In This Episode
In this podcast interview, Rob McNealy interviews Barry D Ritchey II, Founder of ViceGeek, Founder of ViceGeek Digital Media, a full service digital marketing agency specializing in “alternative” product executions and marketing SaaS development consultation.
About Barry D. Ritchey, II
Barry is a SaaS Consultant and Small-business owner and a Digital marketing subject matter expert. He was integral in launching in-house digital media agencies for three of the nation’s largest newspaper publishers and he is the Former Senior Product Manager and Vice President of Operations for multiple major marketing automation software companies and exchanges.
he has purchased and optimized the digital media with multi-million dollar budgets for some of the biggest brands in the world; including notable executions for Google Maps, Reebok, Ashley Furniture, Walmart, and hundreds of others.
Barry is Certified with Google, Microsoft, and Adobe’s ad delivery and data capture/analysis programs and only utilizes TAG certified inventory sources. He is proficient in SQL, HTML, CSS, & hieroglyphic luwain. Utilize cookie data to infer and target purchasing intent and demographic characteristics.