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Michael Hiles – CEO of 10XTS

Micheal Hiles, CEO of 10XTS, talks with Rob McNealy about blockchain, cryptocurrency, gun rights, political organizing, and entrepreneurship.

Mark Wittenberg – Verge Currency Transcript

Mark Wittenberg - Verge Currency Core Team

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today we’re talking to mark Wittenberg. He’s with the core team of verge currency project out of Canada A. So I just want to welcome him to the show and let’s see what they’re doing up north in snow Mexico. Mark, how you doing today?

Mark Wittenberg – Verge Currency Core Team
Um, it’s very snowy, and it’s about minus 18 Celsius. I think right now, I’m literally looking out my window and can’t see a car because all I see is white.

Rob McNealy
You know, that’s how it is in June, typically in Canada. That’s how I first see it, or I can imagine it happening. I actually grew up in the Detroit area up in Michigan. And so I spent a lot of time in Canada when I was growing up. A lot of people don’t know that Canada has a lower drinking age than the United States. It’s 19. And so a lot of people in the United States at least it used to be this way. It’s a little harder now. I think. Now you need a an actual passport. Go to Canada. But when I was growing up and just in my late teens, you just needed a driver’s license to go across the Detroit River to Windsor, Ontario, and go drink at 19 versus 21. So it’s like in Michigan like I when I was growing up, you went from 19 to 21. You spent every weekend in Canada party and then drinking away and stuff. So I don’t know if it’s quite that way now, but that’s how it was.

Mark Wittenberg – Verge Currency Core Team
It’s like, it’s still 18 in Alberta here. So I mean, I remember like, you could actually smoke a cigarette. I think it’s 16 way back in a day. But yeah, it’s 18 to drink in Alberta. So a lot of people even from BC and East they come here to drink. So that’s that’s kind of funny,

Rob McNealy
It’s like, you know? Yeah. You guys are just different up there. But I guess it’s colder, so you need to warm up more. I don’t understand.

Mark Wittenberg – Verge Currency Core Team
That’s right.

Rob McNealy
So Mark, tell us a little bit about yourself. How did you get into the crypto space? What was kind of your idea was like to know, I want to know what people’s you know what brought them to the crypto world?

Mark Wittenberg – Verge Currency Core Team
It’s I think my family was in crypto. I think they got into bitcoin at like 2010 or something at eight cents or something I don’t know. But that’s when I first learn to vote and then fast forward I think I opened up my first exchange account in like January of 2016. I think I think I can’t really remember anything like when I was like $3 and something I don’t know. But I’ve been following kind of ever since and it out just following online and was following it kind of moving forward and then I really jumped in and boat the middle of 2017 is when I really jumped in. And then when we had that false Bull Run, I was all the way in and I picked up on the verge currency as a project and thought it really fit Kind of who I am as a person as far as the privacy aspect goes. So, I mean for me my everyday life is pretty private. My everyday business is based on you know, privacy and stuff like that. So I think for me it really verge currency really, really fit who I am as a person. And of course the non Ico non pre mine, all volunteer aspect, definitely fit with who I am. You know, I always figured if, if, as a project, if your non Ico non pre mind volunteer, you know, in your privacy focused, then everybody’s going to work hard. There’s no there’s no personal gain right from from being you know, what people call a staff member, which we’re not that there’s no personal gain from it. We’re going to get out what we put in so and I noticed the community at that time was really large too. So I thought you know what, like this projects great and I started talking into some of the core members online and that’s kind of where it went. So I think I became part of core and beginning of maybe April or March or April 2018 is when I officially became core member to help try to drive verge currency forward. So, yeah, so

Rob McNealy
So, verge is a fork of Bitcoin, right?

Mark Wittenberg – Verge Currency Core Team
Yeah. Dogecoin Dark. Yeah, it’s it’s bit core, but Dogecoin dark. It’s a phone. Yeah, it’s a it’s a fork of Dogecoin dark.

Rob McNealy
You guys have been around for four or five years that I think so you guys are almost like oh gee, in this space as far as crypto projects go. But you know, I always joke around as a I bet in the space as a project, not even two years and like I bet I’m like an old dog. Now. You know, in crypto because crypto such a young industry, right. It’s like everybody is new. And you know, there’s not like experts in this Space is as far as I see it. And I think people that put them out put themselves out there as experts are just kind of nonsense, you know. But, you know, it’s like, it’s funny, like you go on like some of these people’s LinkedIn. And like they have they’re like 40 years old, and they got like three years of experience. And it only goes it’s only goes back three years and it’s only crypto related. And you’re like, Okay, you scrubbed your LinkedIn, you didn’t do anything for the last 30 years. You know, and I always joke around like my LinkedIn looks like pretty schizo frightening because I didn’t delete anything out, you know, it’s got you can see where I’ve been my whole life. I’m old, you know, I would expect someone who’s 45 or 50 to have a pretty extensive LinkedIn, you know, but you guys started a while ago and so tell me what’s different about verge currency say than, you know, dose or you know, Bitcoin or Bitcoin cash.

Mark Wittenberg – Verge Currency Core Team
I mean, as far as Bitcoin goes, we’re more scalable. I think, you know, Bitcoin per Suddenly I see Bitcoin is a store of value, possibly. It’s not scalable. It’s not quick. It’s not cheap. No, it’s not cheap. And, you know, verjus based on transaction speed, I don’t know what the exact speed is. But we’re quick. We’re quick. And you know, we’ve got the privacy option where we’re kind of branding towards the whole digital payment arena now. So yeah, we are crypto, but I kind of like to refer to us as a digital payment option. Because I think generationally, I think people will get that a whole lot more than crypto. So when I when I look at us, I kind of I speak to our potential partners that you know, like we’re a digital payment option for sure. But yeah, definitely quick, definitely quick and cheap. So that’s a big benefit to us.

Rob McNealy
I think that’s a good point is that, you know, crypto right now has like, you know, a really bad stigma out there. Thanks to the news media and thanks to all the scammers. In the space, you know, they they really have a lot of ways a lot of crypto people have brought it on themselves, you know, especially some of these toxic maximalists that are out there that are really, really negative and hostile to anybody that they feel is competition to their, whatever their favorite project is. But I think that’s smart to like, you know, explain it like, we’re just a payment system. We’re not, you know, you don’t risk pipe the crypto piece, whereas I think a lot of maximalists really want to push the crypto piece not realizing how the general population seems to see it at this point.

Mark Wittenberg – Verge Currency Core Team
I totally agree. And I mean, I, I don’t, I’m not that guy to get along with maximalists. I don’t go to a lot of local meetups here just for that reason. I know there’s a couple of G maximalists in Canada here that I don’t, I don’t typically talk to you know, when you look at the whole market, you know, when you take the whole population of the world and say 3% is aware or 3% is has heard of cryptocurrency or Bitcoin? And then you get the maximum was what percent are they know? So who are they marketing to? You know, it’s i, i don’t i don’t agree with a max list, maximalist way of thinking I really don’t i don’t i don’t understand it. And I don’t know why they just can’t embrace these people that think that Bitcoin is going to be the only one.

Rob McNealy
It’s kind of like religion, you know, I mean, and I’ve seen this with like any political activism out there, I’ve been a political activist, good chunk of my life as well. And I think the problem is, is that so many people that are really tie up their identity with something you know, they they you know, it’s like the Bitcoin activists that have been around who have been pushing for 567 years Bitcoin this Bitcoin that and for a long time, Bitcoin didn’t have any competitors. There wasn’t really substitutes for a long time. And then what happens is, as When these guys put, you know, they put their ego out there. And they’re the ones that say, Bitcoin will take over the world. They make these crazy, you know, proclamations, and then they have to dig themselves in. And then when things change, they they just dig in further, instead of recognizing maybe they were a little wrong, or maybe they weren’t 100%. Right, or, you know, what have you. And I think part of that’s just ego, I mean, more than anything, they’ve tied their, their identity to this one prediction, or this one way of things that they want it to be this one way. And then I think when they get challenged on that, they get really defensive. I mean, to me, that’s what it is. And it’s like, the problem is that they’re going to lose out if they continue down that track. You know, I’m an entrepreneur, you know, I am not a developer, our projects a little you know, we’re a developer or non developer, but we’re an entrepreneur led team. So we have multiple entrepreneurs on the team, and we view it as a product, even though we’re decentralized project we also we feel crypto is a project. It’s a product that needs to be marketed. And it’s a it’s a product that needs to be, you know, you got to view the competitors to your product, you know, the people that are currently the substitute systems that are in place. So to me, Well, I give a great job last night, I was actually filling out an application to get list asked on an exchange. Right? And one of the questions is it says, Who are your competitors? And they wanted us to put like, what other crypto is our competitors and I said, Visa, MasterCard, American Express, are our competitors because that is who our competitors are, and how we view it and it’s just our perspective on things and I think the maximalist out there you know, they’ll overlook things that are just ridiculous. You know, you know, I take it like the people that still think that you know, I still believed in the original Bitcoin white paper where it is supposed to be digital cash, but the biggest core team, you know, they veered from that they they went down one track, they their community said, you know, they dropped the pretense of being digital cash, because they, they, I think they recognize that the scalability issues are insurmountable at this point for their project. I think it’s more politics than anything. But I think what’s happened now their store value, but to me, the killer app for crypto is payments, that is the killer app. That’s the thing, you have the biggest market for people who use digital payments. And to me, you know, trying to focus on d phi or whatever some of the other products are out there. I think, you know, as an entrepreneur, you know, you have to look at the the market size. You know, I think this is one of the things that a lot of it just outside of crypto, too, is that one of the big reasons businesses fail is that there’s not a big enough market for the idea. Right, you know, and that’s a lot of that and entrepreneurs think like this developers don’t, right, yeah, and just because it’s a cool idea or the technology is neat doesn’t mean that it’s a sustainably sized market. And the unicorns you know businesses and startups like the Amazon comes they look at the biggest how big the market is for that product or service and then they start looking and doing analysis and can they reach them and how much of a you know share can they take out of that market? And so we always looked at if you’re going to do a crypto project payments is the number one biggest market right and and so to me to veer away from that and go to store value because Think of it this way, like store value, right? What’s a current what’s the currently the store value in the world?

Mark Wittenberg – Verge Currency Core Team
What is the store gold?

Rob McNealy
Yeah, right. It is. That’s the biggest, most widely accepted store of value in the planet right now. And how many everyday people care about gold. Now, I like golden silver. I still I’m not as a as a crypto guy. I still think I like all asset class. I like real estate. I like art. I like startups. I like precious metals. So I’m not anti precious metals either. But the question is how many people out there care about precious metals right now? Um, you know, everyday person on the street? Not very few. Very right. So to me, goes back to the size of the market, what’s a bigger market a store of value market? Right? Or the the market that is for payments, and me goes back to market size there, the store value markets, a very small community, and if you’re basically trying to argue with, you know, student, you know, gold bugs, and there’s not, I mean, obviously, there’s still millions of those around the planet. But yeah, gold bugs are also very tangible, oriented, they like they’re very tactile, they want to feel something and I know a lot of gold bugs. And the gold bugs that I know don’t like anything digital. They don’t like cashless society. So I don’t understand it. So to me strategically, I don’t know where bitcoins going to end up. But I think the store of valued direction is not a good direction for the project. I mean, I don’t have a crystal ball. I’m not making predictions on that. But I just say, from a market size and and I just don’t like it. I just don’t think it’s a great market size to go after. And I think it was an admitted an admission of failure from their original, you know, kind of killer app, the original, you know, mission of Bitcoin was to be peer to peer digital cash and store value is not that. So you guys have been around for a while you guys are a community based project. So what is verge done up today? What is what is what would you say verjus niche market or where are they trying to position themselves in the whole space these days?

Mark Wittenberg – Verge Currency Core Team
I think for me, personally, and I can’t speak to the other core team members because we’re all we’re all independent. There, there is no market for myself, as far as I’m concerned with virtual currency. So we should be accepted as a currency whether it’s mine geek, one of our partners accepting us for their online platform and and, you know in their live streams and stuff like that or whether it’s the Manny Pacquiao foundation accepting verge you know for donation Avenue were currency so the way I look at verge is if I if I have fi out if I have a $20 bill in my pocket and I can spend that anywhere, then I should be able to spend virge anywhere as well. And that benefit does is you know, everything is our market. So you know I’ll touch every industry because we want to be in every industry. You look at the way cashless payments are going now with I think even the the next Olympics are trying to reduce their cash. I think they’re trying to reduce their cash like 40% or something so they’re going cashless everything. is going cashless you go, especially in Canada here, everything’s tap, tap, go tap, tap, go tap this tap that tap everything it’s like, this is this is absolutely the perfect direction for a project like ours and to be quite frank, it’s it’s perfect for many projects, but you know, 26 or 2700 or 2800 projects out there, it’s going to consolidate for sure. You know, there’s going to be a lot of these projects that had Icos there. Maybe they’re not going to be around anymore. Maybe they went dry. Maybe they spent all their money, maybe they bought whatever they bought it because they thought they’re going somewhere different, I don’t know. But being a community based project, I think we’re, you know, maybe I’m a bit wrong, but I think we’re about 800,000. Now supporters worldwide, and our reach is huge. And you look at other projects, and again, there’s other projects that have great communities too, and they’ll be there. First to say, Did you bite has another great community? You know, and they’re, they’re in the same space we are. But back to your question, what have we done up to now? I mean, we’ve partnered with mine geek we’ve partnered with the Manny Pacquiao foundation so we can offer donations he can accept donations and virge and of course Bitcoin and Litecoin and aetherium you know, for Manny Pacquiao to go out and build some homes for the less fortunate out in the Philippines and hopefully worldwide you know, where else are we accepted Excel trip pay sent like there’s, there’s not an industry that we shouldn’t touch. It doesn’t matter what that industry is. Again, when you take your $20 bill or your credit card or whatever you’re going to do and you some guy wants to go buy a gun with his money, he’s going to go buy a gun with his money if he wants to go buy adult content. He’s gonna go buy adult content with his feet so fat so if virge wants to be a replacement or run alongside or like a rail to fat, then we should be accepted in every industry.

Rob McNealy
Totally agree. So as you guys get you guys are also a decentralized project. How do you guys I mean, just on the I’m always curious how the projects kind of work day to day, you know, how do you guys deal with partnerships to do have a foundation? That’s kind of doing the outreach for that, or how do you guys structured as far as managing your projects?

Mark Wittenberg – Verge Currency Core Team
Oh, boy, that’s a great question. Um, we have a very large core team. And we also have community outreach team. So we have different layers, I guess you could say, of, of outreach. So you know, typical day to day I mean, I’m known in our in our core team to talk a lot so guys like to put me on mute because I I’m usually in every channel all the time but so that’s just Say we have 2025 core members. We’ve got a dev team and an outreach team. We’ve got a graphics team, we’ve got a video team. As far as outreach goes, we’re all because we’re decentralized. We’re all kind of working on our own thing on our own time. Some some guys going to have one hour a week, some guys going to have 20 hours a week, some guys going to have 60 hours a week. It’s all going to be different. So when we get into these layers, we have our group chat and discord. And then we have, you know, like an admin mod group and Facebook chat. So, you know, that’s another layer as well, where we, we can talk to our admins and mods of like Facebook, Twitter stuff, like you know, of our different online platforms and relay stuff that way. So, you know, right now, we have I think 11 different Facebook’s that I’m managing worldwide. So when we push to our main one, I’ll push to I think, maybe about nine 910 or 11 different Facebook’s that I’ll push you then we have Instagram then we have Twitter. Main Twitter accounts and then we block folio, stuff like that. So and then we have another aspect to verge as well which is fueled by verge. So that’s when we’re bringing on say somebody with some talent that wants to support us like Gil. He’s a NASCAR driver. he’s a he’s a really big first currency supporter. So we have that fueled by virge aspect. Especially Danny. He’s our little 10 year old MX moto MX racer, so he’ll go to the US or to Canada and do a bunch of races there and he’ll spread the word about verge currency as well but through a different you know, as a through 10 year old and be through moto Moto X. So we have that aspect and we do eSports as well and Adam night shadow, he he typically does this esport stuff. So a typical day to day with us. I mean, it’s it’s craziness. It’s full on craziness, it’s everybody’s working on different stuff. We got different opinions in our core team, and we’re not all going Get along at all times. And it’s it’s, it’s, you know, I guess you want to say in a we’re in a bear market right now whatever you somebody wants to call it you know if you’re if you’re focused on price alone I guess you can say we’re in a bear market, but we’re working harder right now. Then I think we were when when the coin was or when the currency was pumping I think we are certainly working harder now. We’re more focused now then then we are so than we were when it was pumping.

Rob McNealy
So where are you guys right now in your roadmap? What would be the next thing you guys are trying to accomplish with your project?

Mark Wittenberg – Verge Currency Core Team
Um, I think more collaborations, more partnerships. Awareness is key for me. So we were fortunate enough to join a telegram group. I’m in a telegram group with change Angel. So I don’t know if you’re familiar with change Angel, but lots of people are so they’ve brought in a whole bunch of different communities projects. into one telegram chat. And man that that is like that’s one of the best ideas that space could ever come up with is somebody to take the reins, and bring 10 or 11 different projects into one telegram chat where we’re all pushing each other for awareness. So for me, it’s going to be about awareness of digital payments. That’s, that’s what’s next for myself. Anyway, I know the dev team, Justin, Mark and swen and manual, they’re working on their respective wallets right now. So you know, I just let them be I’m not a deaf guy. So I try not to get involved too much in the deaf talk or outside. It won’t let me focus on what I’m doing. But moving forward, I’m just trying to bring awareness to this space in general and I think it’s important that for me, I bring awareness to to to Bitcoin as well, because this is what people are going to know. In fact, they may know a theorem they may know like coin as well for me. It’s been bringing awareness to the space in general. And then also bringing awareness diverge currency while I’m bringing awareness to the space.

Rob McNealy
So when you’re talking to say retailers, what’s your pitch? What do you guys say? You guys should accept Verge why?

Mark Wittenberg – Verge Currency Core Team
Oh, my pitch, I just jam a pamphlet down on their table and say, let’s go. No, I mean, they’re, they’re accepting digital anyway. So these retailers are already accepting digital. They’re accepting tap, they’re accepting NFC Apple Pay, we pay whatever pay, they’re doing Google pay credit, they’re already accepting digital. So all it is is is trying to find the right avenue to accept something like verge into their system. Now retailers is a whole different game because of course there’s so much with settlement and they’ve got to have the right the retailers have to have the right partnership. Well, it’s not just, hey, walk in the door, and these guys are going to be like, hey, there’s verge. Yeah, let’s just accept it, I’ll hook up tomorrow. There’s partnerships that they have, they have to have dealer agreements with the settlement company, they’ve got to have retailer agreements with whatever POS terminal they’re using. And then that POS terminal, wherever they’re getting it from, they have to have an agreement with the app that they’re downloading. So it’s not just as simple as saying except for its currency because we a, we need an off ramp, we need to sell it, we need to have a settlement company on our end to that’s going to be able to handle the liquidity and settle with us real time. So and that’s still a challenge in this space as well. So as far as a pitch to the retailer, I think for now, it’s about awareness that when I sit and talk to people, it’s right now it’s about awareness until the space grows.

Rob McNealy
My I definitely think that’s a huge part of it. And you know, it’s interesting because I actually spend more time talking to retailers then I have spent trying to talk to end users because To me that that is the the main place to start and you know down here in the states you know the the biggest concerns that you know I’m seeing from retailers besides once you get past like the stigma and the potential legal ramifications because some people think crypto is a legal it’s it’s interesting when I’m but one of the things that here and I don’t know how it’s handled. You guys are Canadian based though right your project is most of your core team is in Canada, am I correct?

Mark Wittenberg – Verge Currency Core Team
No, incorrect so we have two core members in Canada, myself and Harry. Harry is in. He’s in BC, so he concentrates on some other stuff that he concentrates on for verge currency, which, you know, really get into that but he’s he’s, he’s deep into what he’s concentrating on. But we have core members worldwide. I mean, we’ve got core members in Australia, US, Asia. European countries. I mean, we’re everywhere. Now, the founder, Justin, he was he’s originally from Florida. But based out of his, I mean, we’re not based out of anywhere because we’re feel like we’re sorry, we’re we’re a digital payment option. So we’re not based out of anywhere. I just happen to be in Canada.

Rob McNealy
Gotcha. I always ask, you know, but down here talking to retailers and and I think this is going to be more of a problem as adoption starts to occur. Is that the way the least the United States that’s those are the retailers are mostly focused on right now or American retailers. And most of the problem is that I see going forward the biggest impediment regulatory wise to crypto adoption by retailers is how the IRS the Internal Revenue Service in the United States treats crypto transactions and and they treat it as property and so the accounting piece for a retailer is a huge challenge. And I’ve told this to People that most people in crypto that I talked to even activists, they don’t even seem to understand this now I actually have my, as an entrepreneur, I’ve actually owned a retail store. And so I know a lot about point of sale and I know a lot about the accounting and and running a retail business. And I can tell you unless someone gave me a super compelling sales pitch and solve some problem, I think I wouldn’t probably accept crypto as a retailer if I didn’t have a recognized problem with other systems. And and so and I think that going forward, that’s going to have to change for retail adoption to really happen, at least in the States. And why I think that you’re not hearing about that right now, is because people really aren’t using crypto down here in the states for buying and selling goods and services yet, you know that it’s a small amount of transactions out there and they’re usually experimental or one offs, but there’s no serious industry that’s adopted crypto yet, and I think that That’s going to be a problem and you’re going to hear about probably over the next couple years is people got to start adopting crypto, because that will be the biggest pain point for retailers accepting it, but no one talks about that. And I’m like, Dude, this is the problem that we need to be focusing on, not the SEC. We need to be focusing on the IRS. I don’t know does Canada have similar? I don’t know how Canada treats you know, crypto as far as you know, taxes and stuff. But is it similar to the US or do they just deal with it differently?

I think we’re yeah, I think you nailed it. We’re pretty close to the same I mean, Canada, the government here. I think they implemented something like a questionnaire or something where they’re asking people if they own digital currency, digital currency, or cryptocurrency or whatever, but they’re not. I think it’s still a volunteer thing now but I believe regulations are coming in in June or July or something. I think there’s some bigger regulations coming into play but in June or July up here in Canada, but you absolutely nailed it with The retailer in two things as well with POS and stuff like that we we see videos on Twitter of you know like this store accepts XYZ cryptocurrency now and this furniture store accepts this and this restaurant accepts XYZ cryptocurrency now it’s like they may accept it but it’s like how many transactions a year are going to happen on cryptocurrency right now very little worldwide very very less unless you get into some of these other countries Venezuela Argentina I believe Philippines is probably pretty big on cryptocurrency now. But But you nailed it the we can go out there and send videos out on Twitter all we want about signing up some 25 seat restaurant that now accepts crypto but the only transaction they’re going to get in a whole year is going to be that guy that signed them up I’m thinking.

Well and you know another Lot of axes we really pissy about us pointing that out. But I agree. And I think the the bottom line is, is that a lot of crypto projects do a really poor job of stimulating demand for people, you know, to create the reason for retailer to do it now. I mean, we have our own strategy with how we’re, you know, positioning us to do exactly that. Because I do believe that’s an issue and and they’ll change over time. It’s just I think, you know, I’m always trying to think three four steps ahead. I you know, I’m not just looking at I’ll sign up this one Uber driver for this one video for this one tip I’m giving him and now he is a Bitcoin lover and it’s like, okay, that’s that’s not really, you know, in my mind, that’s not how you seriously get substitution and create a paradigm shift you you have to solve a problem for a lot of people and and you need to be able to have a plan to get your solution to somebody’s problem in front of a group of people. And to me that that’s that’s basically business and marketing and market segmentation and things like that. But hey, this is uh, this has been a really good chat. I mean, I don’t know enough about verge and so I’m glad you took the time to come on the show today and tell me a little about and you know it and and educate me about the project because I like to hear more about these community projects that are doing things behind, you know, behind the scenes and actually growing right now and it’s not all about the hype and clear pricing things. Where can people find out more about Verge.

Mark Wittenberg – Verge Currency Core Team
VirgeCurrency.com that’s going to have everything probably you know, that you need on that website, of course, follow our main handle on Twitter, we’re releasing medium articles. I think we do a dev update on medium every couple of weeks and then an outreach or a marketing update every couple of weeks. But you know, I again, for us, it’s all about it’s about awareness. And I want to point out really quickly that you know, it’s not all about when moon when moon when moon when moon you know for us to get serious in this space and for To get serious with digital payments and you know I’ll say for myself too we need to mature up you know this whole space the whole people following it we need we need to add a little bit more maturity to this space. Get the bear market is hurting a lot of people, it’s hurting myself too. But we’ve got to push past that work as work as digital payments together. Let’s not work on Hey, I’m number one. I’m number one. I’m number one and I’m the best because I know more people than you. But let’s let’s work on the best out of each project push together as one space. Let’s get it to that point where were the awareness and the adoption is there and then and then focus and fine tune our projects, you know has verge had its problems? Absolutely. It has. But I don’t know when business out there and you’re you’re an entrepreneur, I don’t know one business out there that hasn’t had problems. It’s bring, have a problem. Bring a solution. That’s what it’s about recognizing a problem. How do we push past this problem? How do we move forward? So that problem doesn’t happen again. That’s what it’s about. It’s not about the problem that happened. It’s about how do we not have that problem happen again? Take every cryptocurrency project out there. I think every single one of us had problems. So let’s not focus on the negative. Let’s focus on the positive because the true people in the cryptocurrency space are going to focus on the positive.

Rob McNealy
I couldn’t agree more mark, for coming on the show today.

Mark Wittenberg – Verge Currency Core Team
Yeah, awesome, Rob. I really appreciate the opportunity. I really want to learn more about your project as well and I hope we can chat again soon.

Rob McNealy
Anytime.

Mark Wittenberg – Verge Currency Core Team
All right.

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Lea Thompson – Girl Gone Crypto Video

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Lea Thompson – Girl Gone Crypto Transcript

Lea Thompson - Girl Gone Crypto

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I’m talking to Leah Thompson. And she is also known on the web as a Girl Gone crypto, you know, and every time I say that, I get this vision of Girl Gone Wild, which was those videos back in like the late 90s, early 2000s. And I’m like, I mean, and I said this, my wife, and I said, I’m interviewing That Girl Gone crypto, she’s like, don’t say something stupid. And I’m like, and I said, you know, I’m going to say something stupid. So I’m just going to get out of the way because I’m going to accidentally call her Girl Gone Wild, and then it’s just going to look stupid. So I said, I get that out of the way. So how are you?

Lea Thompson AKA Girl Gone Crypto
I’m good. Thanks so much for having me on Rob. I know it’s kind of a catchy play of words there. You know, that’s kind of what I was going for. But I know I apologize for all the people that trip over my my channel name.

Rob McNealy
Oh, you know, when I was going back through and and I’ve been on Twitter a long time, and people always ask, well, how do you get this following because I’m like, I was like number 62 in the world by followers at my peak, because I came in so early, I came up, I got my Twitter account just after they started. And so it’s like, and I just named it my name. I never like made a handle or you know, and I’m just always stuck with that. And I was like, maybe I need to do something interesting, but it just kind of stuck. And then I got people like, well, you should worry about your personal brand. So I’m like, okay, that’s my personal brand. My name makes it easy. But then there’s like, you know, there’s a Rob McNealy, who’s like this really successful British like motorcycle racer. So like, I have to compete with a British motorcycle racer for SEO on my own name, which is kind of funny.

Lea Thompson AKA Girl Gone Crypto
Which actually that’s kind of part of why I went was something else because SEO on my name Lea Thompson. It’s spelled exactly the same as the Back to the Future actress. And so I was like that is a hopeless case. I am never going to win that SEO battle.

Rob McNealy
But at least you think about that in SEO is a thing. And it seems like crypto people don’t get SEO, and you lots of other things they don’t get as far as marketing. So anyways, I digress. Tell me a little bit about yourself. How did you get into crypto?

Lea Thompson AKA Girl Gone Crypto
Yeah, so my kind of crypto journey I mean, I heard about Bitcoin back. I don’t I don’t know I want to say like 1415 but it’s just more than I’d heard about it. Like some people that I knew were mining it. But I didn’t really ask more questions. I didn’t really look into it too much. But then in kind of early 17, I stumbled across a blogging platform called steam it I don’t know if you are familiar yet okay. Most people in the crypto space are but you know, and I, I hadn’t really made content before. But I was like, well, this looks kind of fun. Maybe I’ll you know, I play some a couple different instruments. And I was like, maybe I’ll just make a little ukulele cover and post that and kind of see, see what happens. And, you know, it made like $100 or something. And I was like, Whoa, what is this?

Rob McNealy
What did you cover with your little ukulele?

Lea Thompson AKA Girl Gone Crypto
My first cover was creep. Actually, so nice. Yeah. And I, oh, gosh, I should dig up the photo. I tried to look creepy in the photo. I thought that’d be funny. So that was just kind of that got me down the rabbit hole because I was like, well, where did this money come from? And how is it created? Like what now? What do I do with it? What is this thing called an exchange and so it just kind of once I started actually contributing regularly on the steam blockchain and, and posting content, often I was like, Okay, I need to actually learn about this stuff. Like how does any of this work? So That’s kind of what you know got me going down the rabbit hole of crypto and just been kind of, I would say growing my knowledge ever since I’ve been on the steam blockchain for a few years now like I said posting content and I kept getting requests to speak at different crypto conferences because people were following me on Steam and even though I wasn’t even making crypto content, I was just doing like ukuleles and random things. I was like, you know, maybe I should actually dig into this a little bit more and start making crypto content. So that’s when gergan crypto was born probably about four or five months ago. So that channel and brand is pretty new, but it’s been just so much fun. I’m so glad that I did. So is crypto and content creation your full time occupation right now or is this just like a side hustle at this point? Right now it’s just a side hustle. I’m kind of intentionally I don’t wanna say growing slow because it’s that’s not necessarily accurate, but I’m trying to be really intentional about how I monetize is what I’m trying to say like, for me, I, I’m like, you know, I can manage doing this on the side, with my day job, I’ve got a great job that I you know that I enjoy. That gives me a lot of flexibility. So I’m like, as long as I can, I kind of feel like when you get desperate for money, that’s when you start making poor choices, you know, in terms of accepting sponsorships or doing things that maybe aren’t totally in line with your audience. And so for me, I would just way rather kind of hold off on not doing that much monetization at first and just kind of build my content and fill out my audience and kind of see, see where things go first. So yeah, just doing this on the side for now. So you don’t have the doctor stop. But what kind of work do you do for your day job? Don’t name the company, but when I would feel there you’re working in? Yeah, so I work in like sales and account management for a tech company. And so yeah, so I manage a lot of our big client relationships and partnerships. And so I’ve been doing that for about seven or eight years.

Rob McNealy
Very cool. So the ukulele saying Do you take requests like do you do? Do you do crypto ukulele songs? Yeah.

Lea Thompson AKA Girl Gone Crypto
You know, I’ve dabbled a little bit here and there and I actually, I’m working on at this moment a little fun Christmas Carol, kind of crypto spoof. So by the time this interview comes out of the past Christmas, you guys be able to go find it on my channel, but I’m actually planning to record it tonight. Well, if you want to say really nice, I’ll make sure I get this edited out by Tuesday. Oh, alright.

Rob McNealy
So you know, I always kind of joke around in that in crypto, there’s a lot of really cringe worthy kind of like crypto songs out there. But I said I was talking to crypto Euclid I don’t know if you know who he is but crypto Euclid and mystical oaks and they do some weird numbers and I said, you know, you haven’t made it as a crypto project until somebody has done like a really cringe worthy crypto song to your chain. So somebody needs to do an elephant themed crypto song at some point and then once we’ve done that then I’ll know that we’ve made it in arrived.

Lea Thompson AKA Girl Gone Crypto
All right, well, I might have to be that person that does it for you guys. We’ll see I’ll make it as cringy as I can I promise.

Rob McNealy
But you have but you have to have elephant special effects in the song if you’re going to do it. So you have to get some kind of like elephant like, I don’t know what do they call it when an elephant makes a noise? It’s not like a roar elephant roar is it? I don’t think elephant roar was a thing.

Lea Thompson AKA Girl Gone Crypto
I’ll look it up and I’ll include it somehow in the song I promise.

Rob McNealy
You make that you know, I’m pretty sure we can get we can put in a worker proposal fund and compensate you can make but i think i think it’s pretty interesting. So content creation and blockchain You know, that’s very interesting. It seems like everybody’s got a podcast now. And I’m wondering if there’s almost too many. Pretty much and with like, what this podcast You know, I’m not just doing crypto, I do small business stuff and I do shooting and gun stuff, baby. Basically, I’m interviewing the people I want to interview, because I find them interesting. And so I’m not just doing, you know, crypto is the one topic because I think it’s being over killed personally. And I think that’s going to change over time. I’m old enough that I went through the whole social media phrase or our phase from 10 years ago. And I used to do a radio show about small business back then and started, you know, podcasting and taking my radio shows that were over the air and putting them through. And so I was actually podcasting 10 years ago, and that that’s originally how I built a lot of my following because I had a radio show and I was always pimping out Twitter because Twitter was so new. So I was like a real early adopter of Twitter and Facebook for that matter of fact, and now and then I stopped because I just got busy actually running my business for a bunch of years. And then when we decided to get into doing crypto a couple years ago, I noticed Well, hold on, that crypto thing is really on Twitter, so maybe I should like unmothball my Twitter account and which that’s what I did. And and like, it’s funny because people like, you got fake followers. I’m like no, no been here a long time been here since you were in junior high, but thanks for playing. But it’s interesting how like, you know, crypto is actually evolved a lot there. And I’m sorry. But Twitter and Social Media have evolved a lot in that time. And there’s all these like little like all these little vertical communities now, like crypto, Twitter’s a thing. My wife’s a trained medical doctor, there’s medical Twitter, there’s lawyer Twitter, it’s just kind of interesting how Twitter has all these little pockets now of little communities inside of them. It’s kind of funny to me. So what do you find? As far as content creation goes, What do you find are some of the things that are being done right in crypto, and what are some of the things that you think are being done incorrectly or poorly in crypto?

Lea Thompson AKA Girl Gone Crypto
Ooh, okay. I think that in terms of content itself, I mean, I think that depends on how you classify content, right? Like, to me a piece of content can be a tweet, it can be a full YouTube video, it can be, you know, a podcast episode, it can be such a variety of different things. One area that I think, is I don’t see a lot of other people doing as much as they could in crypto Twitter specifically, is posting shorter native videos like to me, that is where I get the most amount of engagement. And it’s just really because it is engaging, it’s fun, like I’ll maybe take an interview that I did with someone, and I will clip out, you know, a minute or a minute and a half little section and kind of edited into something that I post on Twitter. And so that kind of helps drive traffic to the full YouTube video. But it also is just a more consumable little piece of content that gives people kind of a little taste of what they might get if they do want to go watch the whole thing. So in terms of something that I think seems to be working well that people could probably do more of is more short kind of native content. And so I guess I kind of answered what’s going well, and what could be better kind of in the same punch? Sure. Yeah. I mean, I think even like an A and another level of like, what’s not going well as I mean, I think that, and I kind of touched on this earlier when I was talking about not wanting to like kind of over show is I feel like that is a real thing that happens in the Twitter or in the crypto content creation space is people kind of like overextending the use of their audience and kind of over shilling and that it can be that can be a really tricky balance, I think of monetizing your content, but then also being like just really authentic and open with your audience about that.

Rob McNealy
You know, I’ve kind of struggled with that myself. And, for instance, as podcasts, you know, the only reason I started podcasting, again, like a year ago, is that when we first launched two years ago it’s changed a lot since then. But we couldn’t get interviewed on any podcasts in the crypto space because we didn’t have the money. And all these influencers, even really small influencers, were literally charging astronomical sums of money to go on a podcast with like, 100 followers or whatever, you know, it was ridiculous. But since we hadn’t we didn’t do an Ico we were literally the this, like the whole stereotypical community project. Everybody’s got a full time day job. And we don’t hide that fact. But we didn’t have the money to pay influencers and I and I told the team I go, I got a pretty decent sized Twitter following. I’m gonna have to like revamp the audience because my audience wasn’t a Twitter audience or I’m sorry, my Twitter. You know, followers weren’t like a crypto like following so I have been going through like a metamorphosis with it, which is interesting, like people a lot of people don’t like the new type of content and lot of insight, get new followers and old followers. It’s leaving all times. It’s interesting to see how they work. Balance. But I think when we started doing this, I said, I almost have to just become a content creator to promote my own project. And so because of that, I don’t charge like even You, you, you can attest, I didn’t say, Hey, come on my show, right. And I interview other projects that some people might even consider potentially a competitor to task. And I said, Look, I’m in here for the space. And I want to talk to interesting people. And you know, there’s a lot of interesting people working on projects that aren’t mine. So I want to talk to those people. And I don’t charge I’ve never charged a dime for anybody and how I monetize, monetize, quote, unquote, the project is I run a commercial for tusken front of the end, I just run an ad for us. And it’s like an in kind. I don’t take money from people. And it’s funny because I hit I’m starting to get people wanting to pay me to come on, which is interesting. I’ve had a couple people say, Hey, can you tweet us out and pimp this and and I’m like, nope, nope. Cash but how they could but I said to one guy, there’s literally two days ago, I said said, Why don’t you just tell me about what you’re doing and asked to come on the show? If it’s something interesting, I’ll shill it, or at least you know, talk to you about it. Because it might be interesting. But if it’s just kind of like, you know, some kind of like weird scamming kind of play, I’m not just gonna pimp for that. But, but I think that’s one of the things that has been interesting. From the content creation side, we got into it out of desperation. I didn’t want to be a podcast. But what I found is that I really started liking talking to people, because I like to talk I like to type to talk to smart people. And I can always learn something and I’ve already learned something from you. You already give me an a new idea, my little brains kind of working on this thing. One of the things that I’ll give you something that I see that I think is a mistake with a lot of crypto products, but one Muslim, don’t do marketing, let’s number one, but the ones that are doing marketing. I do believe that hosting your own content as much as possible is important, because it drives value to your own domain. And unfortunately, when you host all your content and other people’s platforms, you don’t control that and ultimately, you become dependent on them if they decide to change their algorithms or their terms of service or what have you, boom, you’re gone. And so I’ll give a great example of this now I think mediums an interesting platform. And I leverage medium to drive traffic to other I basically like to drive links back to content that’s already on our existing sites. But I don’t like it when people blog on medium only. And I think that’s a mistake. Because you see a lot of people in in crypto where they’re like, dude, WordPress is free. blog and host your content. Even if you’re a decentralized project, if you got a website, you can put a blog on it. Put the content on your blog, so you can control that content, and drive inbound links to your website. And then what you can do is then link to that content on medium to an excerpt. And then you get that traffic push backwards. From medium medium, and I’ve been testing this I like to test things when it comes to content. Medium Google scans Medium about I found about every half hour, it gets updated that quickly. And I don’t know if you know, but you train Google on how basically Google kind of alters their frequency of crawling based on your traffic and your size but medium is such a big site that once you want to if you want to like get content backlinks now they’re not going to do follow links. But if you want still want links back to your site, and you want them quickly, medium is a great way but post back to content from medium let you already have a hosting on your site. So like I like your idea about you know, doing like a little edited short, almost tik tok kind of length video on Twitter to get people to drive traffic to your YouTube. Well, maybe you put that also that little video of that little on medium and then link back to the full version on YouTube. And I think that would be good SEO. But I don’t see anybody doing that. No, I think that’s that’s great. And, man, I like so many things.

Lea Thompson AKA Girl Gone Crypto
I want to say about what you just said. But yeah. Yeah, I mean, in terms of like you said, Oh, you could post it on Twitter and medium like, that’s actually a huge part of my content strategy is putting things on is re utilizing content and taking one piece of content, maybe it’s my YouTube video, and turning it into all of these other pieces of content. So maybe I clip three different short videos, and I put that on Twitter and LinkedIn, and, you know, Instagram and like all these different places. But then maybe I take a quote, and then I turn it into a graphic and I share that out to and so you don’t have to always constantly be coming up with all of these ideas for content. You can take the content you’re already making and piece that out into more micro pieces of content. And it helps you to have a really active social platform at that point. And, and the other thing that I wanted to touch on that you said was about backing up your own content. I think that’s so smart. Because you’re right, what if YouTube all of a sudden is like, Oh, we just deleted that video and you didn’t have a backup of it or the Like you said that blog post I mean, it’s not that hard to back it up. And I, I say that I don’t actually like a my websites just coming live here in a little bit. But I do back things up to the steam blockchain actually, you know I mentioned earlier how that’s how I got started. And so the content even though I don’t personally like own the domain of that it’s on the blockchain and it can’t be deleted. And so I know that that’s going to be there. So that’s been kind of my backup to this point, which probably isn’t quite as good as, you know, having your own website, but it’s another good option as well, I think.

Rob McNealy
Yeah. And I think ultimately, it’s about, you know, driving traffic back to content that you can monetize other ways. So one of the things that I’m going to be doing is I’m going to take all my old audio podcast content, and I started looking it up because I’ve done multiple content. I’ve done multiple podcasts over the years, and I have almost 200 shows almost two hours of content that’s just sitting on my server. It’s not hosted anywhere right now. So what I’ve decided to do is I’m going to actually put them in, I’m going to put all that old content, I’m going to update it all in the SEO and all this and it’s gonna take me six months to do it, I already know what. But it’ll end up driving the size of this podcast. By mid summer, I’ll have probably 300 posts on this on this feed. And, and I make a video out of each one of them. But the thing is, a lot of the people I interviewed are still actually actually way more famous now than when I interviewed them before. So they have their own names have good SEO associated with them. And I think that’s important. And it doesn’t mean I’m going to make my my feed, you know, stale. I’m going to mix it in and I’m going to list it as an archive show or what have you. But it’s about building up the size of you know, the actual the RSS feed the number of videos, and it shows a bigger about it’s a more representative of the body of the work that I’ve done. As a content creator. It’s just I got it. I just Got a package and I got to repackage it. And that’s going to take a long time. Because the way I do pod like, and I don’t mind talking SEO stuff. But what I do with SEO with this podcast, I do three blog posts for every show and a medium post and foremost, and they get cross posted to six different social media sites. And so it’s a lot of work the posting and just cross posting takes a couple hours for every show. It’s not just the show editing. But all that cross linking will turn this it’ll turn it into a pretty big I think it’ll be a pretty big show here in the next couple months. It just takes time, hard card eskie SEO, I mean, it’s an it’s an investment of time. But if you do that correctly, and you have like a central hub where all that SEO and all that all that inbound link juice goes, you then can rank for anything you want to rank for. And then that’s that’s pretty good tool if you want as a content creator. The idea is that you create enough content, but you bring it back I like it. I liken it to like a hub and spoke system. You want that hub and the hub is I like the hub to be something I control. And then all those other extraneous social media platforms, sites, help content go out, but they also link back into your own content which drives up your SEO from the search engines.

Lea Thompson AKA Girl Gone Crypto
Now, that’s amazing. And, you know, SEO is something that I’m, I’m still kind of even learning about because it’s I realized how powerful it is. I’m like, Okay, I gotta dig into this more. But it’s, it’s true, you know, when you actually when you’re not just throwing up content for the sake of content, and you that’s kind of an area where I think a lot of crypto companies maybe go a little bit wrong as they’re like, I don’t know, I need to tweet I guess. So they like throw stuff up. You have more like research behind why you are saying what you’re saying why you’re doing what you’re doing and you’re actually bringing some intention to it. That’s when you can really see some dynamic growth because you’re not just kind of running in circles. You’re actually you you know, the reason why you’re doing certain things.

Rob McNealy
But absolutely. It was interesting like on our main TUSC website, there’s that there was going to be a lot of sub domains for things like our gooey wallet and the block explorer and our forums, we have all that stuff being built out or is built out at this point. And if you put something on a subdomain, it the Google and other search engines treat things on a subdomain as a different website. And so whatever goodwill, as I call it, or our SEO juice that your main website has doesn’t necessarily be pushed down to the sub domain. So we actually move some things that are that we’re going to be in subdomains and we moved him into directories, because it’s much better for SEO and our developers, like why are we spending all this time doing this? A lot of work and I’m like, trust me, it’s going to be a big deal because I know when on the TUSC website will do all the trackers and all the exchanges live link to it. Well, the link to your block, explore the link to your forum, and I go those are going to be the sites that All the big sites in crypto will be linking to those sites. And we want all that inbound link juice going to the main website, not a sub domain. And so that’s somehow I think about SEO is that we we structure our whole project around how some of the SEO stuffs going to work out knowing how these things work. And I think that a lot of crypto project will be better off starting to get some marketers on their team, so they can figure that stuff out too.

Lea Thompson AKA Girl Gone Crypto
Hmm, absolutely. No, it’s so true. And I think that as the as the space continues to evolve, you know, we’ll see more companies have that marketing budget to right because I think that might be part of it. A lot of it is they, they it’s the developers is the people running it or, you know, the the nerds behind the project, right, that actually are building it and making it work. And so they’re going to need that help that marketing that, you know, kind of personal touch that like how, how that stuff works as they continue to grow. But yeah, so I think that maybe that’s just kind of the phases. We’re in as a just in general as a space, you know, as we’re maturing. We’ll see more of that come up, I hope.

Rob McNealy
I think so. It was interesting and our we’re-our project’s focused on the gun industry. And that’s one of the our little niches that we’re we’re just kind of focused on that space. And it’s interesting. You mentioned earlier if the terms of services of these platforms change what so it’s interesting you may not know this, but I don’t you don’t look like a hardcore gun guy. But did you know that in the gun world is one of the biggest communities on Instagram right now?

Lea Thompson AKA Girl Gone Crypto
I did not. That is interesting. And I do own a few guns by the way. So I do shoot sometimes. Yeah.

Rob McNealy
So but, but so it’s interesting because the way the gun world is locked out, not only does the gun world have a lot of problems with payments and financing, they can’t get bank accounts. They can’t use PayPal, square stripe, they can use any of those payment systems. And our our theory and thesis about how we launched TUSC was that if you’re going to get mass adoption, you need to start with people that have industries that have a recognized problem with traditional payment methods. If you’re just trying to sell grandma on crypto, you’re not solving a problem for grandma, you’re creating work for grandma. That’s not a good way to get adoption. So we so we focus we’re focusing on the gun industry. And we used to have a business in that space. So and I’m a gun guy. So it just kind of is awesome. But the but because of marketing, like the gun space is interesting, because not only that problem with payments, but they have problems with marketing on top of that, because they’re not allowed to do pay per click on most major platforms. Google doesn’t allow you can’t sell guns on you can’t sell and market guns on Google. You can’t do any kind you can’t buy it. Facebook and Twitter and most of the social platforms want to live by ads. And now in so what was happening is the gun world has created all these By the way, this could be a good option for you. All the influencers and all you have to do is be a girl and hold a gun and take a picture and then big companies will pay you lots of money for that I didn’t have a ton of those my goodness I miss it out so and but here’s the thing Facebook said two days ago they’re going to fire the gun influencers off their platform. So they’re banning gun influencers now, that just happened. So this we have it has they said in the upcoming weeks that’s gonna it’s gonna go down that road and and I was talking to someone in the gun space who’s very influential the other day and we were talking about it he says it’s going to happen because he He’s the owner of gun industry marketplace and we were talking about this and his name is Owen York, and I just put that out today, I think. But we had a good conversation offline about this and he’s like, they’re gonna go they’re gonna fire those guys too. And he called it he totally nailed it. And and so it’s interesting this goes back to but now if you’re an influencer and you built your business and your income now around being like an Instagram influencer in the gun space, you are now finding yourself you don’t have a job and or you probably won’t have a job pretty soon. And it’s just interesting kind of seeing a now if you’re an influencer and you’re only did Instagram, it’s great, I would say what you should have been doing the whole time is hosting all those pictures on your own website and cross linking them from Instagram. So now you’re still placed so people can go and your content is there because now they don’t have all that link juice if you think about if so if you’ve been building up this following for you know, potentially years right, you know, you’re not you haven’t and you haven’t been driving all this traffic back to your own personal website. Where do you do now? You’ve lost all that time, all that content now maybe scrubbed, maybe you can download it, I think but but all that goodwill and all the time people only know how to get to your main, you know, Instagram account. They probably don’t use probably not even ranking in Google. And so that to me is what as far as I see a lot of these influencers just not understanding that the game can play or change. I’m sorry, if you’re playing the game, it can change very quickly and you have no control over that. So you should always be thinking about in the back of your mind if I’m going to make a living as an influencer. For instance, what if and this has happened a couple times the last few years where Twitter wouldn’t allow crypto ads and Facebook still won’t allow crypto ads, and unless you know somebody, because we’ve tried. And so the question is, what if you’re a crypto influencer and now crypto Twitter decides to call you?

Lea Thompson AKA Girl Gone Crypto
Yeah, that would hurt. It would hurt but if you’re driving all your content back to your own website, and that’s your focus is pushing people to your website that you do control. I think to me, that’s the smarter way to go. And and I don’t know the best way to do it. I mean, obviously, we’re all doing cross platform stuff, and I do a ton of Twitter. I do a ton of all the social media stuff too. But most of what I do is drive people back to my website. For instance, I have a YouTube channel right but I don’t link to my YouTube channel. What I do is I actually embed my YouTube videos in a blog post for every show and and i SEO that blog post it just says so and so interview video so guess what, if I lose my youtube channel I can re upload all that content to another video player and put it back and I maintain the SEO I just need to change the embed I need to start doing that with my YouTube videos I part of like what you’re talking about with not being so dependent on particular platforms is actually why I’m just building a website right now and I’m really close to launching it’s going to be Leah loves crypto calm because gergan crypto.com was apparently taken but it was I think by some guys got in trouble for it but that’s a different. And so but part of it is because I want to start actually building an email list and like you said, building those those backlinks because then I actually have away to contact and connect with people that like my content. If something happens if suddenly, you mean crypto especially crypto is something that I think the market is still kind of figuring out the, you know, governments, these big centralized social media sites are still figuring out what they think about. And like you said, they might be like, Oh, well, we don’t want to see crypto ads anymore. And so that’s certainly a possibility. And so I think it’s super smart what you guys are doing and that’s such a good idea with the YouTube videos and definitely excited to write a blog post to go with my YouTube videos almost any way, you know.

Rob McNealy
Well, you know, and I’m not saying a corporation would ever do anything wrong, but you can’t tell me that. Well, let’s put in perspective right? You You got Twitter with you know, they’re pushing Bitcoin and some of their own little weird social media, things that they’re doing and I don’t trust jack any more than anybody else. But then what happens if Facebook launches Libra? You don’t think they’re not going to do something to drive people to Libra at the expense of other kinds of projects? Absolutely. And how does that look for not only, you know, banning ads, but are they going to add the content to? Are they going to bear? Or maybe they just bury the content? You know, oh, yeah, you can post this button, but we’re going to shadow band so no one can see it. And to me, I expect that to happen. You know, and, you know, and I work backwards from there. Because I don’t trust these guys. I mean, you know, if, if jack wanted to be open and not worry about censorship, he could make that happen time crypto, but he’s like, No, we want to make our own standard. There’s already open social media standards out there, though, you know, it’s, you know, web three stuffs already working on that. You don’t need to create a new consortium board of advisors to tweak Twitter, you could just adopt this standard exist, but they’re not going to do what they they’re not going to do something that they don’t control. And that’s what it comes down to. Because you know, especially with the Silicon Valley the way it is it’s about control to monetize, and there’s power in that and they’re not going to give up that power. Regardless of the stuff they say I don’t trust I don’t trust companies I don’t trust governments just like I and I don’t trust big corporate media guys whenever they talk about free and open anything Devil’s always in the details. Now I sound like a ranting lunatic but it happens from time to time. But so where do you think things are going to be in crypto here in the next year or two? You know, I’m not looking for like a hardcore money prediction. But where do you think it’s going to happen to the content creators in this space?

Lea Thompson AKA Girl Gone Crypto
I think it is going to be a wild ride because and you look at the content creators that were here in 17 before the big bull run, I mean, they got massive followings, really, because they were creating content during that Bull Run. So all of a sudden, all these people are like, googling things and looking things up and trying to find YouTube videos about Bitcoin and they’re on Twitter looking for questions. And so I think that a lot of those creators really kind of like swept up but you know, a big they’re following probably in that, like, you know, however many months period. And so I think that’ll happen again in the next bull run because again, they’ll be people that aren’t usually really consuming a lot of crypto content that are all of a sudden, really interested because maybe they bought a little bit of Bitcoin, like a long time ago, and they’re like, wait, now it’s worth how much What do I do or the you know, get the FOMO? And they’re like, do I need to buy now? What do I do? So I think that, in addition to, you know, kind of media mentions of the news and different people talking about crypto the next time I have a big bull run, you know, I think that just the general population looking for content is going to massively increase than the current amount that we have right now.

Rob McNealy
I think that makes a lot of sense. So I guess I need to get all my content out there for the next Bull Run. So I can ride that wave. Right. But I think you’re right, I think I think crypto is dead right now. And a lot of people I don’t have hope em by the way, I’m not one of those guys. I’m not injecting like, Oh, it’s gonna go to a billion not like now. I’m very cognizant, and I’m a heretic and that’s why I piss people off. But, you know, I mean, I think it’s possible that the price of bitcoin is $7,000 and maybe that’s what the actual market price of it should be. I don’t know that it’s going to go crazy at any one point. And and I’m open to that, because nobody knows everybody’s just guessing right now, but, but I can tell you even dislike the community right now. I mean, we just had to do our swap and, and, you know, it’s interesting, like how many people are diving in like, Oh, you guys swap like, yeah, we swapped three months ago. Thanks for thanks for playing, you know, because and I think that’s what’s happened. I think crypto got boring six months into 2018. For bigger, boring starting about a year and a half ago after the market tanked. People just went away. And it’s funny because even maybe within a you know, a year ago, it’s like the number of scammers just kind of faded away too. It’s like the scammers got bored. Like, they’re like, Oh, I feel bad for you. Okay, I’m a scammer, but I’ll give you some money because you’re down on your lock raid. So I definitely see that I think the market got really quiet and even the community is quiet. And I think I think you’re right. I think when when the numbers start going crazy, whenever that happens, again, I think you know, people get a little excited and start doing the research. So that’s a good note, I think. I think it’s a good time to build. I think even if you’re a content creator in this space, it is an excellent time to build. But I think you need to keep your content and your own stuff too, or at least have that reserve that you’re always kind of building yourself up. I think that’s important. I also notice I and I am I’m a big believer in personal branding now too. And I think that we had a good I went through the social media wave back 10 years ago when social media became a thing. And it’s interesting because all the big people that were big, I’m big Twitter, you know, I’m a social media guru. Kind of It’s like these crypto gurus, right? In fact, there’s a couple big crypto gurus that were social media gurus and now they’re crypto gurus. It’s kind of funny. But I think what happened is if they don’t do something else, besides just kind of try to ride that latest wave and be relevant in this latest wave, but I think people need to go through and build themselves into something. Out of that social media expert guru wave, there was hardly any of them that are relevant today. I think one of the biggest ones that is is Gary Vaynerchuk. I don’t know if he is a love him. Yeah. So I actually interviewed him a while back and Gary. Wow. Yeah. And Gary came out of the social media world, and then he parlayed it into a lot of other things. And I he’s one of the few that cross that chasm when like being a social like social media is just media and everybody does it now. But 10 years ago, no one was doing it. I mean, it was all brand new. And so, but there was all these other people that were trying to, you know, pimp themselves out is the latest, greatest so media marketing guru expert, right? And I kind of liken them to all these like traders, right? These crypto traders, I’m like, you’ve never traded a stock in your life. But now you’re like this excellent super duper trader on crypto and you got like some avatar dog. Yeah, no. But his, but his avatar dog gonna be there in five years? Are they going to be relevant in five years? And I don’t think they will be I just don’t see that. Because they’re not building anything. They’re not building anything back to a real website. They’re not building themselves back into a person, like their personal identity. If you’re if your identity is this random cartoon thing, but you won’t Dr. yourself for whatever reason, I don’t think you’re getting the benefit of all the content you’re really creating. What do you think?

Lea Thompson AKA Girl Gone Crypto
Yeah, no, I totally agree with that. I mean, there’s certain waves that I think are kind of easier to jump on or maybe more profitable jump on than others. And you know, I definitely say that crypto trading tips and kind of daily charting and stuff like that. I’m like, you know, I am not an expert. I’m like, if I really You want on my channel to blow up I would start doing but I know that that’s not necessarily, you know, my kind of my niche, my passion my like where I feel like I kind of find a groove. And so I guess kind of a question I have back to you cuz I’m curious what you were something you were just talking about is like so if that kind of content, you know, is that dog whatever is that going to be around in five years like what kind of crypto content do you think is still going to be relevant five years from now? Or are you more just saying like, build your own personal brand and then you can evolve along with that as things change?

Rob McNealy
I would ask if you went and looked at the the social media world of who is the social media expert on social media, and you probably can’t find that person anymore, or you probably don’t know them as like a household name brand. And and I would say is, it’s one thing to be an expert and using social media as a tool or any kind of marketing as a tool. But if you yourself are the as the content creator, I think you need to make yourself into something that allows flexibility for evolution going forward. So for instance, even name and I think about this even with projects and businesses and when we came up with the name the rebrand for us because we started as OCC in the beginning. And Tosca stands for the universal settlement coin. And, and it’s interesting because we also want to plan the elephant thing, because that’s our thing, right? Little elephant guy. So but TUSC, not to us, K. But what we said is we’re going to start off in this one industry, just kind of like Amazon was a bookstore for a long time. And but we’re not going to pigeonhole our branding around that one industry because that’s too limiting. And if we’re successful in one industry, we should be able to evolve and grow into others. And I think about personal branding the same way. If all you are is a crypto trader. Don’t Okay, make a lot of money. Great. I mean, I’m not dissing that and maybe you’re really good at trading. Thanks. You know, that’s great. But where does that take you? Where what are the options for you to evolve out of that? And ask, the question I would ask is, is how are you prepared to evolve when no one really cares about crypto trading tips anymore? Because at some point, it’s going to change, it’s not going to be as important out there. And what is your plan for evolving? And how does what you do with your brand now affect that in five years? And that’s that’s that’s just the question. I don’t know the you know, maybe I maybe you’re funny. Maybe you have a great personality, maybe you’re really smart about business on top of that. So you could talk about trading, but also business and that’s what I’m doing with this show. I’m not going to limit it to crypto stuff. Because it’s not one it’s not me, because I don’t just eat sleep and breathe crypto from the standpoint that that’s all there is my life. In fact, I have a lot of different interests. And I love small business and startups and I’ve been an entrepreneur for a long time and I’m going to cover that because that’s important to me. And that’s part of who I am. And so to me, I don’t want to limit myself to only talking about this one tiny subject that very few hundred thousand people in the world right now care about. I want to talk about it. Like I had a guy the other day and he pitched me I didn’t even know dinosaurs are fake guy and I love conspiracy theories. I’m not saying it believe them. But I love conspiracy theories and the guy pitch me and I’m like, that’s just funny. I’ve never heard this conspiracy so that you think like there’s a whole group of people out there think dinosaurs are fake. And there’s a big dinosaur industrial complex and museums are in on it. And I’m like, I know people that work in museums, I did not seem like in spirit they do not seem like there’s like a mafia, right. And so I’m like, I had them on the show, because it was interesting to me. And I wanted to learn about it. And so if I was just a strictly a crypto show, I couldn’t have that guy. And that wouldn’t be any fun.

Lea Thompson AKA Girl Gone Crypto
Actually, I saw my list to watch that or listen to that episode. I saw that and I’m like, I need to listen to like seven here and more people talk about the dinosaur conspiracy. I’m like, What is this? I was like I’ve seen Land Before Time. Come on, dude, Don’t try to fool me.

Rob McNealy
Did I fly? No, you fall. My favorite. Yep, yep, yep. Yep.I still have that show on VHS somewhere I think you really do. But I don’t have a way to play it. Because I don’t have a VHS player.

Lea Thompson AKA Girl Gone Crypto
But I think that’s that’s important is that if you’re going to be a content creator, be flexible, be flexible. And make sure you have some method where you can control it and drive that that content that’s somewhere that you can monetize in other ways. And like in just like I, you know, I live this, like, I still have all my old content. And I’m like, you know what, that would be good to build, you know, an extra 200 shows into my feed, and I have a goal I want to do like 100 to 150 interviews this this in 2020. That’s kind of my goal. I’m going to do probably three a week, but then you throw on another couple hundred shows in the mix. You know, by the end of the year, it’ll be a big show. And that’s important and it’s numbers and as inbound links and you know, maybe someone looks at an old show that I did was someone who has a big brand name I interviewed some big people before Like, CEO of Zappos, one of the former CEOs of Starbucks, the former governor of Colorado, I mean, lots of people a lot, I just call people up, like, come on my show, like, okay, that’s fine. But it’s good content and still recognized brand names. Then Gary Vaynerchuk, I interviewed him, you know, I interviewed lots of people. And so why not throw that content out there. And it’s interesting, isn’t it as an archive show, you can see how they’ve changed in time, and where they’re still the same. It’s kind of fun. So that’s what we’re going to be doing with this project. And to me, it’s all about, you know, meeting interesting people in the space. And I think with content creators, you got to be flexible, and you got to think about the future because if this is what you’re trying to do, and I’m not trying to do this as part of my job, or as my job, so and so I just preface this I, I would probably have to do things a little differently if I wanted to do as part of my job, but I’m not but I would say to people that are even you or people that are aspiring to be, you know, content creators for a living How are you leveraging that in back into yourself? And how are you monetizing that? Or what are you building that you can monetize over time. And to me, that would be important. Like, you know, if you’re really good at this, I mean, if you’re really a good brand ambassador, and you can build your own personal brand up by this one topic, I mean, that’s how you get picked up by like, you know, big companies to go around the world and be their brand ambassadors. And if you can generate an audience that way, there’s lots of opportunities there, if that’s something you desire to do, and you just got to be thinking about that the whole time on how do you establish yourself as being good at getting your own brand out there? And then how do you go through and you know, put that as a solution to like, say, a big corporation or something at some point later in life? Let’s just say this industry doesn’t need influencers anymore. What do you think?

Yeah, I know I think that being able to build a personal brand, being a Market understanding how to communicate with people and how to honestly how to be interesting. Does that make sense? Like, you know, to be like how do I’m screwed I’m screwed then. But just how to create things that people find entertaining educational, or in some way make their, their moment their day better when they come across it. I think that if you can kind of capture that skill, then you can translate that into so many different arenas, like you were talking about like and maybe it’s not even in the same industry like it could even be like Hey, so I I’m able to have this kind of engagement or this I have this kind of feeling or vibe with the audience says that I talked to and with my content, it you can take that really anywhere. So I think it’s almost like a good life skill just to kind of learn how to communicate online and how to create content that is interesting and engaging for people. And so in terms of like, you know, if the industry doesn’t need influencers anymore, like I personally think that I don’t really love the word influencer. But you know, I think that that industry is still growing and I think it is going to evolve and change. And honestly, I think that the crypto space is a little behind the game on certain trends and kind of the influencer marketing realm. You know, I think that a lot of people are just looking at your follower numbers and they’re not really looking at engagement and so much where I think in the rest of the world, you know, they’ve kind of moved on to be like, Okay, well, let’s, you know, let’s actually look at what people are really saying and how people are really interacting so I’m kind of excited to see the crypto space hopefully kind of come along that trend cuz I think you get more robust partnerships when you do that sort of thing. And now I’m starting to sound like a rambling fool I’m just going on about sounded great.

So with it, but I think you’re right i think it comes down to if you can build an audience and and a market let’s just say if you can build an audience about yourself and you do that really well. In a compelling way, that’s how you get a TV gig. That’s how you get hired to do other things for other people. So success breeds success. Ultimately, people want to work with people that have done it before. And and that’s how it is. So you got to understand. That’s why I like the personal brand. That’s why I like that’s why I like doing video on top of audio now. Because if you’re just like this crypto dog, or you know, whatever avatar it is out there, people don’t know who you are. It’s hard for them to kind of get a feel for who you are. And I find it’s interesting because with social media, when I used to go to like blog world and the affiliate summits and all these kind of related type of social media conferences back in the day, everybody just kind of used their own real name. So you can like Oh, you’re someone so Hey, nice to meet you. But now you’re like, and I feel like an idiot. Sometimes when I go to crypto conferences like, oh, you’re seeing your death, crypto and analyst or whatever, you know, it’s like oh, I just did it. Feel like a moron saying, Oh, you’re so and so right now. It’s like, I’m like, dude, I can’t take it seriously, I really can’t. It’s like, oh, you’re that taco dog or whatever. I’m just like, I’m just Rob. That’s just me. I am not that cool. I don’t have a cape, though. I probably it maybe that maybe, maybe I need a cape. Chris, should I get a cape? All right. Okay, the wife says, I can get a cape. So maybe I need a cape. That’ll be my thing. Oh, you’re wrong. But I think you’re right. I think people I think it’s important that people build their brand around themselves. And if they’re going to be in this space, and then they can leverage it and market in any way they want. If and I think that would be my thing. Now. You know, maybe these guys have some kind of, I always wonder if someone’s like an anon, I was wondering what they’re hiding. And I that’s what I think about like, right? It’s like, what do you Who are you afraid of? Why don’t you want people to know you’re doing this thing? Okay, and to me, I mean, and that’s, that’s what my own brain and maybe I get it because it’s like, it’s crypto. And I’m like, well, we’re not doing anything illegal. Why do you? Right? If you’re if you’re spending all this time and you’re really serious, like, you know, I just think it’s weird to me. But anyway,

I think kind of just to kind of offer like a little like Connor thought on that, like, I mean, I put my name out there too because I don’t you know, really care but the at least for me anyway, the reason I kind of went with a more like, you know, a curve on crypto, like, you know, more kind of funny, creative name is because I wanted people’s attention spans are about this big for those of you that are listening and not watching. It’s really small. And I think that when people see an account, and it’s like, you know, maybe so and so following this or something, someone retweeted it, if it just says Leah Thompson, then they don’t necessarily know like, oh, is what is that person about? But when they see something, it’s like crypto, they’re like, oh, that might be an account. I’m interested in So like for me, I kind of did that more as like a people can make that split second decision that they want to click on my name and check out my page. So anyway, just that’s kind of at least me where I was coming from.

Rob McNealy
You just need to put the word girl in crypto and then you’re good. You know, it’s funny. I see like these guys, I’m not picking out there’s this a lot of thirsty boys out there. And it’s like, you guys have a huge advantage. I’m you know, and it’s funny because even my wife, I mean, my wife has. She’s got a lot of followers on Twitter to like, 19,000 or something. And it’s funny because even I just mentioned her in there that I’m like, oh, and they’re like, follow, follow, follow. And I have to like, I’m losing followers every day, right? I’m like, I’m just trying to just keep my head above water. But she’s like, Oh, I got more followers. But, dude, you just breathe your girl and you get all right. I’m just picking. So Lea, where can people find out more about you?

Lea Thompson AKA Girl Gone Crypto
Yeah, so you can find me. You know, we’ve talked a lot about Twitter tonight. That’s probably where I Hang out the most online so you can find me Girl Gone Crypto, and also my youtube channel Girl Gone Crypto. I’m also on Instagram, you know, LinkedIn pretty much wherever people hang out. You can probably find me if you just search girl on crypto will thank you so much for coming on and I’ll try to get this edited before the holidays. Awesome. Well, thank you so much Rob is really fun hanging out with you.

Rob McNealy
Thank you so much. I’ll talk to you soon.

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Vinny Riley – Gokhshtein Magazine

Vinny Riley of Gokhshtein Magazine, talks with Rob McNealy about Gokhshtein Magazine, crypto marketing, and the state of crypto.

Vinny Riley – Gokhshtein Magazine Transcript

Vinny Riley, Co-Founder & VP of Gokhshtein Magazine

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I’m talking to Vinne Riley. He is one of the co founders of Gosh, Time magazine out of New York. Vinnie, how are you today, sir?

Vinny Riley – Gokhshtein Magazine
I’m doing well, man. I’m doing well. It’s, you know, it’s kind of a rainy day here in New York. But you know, it’s it’s a beautiful day, man in crypto always.

Rob McNealy
Yeah, I think people that bought two years ago might disagree with that.

Vinny Riley – Gokhshtein Magazine
I honestly, I was one of the people that bought two years ago. And the guy you’re the guy, I’m one of the guys Honestly, I’m one of the guys that bought two years ago and I’m still here. You know, tail between the legs a little bit, you know, for not selling at the peak. But, you know, that’s, that’s part of its part of my experience man. And you know, I think it’s it’s made me a better overall trader but overall gained so much experience over the last two years as far as when the next bull market comes because inevitably it will come and when it does, I’ll be better prepared for it. At least for me, you know, I’m excited, you know, I bought then I continue to buy and you know, I just dcaa on a weekly basis and you know, I’m just ready for for takeoff man.

Rob McNealy
Well, I I think that’s a really good attitude to have because I know a lot of people just cried and in their milk and laughed and got depressed and started doing a lot of drugs. So hey, you got a really good attitude about it, and it’s good. And you know, I’ll be honest, I don’t consider myself a trader and The only reason I did not like cut my wrists you know and get all depressed is because I actually got some dumb Lux trades at close to the peak and made it all the difference for us. So, you know, I’m not going to be too miserable but I don’t consider myself a trader. I don’t know the first thing about trading.

Vinny Riley – Gokhshtein Magazine
Gotcha. Yeah, I’m not big into it either. Honestly, I have a few close friends and stuff I really listened to as far as their advice, but the end of the day it comes down to like my decision. So I like to compare a few people and if both of them have a similar analysis, you know, I tend to run with it. Um, what I noticed too is well what I like to look at to like for me is I like to look at the percentage versus Long’s versus shorts. And like me, my friend was talking about it earlier today and I think it was like 5% people short game or something and like the rest were all Long’s and we’re like, you know, it’s gonna dumb. It’s gonna dump and, you know, hopefully we could be wrong. We could be wrong, but it’s just, you know, History at least from what I’ve noticed over the last, you know, two three years is it you know, big money always makes money

Rob McNealy
Well, it’s certainly easier to make money if you already have money,

Vinny Riley – Gokhshtein Magazine
you know, any Rob I need some?

Rob McNealy
What do I have money? You know, I I’m just I’m just a middle class guy man. So, you know I’m just kind of out there hustling trying to do my day to day you know if I was some big money guy in crypto I wouldn’t have a still have a day job right. But But the thing is like with our project anyways, everybody’s got a day job. There is no employees of task and there’s no full time developers and you know, we all are truly you know, the personification of what a community project is because we all have day jobs and we all haven’t scrubbed our LinkedIn. Right. So. So tell me a little bit about gosta magazine.

Vinny Riley – Gokhshtein Magazine
It’s a project me and David. You know, we started about a little over a year ago, um, you know, previously, I was working on a different magazine previously to, you know, the creation of Ghajini magazine. And, you know, everything was going great. We had a great product and, you know, majority of the team that, you know, I was working with then we did bring over to gashi magazine. And, you know, our previous experience, you know, the CEO as far as who we were working with it, just it just wasn’t going anywhere. It just wasn’t going anywhere. The CEO was just non existent non around. And, you know, me David been friends for a long time. We’ve been friends for, you know, over three years now. And I was like, yo, hey, D, listen, you know, I got an amazing staff. You know, I’ve been doing this for x amount of time. And I think we can really do something special with this. And he was like, oh, cool, man. He’s like, yeah, I checked you guys out before and he’s like, this is something I want to do and you No I don’t want to just be a magazine I want to build a media company and you know so that’s where it really like the snowball began and then it just started rolling and growing and you know, here we are today we’re about you know, six seven issues in and you know we have another one dropping in about you know less than two weeks it will be up before Christmas time and then it’s just really exciting man as far as all you know, the conferences we got to travel to and you know, all the great people we got to meet I got to meet Charles Hoskinson. I got to meet Charlie Lee, I got to meet you know, Derek capital from you know, token pay. But aside from that, all the great people that come on to our magazine that we got to feature you know, like Justin sun, we interviewed Craig right. You know, previously we just had, you know, Justin sun rock, the lead developer for verge. So it’s, it’s, it’s really interesting. It’s something that we enjoy doing. But also at the same time, it’s like we get to meet passionate people that are doing something for the space at the same time, so it’s kind of Like a win win.

Rob McNealy
So why I’m print magazine you know, everybody in crypto seems to be all about the digital and moving from paper to digital, yet you guys are doing kind of a, you know, a paper thing. Do you think that’s the is that a strategic direction do you think that’s the best direction to go?

Vinny Riley – Gokhshtein Magazine
For right now honestly, the majority of our stuff is all digital. We do offer print solution and the print solution really is only for when we attend like major conferences. So like the previous one, we were at like WCC, and you know, a futurist and stuff like that that’s where we’ll bring some physical copies. But for the majority, you know, we are looking at as far as partnering with another blockchain you know, magazine that has a print solution what it’s so expensive and the logistics behind it it’s just it’s not it’s not even sure if it’ll make financially sense. You know, I like how like Kindle came over. Sounded like, you know, Barnes and Noble like everything when you know, just everything geared towards internet and E reading and everything like that. So and as far as from like a numbers standpoint, you know, the amount of digital downloads that we get as opposed to the amount of like physical hard copies we sell is just outweighs it. But at the end of the day, still people like at a conference or something still like it’s still like, you know, kind of like Sylvania or something that take home. So that’s why we try to bring you know, a little both offer both experiences.

Rob McNealy
What would you say your, your kind of your angle that you approach crypto with with your publication?

Vinny Riley – Gokhshtein Magazine e
The main difference between us and I would say the majority of any other publication is, is everybody else is just geared on just crypto crypto crypto, you know, which is great. That’s why we’re here you know, that’s, that’s our main love. That’s our baby. Yeah, obviously, crypto blockchain adoption. I’m all for it, but I didn’t want to just quarter ourselves into that niche market. You know, like, granted, yes, crypto is, you know, multi billion dollar industry. Sure, no problem. But at the same time, people don’t want to just read about crypto, you know, that’s why we try to incorporate lifestyle. We try to incorporate travel, we try to incorporate art and fashion to as well. So that I don’t see anybody else really doing that, at all. At least from my experience, at least I haven’t noticed it.

Rob McNealy
So beyond the actual magazine publication, you mentioned that you want to develop a full media company, what all is on your roadmap and horizon with your project?

Vinny Riley – Gokhshtein Magazine
Well, for right now, we offer as you know, as encompassing a full media company as opposed to just offering you know, ad solutions as far as within our magazine. We have we’re looking into doing events, hosting events, hosting parties. But also making these events and meetups something different, something unique, you know, from my experience of traveling to all these, you know, crypto events and everything like that. And so very beautiful. Some of them are lavish, and all that is great. But when you get there, you’ll do a walk around, you know, you’ll check out all the booths and everything. And then usually there’s an awesome after party at the end. But while I’m there, like I go ahead and I do my walk around and everything I check out everybody, I get 113 business cards that I put in my pocket, but I’m like, you know what’s next? I’m like, Where’s the bar? You know, because I want to have fun. I want to have fun when I’m there. So like my idea of what I would like to do as far as from like, an event standpoint is like, Listen, you want to come to my event. Yeah, we’re gonna have all that. But you know what, I’m gonna have a bouncy castle over there. You know, I’m going to have face painting over here so you could bring your kids whole bunch of different stuff with We also want to incorporate education to as well. So, you know, a lot of people in the industry at least, you know, what I’ve noticed is everybody wants to be the most intelligent. Nobody wants to look silly. Everybody wants to seem the most brightest and whatnot. But everybody is a little taken aback to say, Hey, listen, I’m not sure what that means. I don’t know what that means. We plan on doing a little bit of education as as opposed if we’re you know, teaching blockchain to a five year old and kind of like dumbing it down but also having you know, big speakers come in like say possibly Justin sort of Tron or something you know speak about Tron like what is Tron? Tron is great we know Tron Tron Tron because Justin, you know, promoted he’s a phenomenal marketer. What going dead Tell me about Tron Tell me what the transactions per second mean? Like what what is this going to do? How is this going to change the game and I think the more knowledge People have about it. And the more it’s broken down and simplified, I think that makes it easier to spread adoption. Because if your normal Joe person comes to their conference, and you know, sometimes it can be overwhelming, but if you’re able to teach them something, and they’re able to leave with more knowledge than they got there with and change their perspective a little bit, they’re going to go home and tell somebody about it. And that’s how that whole ripple wave, you know, starts. That’s how adoption spreads. We need the people to do it. So I’m looking at an angle is where we can make that happen, but also make it fun for everybody.

Rob McNealy
I think that’s a really healthy attitude. So let me talk a little bit about you know, crypto in general, as far as your how your magazine views it. crypto seems to be very tribal. Yeah, Bitcoin maximalists out there and things of that nature and, and a lot of publications are also kind of biased One way or the other? Are you guys more Bitcoin focused in and or do you really look at all coins and the greater blockchain community and all the different types of projects that are out there?

Vinny Riley – Gokhshtein Magazine
No, we try to offer you know, we’re definitely not maximalist. That’s That’s for sure. You know, my opinion, yes, Bitcoin is king will always be king. But I would be naive, in my opinion, to say that, like, that’s it, that’s the end all be all. Like, there’s hundreds and hundreds of great community projects, like for yours example is the wonderful project, you know, I mean, and it’s going to be a great blockchain. But why not give opportunity and shed light to these wonderful community driven projects that deserve exposure? You know, why limit ourselves to just talk about Bitcoin? aetherium Litecoin. Why it makes it makes no sense. At the same time, all of these other these other projects, too, as well. They have the community behind it, you know, sure. Bitcoin everybody loves Bitcoin. But everybody likes to like everybody likes to rock their favorite sporting team to as well and like that’s what I noticed too as well as like how you said like crypto is a bit of tribalism. What it’s become also too is like you rooting for your favorite sports team as far as like your favorite crypto that you’re backing? So we try to give and share the love to everybody.

Rob McNealy
So, you know, I always wonder Then why aren’t people rocking their Visa and MasterCard t shirts?

Vinny Riley – Gokhshtein Magazine
See that? Exactly. I got my Bitcoin t shirt right, my Bitcoin hoodie right here, man.

Rob McNealy
No, I just meant from the standpoint that you don’t see that.

Vinny Riley – Gokhshtein Magazine
You know, you don’t see that at all. Never.

Rob McNealy
So what are the kinds of projects are you associated with besides the magazine itself?

Vinny Riley – Gokhshtein Magazine
Myself personally, I’m also a community manager for Telcoin. What Telcoin is is basically it’s going to be the new Western Union as simplified enough. What tell coin is doing is disrupting the mobile money industry but also the remittance industry at the same exact time. So what is allowing people to do is allowing people from say Point A to Point B to send funds back home to to their loved ones for significant discounted rate for example, I believe the Western Union charges somewhere between five and 10%. Tell coin will be able to do that same exact transaction as opposed to having to have somebody go to a local Western Union require bank account, wait five to 10 days for that transaction. Tell coin aims to do it with about anywhere between one to 2% for the whole transaction. The beautiful thing about it too, as well is it’s instantaneously sentell point two to my art director on the opposite side of the world. I live in New York. He lives in Sydney, Australia. It took about 15 seconds. And I need even need to do it through the Ethereum blockchain, which Yes, tell us a utility token built on. You know, it’s an ERC 20 token. But I didn’t send it through the blockchain. I had the option where if I want to, I can send it through the blockchain. But I sent it right directly to his phone number. So the way they’re they’re doing this, they’re leveraging your mobile network operators. So for instance, United States, the big companies are your Verizon or at&t s and whatnot. But where they’re targeting is, you know, the big populated areas where predominantly the most money is remitted to annually. So that’s where they’re honing in on their business model. And then they’re jumping from, from that big area from A to B to C. What they’re leveraging the moment network operator and I say it twice. I mean to be repetitive, but it’s so important because these people in these other countries like Africa, Singapore, Malaysia, all these places, a lot of these people don’t have smartphones, even though some of them are very up and coming. But a lot of these people still don’t know about cryptocurrency either. And the beautiful thing is, is that they don’t even need to, they don’t need, they won’t even essentially need to know that they’re using tell coin. Because it’s going to be a service that’s offered by say your Verizon you’re at and see somebody you already trust somebody you’ve been paying a bill to, for the last 1015 years. Now they’re going to say, Hey, we have this option, where instead of you going over here and using company X, Y and Z, we can just do it for you and we can save you, you know, 75% of your fees. And then you have the option to either use it for mobile money top ups, or you can have it you know, the agent Integrated a partnership with you know, Jeremiah, which is basically the Amazon of Africa. So they’re building this whole ecosystem. So its utility token made for remittances. But it just doesn’t stop there.

Rob McNealy
It sounds an awful lot like CoinText on the BCH blockchain.

Vinny Riley – Gokhshtein Magazine
I’ve never, never heard of them to be honest. Are they leveraging mobile network operators though?

Rob McNealy
It’s all every it’s all designed to work on dumb phones. And so the phone number becomes the wall. It’s kind of an interesting technology, but it’s Bitcoin Cash based not Ethereum based.

Vinny Riley – Gokhshtein Magazine
Gotcha. And do they have regulations as far as because that’s where I see like tell being being at the forefront of this is they have their MSP their money service business license from Canada. They have their VC from in Singapore so they have the blessing by all these financial sectors and these governments that which allow them to do it, but allow them to operate and do it legally without having to worry about being shut down in a week or so.

Rob McNealy
Very cool. Yeah, I haven’t reached into, you know, how compliant they are aren’t but I know they do serve, you know, all over Europe in the United States. So, but I haven’t dug into what their compliance is not my project. But I just think it’s interesting. And I think that eventually, you know, one of those types of products will be beneficial. I think with like all crypto, there’s lots of great ideas. But we’re seem to be lacking the ability a lot of products seem to be lacking and like I would go to market strategy and marketing strategy in general. So it’s just going to be interesting in my mind to see where these products kind of end you know, where it all kind of shakes out. But I think, you know, I believe in the future that the most successful crypto products will be the best one marketed crypto projects. And right now even if you go to the top hundred coin market cap, very few of them are actually even being marketed. And so I think that I think the future is uncertain. You know, when people say, Bitcoin will always be king, I don’t necessarily agree with that, because we haven’t they don’t have adoption yet. No crypto products have adoption. All these crypto products have investors. But as far as adoption, none of them do. Nobody’s using crypto for buying and selling goods and services at this point pretty much anywhere in any kind of real numbers. And so I think until that actually happens, I think the the opportunities in the field are still wide open.

Vinny Riley – Gokhshtein Magazine
I definitely understand I get that point and it and it makes 100% sense. I guess like when I say like Bitcoin is king. I mean, it’s just it’s just a granddaddy for me as far as what brings every what uh, what brought everything Else to the field? You know? Sure. At the same time, I think it’s like the AOL. It’s a little old, it’s outdated, you know, but without that we wouldn’t have all these, you know, amazing projects, you know, being born today from it.

Rob McNealy
Oh, no doubt, it’s an amazing proof of concept. That’s not what I’m getting at. And I am a holder of Bitcoin. So I’m not anti Bitcoin by any stretch. I just think that as far as if you have to look five years out, and you had to say right now, what are going to be the top kryptos in five years? I don’t think there’s a safe bet to say any of them that are on the top 100 right now, I think that the market could be vastly disrupted in different in five years than it is right now.

Vinny Riley – Gokhshtein Magazine
Absolutely. See it. That brings me to another point. Like I think the most successful projects that will be going forward as you as you say, I do agree with you, the ones that will be most marketed to as well but I believe in the ones that actually We’ll have a real use case to as well. And there are very few projects that are actually being used or piloted are in beta. You know, kind of up until this point, it’s kind of been a little bit of like smoking mirrors a little bit like, and I’m kinda like, you know, waiting for it to clear and like, you know, what’s behind the curtain. And there’s, there’s really not many that I can I can really name that have that use case and you know, and like I can’t share, you know, my experience, you know, you know what’s helpful and has as far as in the making, but aside from that, the only other project that I see that has an actual real working product is is te food. That’s the only other product that I see project that I see that has a real viable working product product. It was a real company before it switched over to blockchain. People probably most people probably haven’t even heard of it, but I believe is the top five blockchains as far as the amount of number of transactions, and if you look at their partnerships, and I’m not trying to show this, but I’m trying more so saying that, hey, you other companies, you guys can talk a big game, but like, at the end of the day, what why p at least for me why I’m going to buy your token or why I’m going to invest in it into it is I need to see application I need I need to have a reason why and not only how am I going to use it, but how is the mess in general public going to be used for

Rob McNealy
I’m kind of a heretic when it comes to crypto in general. And I’m not shy about that. I have a lot of different opinions because I don’t believe in groupthink. And I’m not full of hope Iam, but I don’t think of crypto projects in the same way. As far as the wording people use around them the vocabulary like use case, I can think of all sorts of use cases, meaning that something that crypto can fix or some kind of problem kryptos can solve. But I think looking forward, and which I don’t hear out pretty much anywhere in the spaces, who are the customers? Who are the people that are using these products and services, and are willing to pay for them? And that’s what I always kind of come back to who are the customers for the project? And how do you get your project in front of those customers. And to me, that goes back to just business. And to me, even though kryptos is some of them are decentralized and things of that nature. That doesn’t mean they’re not subject to the laws of the market. And to me, it doesn’t matter how great your technology is, it doesn’t matter how many features your technology even has. What matters is how does your product solve a problem for people People, and how are you as someone on a team putting out a project, whether it’s community based or an actual company? Or it’s a dow or what have you? What is your strategy to get your solution into the hands of the people who have a problem? And when I asked these questions, I get the funniest looks from lots of projects. And and it’s kind of a troll, though, because a lot of Unfortunately, most crypto projects are led by development teams. They’re not led by entrepreneurs or sales or marketing people. And so their worldview isn’t really focused on those things. And and I don’t have an issue with that. I mean, it’s just understanding how engineers think versus how business people think versus how sales and marketing people think. And unfortunately, for a successful project, I believe you need to have all of those attributes kind of combined into the project. And right now, most of the the major projects out there are just led by developers, they don’t have well balanced teams, and most of them don’t actually have Have market segmentation. They don’t have marketing strategy and they don’t really have salespeople. So to me, understanding how business works and having launch products and companies into the market, those are some of the most important things you need think about and when major products don’t even think about those things. That’s why I’m very bearish on a lot of major products that other people are very bullish on. It’s not that I’m anti the product, or the project is just means that they haven’t explained who their customer is, let alone how they’re going to get in front of them. What do you think?

Vinny Riley – Gokhshtein Magazine
I think we were talking about that the other day, like I don’t I’m not sure if I was talking with you, but I was talking about it with somebody else. But like, at the end of the day, like I agree with you, you don’t you mean like I think the most valid point you made was is that okay? We need to find a solution for a problem. That everyday people are facing, but then present them with the solution but then actual, like, there needs to be a benefit. It can’t just be like that, like people need to need to use your product but also solve, be solving a real real problem at the same exact time. You know, I mean, like, we can create something like, like, if there’s a cure for cancer, you know, and we put it on the blockchain, is that really going to do anything? No, like, you know what I mean? Like, that’s what medicines for that’s a whole different thing. But if you can solve like, like what you guys are doing, like, I don’t mean to be bringing it back to you. It’s just this is what I think about is because of the conversations that we had. And as far as when we talked about Tosca and what they were doing, or what you guys are planning to do and as far as how you guys your approach, and as far as how, what you guys are focusing on and how you broke down your business plan. To me was was, I was blown away. I really was. And I noticed that in, like how you were saying all these other projects, all these top top top projects, great. You have the marketing, you have the numbers, you have the market cap, but who’s using it? And why are people going to use it is the question. I still I still haven’t been presented with that answer. You know, so there’s very few maybe, aside from maybe Litecoin that’s the only one that I’ve seen maybe that has adoption, maybe from like the Miami Dolphins and as far as, you know, the use cases where you can use on that new app or whatever it is that that they’re using. I don’t know I’m lost.

Rob McNealy
Well, I appreciate you know, your pimpin, or you know mentioned our project because we have worked really hard to and we’ve worked really hard over the last year and a half to get to where we are and we do think about these things. A lot. But to me, I have a lot of history working with startups, and I’m a serial entrepreneur. And, and the first thing I asked a new entrepreneur, like someone who hasn’t been an entrepreneur, and you can always tell a new entrepreneur, that they’re green, and that they’re going to struggle by asking a few simple questions. And I went through this twice in Las Vegas the other day when I was down there for another conference. And I was introduced some to some new entrepreneurs that are trying to come up with some projects and different in different industries. And the first thing I asked is, who is your market? And they look at me like what do you mean? And I, I’d like to see a very specific answer. And when you ever hear an entrepreneur or someone who wants to be an entrepreneur said, anybody in the world that does this, that and that tells me right off the bat that they probably have no clue who they’re going customer is, and they’re probably not going to be successful. And, and I don’t mean that in a disrespectful way. But yeah, if I said my cryptocurrency could be used by anyone who doesn’t like fiato, or you know, some nonsense, generalized statement like that, that doesn’t tell me that you’ve thought about this, because let’s, you know, I know from a marketing and business standpoint, that Yeah, big markets are great to go after. But unless you even if you have the giant marketing budget, it’s very challenging to go after every single industry on the planet that could use your features and benefits with your project. You need to be focused and you need to be laser focused on where you think you can get the best traction the fastest, and where you have the most success converting people over to using your product or service and you need to be very, very, very, very specific about that, especially in a big market because most people don’t have unlimited marketing budgets or unlimited amounts of time to educate people. And so It’s interesting when you go and talk to engineers and leading certain crypto projects, you get the same kind of responses. Well, anybody who blank, you know, or every person in the world that could, you know, doesn’t like banks or whatever. And you know, that’s nonsense. Those aren’t those aren’t actual people that think about an understand sales and marketing and product launches. Now doesn’t mean that they can’t learn. They certainly can. But if that’s their generic statement, I would tell you that they have a really difficult time. They’re going to have a really difficult time being successful with that. And that’s just my my experience. But what backs me up is how angel investors and VCs ask the same questions and they’ll excoriate a startup entrepreneur who can’t nail down exactly who their customers exactly what their customer looks like, and can articulate a strategy to put their product or service in the hands of that potential user. And unless you can do that very clearly and clearly articulate it. I believe they’re going to struggle with And unfortunately with the crypto space, that’s more, that’s more often than not the cases what I’ve seen.

Vinny Riley – Gokhshtein Magazine
I agree. And I hate circle back, just you brought, you brought up a word as far as like VC and venture capitalism as far as exactly what they look for and whatnot like recently, as far as with telco, and they are, they’re partnered with one of the largest VC firms, East ventures in Asia, and they just double down on telecoil. The reason why is obviously, they see something they’re able to, you know, meet or achieve all those targets they previously had previously, and then hopefully, going forward, they’ve set new ones, you know, they’ve they’ve, they’ve obviously given them a little, you know, bigger piece of the equity or whatnot. But I don’t see other people i don’t i don’t see other people being able to answer those questions, you know, at least the way I don’t I don’t I don’t think anybody would be able to answer it or articulate themselves as well as you just did for nine let me

Rob McNealy
Let me explain another way and I’m not going to pick on anyone project but I will little bit a theorem. Go ahead who is Ethereum’s intended customer? Yeah, we I think we talked about a little bit I go but who’s Ethereum’s customer?

Vinny Riley – Gokhshtein Magazine – Gokhshtein Magazine
Right, but but to me I think of a smart contracts platform in a certain way. Yeah, it does a certain thing. It’s for people that want to have some, you know, utility from a blockchain but don’t want to build their own. To me, that’s what a smart contracts platform more or less is. Now to me, there’s all sorts of potential customers that might be interested in such a product or service. However, if you go and talk to any of the major smart contracts, platforms, teams and ask them Who their customers or their intended market is for their smart contract platform? They can’t give you an answer. They can’t say, Oh, it’s major corporations above $300 million that are focused in this sector, that sector, or maybe it could be large, contract, programming, comm software development companies that want to build semi walled permissionless blockchains for other customers, you know, I would love to hear that kind of response to that question. But you don’t you always get anybody who needs a smart contract, blah, blah, blah, which again, that tells me two things. One, they really haven’t thought about who their customer is, and to they have no plan on how to put their product in the market. Because if you can’t clearly define and clearly articulate who your exact intended customer is, you can’t develop a go to market strategy to get in front of them. Because you don’t know who they are.

It makes all the sense in the world.

Rob McNealy
I’m not picking on Vitalik. I’m not picking on any of these platforms, I’m just saying is, you know, the companies that are out there are the products that have multi billion dollar market caps. Because sure is how hire a couple VP of marketing or marketing consultants to come help sort that stuff out. And they would probably tell vitalik or people from the certain like maybe the theorem Foundation, maybe you need to go to industry conferences. In the space you’re looking at providing services to I don’t believe a decentralized project is immune from the laws of marketing, sales and business development. Even it’s just an ownership difference. I tell people, when I’m talking to non technical non blockchain people, when I’m talking about what a decentralized product project is, I said, and because they don’t get it, they don’t understand the decentralized minimum. People can’t grasp the concept of a know company. Right? They can’t figure it out. It’s just a new thing. It’s really abstract. So you still have to figure out a way to talk to those people and communicate the ideas, even though it’s an abstraction. So, for instance, I’ll tell people, well, we’re decentralized project, it’s kind of like a nonprofit thing. Okay. And technically, you know, a Dao or decentralized project is a nonprofit. But when you say it like that, where the focus of the project isn’t on make, you know, because even tous where focus is not making profit or you know, empowering CEOs and all that kind of stuff. That’s what we’re doing. We’re like a nonprofit. And if you say in an articulated like that, it makes sense to people. Yeah. You know, and you gotta, you gotta communicate with people in a way that makes sense to them. But I think that in right now, until the major projects out there, kind of really focus and doubled down on who they are, and who their customers are, and then figure out a way to get in front of them. I believe that the market is completely wide open from an opportunity standpoint. And I do believe the projects and I’m not saying it’s going to be tossed, but it can be any projects that really have the go to market strategy, the go to market definitions, the market segmentation, and all those ducks lined up and around. And those products once they start getting out there are going to be very, very, very successful in this space because I do absolutely see lots and lots of problems that crypto and blockchain can solve. But I don’t see the folks in the industry actually trying to actually make the connection for end users that way. It seems that too many of the blockchain and crypto products are really just focused on market cap and, you know, improving the the number of people investing in their projects, rather than the number of users using their products. You know, for instance, We’re focused on the gun industry. And I go to lots and lots of gun related events. I talked to lots and lots of influencers and lots of people in the industry, and nobody, and I’ve talked to hundreds of people in this space. No one has ever been in contact with someone from a project in crypto besides us before us. None of them. They’ve heard of Bitcoin. And I haven’t everybody’s heard the word Bitcoin. Yeah, two years ago, the big pump. Everybody’s heard the word Bitcoin, it usually has a negative stigma attached to it. No one really understands what it is and no one’s met anybody from the Bitcoin project. That’s what I see out there. And I go to industry conferences. So I have like one foot in the industry and one foot in the crypto space. And when I go to industry stuff, I’m the only guy out there they’re talking to them. I’m the only one that’s interested in expressing an interest in trying to hold their hand and provide customer support through our project, which is kind of how We’re trying to go to market. And to me, that makes no sense, especially with the massive amount of resources. Some of these, you know, top 10, top 20 crypto foundations have available that at this point, they’re still not putting people in charge of business development and marketing in any routine way.

Vinny Riley – Gokhshtein Magazine
If I had their money, I’d burn money. I’ll put it to you that way. If I had their money, I’d burn mine. But you said how do you have you not put something in place? How do you if you don’t want to do it, you guys have the capital to hire probably some of the best and brightest minds in the world.

Rob McNealy
That’s what I don’t understand. So think of it this way. Even if this is my take, even if there’s no company and you just have a foundation and let’s just say pick, let’s just say Bitcoin, right? Let’s just say Bitcoin doesn’t have a foundation. It doesn’t have a marketing team. But let’s just say you’re a bag holder, a Bitcoin, right? You’re one of these infamous Bitcoin billionaires that are running around right? You’re telling me these guys go pay a couple guys 150 K a year to blow up their project and get out there and really find use cases just out of their own pocket if you’re a billionaire and you’re and you love this this crypto products so much or let’s just say you’re worth a couple hundred million dollars from the investment side of rock Why aren’t you personally just going and hiring salespeople to go and market it?

Vinny Riley – Gokhshtein Magazine – Gokhshtein Magazine
I know I would be because I know if I don’t know once you get past that threshold of where you have that kind of like excuse my language fuck you money like I’m gonna do everything I damn well possibly sure to make sure that investment that nest egg I have just continually grows and in this world you need to spend money to make money. Like why not? I don’t see anybody do doing it. The only person like I made me see doing is maybe like john McAfee. But who else who else Like you don’t even mean like john McAfee was running for president. Like, yeah, it may be a little bit, you know, an ego trip or whatever it is, and his his ploy against, you know, getting back at the US government. But at the end of the day, his promotion is all about adoption. Like, you know, that’s what he wants, because it’s gonna help him, you know, help him in his pockets. But he also knows that if he can get on a bigger, louder stage, he’s going to be able to speak and reach to a bigger audience. And that’s the same thing that David David is trying to that David is doing David’s running for Congress, not because he wants to win. It’s not because of anything like that at all. But it’s to give the people you know, of New York that hadn’t heard of crypto before, you know, it opens their ear. And if he does win, you know, what do you think is it his thing is going to be it’s going to be on regulation, how it was built 75 million years ago and how nothing is change. We’re behind, and how all these products and all these bright and brilliant minds that we have from MIT, these business majors from Stanford and everybody else, they’re leaving to go work on these blockchain projects overseas. Like, why not keep them and let’s work on something where we can create something in the country and let it stay? I don’t know. That’s that’s just that’s just my, my opinion. Sorry for going on a little right there.

Rob McNealy
You know, I think we’re both ranting at this point, but because we’re passionate and, you know, you and I, I think you and I both agree and we see the value in the fact that you know, getting mass adoption is going to require a whole other level of customer support and marketing and sales and product launches and developments and basically some business acumen. Now, and it’s frustrating to least me and probably you that you got the big dogs in the space that want to tell everybody else how to do crypto and you got these maximals telling people How they should do crypto and whether you’re doing it right or wrong, or how what’s a fair launch or what’s pre might, you know, all these different, like laws that they’ve dictated about the industry, yet the same cats and got these massively full bags because they just got in early, won’t open those bags up to actually go and do the little bit of work to make it happen. Yeah. And, and that’s frustrating to a guy like me who really does want to see decentralization, I didn’t have any plan to like start a project. You know, it took it took some time for me to like really understand the space when I started really evaluating the crypto space and started looking at where can I use crypto? How are people and to me, how are people these projects running these products getting in front of people, and you don’t see it happening and we didn’t see it happening? And once we decided to, you know, solve a problem with crypto, we got out there and it’s funny because you get nothing but hate from the maxies out there and you’re saying look, if you were doing this we wouldn’t need to.

Vinny Riley – Gokhshtein Magazine
But it’s so counterproductive it’s mind boggling to me like I like I’m all for it you know be a maximalists everything like you know just Bitcoin Bitcoin Bitcoin but like it goes back to our point like what what how is Bitcoin being used like you like you said it I still believe the doors open for you know a project to come in to be actually use and for transactions and all this like like let’s let’s be real Bitcoin slow, you know it’s slow it’s not going to be that end all be all so why just have that closed mindedness and say this is it this is that’s it like if we’re all praying and preaching for adoption, we should be rooting for everybody you know besides the people that are bleeding of the scammers, but anybody that’s trying to be an entrepreneur in the space or anybody that that wants to do something is helping the overall take a I just don’t get it like, you know, mean, and I don’t like the bullying that I see sometimes to, you know, like, you know, putting people down or it’s like, you know, my sports team is better than yours. So you know what your stinks? Like? No, like, yeah, be passionate about the one you like, but there’s no reason to not give credit where credit’s due or at least applaud people for trying. Like, I don’t know, that’s at least where we’re wellies. Where I come from and that standpoint, um.

Rob McNealy
Well, I think it makes sense, right? I mean, I was kind of joking about it earlier says people aren’t wearing visa shirts and arguing visas better than MasterCard on the street, right? And there’s a reason for that because no one gives a show because they’re just utilitarian kind of payment networks and people don’t get excited or polarized over it. Whereas crypto in many respects is very religious people have wrapped and I think what happens people’s wrap their own Identity around, you know, being an evangelist for a specific product, or project. And they do that for so long that they kind of, from an ego standpoint, kind of sell themselves into a corner. And then if someone says their baby’s ugly, or maybe another project comes along, that’s a little better or a little different, that might be more successful. Instead of saying, Yeah, you’re right, this part of my baby’s kind of ugly, they say, No, your baby’s ugly. And since I was here, first, ours is better than yours. And I think that’s inherently. I think it’s very narrow minded, but I think it holds back crypto. And I use an example of someone recently that says, let’s just say you’re a retailer and you have some interest in accepting a major crypto project. But it’s a decentralized project with no you know, no customer support, no tech team to call no phone number to call if you get a problem, but you still want to Use it. So where do you go? You go on to forums and you go into crypto Twitter? And let’s just say you’re interested in Bitcoin, right? And I like to use Bitcoin because it’s got the biggest communities out there. But now you’re saying, well, I need something that’s fast and I need something that’s, you know, consistent and pretty cheap and, and then they look at, you know, a different fork of Bitcoin. And if they mentioned that, they’ll be excoriated, what do you think that retailers going to do? He’s gonna run away. So and, and to me, I believe that maximalism and toxic maximalists actually are holding back the adoption of crypto for that reason.

Vinny Riley – Gokhshtein Magazine
I agree. I really do. I wanted to close with this. I want to give your audience something I want to share with you guys something that we haven’t shared hasn’t been out on Twitter yet. It’s a partnership that we just landed a few days ago that we’re solidifying or having my graph designer make it up right now currently. But before I get to that I wanted to offer we have we have a partnership with major gaming one of the best, you know, Gears of War teams out there a gaming gaming team. And we are currently about to build three new teams on three different games. Best thing in Europe. I want to offer to whatever it is we offer as far as up to 25% off discount on that 50% off any company interesting looking to offer in our magazine, but also if this YouTube, if this podcast right here gets over 100 retweets, I will randomly pick somebody and they can pick any project they want and we will give them a free interview or a free write up about their whole entire project to as well. Now the partnership that we just struck with is travel by bit. So travel by bit is powered by binance. So travel by It will be our traveling partner. And all funds will be paid via BMB. For Gosh, team, the next event that we’re heading to is we’re heading to the Washington elite down to Miami. And then I’m going to be staying there for the week and going to be attending the North American Bitcoin conference. So I extend the invitation to you, I would love for you to come if it’s possible.

Rob McNealy
I’m already going

Vinny Riley – Gokhshtein Magazine
Are do you? Look, did we just become best friends Damn, and we’re going to meet up down there.

Rob McNealy
It’s going to be a good time. I’m going to all those events as well. So I gotta represent. But hey, you know, what we’ll do is we’ll put all those details in the blog post that accompanies this podcast so people can access it. So if they want to check it out, it just go to Rob McNealy calm and you’ll be able to find all the details about what’s going on with your promo. So, Mr. Riley Vinnie, where can people find out more about all the various things that you’re doing?

Vinny Riley – Gokhshtein Magazine
You can go ahead and follow us on Twitter, @Gokhshtein. You can follow us on our website Gokhshtein.com. You can check us out. We have a Discord. We have a Twitter, we have a telegram. My personal Twitter handle is @RileyVinnie. But that’s really it, man. That’s it.

Rob McNealy
And we not had a really good time today and you are always welcome to come back on the show when you got any updates or some cool stuff happening. So make sure you keep me in the loop on all the stuff you’re doing.

Vinny Riley – Gokhshtein Magazine
Absolutely. Absolutely. Rob, thank you so much for inviting me on it was absolute pleasure speaking with you.

Rob McNealy
Anytime Vinnie. And make sure you hit that subscribe button this Rob McNealy, check us out of the web of RobMcNealy. com.

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Jason Brown, Komodo Atomic Dex Video

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Joe Mcgill – CyChain on Crypto Risks

Joe McGill, Founder of CyChain, discusses crypto and blockchain threat intelligence, investigations and recovery, and operational security.