’t have to doctor yourself or whatever but what what can what’s your your main type of occupation?

Truth Raider
So right now working on a basically, I’m working with a company here at a mining store. It may not have it’s a Bitcoin mining company, based out of Houston, Texas, and then we’re basically partnered with them, and our company based out of Pittsburgh. And right now our big focus area is we’re working on bringing foreign miners into the states, essentially, that’s kind of mine and my partner’s big play right now is trying to get a lot of the foreign mining into the United States, because right now our we only have about 5% of that entire market in the world. So it’s, it’s kind of that’s kind of the focus for me and the company I work for, essentially.

Rob McNealy
So, how is a minor? Say, I’m a minor and I’m in a foreign country, why would I want to come to the United States to mine? You know, from what I understand, it seems like, you know, other places like China, it’s a lot cheaper to get the electricity. What would be the appeal of being a minor in the United States?

Truth Raider
So there’s a lot of reasons why. It kind of covers the gamut. So you’ve got regulations are becoming more friendly. Because of the so you, you kind of got like this, this merging of. So the reason why Texas makes so much sense is because of the oil and natural gas industry. So you’ve already got this infrastructure in place, and certain places like Texas or Pennsylvania, where we’re at more New York, Washington state, where you’ve got everything from hydro electricity to natural gas to existing factories that can scale and do industrial scale Bitcoin mining. Solar is becoming a new play, a wind is becoming a play. And so you have you already have the companies that basically can go from doing what they do naturally, and just saying, hey, we’ll also do Bitcoin mining, or will do or will provide energy for your Bitcoin miners, so it’s kind Like it’s almost like a natural transition for a lot of these energy companies and US based companies to just say, Hey, we’re open to providing you lower costs, and using our infrastructure to just mine. So that’s why you’re seeing like, right now, you’re not seeing a lot of it in the news. But for example, yesterday, it was in the news of a one gigawatt facilities opening in Texas. You know, it’s going to be the largest one in North America. It’s opening, you know, they just started literally 24 hours ago. And then you’ve got company. Yeah, one gigawatt, which is massive, you know.

Rob McNealy
Like a nuclear power plant?

Truth Raider
Yeah, it’s essentially this scale. That’s why basically they took over an old plant that was already being used for within the oil and natural gas industry and just are converting it essentially to new Bitcoin mining, you know, and that’s, that’s one way that it’s going to scale in the US. But additionally, you’ve got companies moving into Texas and Arizona and different places in California even, they’re going to do solar and wind. And then hydro is also going to start growing. So people think that energy is really expensive in the United States, but it really isn’t. When you think about the fact that we already have the infrastructure, it’s just a matter of the old school miner, or the old school energy guys saying, Yeah, we’ll do Bitcoin too. And that’s slowly starting to happen. It’s kind of an education thing.

Rob McNealy
You know, have you looked at anything up in like, Gillette, Wyoming, and, you know, wyotech mines that are up there, by chance as a possible location. I think Peabody Energy is one of the big energy companies up there.

Truth Raider
Not Wyoming. We’ve got a couple places in Iowa, North Dakota. Like I mentioned, Pennsylvania, Maine, New York. There’s A few places that we’re looking to set up shop. But right now, those are usually a little bit smaller in scale, whereas in Texas you have the access, potentially to an unbelievable amount of energy to produce, you know, for these for these foreign miners and so most people just they’re not paying most people right now, like if you look at the Bitcoin or crypto space, what is everybody looking at today? On November, whatever Today is November 21. What do people give a shit about right now today? know the price of bitcoin? That’s it. That’s it, right? Like I’d say 99% of the people in the space. All they do is follow charts and pay attention to what the price is doing. You know, meanwhile, the 1% which is the people like the article I mentioned today, which was, you know, companies dropping 150 million dollar investment into Texas to build a warranty. gigawatt a Bitcoin mining farm, you know, so on on a day where the or the bitcoin price dumped? I don’t even know what it dumped 5% 6% Today, I’m not sure but it wasn’t a good day. However, people that have basically vision are saying, you know, what, who cares about short term price points, let’s let’s look at this as an industry and, and I think most of the crypto space is missing the big moves, you know.

Rob McNealy
So the, you know, when it comes down to mining with a six the two bottlenecks that you know, keep a lot of people out or, you know, one access to, you know, affordable energy that make it, you know, profitable but the other part is the hardware of the miners. And it seems like right now, that so much of the that equipment is just, you know, kind of, you know, made by, you know, one or two companies. What do you think that effect is on the mining industry Do you think that’s going to like There’s gonna be more opportunities for manufacturers to, you know, create more competition to bring the price those basic type processors down.

Truth Raider
So I don’t. So what you’re going to have right now, what’s going on right now and the mining equipment sphere is so everybody in the United States essentially is using at minor s nines, you know, so that that’s kind of what the big, you know, the the most popular minor out there. But once the happening happens and kind of what’s happening right now, is everybody’s transitioning from the s nine to the 17th or Canaan’s got some new ones coming out or what’s minor, where you’re talking anywhere from 50 6070. Tara hash, you know, which is just dwarfs the S nine. So what you’re going to end up seeing is you’re going to see an unbelievable amount of s nines on the market that are basically not even useful to mind with. And so the basically the moral of this story is 2019 and early 2022, mid 2020 is going to wash out most of the the private personal miners. Most of these guys are going to get washed out because of energy prices as well as hash rate increases with the within these pools. And so profits are going to go down. So really what you’re going to see is like, like what I just told you, a one gigawatt mining farm opening with an ungodly amount of miners, you know, that are going to go into that facility. You’re going to see more of that in the States, you’re going to probably every couple weeks, or if not every month or so you’re going to see a story that says, hey, we just built a 500 megawatt facility. Here’s a gigawatt facility. You know, here’s some major companies that are coming in. So what you’re saying is all These small scale miners are going to get washed out. And it’s going to be an into institutional and a corporate play when it comes to Bitcoin mining. I think that’s what I see.

Rob McNealy
Do you think that’s a good thing for Bitcoin? I think, from a centralization kind of point of view,

Truth Raider
I think it. I mean, if you’re talking, I think it is potentially, if the you if us in North American companies, get on board, you know, if it’s just Chinese miners moving to the United States, then it’s really it’s a centralized play, you know, because what they’re doing is just gaining more access to cheap energy. But if you start seeing European and American companies and North American companies saying, Hey, this is a smart idea, why don’t we set up shop and do our own thing? Then I think it’s a good thing in a decentralizes the mining space, but there’s a The problem is that China makes 100% of hardware right now. Right? That’s, that’s the, that’s the issue that the overarching issue is, we really need like a Germany or somebody who’s really good at technical manufacturing, you know, at an industrial scale, we need like a Germany to come online and makes a version of a six miners or, you know, or or some other country to make hardware. That’s what we need.

Rob McNealy
You know, that’s one thing I haven’t figured out is, is, you know, I can see, you know, power plants would that have excess capacity and things, you know, you go talk to the guys with the tall hats and and you just give them a spreadsheet and the chart and they can they can make the they can make the connections right and see the opportunity. It doesn’t make sense to me. Yes. I don’t understand enough about chip manufacturing. It seems like there should be a lot of opportunity in the hardware space that other companies popped up to do that. And you know, is it just that the the chip manufacturers that there’s no is there nobody in the United States can even make a chip? Is that kind of the issue with that right now?

Truth Raider
I think it’s, um, it’s a matter of scale. So there’s a city in China called shins in. And I probably put I probably butchered the name

Rob McNealy
sounds good to me.

Truth Raider
So, basically, this city is a very good example of the way China does business is they’re just they’re out to just mass produce everything. In at scale, so for example, bit main is like everybody knows bit means like, big player, right? Well, I’m a competitor that’s up and coming is a company called Canaan, right? Who they just did an IPO for like 100 plus million dollars in the States. But they’re going to compete very, very heavily with bit main, but the thing is, Kanan has the Same business model is bit me. It’s just mass produce just mass produced in mass mind, Bitcoin. It’s a very simple model. It’s not a very innovative model, as far as the industry goes, but that’s why you don’t see American or European companies competing with them is, for example, like, like I said, with the ant miners, you know, like they had the S nine. Now they’re going to have the 17. They’re just looking for new ways to increase the hash rate for mining. And basically what it does is they’re able to mass produce those devices, those that hardware, and no American or European company can keep up with the pace. That’s that’s the overarching issue. And I don’t see it changing. To be perfectly honest, you know, on the hardware front, on the mining front, I think we can catch up. Or we can bridge the gap. We can’t catch up but we can we can We can close the gap.

Rob McNealy
For that you that location down in Texas, how many you know how many actual miners are going to be running in a facility like that with a gigawatt of power?

Truth Raider
I’m not sure like, I mean, you look at, for example, we’re working with a company that’s trying to they’re trying to fulfill its I think it’s 4000 t 17 miners, and that’s about 10 megawatts, you know, so for about 4000. So, I mean, we’ll do the math on, you know, on what it takes to get you to a gigawatt. It’s a shitload of miners, you know, like, it’s a lot so.

Rob McNealy
So, I was at World Crypto Con in Vegas a couple weeks ago and they had, you know, the whole mining area down there and there’s some innovating stuff, innovative stuff from the standpoint of cooling and and, you know, keeping the, you know, the packs of miners, the racks like really more tight together. So they figured out different ways of cooling and there’s Seems to be there are some interesting efficiencies that they could probably gain, you know, with the cooling side of things as well. So the question I have the havening that, you know, you’re hearing about this a lot, and, you know, everybody’s got a different opinion about it, what it’s going to do to the price. And my concern is Ben, you know, you know, you can’t necessarily say that Bitcoin is going to do what it did four years ago because the entire crypto universe is very, very different now. The markets very different now. regulations are very different now. There’s thousands of new projects that came and went and are still in operation now. So you know, past performance is not always indicative of future you know, results but the question is, a lot of people do think that bitcoins gonna pump and everybody’s going to get excited about the halvening I mean, what’s your take on that? Do you think people are gonna is it gonna pump or do you think it’s just gonna happen?

Truth Raider
I’ve my personal opinion is that I talked to a lot of people on Twitter just going back and forth on predictions and stuff. So, like, for me, I, I think Bitcoin at $10,000 is an amazing price. Like it’s a it’s a stable price, whether it goes from 10,000 to 100,000, or 50, or whatever the number is 10,000 is a psychological number. When people you know, that are out there in the space, say, you know, how much is Bitcoin, right? And you tell them it’s 10 K, they’re just like, what? It just it blows their mind they don’t understand that like it because what’s the price of a physical, you know, of gold, the gold spot price, you know, it’s it’s nothing. So I think it’s a it’s a psychological game. So when the when the block happening, happens and it goes down to 6.25. Essentially, I don’t think that’s going to create a bull run. I think we’re still going to be in a bear market until probably the end of 2020 2021 maybe somewhere in there. I mean, We may go up, you know, we made two or three x the price, but I don’t think the real I personally don’t think the real bull market starts until you have things like ETFs that are that are open, you know, like, you’ve got a multiple ETFs out there, you’ve got multiple institutions that are trading. They’re using Bitcoin openly. And I think that I think we’re still we’re still like two years away from even the beginning of that, from my opinion. So that’s why I think end of 2021 probably is more realistic for a lot of these companies to onboard into bitcoin right now, nobody knows about Bitcoin, you ask 10 people, if you go in the street or to university and you ask 10 people what is Bitcoin? What does it do? You’re going to get 10 probably nine out of 10 people are going to stare at you like you’re crazy.

Rob McNealy
You know, play that game, actually. And my results have been very different. Everybody I asked has heard the word Bitcoin They don’t get it. Like what it is they think that they understand internet money. And that’s about where the extent of it, but the name recognition I find is pretty, pretty prevalent among the people that I talked to. Now their opinion of it is they don’t understand it. Or there’s a negative connotation with the being scammy or rip off. That’s kind of what I’m seeing out there.

Truth Raider
I agree with you. I agree with you that they all have heard of it. But there’s a difference, I think between like I play poker with 12, my buddies, you know, I brought as an experiment, I asked him that question. Hey, guys, you guys know about Bitcoin? Like, yeah, we all heard about it, you know, we saw it on TV, you know, that’s a huge difference from I understand what it does, what the functionality of Bitcoin is, as well as how do you physically use it? Like, that is a huge educational gap for probably 95% of the people in the US. You know, I would say

Rob McNealy
Try explaining a decentralized organization to someone on the street that’s a little more complicated.

Truth Raider
Or even not even trying to explain the the core about Bitcoin, but just how do you physically use it? How do you physically transfer Bitcoin? Most people will look at you like you’re crazy. Just even if you just said what I just said, How do you transfer Bitcoin from one person to the next? Show me how to do it.

Rob McNealy
What I kind of tell people, you know, when it comes to crypto, I always kind of put myself in, you know, in the person’s mind, right? And with our project, I actually am out there talking and doing sales already with our project. And I’m in retail stores talking to retailers. In fact, we started talking to retailers before we coated anything because we built it for a purpose. And what I explain when it comes to crypto is like, it’s like it’s like cash app or Venmo. But it doesn’t use dollars as the underlying value. And they’re like, Oh, I get that. And then in them when I say, you know, there’s no Corporation. It’s the Z centralized project. What I have found is that if you say it’s kind of like a nonprofit that’s built to run this project, you know, project and people seem to could they can wrap their head around that. You know, now I don’t I know it’s not technically a nonprofit, because that’s a corporation too. But, but when if you say it like that, you know that there’s no Corporation, but it’s more like a nonprofit group that runs this. People can make they can make sense of that, I think. And that’s seems to work pretty well, when I talk to people.

Truth Raider
Well, if you try to break it down in its core, right, Bitcoin is software. Like if you just said, If you and how do you explain the fact that Bitcoin is software like that, literally, that’s what it is. I mean, it’s only money because we’ve monetized it. But essentially, is just a software that’s constantly running. And so nobody’s ever going to understand that, you know, like you because then you start getting deeper and deeper into how does it work, you know, and then you start talking about blocks. I mean, try explaining blocks to somebody on the street.

Rob McNealy
You know, I don’t know if I can explain to them myself half the time. But here’s the thing is that try to explain how settlement happens on swift with debit cards, nobody knows. They use the debit card, they know how it works, they know that it works, they trust that it works, they have faith that it will work. You know, I don’t think the average person you know, this is I think we’re you know, engineers kind of ruined everything you know, is that engineers the build it they will come mindset doesn’t work. And I’m not picking on engineer that worked around engineers my entire professional life. So I love engineers, but you don’t want the engineer in charge of marketing neither. But what you find is that people you know, engineer types really want to get their really excited and geek out about the technology or the features, you know, that kind of thing. Whereas people don’t care about features as much as they do about benefits. You know, if this solves a problem for me, show me how it solves my problem. And that’s all they care about, you know, when I started talking to retailers, and that’s my focus is talking to retailers and getting them on boarded into crypto, you know, they want to know, how do I deal with taxes? How does it integrate with my point of sale? And how easy is it to work? And is it safe? That’s what they want to know. They don’t care about servers and miners and block producers and whatever else, they don’t give a shit. And one day anymore? No, because it doesn’t matter to them. They want to know that they can cash out is there you know how valid they are. You know, a lot of the retailers I talked to they are concerned about volatility. Well, it goes up and down. Well, when you cash out quick, you just don’t sit on it if you don’t want. But I think that’s the thing. People get lost, they get lost in the technology and the average person, if you’re trying to say adoption won’t happen till the average person understands finance, economics, the Federal Reserve System, inflation and fiat money, and you have to educate the entire planet on those things. And that’s what adoption you’re never going to get Adoption will never happen. One, most people don’t give a shit. And people don’t give a shit until they have a problem, you know, a recognized problem. And I think that’s where that’s why I think like a lot of people, they’re struggling to get adoption because they still think like, oh, people need to come up in this level of knowledge. And I don’t think they do. I don’t think they need to come up with that for there to be adoption of crypto. I’m sorry.

Truth Raider
No, I agree completely. You’re 100% right. I mean, the problem that a lot of us get sucked into myself included is, you know, because the more I research it, Bitcoin, the more I study it the more I try to educate myself, you fall into a trap of over explaining the simplicity of it. It’s, it’s a natural thing, because you’re so interested in how it works. So you, you tend to oversee, you know, so here’s, I think, the way it works in a very simple manner is like to try to explain to somebody is I guess it’s like Western Union. PayPal without the third party involved. So you’re sending, you’re sending, you’re sending your currency to another person without the third party, but it’s very similar to PayPal, except for you don’t need a bank to settle the payment. It’s just a direct payment between you and another human being, you know, without that third party, and I think, because people know how PayPal works, you know, you got your email you sent to somebody else’s email. And somehow magically, the banking system settles, right. It’s the same as PayPal without the banking system, essentially.

Rob McNealy
And I think even going that deep is probably unnecessary. Interesting story. So my day job a long time ago, I used to be a contractor. And I don’t hide this, you know, I’m very public about my, my, you know, I have a real day job. I’m an entrepreneur and I have a day job and I have our crypto projects so i don’t i don’t hide it on my LinkedIn, whatever. I’m totally docs, but you know, I found when I was this is probably 15 years ago when I thought started getting into sales of I my business. I would try to educate my clients and everything they needed to know to make the best buying decision and my average sales time with these people are 45 minutes to an hour. And I call people back like a week later and they’re like all I want with somebody else but thank you I loved your presentation. What do you mean why didn’t you go with Well, they were cheaper than you. And what I found and and i over I was over explaining what I was doing. It was I was giving me I was doing my job and giving them everything they needed to know to make a really informed decision and be really smart about it because I wanted them to be smart. And what ended up happening is I wasn’t closing sales. So what I ended up doing I found out is I cut my sales pitch by pitch to half the time to a half hour and I doubled my sales in true story, true story and and it was hard for me to wrap my head around it because I was trying To educate people in a way that I wanted to be sold, right? Yeah, the problem is, most you know, and I find this, especially with guys like that are smart. And most the people that I know that are in crypto are smart. Okay. You know, they’re curious, they’re smart. They’re questioning, you know, I haven’t run into too many stupid people in crypto, at least that are working in crypto. And, and so, as smart people, we want to have respect for other people’s intelligence, I think where we’re like, Hey, I think you’re a good person. And I want to treat you with respect, and I want to value your intelligence. So You two must want to have this knowledge. But I don’t think the average person does. I think you lose them. I think it gets complicated. And I think if you know, you have to recognize that there are different people have different you know, they kind of perceive the world differently. They have the world and the average person has an average IQ. So right I mean, that’s not mean Yeah, it’s not mean. But that means but in the United States, right? The average IQ in the US is about 100. Okay, yeah, that means half the people you run into at Walmart or at the mall or at the bank, have below average IQ. That’s how averages work, you know? So you got to just You got it. I don’t mean to dumb it down, but you gotta, you gotta explain things in a way that makes sense to them. And you gotta always have it I always say, you know, you have to sell people in a way that they want to be sold. Don’t sell people on how you think you should be sold. And I found that that made a big difference in my success in business is that you just have to kind of evaluate who you’re dealing with and and make it make sense for them. And and that’s not insulting is just, you know, if you try anything with this way, right, you’re I can tell you’re a smart guy, and I read your Twitter so I know you’re a pretty smart guy. You know if you go in as a smart guy to Someone who maybe is just average. And you try to explain all this technical engineering kind of mumbo jumbo. How they might take that as you think you know it all right? I mean, that happens or if they’re a woman, maybe now you’re mansplaining. You know, there’s all these kind of an end as a smart guy, you’re like, No, I just I don’t think like that. I’m not mansplaining and I don’t think I’m the smartest guy in the room. I just know excited about this. And, and I think that’s where a lot of guys in crypto miss it, because they don’t have a hard time with that. And they do. I have a hard time with it too. But I think that, you know, as we’re trying to get adoption, we just need to be cognizant of the world is not who we are typically, you know, and we’re thought you know, with we’re pioneers right now, people like our thought leaders, they’re, they’re early adopters, early adopters are different than average people. Most people don’t early adopters are the early adopters won’t be a thing. Right?

Truth Raider
And I agree with everything you’re saying, Man, and like it’s hard for me. Like I said, I got it in 20 17 so it’s really hard for me to look at myself as an early adopter per se. I mean, because I’m, I came in years and years after all these guys. But then, like you said, like, I’m not an early adopter, but I got into it fairly early, you know, essentially, because when you talked to people about Bitcoin, they’re so lost, and just the basics of it. So yeah, I’m very new. I’ve only been at for three years, I’m fairly new. However, there’s a huge knowledge gap between somebody that’s never touched Bitcoin, and somebody that has been using it for a while. So when I was I was in Malta a couple of weeks ago, and I was doing I was on a panel for talking about Libra and lightning and da O’s and stuff. And I basically was defending lightning. And so I was looking back at some of the clips of when I was talking, and I was like, probably in that room in that conference room. There was probably like six dudes that understood what the hell I was talking about. The rest of them were all just like, yeah, lightning sounds like it’s a good thing. Because I was I was basically defending lightning because I’m a huge fan of lightning essentially. And, but at the end of the day, like you said, people just want to know that lightning either works, or it doesn’t work. That’s really the that’s the crux of it. And so, I think sometimes people like me and other people that really want to defend it. We get so caught up in the logistics of it all, you know, so.

Rob McNealy
Well, well, it’s interesting because, you know, I and I’m not here just push on what I’m doing. But you know, I’m not I’m working on a crypto project. That’s not Bitcoin. Yeah, and a lot of maximalists and I’m not a maxi though, just so for all transparency. Of the four main projects that I have personal investments in our Bitcoin, a theorem, Raven, and Tusk, which is my project, so I am an investor in all those projects. So understand I’m not here hating on anybody. But, you know, when we started our project two years ago, I mean, lightning was still you much earlier on. And you know, everybody’s like, because I get, I mean, as a project, I mean, you’re in the mining side, but you know, I’ve been in this project for a couple years, almost and you wouldn’t believe the hate that you get for being a project from the Maxis and the different communities it’s pretty awful at times. And one of the person said, Why don’t you just do what you’re doing on Bitcoin? And I said, well, bitcoins not designed for retail never was intended to block work.

Truth Raider
And I agree, I agree the current format your.

Rob McNealy
You know, Bitcoin Cash, and again, I am not political, I’m not in any of those communities at all. But Bitcoin cash is actually more would be better for a retail environment than Bitcoin to court, just what is just not there. And so, but I said this, and someone said, What about lightning? And I said, well, and this is about eight weeks ago on the lightning Twitter long timeline, and this is just like eight weeks ago from now, right? They posted on on the lightning network Twitter, do not or I’m sorry, timeline on Twitter, do not put any more money into the lightning network and still software could be buggy and don’t put any more money into the lightning network that you’re not willing to lose. And that was on their own Twitter account. It’s still there. And, and and I pointed out to this guy, I go, Okay, well, if I’m going in and talking to a retailer and I’m trying to solve a problem with crypto, whether it’s mine or someone else’s, I certainly can’t go and tell them to do Lightning when that’s what’s on Lightning’s Twitter timeline just a few weeks ago, that tells me that it’s not ready for it’s not ready for prime time even yet.

Truth Raider
And that was my argument in Malta. And I’ve never I argue this that that what you just said it’s still in beta, you know, it’s like it’s like an ever I argue that it’s that it can it can be something amazing. I don’t argue that it that it is exactly success experiments experimental right now,

Rob McNealy
You know, once you know crypto is experimental, and this is what I tell people, you know, and and, and I’m kind of agnostic. I know I I it’s funny because with this with even with my, you know, podcast here I interview all sorts of projects in crypto. And then it’s not even though I’m I got my own project, you know, I’m here I want to talk to other people because I, I’m excited about the space and in my happy world, I don’t believe there will be nor should there be just one crypto for the planet. I think that’s actually dangerous inherently centralizing. And to me, it’s like, there will be multiple kryptos and in fact, I would rather there be 200 dozen my own, you know, ideal place. There’s 200 really, really well designed communities around 200 different block chains that all seamlessly coexist and atomic swap between one another. To me, I think that’s actually much safer than having like, you know, fewer and fewer crypto projects that are more and more centralized behind them. And to me, I think that long term that would actually be better for society, because of the beauty of what I see as crypto is that You know, we talked about the honesty and the transparency and the scarcity and, you know, and inflation rates that are known in the open source nature of crypto makes them superior to Fiat. Right. They’re not necessarily subject to governments, politicians whims. But what I see is that the other benefit of kryptos is that you can tailor them and program them for specific purposes, regions, industries, companies, and we don’t talk about that enough that there could be a know maybe there should be a crypto for the shipping industry. Maybe there should be a crypto and you’re starting to see more of that. But I don’t think we talked about that enough. And because there’s so I think, I mean, you’re out there probably more than I am, but it seems like a lot of these projects are really trying to like, oh, our project is the greatest and you know, we hate that community over there and they fight and it’s all stupid, and I’m like, Look, there’s no reason why Bitcoin can’t do one be one thing and This other crypto projects do this other one thing, and they could work together on that. And to me, the ultimate goal is to decentralize and free people from the state as much as possible. What do you think about you know, the idea of that, you know, there can be kryptos for specific purposes and industries.

Truth Raider
Oh, I mean, I’m very extremely libertarian. So I mean, I’m all about the, the decentralized approach, but I don’t disagree and and I’m not a Bitcoin maximalist. I’m a Bitcoin realist. Like I in the fact that I’m a firm supporter of Bitcoin, I will be now and I’ll probably be 20 years from now just because it has its place. However, I agree with you as a realist. Let’s say lightning becomes amazing. It’s the greatest thing ever. Okay, well, that probably only let’s say, let’s say it does just as a use case, that only that would only solve a problem of speed, right? Because what lightning promises millions if not billions of transactions and capability, okay? Let’s say that happens. Well, I guarantee if lightning can do that there will be 100 other kryptos that figure out how to do the exact same thing and to move really quick and move really secure. So I agree with you, there will probably a blockchain project that that does really well in the medical arena. You know, that’s really good with medical blockchain and a shipping blockchain and aviation blockchain. And a I mean, you name it, there’s probably going to be another blockchain That’s better. Even if lightning succeeds or fails, there will be something better that does a specific task retail manufacturing. In real estate, I mean, there’s probably going to be like you said, hundreds of them that are really good at doing something that’s very specified. And meanwhile, bitcoins going to be sitting on the shelf just saying, Hey, keep it out. Guys. Keep going, you know as a store of value and pop Possibly a transactional crypto with lightning. But I think even if lightning succeeds, we’re going to have everything you just mentioned, hundreds of blockchains with a purpose, you know?

Rob McNealy
And we really we already have an analogue for that. Right? If you think about it, I mean, pretty much every government has in the, in the world, every country, every government has its own fee, there’s 150, or whatever, how many countries there are. And they technically seamlessly swap between, you know, between one and are we already have an analogue for that. Yeah. And if you think about it, that makes sense, right? People are no, well, you know, so you can say, look, well, you know, the United States has a coin, right? Switzerland has their coin, or currency, and then they trade and you can go with any airport and swap between one now and you explain, oh, well, can that make sense? So I mean, there’s lots of ways that you know, when you’re talking to the average person, you can explain these concepts went away that they might be familiar with, you know, and say, Look, there’s you know, hundreds of currencies around the world. You know, and they all talk to each other, and really kryptos like that, but just more in the digital format. And you take out the middleman and like, oh, and, you know, and, and I think that that makes a lot of sense. And I like that future better. I think that, I think a lot of maximalists and, you know, especially the old school guys, and you know, I used to be very active, actual big l libertarian politics. And one of the things that I find with being an ancap or being a libertarian is that whenever you get around activists of any hilke they tend to be the roughest around the edges, you know, what I’m saying is the earliest activists, the ones that really are the ones that spend years getting the ball rolling and making stuff happen and promoting it. Those guys do necessary work, right? That’s that’s how they start. But is like as these movements change and get more mature, different people come in, and in some ways usually take over the ones that have better social skills. They They have the ability to see things through. And I think maximalists and a lot of cases tend to be those guys, the earliest activists. So, you know, there’s a, there’s a saying that I’ve heard that I like that says, you know, pioneers, take the arrows and settlers take the land you know? Yeah. And I think that’s, I think that’s pretty true with you know, all these, you know, you know, the cannabis industry is like that, too. It’s like I was, you know, I’m pretty, you know, involved in politics in Colorado, especially during, you know, 10 years ago when they were, you know, getting it law medical and then legal for recreational use. And it’s interesting because the earliest people that were pushing it were literally the stereotypical hippies dude all the free the weed those kind of guys. And now you go to Colorado and in that industry, and it’s funny, because the regulations and a lot of ways pushed all those guys out to anyways, you know, one of the interesting things in Colorado with that is that you couldn’t get a license to work in any marijuana or cannabis related business. If you’ve ever been busted for Drugs.

Truth Raider
Seriously?

Rob McNealy
Yeah. And so think about that, right. Everybody who was in that industry was busted for drugs. That’s why they’re in the industry.

Truth Raider
Yeah, that they got into it because they wanted to try to find a way to get legal after all the drama.

Rob McNealy
And so so it’s interesting but if you go to Colorado now it’s it’s it’s there’s it’s still kind of an edgy industry but it’s very it’s very much corporate that it’s gotten a lot more mature and you know, you’re dealing you know, you still edgy like coat you know, crypto still edgy even the guys that are corporate II, you know, that came out of you know, traditional finance, there’s still the edge lords of traditional finance that are kind of showing up at the conferences, right. You know, they’re the ones that are like, I’ll still wear suit, but I can not wear a tie that’s edgy for them. But, but I think that’s the good I think that’s going to happen in crypto too. And I think eventually, five years 10 years from now the no one’s gonna know who most of the maximalists are, they won’t remember them because they’re going to be so I this is just because I see this with other political other people. Political and in paradigm movements is that those early activist and generally get washed out in the noise once things take off. And so I try not to take those guys too seriously. But I think they still performed a really important thing. And I totally have kudos and shout outs and respects to those guys because they did something important. But they also can be their own worst enemy as well. You know, I always say, say your retail, and I always kind of looking at it from the retailer standpoint, and I own a retail store before so I know a lot about retail. And, you know, say, I want to accept Bitcoin into my, my business. Where do you start? crypto Twitter right? Now, if you’re, you know, the business owner, you’re not maybe super technical, but you want to try something new. you’re frustrated with, you know, VESA screw, and you’re over whatever. And you go land on crypto Twitter, or Bitcoin talk or somewhere else and you run into maximalists. And you have a question about all this. Ch looks interesting. It’s faster than Bitcoin Core or what do you think about that? What do you think the responses to that poor retailer trying to learn? And put all those questions and and they’re going to run away.

Truth Raider
They’re gonna get nuked by 100 trolls getting all this stuff that they’re talking about it, you know,

Rob McNealy
Yeah and and so, to me that is actually an in my opinion one of the impediments right now of crypto is that I think in some ways it’s its own worst enemy and, and I and the bums me out because I mean I sought to up and people like oh you’re gonna do this project I’m like, oh, you’re a scam? What? I didn’t sell anything I didn’t nicey Oh, how am I a scam? You know? I don’t hide who I am. But it’s pretty funny. So, you know you I follow your Twitter and that’s how I actually found out about you originally. And you got a pretty big following on Twitter. What do you How did you get such a big following?

Truth Raider
Would you do so I started doing Lot of like I said, I used to be big into libertarian type conversation. Back in the day and my account I started my account 2015 I used to do more libertarian political type, like I’m pro I’m a pro gun guy. I got a shitload of guns I used to I used to be an ffl dealer back in the day. Nice. So like I’ve, I, I kind of was on that, you know, on the, to a spectrum libertarian guy. That whole, you know, area in it kind of has his place in Twitter, and then it kind of 10 you know, that I kind of just moved into crypto because it was a natural progression. You know, I think there’s a lot of people like me in that in that way. You know, libertarian guys that were looking for something that it was part of that you know, it was I don’t know, it’s it’s, it fits into the mold, really well. The whole decentralized decentralization and libertarian kind of, if you believe in both of those, it kind of go together a little bit. I would say,

Rob McNealy
I it’s funny, they bring up the gun thing. So that’s our, I don’t know if you know what we’re doing with TUSC, but we are focused on the gun industry with our project and then so it’s funny because I, you know, I go I spend more time in gun related conferences than crypto conferences. And I’m the only guy there talking about crypto, because there’s no one from the Bitcoin company or the Bitcoin project at gun things. It’s kind of funny, but you would be surprised, you know, because the gun industry has a really big problem with payments. really recognize problem and I always say this is that for adoption to happen, you need to focus on industries that have recognized problems. If you try to tell Grandma that she needs to go use Bitcoin to buy something at JoAnn Fabrics. And then by the way, it’s going to take maybe an hour or two for that to confirm. Oh, by the way, it’s really complicated. Oh, it’s expensive to that makes zero sense that for Grandma to do that you’re creating a lot more work and trouble and you’re going to stress to your poor grandmother out. But on the other hand, if you go talk to a gun retailer who the fact is they’re completely barred because of politics from using PayPal Venmo cash app, coin payments, token pay bit payments, or any of the other type of digital payment processing things and you talk about crypto, you would be surprised at how open they are to that concept of not getting their business shut down and being able to conduct business online. You know, and to me, there’s seven industries that have a recognized problem in the United States right now with traditional payments, and they’re all distasteful to somebody. And I have to point that out. So but and those are things like cannabis and guns and pornography and prostitution and gambling and pawn shops and refugees and immigrants. And those are the industries right now that have a problem. And to me, if you’re focused is on payments, which is what our focus is. You need to focus on those industries, because those are the places that actually have an issue that and they have a problem that needs to be solved that crypto does solve. And so far, we’ve had amazing response going and educating retailers. In fact, we got 15 retailers now that have already given us a verbal soon as our first payment gateways, that they’re going to accept us for payments. So we’re already real excited about this industry and 2020 is gonna be a really big year for us. So we’re pretty, pretty stoked. But you know, even if you’re in another project, you know, the main thing is, if it doesn’t matter, I mean, you need to focus if you’re trying to sell something to somebody, you need to sell somebody sell something to somebody, whether it’s script or anything else that has a problem and solve their problem. And I think a lot of these guys are like trying, especially engineers tend to fall into this building, they will come mindset, and that’s a myth building, they will not and you know, it’s great if you have an idea that You know, technologically might be amazing. But if you don’t have a plan, and way to put that solution to someone’s problem in front of the people who have that problem, I don’t think you’re going to get very far. And I think that’s what a lot of crypto people run into. But then again, most of the crypto people, I’ve Think about it, most of the crypto projects are led by developers. And there’s a huge least what I’ve seen with developers in general, is is a huge bias against sales and marketing people in general, they just don’t like sales, marketing. And I think that’s part of the culture. Developers are often introverted, and, you know, it’s not a bad thing. Our teams like the same way. I’m like, I’m the guy with the big mouth. So yeah, but it’s, but I think if people started opening their mind a little bit about what they’re trying to accomplish as far as getting adoption, if adoption is, you know, on the horizon, you know, you got to focus on solving people’s problems, and then you got to figure out a way how to get that problem, you know, solve for those people and put that in front of them. And that’s how you win and If you’re not doing that, then I don’t know how why it makes sense to me that there’s not a lot of adoption yet, is because people aren’t really doing that. You go look at the big projects out there and go look at their team pages, ones that actually have teams. And you will see, like, you might see a bunch of developers, but you really don’t see a whole lot in the way of the sales and marketing piece. Especially when you’re talking global projects where you might need, you know, you might need a sales leader for every country, you know, if you’re really trying to get adoption, I mean, that’s what it might take. But you don’t really see that being built out that way. So, where do you think the future is going to be if, say, I’m new, I’m coming into crypto, I want to get excited. I want to be a part of it. How would you recommend the average person who’s new to crypto to kind of get started and get their feet wet with this kind of industry?

Truth Raider
I would say if you don’t know anything about it, just go to go to Robinhood or coin base or an ATM. Just buy some Bitcoin and just try it out. Just test I mean, that’s, I think that’s step one is most people don’t know about that. Most people think it’s really complicated to to access Bitcoin. So I would say step one is if you know somebody that knows about it, just go get some. And that kind of thing that creates like a spark. So like my first the first Bitcoin I ever got was in Jacksonville, Florida at a Charlie shrem ATM and a gas station. I was like that was that that was my first gateway. And it was, it was because I just finished doing a shitload of research. I watch a lot of documentaries. I love documentaries. And I was just going through tons of them. And it just it kept popping up as a theme. So I was like, you know, I’ll go try this out. Let me just see what this this thing’s all about. You know, like I knew what it was. I knew it was used in the dark web with Silk Road. I know. I knew. I’d seen it on the dark web and the deep web. I’d seen you know people buying stuff and I never used it specifically. But I was super curious. And so finally I was like, You know what, let me just go to an ATM and buy it and I did. And and then it kind of you kind of go down a rabbit hole like you You started a project, you start you started the company started a project based on just that initial like, Hey, I think we have something here, you know, with with crypto. And I think that’s kind of what all of us we kind of went down that rabbit hole, you know, and and now we’re here and it’s an interesting ride because it it makes sense. At least to me, it really does. You know,

Rob McNealy
It made sense to me too. And that’s why I tell people I’m more I’m more bullish on crypto now than I was even two years ago when you know during the height of that craziness because but I agree with you and you know, I I’m real excited that you came on here I mean, this was a good conversation and and I’m happy to have you on anytime if you got something interest You want to share with my audience? Where can people find out more about you?

Truth Raider
I think the easiest way is just to go to either Truthraider.com I got a website just kind of shows the stuff I’m working on. Or just go to Twitter. At @TruthRaiderHQ is where I’m the most active. Thank you so much. I enjoyed this conversation immensely.

Rob McNealy
I appreciate it. Rob.

Episode Links

Audio Interview
Video Interview
Interview Transcript

Ashton Addison EventChain Transcript

Ashton Addison, CEO of EventChain.io

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Hey, today we are talking to Ashton Addison of EventChain. How are you today?

Ashton Addison
I’m doing well Rob yourself.

Rob McNealy
Good. So where are we talking to you from today?

Ashton Addison
We are in beautiful Vancouver, Canada.

Rob McNealy
Beautiful, beautiful area up there. I live in the mountains too. So it’s like I totally I don’t think I can ever go back to flat ground after living out west. And and people in the Midwest. Guys, you got to come out. It’s just so amazing out here. And even in Western Canada, it’s just very different than you know, the mid sections in the mid you know, the eastern parts of the country. So as to tell me a little bit about Tell me about yourself. What are you up to? How’d you get here?

Ashton Addison
Yeah, well, in terms of event chain and also the crypto coin show which is the show that I’m running, both revolving deeply around cryptocurrency and blockchain technologies. first got interested in the space through my father. Ironically enough, Most people’s fathers are not tech savvy, but might happen to be a tech founder as well. So we helped co found my media channel crypto coin show in 2014. When, you know before the Ethereum token craze and we wanted to help grow the industry, by making a magazine at first that switched more into a YouTube channel, and just highlighting news highlighting projects that are showcasing good use cases of blockchain technology and business. Ran that for a few years. My mainly focusing on interviews, you know, that sort of seems to be the sweet spot right now. So have about 500 videos on my channel. And then in 2017, we realized, hey, we should really make our own use case, because there’s a big problem in the ticketing industry, which is one of the industries that I’ve been working in, I’d run an event production company back in 2012. And I’ve been to show us and I’ve been ripped off by tickets. Not only just on this Secondary Market paying for tickets, but also buying tickets that were completely fake and getting ripped off and not being able to even go to the show. And we realized, hey, these tickets, if they’re on the blockchain could be, you know proven that their authenticity is real and that they’re scarce and that, you know, you’re not going to be ripped off when you go to a show. So we started event chain and in 2017 to create a self service event ticketing platform that puts the tickets on the blockchain cruiser authenticity. And that’s what we’ve been working on ever since. And it’s live in the market right now. People are able to create events that have enchained audio and our ticketing around the world. And it’s not only just paying with cryptocurrencies, we’re also paying with credit cards and PayPal, it’s we understand, be tough to find a room of even of crypto people that that all want to pay with cryptocurrency, nevermind a music festival. So we’ve designed it in a very user friendly way to try and bring awareness to crypto currencies and show people that you can use blockchain in a non financial industry to solve real problems.

Rob McNealy
Well, I think the important thing here is that you guys aren’t just accepting cryptocurrency you actually have a blockchain ticketing component built into your project.

Ashton Addison
You got it So, and we realized that with music festivals and sports arenas, you know, a music festival person, they’re an event person, they don’t necessarily need to know how the blockchain works and how transactions are verified and consensus mechanisms and technical stuff. They just want to know their tickets are real, their tickets are valid. They’re scarce, no one’s going to create counterfeit tickets, and there’s negative externalities of the event organizer are removed, and the blockchain is all on the back end, right. You don’t need to be a mechanic to be a good driver.

Rob McNealy
So is this like an ERC 20 project? Is this based on the theory and platform or did you develop your own platform or your own blockchain to support this?

Ashton Addison
Yeah, so We originally built on the Ethereum platform, just because it was very easy to do. And but as we continue to grow the platform, and we started ticketing larger music festivals, we realized that buying tickets to a festival or concert is sort of like an Ico. Everybody wants to buy tickets in the first second, and then it sells out. And then nobody buys tickets, they have this huge influx of transactions all in in a five minute span. And for a festival that has like 10,000 people, that is too many transactions to what is currently capable on the Ethereum network. So we didn’t build the full platform on top of the theorem protocol directly, although we did utilize that to store the tickets and transfer them to attendees. And because of that, once we realized that we were surpassing the scalability of aetherium, we actually pivoted through the gold chain blockchain, which actually is it’s a competitor to aetherium, but it’s actually so compatible that you can still Run a theory of node and just verify the transactions on the goshi network instead. And they could do you know, 13,000 transactions per second, with very, very similar infrastructure. So that’s what we’re currently doing.

Rob McNealy
So right now, with your system with Todd is a an event organizer, how do they verify when someone comes up to the front desk? Is it just is there a paper ticket involved at all with a hologram on it? Or is it just you show your iPhone or what have you with, you know, a QR code?

Ashton Addison
So, the ideology that we have for the system is that event organizers and artists know it’s their event so they can put as many restrictions or options as they want. Now, we don’t want to limit their capacity and what they want to do. So if they want to have paper tickets, and you know, there’s an older crowd or non technical crowd that just wants to print out their paper and come they have that ability. However, You can’t prove that that ticket hasn’t been printed out twice and resold. So in that case, you can use the system as a fully functional event ticketing system. But you’re not proving the authenticity of the tickets with paper tickets. If you do want to have those security measures, you can do digital only tickets on your phone. And we’re even coming up with extra security functions like smart qR dynamic QR codes that change and limits of when tickets become available. You know, for example, 24 hours before 48 hours before to limit scalpers. And then with those digital only tickets, because they’re scarce, because when you transfer them, it’s almost like digital money, right? It’s like like Bitcoin once you transfer it, you no longer have access to that ticket yourself. Whereas currently with PDF tickets, once you send it to somebody email, you still have a copy. How can you prove when you’re buying a ticket from somebody off of Craigslist or a secondary market that that person doesn’t still have the ticket after you buy it from them? Right. So

Rob McNealy
So that was I was talking about the chain of custody. So the question is, and I don’t know the economics of events and in especially sporting events and scalpers, but my understanding is some places that scalping is actually part of that business model ecosystem. So does this completely lock the scalper types out of the market? Or is that an optional kind of thing that the event organizer can allow? Like, for instance, Can people resell tickets once they have them early?

Ashton Addison
So again, goes back to the same ideology that the organizers if they want to have that they can allow that right. And currently, we’re just running a primary ticketing market. And if people have PDFs, they can do whatever they wish with them. But as we build out our unified secondary market, you have the ability for example, if you know Ed Sheeran wants to have no markup on his tickets, and they want to have face value only through the digital only tickets, you can put those pricing variables into the smart ticket. So as it goes to the secondary market, you cannot Mark it up. But if they want to have unlimited markup and scalpers or if the artist wants to have a kickback from that, and like say people can resell them for whatever they want, but at least the artists and the organizers are getting a portion of that, you can also program that into the tickets. So if they want to have scalping they can. And if they want to cut they can if they don’t want to have scalping the can, right. It’s all about providing the tools to allow them to do what they want with their own tickets.

Rob McNealy
So the secondary markets really interesting. So the question is, and just from a legal standpoint, does that start becoming a lot like a Securities Exchange at that point? I don’t know the legalities. There’s like Canada, but I’m wondering you know how that would work. I mean, the the SEC doesn’t look at BB Beanie Babies on eBay as a security. So the The question is, if these things aren’t sold as security, is there any kind of concern about that secondary market or auction or trading between ticket holders like that, legally speaking?

Ashton Addison
I don’t know for sure what I would say def, you know, I don’t believe so because how it works with StubHub right now is, you know, there’s they actually just they’re just selling to via gogo right now for $4 billion. And they trade millions of tickets every year. And they have, you can put whatever limits they want. And on Viagogo, you can do face value only if you want. And those are, you know, it’s just a paper ticket. It’s not a security, it doesn’t have any ownership of the event or that, you know, anything to do with that. It’s just an entitlement to go to that event. So I would say definitely, you know, we’d look into it, but I’m guessing not.

Rob McNealy
So how did you guys fund this?

Ashton Addison
Yeah, so we actually did a private equity round in Canada, we raised about $2 million Canadian and through through local investors that were very involved in the blockchain industry. And that allowed us to bootstrap the development of the application. And from there we started chargeable system sort of getting revenues and then just raising money. additional funds for growth, marketing and driving the sales team and trying to create a traditional business. You know, a lot of these blockchain companies, they are very blockchain focused. And we realized that with event organizers especially you need to be very business focused and cater towards their industry. And through for that, you know, have sales people that, you know, they don’t necessarily need to know about blockchain. It’s a selling feature. But there’s so many other functions needed to create a successful event that it’s a competitive advantage, but it’s definitely not the only thing that’s needed to create a successful event.

Rob McNealy
So are you looking to do an exit say in three to five years and for your investors? Hmm.

Ashton Addison
Definitely. In the works, you know, the ticketing industry right now is full of acquisitions. Event bright has made seven acquisitions in the last five years, including the Vancouver ticketing company. They haven’t done anything with blockchain yet. But Ticketmaster acquired a blockchain startup last year called upgraded and I feel like the other ticketing company They’re all they’re all sort of looking to acquire and grow their businesses through acquisitions. So that’s one route. And, of course, you know, the, when people invest in the company, we want to give them a return and give them an exit. So, definitely want to give back to our investors who, who believed in the project since the beginning.

Rob McNealy
So are there a specific niche you’re looking at? Are you going after sporting, you’re looking at music, you’re looking at conferences, where do you see yourselves fitting into the market?

Ashton Addison
Yeah, so right now we’ve been targeting the high growth industries. There’s, there’s multiple facets to that. First of all the industries which are prone to counterfeit ticketing, you know, music festivals, high price tickets, concerts in sports are often resold and and often people are counterfeit from that. So those industries we’ve been targeting as well as the sports industry and the tech industries where people want to use blockchain technology, they’re advocating for the use of it. If they can use it and showcase that it is an actual thing in a in a non financial industry, they’re willing to do that. So, yeah, we’ve been ticketing, music festivals eSports. But the system being a self serve system and allowing anybody to create events without even talking to us. We have every kind of event on there from, you know, art shows, fashion shows, business meetups, anything that can be posted on meetup. com can be posted on event chain. If you’re doing a free event, it’s completely free. Whereas on meetup, you actually have to pay as an organizer for for free events. And you don’t even get your attendees data. And on event chain, you can so we’ve opened it up to all those different types of events. And similar to event brights business model, there’s all of these different types of industries. But we’re focused our business development on the high growth industries, high price tickets, high capacity, prone to counterfeiting, and technical people. Wow.

Rob McNealy
So you kind of are competing with both meetup and event right then technically

Ashton Addison
Definitely, yeah, but meetups functionality sort of limited in terms of what you can gather, you know, and data is everything nowadays. And with event chain, we’ve built the system out. So you can ask custom questions and not just your traditional Now, what’s your company and title if you’re going to a conference, but you know, your dietary restrictions, your investing habits, whatever kind of questions you want to ask, you can ask that and then have we have the integrations to deliver those email addresses directly to your MailChimp, for example, or into your CRM, so you can target those attendees and help them come to your future events, or use them as a lead generation tool for whatever other business you’re running.

Rob McNealy
Wow. So do you have the ability to have multiple like one organization can do multiple recurring events in different locations under like one master account?

Ashton Addison
Totally. Yeah, you can create as many events as you want. You can also assign other people to be your checking people and they can have access to the attendee list and checking in but not have access to the sales reports and things like that. And we’re working on even more functionality to create, you know, promoter list and resellers that can help facilitate sales but have limited access to, to the back end of the master account for the events.

Rob McNealy
So when did you guys first launch into the market?

Ashton Addison
So we first launched the product, more of an MVP in about 12 months ago, so around Christmas time, and since then just piloting about 800 different events in about 28 countries. A lot of that was just, you know, organic growth of people that wanted to have been waiting for the system to launch and tech, you know, early tech adopters. You know, we’ve done everything from music festivals in Bermuda to events in Italy, in London to Hong Kong blockchain week and in Hong Kong, to events in Canada, you know, small, small networking events, so sort of a little bit of everything, and getting user feedback. And no, I was I was just reading A book they’re saying, with software as a service, you know, if you are if your system is like fully ready, and you and you’re completely competent with it when you launch, you’ve almost launched too late, right? You need to launch right away, get the feedback from your first customers. We’ve already had lots of repeat customers, you know, for example, anarcho Vegas conference, if you know Aaron, in Vegas, now they’re early advocates of the system. They thoroughly enjoyed using event chain for their 2019 conference that they put up the 2020 conference two days, two days after. So we’ve had great feedback so far. And we’re continuing to grow and target larger events.

Rob McNealy
So for instance, right now, you not only are based on blockchain for the security, anti fraud elements of this, but you also accept crypto currencies or some crypto currencies as payments. Say I wanted to set up an event through your system and accept crypto. Do you guys pay the people that are organizing and crypto Or do you just pay them a piece of the ticket? How does that the payment system work?

Ashton Addison
Yeah. So it goes back to our ideology that the organizers should be able to do what they wish in terms of accepting payments. So if they want to turn off credit cards, they do that if they use PayPal to do that. And if they want to accept just Bitcoin, they can do that if they want accept, you know, the top 50 coins, and they hope that it’s a cryptocurrency event, and people are going to have smaller coins or stable coins, they can accept that. Our system right now is set up on the flip side to just accept the top five currencies, Canadian American, Euro pound and Australian dollar. As we grow, we’re getting a lot of traction in Southeast Asia. So we’re looking at building in more payment processing and our own payment processing system so that people aren’t paying the merchants, you know, an extra 3% outside of the system, we can cut those costs for them, and possibly accepting more international currencies there. And then, generally, if you’re one of those five fiat currencies, We will Well, actually how it works right now is that because you are connecting to your PayPal or stripe directly, when somebody buys a ticket, you get the money right away. Right? So whereas with some systems, we have a payment gateway, if you do an event, you don’t get the money for the tickets until after the event or you know, each month and sometimes you need to pay artists or pay the venue and things like that before the event starts. So you know, where do you get that money from? So currently with invention, you get the money right away. And then we actually just bill for the ticketing fees afterwards in whichever those top five fiat currencies that they were using.

Rob McNealy
So someone bought a ticket with crypto though the event organizer right now would receive the crypto itself or would they.

Ashton Addison
They would receive the crypto directly into their wallet and the system because we’re not a money transmitter. We don’t have a system to like track. You know, settle that into cash for them. So if they pay with Bitcoin, they’re collecting Bitcoin, hopefully they hold on to it and the price goes up or maybe they want to manage their funds right away and and sell it. And in that case, you know, the fees are are just in American and it’s a very small percentage. So it’s just easier for us because we have to pay our expenses right away to keep it in fit.

Rob McNealy
So what, where do you see the biggest growth like geographically Canada, North America, Asia?

Ashton Addison
Yeah, um, well, with our system so far, you know, besides our marketing efforts have been targeting North America and Southeast Asia. Southeast Asia seems very progressive on the cryptocurrency, you know, legislation, adoption of it. There’s huge numbers of people there. So yeah, we’ve had events in Singapore, Vietnam, Malaysia, Tokyo, Taiwan, Hong Kong. It seems to be growing very rapidly. And so that’s been pretty But also just throughout America and Canada as well, since we’re based in Canada, you can’t forget about the homeland here. And we want to make sure that everyone there is doing great events on event chain as well. So those have been the top two spots so far.

Rob McNealy
What are your goals are how many events do you want to do in 2020?

Ashton Addison
I would say we need to nail down a bunch more large size festivals that have you know, 10,000 plus attendees. If we can get a handful of those, and then some eSports arenas, we’re already ticketing some sports arenas that do smaller events. But the scale of the sports is growing so quickly right now that some of these events have 10s of thousands of people. And as well, we’re working on a streaming integration platform, so that if you have people that are watching the esports event from from their home, they can know the organizers have the ability to pay well that and sell a ticket to exclusive content, which can open it up to hundreds of thousands of people. There’s no capacity proceeding. So that’s another thing that we’re working on for 2020.

Rob McNealy
Wow, that’s really kind of cool. I’m, I’m really interested in what you’re doing. Do you guys have your own token?

Ashton Addison
We do have an EventChain token as well that we’ve created. Right now it can be used to pay for tickets. And we’re working on building an incentivization and rewards platform for that, where if you create events, you’re incentivized with the token. And if you share content, go to events, engage with the event organizers, after or during the event. You’ll be incentivized. So that’s something that’s supposed to be coming in in 2020 as well.

Rob McNealy
Is your token currently traded anywhere?

Ashton Addison
Yes, traded on a couple third party exchanges, some smaller exchanges like murca talks to live coin and decentralized exchanges as well.

Rob McNealy
So what’s the symbol

Ashton Addison
EVC. It’s on coin market cap and you can check it out there.

Rob McNealy
Very cool. Passion. Where can people find out more?

Ashton Addison
The easiest way is to go to event chain.io or go to go dot event chain.io, which is where all of our corporate information is. And we do have information on each category of events, everything from festivals, to nonprofits to, to eSports, or join our telegram t.me slash event chain. And our whole team is there to help support and answer any questions that you guys have. And, you know, feel free to create an event. Even if you’re just a local Bitcoin meetup organizer in your country, you can create events on event change.io for free for free events and you don’t even have to talk to us. But of course, come into the chat and we will be there for support. And you can accept cryptocurrencies, if you want to accept Bitcoin, Dogecoin, Ripple any kind of crypto, we’re one of the only systems that accept crypto and fiat all together in one package, and we would love to support people’s events moving forward.

Rob McNealy
Ashton, thank you so much. I’ve enjoyed this conversation a lot.

Ashton Addison
Thank you so much Rob.

Episode Links

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Interview Transcript

Jonathan Keim CryptoCurrencyWire Video

Jonathan Keim CryptoCurrencyWire Transcript

Jonathan Keim, Communications Director CryptoCurrencyWire (CCW)

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today we’re talking to Jonathan Keim of CryptoCurrencyWire. And this is going to be one of my fun topics because I love talking about marketing. So let’s welcome the show. Jonathan, how are you today?

Jonathan Keim
I’m doing super good. So glad to be here.

Rob McNealy
Well, I appreciate you coming on the show today. So let’s get into this. So tell me a little bit about you. How did you get into working in this space?

Jonathan Keim
So it started with a love for the under Technology and when I realized that our larger investor brand network was really an ideal bridge to connect a very large segment of the mainstream audiences, to crypto and all the different things that allows us not been allowed before, whether it’s through technological challenges or you know, just orders whatever form they may take.

Rob McNealy
So, what would you What were you doing before this? How did you kind of get into the space in general, not just crypto, but you know, on the communication side of things, what was your background?

Jonathan Keim
So personally, it was actually computer repair. So working with technology was normal thing and I was studying to go to university or I was planning to I depends on how I guess I tell the story. There’s so much that went on in that year, but essentially, I decided Did not to go to the university because I was promoted to communications director. It was something that just kind of fell in my lap, but not because seeds weren’t planted. I’ve been trading stocks since I was 15 and a half. And I reached out to an organization with plans to sell some data. But instead, they offered me a job and things just took off so fast. And so in a way, with so many different similarities between crypto and equities market, it’s really meshing that previous background with what I do and communications, Investor Relations and public relations.

Rob McNealy
Well, you know, it’s interesting that you point out that, and I think this is something that’s changing, at least from you know, when I was your age, is that you know, used to be when I was growing up, is that people used to say how to go to college to get a good job. And that mantra was beat into me, you know, in the 80s and 90s when I was, you know, a student and I think a lot Lot of people get stuck in that. And then when I was growing up, there was actually a stigma about, you know, doing anything that if you can’t basically you couldn’t be successful if you didn’t have that little piece of paper. And it’s interesting as I got older is I find that so there’s so many success stories. And in fact, I find a lot more success stories don’t come out of that typical academic route. And that’s what I like hearing stories about, like what you’re doing and your path a little bit is that, you know, the quote, unquote, former traditional way to success really never was, and it’s interesting to me, just the more and more people I talked to, is that no, that’s not the path I took, and it’s worked out really well. So I’m glad we’re starting to break that kind of stereotype down. So tell me a little bit about your project. What do you what do you guys do?

Jonathan Keim
Sure. So cryptocurrency wire is just one out of 40 plus brands, and depending on who are servicing, we do different things. So I guess that’s always a difficult question to answer, I usually find out a little bit about who’s asking and then kind of go from there. But for the benefit of the show, it’s probably be a good idea to give a pretty broad overview. So starting with cryptocurrency wire, but we really do is allow crypto and blockchain brands to reach a lot of people without the challenges that you have faced with traditional marketing like Facebook ads. A lot of those gets shut down. With our underlying network wire. We can take a story and get it out on USA Today. Market Watch Dow Jones Factiva, lots of financial portals, but also lots of more consumer oriented news portals like Apple news. So you’re getting that direct reach to a very broad audience. But then on the crypto side, we have a very large following where the official Newswire of many of the largest conferences in the US and Canada and even in some of the International ones. So when we go to these conferences, if we’re not helping the enthusiasts, through help, I don’t know, again, it’s so hard to explain everything that we do. But for those that want the latest news and don’t want to depend on a reporter or get it, no second hand relate, and we’re great for getting that information to him very quickly, directly from those who are putting out the news. So it’s word for word accurate. But then also, for the innovators that have a message that they need to get out. They need that awareness to make sure that technology matters. We can put it in the hands of those crypto enthusiasts that will care about it, and then also inform the broader public as many of these technologies will affect them as well.

Rob McNealy
So it sounds like you perform a pretty standard, you know, public relations role. Do you think that you are a PR firm or do you think you are in lieu of a PR firm, so say I was a crypto project. Would you say that I would work with you if I wanted to do my own PR? Or would you say that I would tell my PR company to go use you guys?

Jonathan Keim
Yeah, the PR company would use us. The term that I’ve come up with is syndicated communications. So in addition to putting out the article in one place, it would go out to over 5000 different destinations. It’s syndicated. We don’t focus so much on earned media, although we do have about 400 crypto friendly journalists and reporters that we distribute the news to they could cover it. It’s not really that calculated effort with lots of personal relationships. And, you know, personally, that makes me feel a lot better. Because when you’re selling a service without guaranteed results, traditionally have, you know, a segment of unhappy customers because the story won’t take hold. Particularly in crypto, it’s getting harder and harder to get your story across. But since we have pre existing relationships with USA Today, Apple news and those other organizations that I mentioned, it’ll automatically post, not just when you have an announcement, but also in between your press releases, we can put out articles and editorial content to keep engagement and steady awareness in those different channels.

Rob McNealy
You mentioned earlier that you know, a lot of crypto projects and blockchain projects have a hard time getting the word out through things like Facebook. Can you elaborate a little bit on that? What do you mean when you say that?

Jonathan Keim
Yeah, so Google Facebook, many of them have outright crypto bands, or it’s very tough to get approved for any kind of marketing, surrounding you know, one of those keywords. As soon as you add that to your ad, it trips off of filter, and it may never go up.

Rob McNealy
Do you think they’re going to change that? Or do you think that’s just going to be a permanent thing? It’s kind of it’s kind of kind of interesting. To me with, you know, Libra and all that that on one side, they’re talking about building their own blockchain project, but then they’re banning advertisement from other blockchain projects. It’s almost kind of hypocritical. But that’s just me. Do you think that’s going to change? Do you have any insights on that?

Jonathan Keim
Well, I can only speculate like everyone else, but I feel for them, because a government is putting so much pressure on them to moderate the ads that they approve. And it’s almost easier just not to prove anyone than to really dig in and figure out because at the end of the day, they have employees that are tasked with the vetting process. And you know, humans make mistakes. There’s many that are new to their jobs. And it really creates a big liability for them. So I don’t really see that changing anytime soon.

Rob McNealy
So what you’re offering is really instead of trying to, you know, beat your head against the wall and try to trick or you know, persuade the the major social platforms out there to approve as you’re just saying they just don’t even bother go around and use the different network altogether that will actually get you in front of the people you want to be in front of.

Jonathan Keim
Yeah, that’s right. And I always go back to you know, why are we doing digital marketing and that is to create engagement. Now, we are very careful as far as Ico projects and other things, we don’t just let anything come through the door. So I you know, I always like to mention that, but to I forget what I was going to say, I just saw a phone call came in.

Rob McNealy
Okay, you know, it’s like, you know, Ico projects and vetting and things like that. Do you think that kind of world is dead? Are you guys still getting a lot of people you know, trying to do Icos and market them.

Jonathan Keim
We still get steady requests. We’re very well known because of all the different conferences we go to. And that signage continues in a bunch of different forms, even if you were to search For the conferences name, we would pop up. And so it’s just a steady stream of people finding out about us and wondering if we’ll work with them.

Rob McNealy
So conferences so I, you know, I organize little conferences Well, so what do you recommend for people not blockchain project for conferences? How do you suggest they market?

Jonathan Keim
So with conferences, you know, obviously, it’s going to be easier to get a crypto enthusiasts there. But you have to think beyond that if you really want to put on a strong show, especially because so many crypto and blockchain oriented conferences are going after the same target audience. And I guess that kind of reminds me with what I was going to say with digital marketing, you know, to really be successful, you have to be in front of the same people over and over and over again, and ideally in a credible way. And you know, we have a lot of different credible news organizations that are very well known, that help with making people feel comfortable. So when you stretch out beyond your target market, and they’ve never heard of you before. It sure helps a lot when they’re discovering you on sites that they are familiar with and they trust.

Rob McNealy
So instead of like crypto back alley.com, it’s not quite as authoritative I would guess, right?

Jonathan Keim
That’s exactly what I’m saying. Yes.

Rob McNealy
So what would you say, you know, a new crypto project, what would you recommend that they do first and foremost, to get the word out?

Jonathan Keim
So, we talked about this on the panel at World crypto con just a little bit. And I know that I’m going to circle the question just a little bit, but I think it’s important to have the right mindset before you even start. So I’m always looking at the restaurant that’s coming to town. You know, they do a lot of marketing before the ribbon gets cut. You know, you want to build up some You want people to be intrigued, okay, what what restaurants about to open, they should get coupons in advance, you know, all that stuff. And preparation should be done really well. And then of course, when they come, you don’t want your website to be halfway made, you don’t want coming soon sections. I understand that people want to look bigger than they are. And there are a lot of better ways of doing that, then, you know, having a bunch of curtains hanging everywhere. And and, you know, saying coming soon, but what you really want is a coordinated effort. You want to reach the same people over and over again, but in different ways. You know, if you’re always calling them, you know, that gets old, real quick, if you’re always emailing them that gets old real quick. But what you really want to do is create a system of self discovery and ongoing engagement to get the best results.

Rob McNealy
So, going forward, you know, you said that you No, like a PR firm might use you guys. So if someone comes to you and find you first before the PR firm, do you recommend a PR firm to them? Or you just say, Well, if you don’t have one you found us. That’s good. And we’ll work with you directly or do you prefer that a project might use a PR firm and act as it or you know, digital marketing agency act as kind of an intermediary between you and them?

Jonathan Keim
Great question. So, we do work with a lot of PR firms. Like I said, we don’t generally give recommendations unless we’re asked, a lot of our clients prefer us because we don’t have a long term contract. And the fees are quite low in comparison. So if you wanted to test something out, and this is one of the best things about cryptocurrency wire used to be with our other brands, it costs 25,000 a quarter just to get admission to the ball field. And most of our clients came through referrals and repeat business so it really wasn’t that difficult. expanding into the crypto currency market and not working with a lot of those that do have lots and lots of funds. Just because we want to see a few things shake out first, get better direction from the US government. You know, we’re generally more cautious. Obviously everybody takes risks with their business. But when it comes down to, you know, us versus a PR firm with us, you’re going to get that direct reach. We’re not begging journalists, we’re not depending on anyone to get that message out there. So a lot of times they just stick with our programs, you know, they’re putting out announcements whenever they want to reach beyond the choir. And you know, if they want to do more than that, we do have syndicated articles and other things. That’s generally where we start the discussion.

Rob McNealy
So you mentioned earlier talking about, you know, when you do work was, you know, earned media that there’s no guarantees, you know, typically, and what that means to people who don’t understand marketing speak is that In a traditional situation where you’re doing public relations, you’ll hire a PR firm and they’ll do pitches. And you pay these PR firms retainer on a monthly basis, but there’s generally no guarantee, you know, and unfortunately, sometimes the PR firms get no hits, and you’re out whatever that five or 10 grand a month or whatever they’re charging you and and that’s, that’s that’s a challenge and it’s frustrating and I think you kind of you know, mentioned this earlier that sometimes you get disappointed clients when they’re not getting any play into spending a lot of money. So with you guys with cryptocurrency wire here, what can you guys offer? Is there an actual guarantee that they’re gonna get some hits?

Jonathan Keim
Sure. So, you know, whenever we’re talking guarantees, I’m always hesitant because I always want to be telling the truth. And at the end of the day, if we’re depending on Yahoo Finance for one of our downstream partners, post news, we can’t really guarantee anything because we don’t own them. However, I can For the last thousand releases we’ve done where they posted it, odds are, they’re going to post yours too, you know, unless the system goes down or this or that I don’t see any reason why they wouldn’t. So I always point back to historical results as to what to expect in the future. managing expectations is part of keeping your clients especially when you’re doing your first blast. But just to kind of step through it. What happens first is the release goes out through their voice. Then we do a crypto news break, which is coming from our voice as a third party, or simply recapping their story. We’re doing a really short version of it with a link back to their release. That goes out to our thousands of syndication partners after it goes out to the other group of partners. And then we have our social media audiences that we continue to grow through the different conferences, and we have those 400 or so crypto friendly journalists that will also send it to which can just lead into further coverage after that for the next few days.

Rob McNealy
So the is always the big question with people working in the crypto world. Do you only take fiat? Or do you take crypto?

Jonathan Keim
We must certainly take crypto all the major one coin basis, the platform that we use to do so, what we don’t do is accept crypto and the project that we’re working with.

Rob McNealy
That’s kind of tricky. Yes. So I could go either way. I think if you go and think about it, right, you like, well, we’ll work with you, but we don’t like you your project. Give us someone else’s stuff. So let’s think about that one.

Jonathan Keim
Okay, well, one thing I would say just to add some context to it, you know, we work with a lot of publicly traded companies and some of them offer stock. And it really creates a we’re just gonna say conflict of interest. But yeah, introduces multiple different challenges. And of course, if you accept it at some point You’re gonna sell it. I mean, even if it’s 20 years from now, at some point, you’re going to sell it and it just adds a lot of complications to the taxes and on and on and on.

Rob McNealy
Oh, no, I’m just giving you a hard time I remember the Ico, you know, hysteria when a project would get in there, a cerium, or whatever, for the Ico and the few projects that were smart and actually cashed out to be out before the crash actually are doing really well. And those people, those projects that did that were actually given a really hard time by the community saying, Oh, you don’t believe in crypto and blah, blah, blah. But yet all the major projects that held they hold all their crypto from their Icos lost 90% of their value. So, you know, I always just kind of think back to that when the community gets, you know, gets people you know, in a bind. So, anyways, Jonathan, where can people find out more about working with you?

Jonathan Keim
Well, probably the website would be best cryptocurrency wired.com if you want to check out the other brands and How we connect projects with investors, go to investor brand network. com. And if you’re just looking for the latest news, Twitter is my favorite. You can find us at crypto. net, wire all one word.

Rob McNealy
Jonathan, thank you so much for coming on the show today. I really do appreciate your time. And I hope you have a great holiday.

Jonathan Keim
Well, thank you so much Rob. You too.

Episode Links

Audio Interview
Video Interview
Interview Transcript

Dirk Lueth – Upland Blockchain Game

Dirk Lueth, CoFounder of Upland.me, talks with Rob McNealy the development and features of their new blockchain based virtual property trading game.

Dirk Lueth – Upland Game Transcript

Dirk Lueth, CoFounder of Upland.meNote: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I’m talking to Dirk Luth. He is with upland, which is this really interesting new blockchain property development game? virtual property development. And I just wanted to talk a little bit about what they’re doing. So welcome to the show. How are you today, Dirk?

Dirk Lueth
Yeah. Hi, Rob. Thanks for having me here today.

Dirk Lueth
I’m really excited to you know, speaking on your podcast.

Rob McNealy
Well, I appreciate you having me It says your Are you calling me today from Germany or from San Francisco?

Dirk Lueth
No, actually from San Francisco Bay area to be precise from from Mountain View, which is a little bit on the peninsula.

Rob McNealy
Wonderful. What part of but you are originally from Germany. What part of Germany are you from originally?

Dirk Lueth
I am. You know, I always lived in two cities in Germany was was Frankfurt in Hamburg. Lots of people know Frankfurt because everybody passes through the airport there but otherwise, it’s a beautiful city as well.

Rob McNealy
Well, that’s very cool. What brings you to the United what brought you to the United States?

Dirk Lueth
Well, you know, the thing is, I’m what you call them. Entrepreneurs started two companies in Germany. And back in 2008 2009. I said, Well, what’s the next thing I can do start another company. But in Europe, things are different, obviously, than in Silicon Valley. I’ve been in Silicon Valley before. And I think the real big ideas have developed in Silicon Valley and and not in not in Europe so much, at least at that time. And that drove me, you know, saying, you know, what, I’m going to take, you know, my pack my bags, take my family, you know, complete your own risk and move to Silicon Valley back in 2009.

Rob McNealy
You know, this is my own observations, because I spent, you know, a little bit of time in Europe myself, that Europeans don’t tend to be as entrepreneurially focused as I think Americans are. In fact, you know, sometimes I spend in different countries in Europe, actually entrepreneurs were kind of in many places, look down upon what’s been your experience with that culturally speaking?

Dirk Lueth
Yeah, actually, that is one of the reasons Actually I came here for, especially to, to the US and to, especially to Silicon Valley because that’s exactly right with that notion. I mean, we know taking Germany and Europe as a whole. Of course it has it has a history and in especially in Germany, we have a lot of people in what is called so called the middle stand, which is, you know, mid size, small medium enterprises, which is somehow the backbone of the German economy. But the reason I came to the US for me was because they’re more related to, let’s say, very much engineering, but the big things, there was a lack of, let’s say, vision, for for lots of people to really do something or to go vision is one part of it. But the other part is also the whole idea of taking more risk and that’s what is lacking currently to my mind is got better, but, but that’s what what is missing in obtaining risk as an entrepreneur, you don’t have that much and it’s all the whole society in Europe is a little bit more lean leans towards security, job security and so on. So you see that so for example to so one one example was, there was a survey in, you know, where they ask students, what do you want to become when you when you graduate from from school, and over 50% of the people said, actually, you know, we want to become some kind of a civil servant, you know, work in an administration because it’s job security and less, you know, becoming an entrepreneur.

Rob McNealy
Yeah, it’s interesting. I always thought that German culture has always been really, you know, interesting. I mean, I come from, I come from a German Polish background primarily, and so my father spoke German polish and English as a child. He was trilingual, because of my grandparents and great grandparents were some of them were off the, you know, they were immigrants from Europe. And it’s interesting. What I see that It’s just there’s like really big risk aversion with a lot of Europeans there. They’re just really, really, they’re very concrete. They they like things very spelled out. They like a lot of details. But you’re right. I think that, you know, the visionary piece. I think it is not. I don’t know, I don’t know if it’s, I don’t know, if it’s culturally pushed down, or if it’s just something about that is just they they focus on the concrete. You know, I always joke around if you want to look at some kind of product manual, right? Look at the German instructions in German and versus the English version, right? It’s about like, a 10th of the thickness. And I worked for when I was younger, I worked for several, you know, big corporations that had, you know, you know, places and outlets in Germany. And so, and it’s funny because we’d always I work with a lot of German engineers and Swiss engineers, and you would always have this discussion about Americans don’t read the manual, so don’t bother, build them on for them. Germans it was this joke that if you had a product that Germans would argue about a calm on page 34 that it shouldn’t have been in that one thing and they’d be going and looking over you know all these little detail I don’t know. It’s just kind of interesting but I always like to see background of what

Dirk Lueth
I can completely agree to that point. So if you look at the German culture right we had a famous German philosopher His name is Schopenhauer and he always said there was three steps to truth or three stages to true he said the first stage is and obviously you find it also somewhere maybe more towards the eastern in the US but it’s much more heavy you know, in Europe so the first step was always when you have an idea it’s really cool right everybody laughs at you haha, we never did something you know, like those Really? You know, that’s a stupid idea. And you know, I remember very well when you don’t 2005 six when I was really excited, I think most the time you know, it was a little bit earlier later. I think when Twitter came around right or 2007

Dirk Lueth
I said, Oh, what a great new way of

Dirk Lueth
you know transporting media or ideas to other people because of what I’m going to tweet about your idea of you know that I’m you know, what I’m, you know that I’m going to the restroom now or what is it? What is the story right? People were really laughing at it. And then when you become became more more popular, right people will starting to opposing it right? Well, you know, you never done these kinds of things over here in general rates. The second step Actually, no, no, no, we don’t do this, that that’s not good. And then the third eventually when something’s really successful, and that’s what Joe says, you know, now it’s become self evident yet always said, I always knew you know, you should have listened to me two years ago when I told you this is going to be a hit. These are the three steps they don’t mean a really cool you know, then opposing and then self evidence. That’s what what’s very much in the, in the theme that culture which is there and when I compared especially to the US what I found when I came over here, I think Americans are much more short term oriented much more, I’d say. China’s maybe not the right word. But, you know, they’d like to take toys and play around with it. And, you know, if they don’t like it, they they dispose it. Right. And Europeans are much more for the long term, I really think about Should I really use this to you know, sticking to this photographer and, and and continue working with it and then after a while, you know, then they say, okay, you know, maybe you do try to try to do and risk and maybe start playing with it. But that’s, that’s all summer we’re just different. I mean, you look at the entrepreneurs, in a lot of entrepreneurs successful entrepreneurs in in Europe and also in Germany. What I like so much in Silicon Valley on the us is that people are always giving back so they had maybe a successful exit and then they do it angel investments and help lots of entrepreneurs know to come off the ground what you obviously need when you start a new company. I saw a lot of my friend entrepreneurs in Germany, they some of them invested Two startups and I have a current my current startup was a good friend of mine investment at startup. But lots of people then went again to the security that I either invest into real estate, right kinda kinda interesting. That’s that’s where somehow the the mentality sits also, even with the entrepreneurs.

Rob McNealy
I think it’s, it’s always good to see the the cultural differences across the board, just because you can compare contrast and, and I think, when it comes to organizational building, when you’re building a team, there are certain attributes of different cultures you want on a team. I think, for instance, I always think back to my days when I was in Business School, right, is that you definitely want I like having Germans and that kind of German work ethic that detail oriented, I want that guy in charge of operations, because he’s detail oriented, I want him to be the project manager. You know, for instance, you know, in some of these are stereotypes of course, but you know, we always liked a You know what? Italians and French they tend to be a little more liberal with time and deadlines and things of that nature. They’re a little more indefinite, right? That’s just culturally how they are. If you spend time in those places, they’re they’re different, very different than Germany. And you might want to put those guys in charge of communications or sales, for instance. But the vision thing, but the yank in charge of that, you know, kinda like,

Dirk Lueth
no, absolutely. So we always say, you know, Germans, I mean, don’t don’t get me wrong. I think Germans is great in engineering. And, you know, that’s what their foundation is based in Poland. Right. But when it comes to sales and marketing, I think Americans are just better However, it’s changing, right? And blockchain is also very interesting new development, what I currently see probably touch a little bit later in this podcast, but I think it’s it’s really where I will say, hey, if you have a great engineering team, you No, leave it in Germany because they do really very, you know, very good quality work. But if it comes to sales and marketing try to adopt the American way of doing things. And I’m trying to identify user personas, target groups and so on. That’s what Americans, just two packs alongside.

Rob McNealy 
You know, what I found with blockchain and crypto over the last couple years that I’ve been kind of in this space, is that you are dealing with a very international market out of the gate, every I mean, it’s global, it’s just global in there and there’s not a lot of barriers that you’re having to deal with. So it’s like now you’re interfacing with all these different cultures. And given the the amount of the the Asian influence is tremendous, and blockchain right now, they’re, they’re a huge part of the part of the space and it’s interesting, you know, having to kind of interface with all those different pieces. 24 seven, you know, it’s been interesting, least, you know, also being inside a project and kind of having to deal with all the different personalities and communication styles and multilingual groups that’s like, wow, it’s been interesting. You know, because you know, kryptos International, its global from day one. So it’s been pretty interesting. So, tell me about what you’re doing. What, tell me about upland?

Dirk Lueth
Yeah. So upland is, is we said it also when you introduce myself, it’s basically it’s a virtual property game. So the idea is that you buy and sell and can trade virtual properties, which are real estate properties which are based on real world addresses. So when you live on 234, post street in the future, you will be able to buy that property. The way it works in the app is basically you use when you sign up and we will currently in close better but you know, soon will go open better also. But the idea is you will get a map application you zoom in, you can buy a property and once you bought it, you able to sell it at a later stage the way you were Actually and that’s something we do a little bit different than lots of others first of all you need now to buy epics which is our in game cryptocurrency. And you can buy those apics with either with credit card or be accepting also PayPal. So right now we not yet accepting crypto. And the reason why we doing this because we always said from day one we want to build a mass market applications and as we know, crypto or blockchain is a market of roughly what I heard roughly 50 million people worldwide but but gamers, two to 3 billion on the globe. So the idea is we really want to get everyone on board. And they don’t have they should not deal with complicated wallets or private key handling. This is still a huge barriers of entry. So we put a lot of thoughts into this whole onboarding process, how to make it simple and then how to purchase something. So that’s, that’s what our the mission of the company is that we really want to make this Game accessible for for for mass audiences.

Rob McNealy 13:04
So as the long term goal that the in game currency will be able to be traded in the real world on exchanges.

Dirk Lueth
Yes, that is the goal however, we still we want to have to comply with regulatory environment, especially in the US. So, maybe I’ll explain a little bit one more step how it’s going to work how So, you exchange apics, which is all up x, which is our in game currency, you buy that with with feared currency and then you purchase a property. So that’s then you own this property. Once you own this property, you will start earning additional apics will yield on on the on this on this property, which makes it interesting because then you can take those apics potentially and buy other properties for that. And we gamifying the whole approach. So the next step is then that you can start and complete a collection that means for example, collected Three bus in San Francisco once you collected three bars in San Francisco or three, three properties on mission streets are different different levels and different scarcity also on those collections, and you start earning actually accelerated apics on them, that means you get a one time boost, and then also on top, you will get recurrent, higher higher earning on those properties. What makes it now interesting is that you can go and sell those properties because they are all non fungible tokens. We’re talking blockchain here, you can own them. And you can go and sell them those properties on the marketplace again, so when you maybe have some properties you don’t need for collection and sell them you can sell them either for for apics you can trade them against another property and soon you will be able to sell them for free at so we will going to be the first one of the first allowing fear out also again, so that’s hopefully coming in the first quarter of next year.

Rob McNealy
So Other kind of gamification elements Do you plan to build into this kind of game?

Dirk Lueth
Yeah, so after the collections we are going to have

Dirk Lueth
so the the ideas everything is location based you will also get some kind of what we call a block explorer which is some kind of an avatar which roams the city right and this helps you to discover other property so when it comes to city you will be able to each time he touches the property you will be able to buy that property was the only way to buy properties going forward will only be through the Marketplace or through where you avatar or the block explorer has touched some of those those properties. Going forward. We will since it’s very much location based driven, we will add our location based features that means you can take your mobile phone and when you actually in the city, you will be able to find maybe something on the streets which could be a piece of a property which could be also which could also be apics, which we’re going to gamify in terms of of treasure hunts, so Let’s, that’s something we are planning on doing also in the first quarter of next year to introduce.

Rob McNealy
So I would love to talk about the long, long long term roadmap because I got all sorts of ideas of how that can be used for different things, as well as an entrepreneur, because I’m always trying to think of a different angle. But it’s interesting. I think, right off the bat, there’s going to be a lot of domain squatters trying to squat on certain types of, you know, properties like national parks, for instance, or monuments and things like that. Is that something that you anticipate? Or is that something that you think is something that will be a bad thing? Or what would be your take on that? Do you think that’s what people are going to be doing?

Dirk Lueth
So yeah, I mean, that’s, that’s what you’ve seen, what’s another other type of games that people are looking for those landmarks, and currently, you’re not able to buy yet landmarks in a blend. We did that on purpose because we foresee a different way to purchase those and it’s not probably not that only one person can buy it. We see rather see a group of people buying it together. So there’s some of these kind of features will be coming up soon. And and then of course, the ones who are first they will they can get it and they can do other things with it. But that is just the pure. It’s a parcel of the plot of the landmark but you asked you know what, what the vision is and where it’s all going. Because you can eventually see right now we gave me five, let’s say the distribution of all the land around the world. We’re starting on some Cisco then we’ll go branch out to other cities in the US. And eventually we go global also soon, not soon, but in the next year. So but once people own just the land, and when you think about Muslims, we are blockchains non fungible tokens, that means everything circles around to ownership. So our marketing messages also join the ownership revolution, which is something really new. Just imagine when you live somewhere in the city, like in London or somewhere in Asia, sometimes it’s not affordable for you to buy any property again. So what we need Industrial Revolution means for us is that your first time you know people can go and buy a property. And when you can look at the vision eventually once once we started with, you know, we have a good distribution, we will allow that people will start building on those properties, a rectangle kind of structures, right? They can represent something, what is there in the real world map, maybe there’s something else so you will, and then you can add company, the other layers use other technologies, just, you know, a tremendous reality, virtual reality, all these things we have in mind, which are a little bit more for the longer term roadmap, but eventually right now we’re distributing the land and eventually sometime next year will also start allowing people to build on top of land.

Rob McNealy
So the question I would have is, how is the price determined for a property right now? So it sounds like you guys as game developers, you guys own all the property right now? What would it cost for instance, and real fee to buy my house?

Dirk Lueth
So I don’t know exactly. Why you live? And you live in Salt Lake City, right? Yeah, because we correct Yeah. So. So right now we have San Francisco obviously, it’s what we want to do is always that somehow connected to real life, as we probably heard San Francisco is not the cheapest area to live in these days. So you can imagine that’s a little bit more expensive areas. Yeah, so I don’t know how big your parcel is, or your little plot of your house, but I assume you’re probably a house would probably cause something between five and $10. Right. That’s my assumption. And unless you live on a huge, huge acre and, and the because it depends always on the number of what we call square. So just to be quickly a little bit technically. So we divided the world into three meters by three meters, which is one square, and we call those up squares. So in order to represent a property better, and when you take, let’s say, your property, my death will consist of 100 up squares right? order to to show your your property on the on the map. So and each app square has an a certain price to it. So to your earlier question How did we come up with the pricing so we actually looked in San Francisco you know different neighborhoods and have different pricing you can look those prices app and other other platforms like Zillow you know the real life license really on Trulia and so on. Now, you so you can do that. So we what we basically said okay, we take you know, the cheapest property or the cheapest neighborhood in San Francisco, we took that and we said they you know, property should cost around two to $5. And then we extrapolated the cost for other properties. However, we had to do john some adjustments, but you have to have a mind this is only the way we are selling the properties right now. In the long run, or the midterm prices will be determined by the market and the market can be like the real life market. However, as we have those collections, that could be a reason People, you know, really keen to get certain properties in certain areas to complete the collection. So the market prices can but don’t have to deviate from from real market prices.

Rob McNealy
So, my undergrad major was geographic information systems and cartography. So I really like mapping, even though it’s been a while since I did anything with it. So what kind of underlying tech were you getting your maps from and all your Geo Data? Just kind of a nerdy question?

Dirk Lueth
Yeah, so it’s good question. So we’re currently working with Roboto. It’s called mapbox. So they basically themselves are based on Open Street maps. And but the biggest challenge is they do not have the property borders, right. They might have addresses but they don’t know exactly what the property borders are. And there we are working with another provider who has the passes all around the US to provide a called land grab. So that’s where we getting all of those, those those parcels. However, on the global scale, that’s going to be a little bit more tricky. First of all, one of the The reason is cost. So if you buy property borders, in some countries, in some cities, it’s very expensive. So but other cities, I think like Singapore, or Berlin, and Germany, they actually provide the data for free. So it’s always depends a little bit to where you are. But there’s also there’s going to be areas in the world. And as you can imagine, we’re going to offer the blend in the whole world. Some, some areas might not even have any property borders. So we currently running a project with the university where we take satellite images and start using machine learning and neural networks to understand how those property borders might in which which areas those property borders might be. And then we I would like to expert extrapolated, it’s going to be 100% accuracy. Probably not. But like in real life. It’s going to be but good good enough that people see okay, this is my property. That’s the property I want.

Rob McNealy
Yeah. I guess that’s, that’s gonna be a lot of work because, you know, everybody’s using different, you know, different geocoding systems and everything else. So, and a lot of places, especially in the third world, like in Africa where they don’t even have property, it’s tribal. And, and, you know, and I know there’s some projects working on that. So that’s what I’m thinking about, you know, just from a technological standpoint, that’s a pretty huge project trying to pull all that together like that. So do you envision long term any kind of like Second Life, you know, kind of interactivity where people can, you know, buy a property and then they can go and host events in that property? Is that something you guys are looking at? I mean, this is what comes to my mind with this game off the top my head.

Dirk Lueth
Absolutely right. As I said, right now we’re distributing the land but going forward, people will be able to build on top of the land. And then people always asking us, because we are blockchain and you know, we’re we’re strong believers, this whole idea of decentralization, no intermediaries, and so on. I mean, we really envision a world Where you know people interact between themselves where we don’t really play a role right so So to answer your question yet it will be some kind of Second Life we don’t know yet how exactly on details that is going to look like. But from from philosophy is really we want two people to do a decentralized transaction so let’s say you know, you know you want to sell digital arts now maybe you want to want to build a you know, virtual gallery or something and you know, somewhere in San Francisco or let’s Salt Lake City awesome. And then you maybe add digital art pieces into onto that property, and you’re and you’re selling those digital ads to other players, right? So we don’t want to be in the middle of that and we just want to be enabled that that somehow works and that that’s that’s what our task is but we will don’t want to be in the middle and say, you know, we we define, you know, how much fees you know, they have to pay and whatever. So this could be really work. The whole idea and the whole vision is of our plans. has to be really a parallel economy somehow at an open economy, which works on its own going forward.

Rob McNealy
So how are you guys funded? Is this a bootstrap project? Or do you get VC funding?

Dirk Lueth
So we’re currently building on the Eos blockchain and we are funded by USBC. So as you probably heard us at a quite a large Ico finished it last year, and then they gave back if if the numbers correct I think billion dollars or something to the whole VC community. And they distributed between different VCs around the world. And one is actually based in Frankfurt, Germany. It’s called Finn lab. And they funded us, you know, the original seed funding but also we also added a couple of angels into that, as I mentioned at one fret good friend of mine, he’s a successful entrepreneur in gaming, he invested to it. We have a we have somebody from the real estate space who really liked the project. So we’re kind of mixing some other Makes the other angels into into our investor.

Rob McNealy
So you said you guys were in closed beta right now when what is your rollout timeline look like between open beta and going fully live?

Dirk Lueth
Yeah. So as I said earlier that we want to target the mass market audience right now we only let a very small amount of people in but we have huge demand actually have people knocking on the door want to drain but of course, we are close better. And it’s called on purpose better was obviously we need to find out what people like what they don’t like. We have of course here and there. We have some backs. We have to get out. But we were planning on going open better somewhere around Christmas. It depends a little bit because what we will be launching right now everything is based on a mobile phone browser. But we are intending on launching iOS and Android apps. As soon as we have approval from the app stores, of course, then we can launch those apps. But we also going to introduce as a as a freemium model because right now when you start playing You know, the only way you can play is when you purchase something. But we also wanted to use this kind of freemium. Because there’s a special way and always called play to own business model. And that’s how we try to coin this notion in the blockchain world. And you will have access to roaming the roaming block explorer of your roaming little game piece, which helps you to discover more property so that’s all coming in the open better will be sometime around Christmas, maybe for Christmas, but maybe also early next year depends on actually third parties when as I said, when we get the approval.

Rob McNealy
Dirk, I’m excited to play it myself now. So where can people find out more?

Dirk Lueth
So go to www.upland.me. So that’s so it’s not.com it’s a upland.me. And there’s the there’s the where you can sign up for the waitlist and we letting everybody almost everyone in at the moment so maybe have to wait one two, maybe three days. But since we are very close to open better, we want to collect more feedback that moment.

Rob McNealy
Very good dirt. Thank you so much for coming on today.

Dirk Lueth
Yeah, I was a pleasure. Thank you very much.

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Mark Wittenberg – Paycent & XcelTrip

Mark Wittenberg talks with Rob McNealy about Paycent.com and XcelTrip.com, two concurrency projects with real world use cases.