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Brad Michelson – Crypto Marketing & eToro Transcript

Brad Michelson - Crypto Marketing & eToro

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks Rob McNealy here. And today we’re talking to Brad Michelson. He is a crypto marketing guru based in New York. And today we’re going to learn all about the ins and outs of marketing in the crypto space. And I think you see this a lot with a lot of developer led projects out there that marketing seems to be the thing that developers hate a lot. But I want to get a Brad’s kind of input and his take on things. So Brad, welcome to the show. How are you today?

Brad Michelson – eToro
Doing great. Thanks for having me.

Rob McNealy – RobMcNealy.com
Well, I appreciate you taking the time to come on and talk with us. Marketing is something that it’s near and dear to my heart. And I think that in really for there to be crypto mass adoption, I think marketing, at least from the crypto side of things really needs to ramp up his game. And I want to kind of explore that a little bit with you today if possible, but but before we dive into kind of all this, you know, marketing stuff. Let’s talk a little bit about you. What’s your background and how did you get into crypto marketing?

Brad Michelson – eToro
So I originally started out in e commerce marketing, so I was at an agency for a few years and learn the ins and outs of paid media over there. ended up leaving as the director of strategy at the agency went in house to an e commerce brand and didn’t have the best time and then I when I was looking for a job from there, I found my first crypto company so I jumped into that. Two feet forward, which was pretty fun. I was at helped launch dex which was really cool and obviously a big learning experience. It was after, you know, the Ico boom, it to a degree like the the place I had worked had already completed their Ico so it was fully funded and they’re building out the platform. And it was also right around the time when Facebook and all the social platforms started banning crypto ads. So that’s one of the biggest differentiators between traditional marketing and crypto marketing is that you don’t have a lot of the same levers as you might elsewhere.

Rob McNealy – RobMcNealy.com
So what do you do about that? You say your crypto project, how do you get your brand out there? How do you market a crypto project effectively?

Brad Michelson – eToro
You know, a lot of it relies on social media and it’s really community building and not in the way that Ico projects would create a telegram group and just like get as many people in there as possible and use it as as like a pumping mechanism. It’s not really like that at all, at least anymore. It’s a lot more reliant on word of mouth and just general community sentiment, being able to go on Twitter, having your brand post something, you know, you’re not necessarily being like, outrageous, but you can just post it in an Oculus. bullish tweet and you’ll get hundreds of likes out of it just because of the goodwill that you’ve, you’ve grown in the community. So a lot of it is just sharing and echoing the sentiment of your target audience. But on top of that, you still have to make gestures that deer, the brands to the community. So with some people it’s being you know, a really approachable brand with very easy to understand. messaging that maybe is like a really easy onboarding to the ecosystem, for example, lolly they do a fantastic job with that. Other times It’s, you know, something like what we do at etoro. Or we’ll work with, you know, a famous celebrity or something like that. And we’ll do a commercial with them. And that way we’re, you know, bringing in more average consumers into the the ecosystem. But I think every brand has their own different approach. And it’s sort of the key really is just finding what makes the most sense for the people that want to use your product and expanding that as much as you can.

Rob McNealy – RobMcNealy.com
So I was around when the Ico craze was going nuts. We started two and a half years ago with Tosca, and it was interesting because we could never even get an ad, you know, placed with any of the social media platforms out there primarily, you know, Facebook and stuff. But that seems to still be kind of the problem. And in the last two and a half years, I mean, the Ico world is largely dead, at least in the United States right now. The the scam pump and dump groups are mostly You know, quiet at least right now, though they’ll probably return when you know, the next Bull Run kind of jumps up. So the question I would have with you is, why is there such a still a blanket, you know, community standards problem with crypto related stuff on the major platforms? Why are they still banning it? The space is so much different and more mature now than it was a two and a half years ago. You got any insight of my why that might be?

Brad Michelson – eToro
I think it’s a risk thing. I think that that there were a bunch of lawsuits around the time of the Ico boom, both to the ad platforms and you know, not necessarily just Facebook and Twitter, but predominantly them, as well as other platforms where people are saying, I saw this advertisement on your platform. I assumed it was legit. And it turns out it was a huge scam. I think that everyone by now has noticed the the increase in attention on not just content across these social platforms, but the you know, whether they’re offensive or whatever else or they’re predatory, there’s rules on tons and tons of different industries. And obviously, finances is a big part of that. And that extends into things like predatory loans. And payday lenders can’t necessarily advertise on Facebook or I think even Google, you can’t advertise those products anymore. So unfortunately, crypto is still in one of those categories. But we have seen a little bit of movement that hopefully over the next little while this will start loosening up a bit. There have been rumors for the last little while.

Rob McNealy – RobMcNealy.com
Yeah, it was interesting. I saw today on my social media that there was a couple social media content people that said they got locked out of their Twitter accounts, which I thought that was interesting. Then and then most of the stuff they post is not what I would call spammy or shilling by any stretch of the imagination. than anything, and it seems like it’s pretty alive and well. And I’ve seen this where a URL will, you know, be banned from, you know, Facebook or Instagram and there’s like, zero, you can’t even appeal. There’s not even a process. There’s not a button to push. And so it’s interesting. I, you know, there’s a lot of rumors out there, especially among the conspiracy theorists that, you know, they’re they’re trying to, you know, head off any competition, you know, at least on the Facebook side would like a Libra out there, for instance. So they don’t like the competition from other crypto projects. I mean, do you think there’s any merit to something like that? It seems it seems a little out there for me, but I was just wondering if you’ve heard anything along those lines.

Brad Michelson – eToro
I really doubt it. You know, Libra, especially at that time was so far away from even launching, and it’s even far away now from launching, and it’s just not really, it’s not really also what that business models competing with. So I just don’t think that they’re related personally.

Rob McNealy – RobMcNealy.com
So over the last last couple years, it’s been interesting, you know, watching crypto marketing from the inside as a project. You know, we, you know, there’s so many stories that I’ve heard about at least experienced myself, where during the Ico boom, you know, just to get an interview on a podcast like this might cost $10,000 or more depending on what it is. Is that changing? Now is that Yeah, easier,

Brad Michelson – eToro
way easier. I don’t think I’ve seen a podcast that charges to interview in a while now, which is a really good change. You know, that it was extremely hard to get on, you know, any of those big YouTube channels or, or whatever it was in 2017. And then it moved into podcasts a couple years later. Obviously, the space for sponsoring all these shows has expanded significantly. There’s a ton of money that goes into that. And, you know, I’ve been sponsoring podcasts and influencers for a few years now and I just think it’s going more legit. There was a time where it was like wild west amateurism, and it’s finally matured into like a legit marketing marketplace kind of for sponsorships.

Rob McNealy – RobMcNealy.com
You know, it’s really kind of funny because when we started Originally, I couldn’t get on an interview. Because we didn’t do an Ico we had no cash to spend, you know, lots of money to get on, though, actually, it’s kind of funny, because one of the reasons I started this podcast, because I said, I’m not gonna charge and I never have I’ve never even taken a sponsor. I don’t do this to monetize. I do this because I genuinely like the industry. And I like to talk to cool and smart people that are doing cool things because I learned from people like you coming on the show. So I always thought it was funny because this whole podcast was a response to that. And originally, when I started this, I didn’t really want to do this. But I do like talking to really cool people. And so it’s just interesting, you know, kind of seeing it, but When I’m trying to get interviewed, I’m seeing it. It’s a lot different now than it was two and a half years ago. And I think that’s a good thing for the industry that the advertising the marketing piece is starting to become more formal, I guess, and a little more legitimate and honest. And I think that’s good.

Brad Michelson – eToro
I think there’s a reason for that, too. I think that with a lot of crypto companies, like when I started at my first crypto company, most of the opportunities that were available were companies, Ico companies that were gonna pay you in their tokens. And this was before the Icos. So they were like pre mining tokens to give their employees and in the hopes that the token will pump at the Ico and you’ll get paid off by that, but then we’re going to pay you otherwise. Now, you it’s you’re going to be really hard pressed to find that that’s not really you’re not going to really find that anywhere. A lot of crypto companies now are at least reasonably well funded. So They can pay you normal salaries, some more than others. You know, these things come with benefits. And there’s HR along with it. And these are real companies as opposed to in that 2017 2018 range where it was very bootstrapped, and like semi real company and people were really leaning into the whole decentralized company thing, which I don’t know necessarily if it materialized in the way that they originally presented it. But the way that it’s become now is his own unique thing, which is really exciting. But it’s nice to see that it’s formalized in that way and with those budgets for the businesses come budgets to to hire legit professionals. So you know, most of the people at most of the projects you’re aware of the big ones at least, they didn’t come from crypto, a lot of those people aren’t crypto native. Even my team there’s half of us probably aren’t crypto people I’m lucky enough to have been in since 2012 is when I discovered it. So there’s, you know, this whole back catalogue of knowledge that I can pass down to my team and to other teams. But it’s a double edged sword, right? Because people come in with traditional marketing experience or traditional finance experience, whatever it is, and then they got to catch up on the the finer points, and especially in marketing, you know, the audience is so sensitive to certain signals or values, that there aren’t a lot of opportunities to screw up and figure it out afterwards. So at first, it’s a bit of a learning curve, but it ends up being huge for the the attracting talent in our industry in the long run.

Rob McNealy – RobMcNealy.com
So you said earlier and I know this to be true as well is that there’s a lot you know, the the tools that you have for growing are a lot more limited, because, you know, you just can’t go say, Oh, we need 10,000 users. To download our app that’s, you know, between five and 10 bucks a user, whatever it is, just go buy the ads and boom, you know, we build it out. You know, that’s not really something you can do with crypto very easily. So when you have an when you’re hiring, you know, marketing professionals and you bring them on your own team that, you know, maybe aren’t, you know, crypto natives, but they come from a more traditional marketing background. Have you found that they see that as a challenge? Or do you think they get more frustrated that they don’t have as many tools in their toolbox?

Brad Michelson – eToro
Depends on their background, if if they had like a pure paid marketing background like I did when I was younger, then it would be a little head spinning because you’re used to having a fashion brand that you just run ads on Instagram on. And you can test you know, a million different iterations of copy and creatives. And there’s a whole universe within within that realm of marketing, but it really forces you outside your comfort zone. It’s not that paid media disappears necessarily, right. There’s ad networks. outside of just Google and Facebook, and the obvious people, you know, buy sell ads is one that you see relatively often. There’s a few others. And you can also do, you know, native placements within a bunch of different websites, like you can buy native placements on Yahoo or, you know, CNBC or TechCrunch, even. But they don’t necessarily come with the performance metrics, or the performance history that Google or Facebook might. So someone in that scenario, initially, in theory would be a little shocked. And there’s a bit of a learning curve, but you’d hope that that person would be able to, you know, dive in and come up with some new best practices for themselves.

Rob McNealy – RobMcNealy.com
So that’d be things like, you know, programmatic and those kind of ad buys that you’re talking about there that which are not the normal Google AdWords kind of thing, but, you know, dedicated ad networks that are already placed on specific websites.

Brad Michelson – eToro
Right, exactly. And then the The whole universe of app advertising, which is a whole other thing,

Rob McNealy – RobMcNealy.com
That’s interesting, tell me about that.

Brad Michelson – eToro
So in the same way that there are display ad networks on whatever website you’re on, there are also those really annoying ads that show up in apps, like when you’re playing like a puzzle game or something and you lose, and then you have to watch an ad for like 15 seconds, those kind of ad ad networks where they’re gonna get placed in games or news, news apps, or whatever it else, whatever else it is. And they’re not necessarily run through Google. So they might have less strict rules in order to attract people like crypto companies or other smaller industries that are not as easily accessible through Google.

Rob McNealy – RobMcNealy.com
So what have you found to be the most effective, you know, tool out there for getting out to as far as normal advertising? Would it be the app advertising? Would it be the programmatic? Which one Have you found has the best, which one of those has the best audience that are receptive to the crypto messaging?

Brad Michelson – eToro
It really depends on what your objective is and what kind of marketing you’re doing. So if it’s brand marketing or performance at etoro, we’re lucky enough to actually be able to run ads on Facebook and Twitter in the main platforms, because globally were more widely recognized as a broker. So that’s what most people know us for overseas, but in the US for crypto only right now. So we’re able to take advantage of that relationship with those publishers. Outside of that, you know, it’s it’s the typical stuff, when you’re marketing to a niche industry like we are. It’s thinking about where are these people most often? So you go to Twitter, okay, well, we can’t necessarily run ads on Twitter. You know, you can post organically as much as you can. But what’s next so what’s next is podcasts, advertising or YouTube advertising. natively within the videos with the publishers. But there’s also the influencer sponsorships. And you’re seeing that get more and more popular now, whether they’re through networks, like what block works group is doing or whether the brand reaches out individually to individual influencers, which is my preference and what we do. So that’s one of the easiest and arguably most affordable ways to get wider reach within your niche.

Rob McNealy – RobMcNealy.com
So say, a community project. Now how what would you say is the best thing for a community project that may not have that Ico backing that big bankroll that we had with a lot of these products? You know, two, three years ago? It was interesting. I mean, you saw people throw money, like really big amounts of money at ridiculousness. As far as marketing goes, I saw and it seems like ROI to me has always been an important thing. I was just you know, curious. What would you recommend? For like, you know, these community projects that don’t have that, how would you deal with those kind of projects instead of something that was really had a big bankroll? And, you know, maybe VC funding, for example? Sure.

Brad Michelson – eToro
Well, I think that you got to think about it in some degree, similar to a brand selling a product. So who is where is your product for sale? Okay, so we’re thinking about crypto exchanges, right? So, you might want to spend a lot of your time getting more familiar with the marketing and PR teams of those exchanges so that you have better like co branding opportunities and relationships with those people. You can have them add your brand and your token into more marketing materials and therefore, expose the token brand to more people that way. And, you know, marketing is really just a game of eyeballs at the end of the day, whether it’s consciously or subconsciously The more people see things, the more they’re aware of a brand, the more opportunity there is for them to purchase or participate within the brand. So that’s probably a place that I would start with first because, you know, when people see people shilling, like non top 10 assets now, people just assume it’s some sort of, whether it’s a bot network or whatever else it is. I see this in my replies all the time. But if you can integrate organically with a provider of your services, it makes it a lot easier for you.

Rob McNealy – RobMcNealy.com
So one of the things that I’ve seen and it was interesting, as someone whose US based your US based is that crypto is like a global thing from day one. You know, and so the exchanges are global, the projects are global. The, the basis for many of these projects are global in nature. How do deal with that as a project, like for instance, marketing. You know, a lot of times, you know, US base industry might be just mostly focused on that, you know, the the US, for instance. But how do you deal with the global niss and the messaging globally for any kind of crypto project?

Brad Michelson – eToro
This is a challenge that I think most crypto companies discovered really early on and when you look at when we keep going in 2017 2018, but it really was a craze, you know, people are not for people that are relatively new in this space. It’s not that people are playing up what it was like during the the boom, it was as exaggerated as it sounds when people talk about it. So there are all these projects that you know, started out us base or started out UK base and then suddenly they had to hire like a community team in multiple regions of Asia because suddenly that catches on and one of their exchanges over there. And then all of a sudden, maybe a market dries up. And they have to ditch those and only really focus on two regions. I recently had a call with someone who’s a part of a fairly large defy project. And they were saying that over the last year, they’ve cut teams in certain regions of the world. And they’re really just focusing in the US and a couple other places right now, because that’s where their customers are at the moment. And really, that’s what it comes down to. It’s where the majority of your users in the case of a token project, where’s the majority of your volume? And what can you do with those people to increase the brand awareness or your volume if that’s what your KPI Your goal is there?

Rob McNealy – RobMcNealy.com
Yeah, it’s been interesting as a project right, and you know, I’m not here to shill #TUSC all day, you know, I love #TUSC but it’s interesting because it’s really we’re US based, ee’re not an IC O, so we’re not a legal security. So we’re one of probably a couple dozen projects that eventually be able to legally be traded on us exchanges. The problem is it’s really hard to get on a US exchange. So most of the exchanges we’re on at least right now are in Asia. I mean, there’s just seems like we’re the most of them are right now. But it’s interesting having to go through and negotiate with all these different in that and it’s different by which country in Asia to their the way they interact, the way they negotiate, or in some cases don’t negotiate. And it’s an interesting kind of trying to navigate that, like, I mean, I got a background in business. I got an MBA for whatever that’s worth these days, but, you know, but it’s like International Business one on one day one. Yep. And it’s like, I got to go read a book on you know, negotiating in Asia and because I just never had to do that before. So it’s been pretty fascinating. And it’s actually been really fun too, though, because I’ve met some amazing people. Around the world through my project. And so I think that’s what I really like about doing this. But it’s also sometimes really frustrating is, you know, not understanding some of the, you know, just the more cultural nuances just because there’s so many you have to be worried about something. And you know, it’s interesting, because in a typical American, right, you just kind of think all Asians are the same. Well, they’re not they’re very, very culturally very different from one another. And so, only time ago I did I used to work for a Japanese country company. And back when I was a corporate Guy 20 years ago, and you know, I get how the Japanese work because I work for a Japanese company I worked for an ally Japanese were but they think and act and do business very differently than say people in China do. It’s just totally night and day and, And to me, that’s been very fascinating. But is for you guys even like with etoro? Are you essentially then hiring different marketing people or ground teams in each country that you think you’re going to have a big presence in?

Brad Michelson – eToro
So basically, the way it works with us is that we have regional offices. So, for example, I work in the US office, I run the US marketing team. But there’s a completely different marketing team in the UK, for we have one region that’s most of Europe that there’s one team working on. There is a team in China that only works on China, etc. So we’re a little bit luckier because we’re at the scale now where we can have all these regional teams. But it’s not that easy for everyone else. So it’s kind of a little bit about prioritization based on business goals.

Rob McNealy – RobMcNealy.com
So do you guys all coordinate though, all the different marketing teams around the world to so you still have a similar message or really staying on the consistent? You know, focus when you’re doing the marketing, or is it is it then just regionalised? Like, is there one central brand messaging and then it’s just, you know, regionalised in a certain way, that makes more sense for those places?

Brad Michelson – eToro
Yes, kinda. So basically, there’s like a central brand to etoro That’s managed globally, or at HQ, we just call it globally. There’s like a brand book basically with the way we like to talk about things, the colors, we use the gradient styles that we do in our graphics and things like that. But every region is a little bit different, right? So the coffee is going to differ. You know, the way that the UK talks about crypto would be different than we do. There are things that we’re allowed to do that they’re not allowed to do, for example, we like to throw incentives to customers to have them come in, but in the UK, they’re not allowed to do that legally. So there’s a lot of differences and they really leave it up to us to make it our own, which is a really fun part of the job.

Rob McNealy – RobMcNealy.com
Well, and your experience, at least, you know, coming from the more traditional side of marketing to the crypto, what would you see what are some of the the horror stories that you’ve seen out there in the marketing of crypto?

Brad Michelson – eToro
Yeah, I think a lot of it goes back back to how there was a lot of like amateurism at the beginning and it wasn’t like, purposeful negligence or anything like that. It was that most of the people, most of the personalities were just people, right? They, they had never taken a sponsorship before, they had never done any of these things. So sometimes you’d like sign a deal with someone for six months. And then two weeks later, they’re like, sorry, I decided I don’t want to do this with you anymore. I signed with your competition. So stuff like that is really annoying, but it happens from time to time. And, you know, you’re not going to burn a bridge. So it’s whatever it is. Other times it’s, you know, you if you think back, you can probably think of at least a couple companies that partnered with a project that ended up being a scam of some sort, right, like whether it’s listing a token or whatever it is. So I think that a lot of the differences between then and now is just maturity and growing into like a respectable industry.

Rob McNealy – RobMcNealy.com
So what would you say your best advice would be to new companies say, VC backed project, what would be the best piece of advice you could give them in the beginning?

Brad Michelson – eToro
Invest in your brand and your brand’s voice. So that applies to social media, the way you talk about things, the way you present the values of the company. Because at the end of the day, the way that our community works is that if you don’t follow the simple rules of, of the the basic tenants of centralized currencies and whatever way you want to interpret those things, digital currencies, you’re really never going to take off, right? Because you’re not going to be able to capture the attention of the influencers, who might share your content and bring more attention to your brand. It’s a lot more of an uphill battle. You don’t need necessarily to invest in a paid media. A team or a paid media agency, which is kind of backwards to a lot of people’s experiences. So having a strong brand team, which includes a strong UX asset on board, and then making a product that’s easy to use, I think we’re finally approaching the days of no longer having to deal with apps or daps, or platforms that you need to read like a manual for because the first time there were a lot of exchanges where you kind of had to read steps on a forum or whatever to complete a purchase or a trade. And thankfully, those days are now appeared to be behind us.

Rob McNealy – RobMcNealy.com
Thank goodness.

Brad Michelson – eToro
Yeah, right.

Rob McNealy – RobMcNealy.com
So Brad, where can people find out about more about you?

Brad Michelson – eToro
You can find me on Twitter @BradMichelson.

Rob McNealy – RobMcNealy.com
Well, I appreciate you coming on the show today. And anytime you got something interesting, you want to talk about, you’re more than welcome to come back. Sounds great. appreciate you having me. Thank you. I am Rob McNealy, this is the Rob McNealy program. Check us out on the web at Rob McNealy calm and we will catch you next time.

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Brad Michelson – Crypto Marketing & eToro Video

Scott Cunningham – Crypto & Things Transcript

Scott Cunningham - Crypto & Things

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Now, welcome to the program. Hey folks, Rob McNealy here and today I am excited. I’m talking to Scott Cunningham. He is the social media influencer host of the crypto things podcast. He’s got a huge following all over the internet. He talks a lot about a lot of different crypto stuff, a lot of the business stuff. So I’d like to welcome to the show. Scott, how are you today?

Scott Cunningham
I’m doing great. Thank you so much for having me on.

Rob McNealy – RobMcNealy.com
I appreciate you coming on. I’ve enjoyed speaking to you in the past and I think our audience will gain a lot of valuable knowledge hearing about you or from you. So before we get started, kind of can you give a little bit of background about how you got into the crypto And how you got into publishing about crypto stuff.

Scott Cunningham
Yeah, absolutely. So I unfortunately got in just before the big crash in at the end of 2017. I invested a bunch, I was just getting into it. And and then the big crash happened. So I realized I wasn’t the greatest that investing. But I was curious to see what other ways blockchain could be used. And as a social media marketer, I thought, you know, how could this be? How could this work for social media, so not long after of, you know, looking around for a while I found steam. And that was kind of the only platform at the time. So I started posting on there figuring what you know what it was all about. And then I realized there was a lack of educational material on like, how to use it, and just like teaching people about the actual different platforms. So from there, I started doing tutorials I started just like learning A lot more. And then maybe about six months after that I started to expand and look for other platforms. And since then I’ve just spent a lot of time exploring new platforms, doing reviews, and interviewing different people from those companies and organizations.

Rob McNealy – RobMcNealy.com
So of all the different platforms that you’ve kind of been looking at, you mentioned that you started off on the social media marketing side. How are the crypto related publishing platforms different than the traditional older school kind of social media publishing platforms?

Scott Cunningham
Yeah, so there is a range I would say of like, how centralized how decentralized, how much are they actually using the blockchain and posting on the blockchain? So there’s definitely a spectrum. So for example, real quick publish yo x is somewhat centralized in that they have like moderators, and they’re not posting to the blockchain, but they are crypto monetize where You can earn cryptocurrency from the platform, not so. So there’s a there’s a big discrepancy where people think that you have to give other people crypto on these platforms where most of the time you’re actually earning it from the platform and you don’t have to rely on like donations from other people. And, and publish Oh x is really good for that. And then if we look at, you know, on the other side of things like something like hive or library, where all the content exists on the blockchain, and it’s completely decentralized, and so, so that’s kind of like the two sides of the spectrum. And, you know, there’s many in between but the the big difference between most blockchain platforms is the sort of values that go into why they were created, and a lot of that is transparency, open source, free speech. As I mentioned before, decentralized Which is just taking a look getting some of the control away from the platforms and dispersing more of the control. And the way that the platform is used amongst all of the people. So that, like, for example, again, hive and steam, don’t have moderators, a lot of the moderation is done by the community. So that’s another example of decentralization. And kind of the big thing is that, I mean, another thing is censorship to that’s one of the biggest motivations right now why people are switching over to new platforms, because they are very free speech. I mean, I will say this, right? Not every blockchain platform is, you know, free speech focus. And it’s not like they’re always going to be all of these things. But that’s generally why a lot of them are created, and a lot of them do follow that, you know, those values. The rule is not, you know, there obviously are exceptions to the rule. But but that’s kind of the The main reason why a lot of these platforms exist and, and what makes them extremely different from legacy platforms and and then aside from that monetization, it’s very, very challenging for people to monetize on regular platforms. I’ve been posting on YouTube for almost three years, and I haven’t made anything I still can’t even start to monetize yet. And if we look at a platform like library, for example, the very first day as a viewer or a creator, you could start earning from the very first day. So I think there is there’s a lot of people who are empowered by that. And when you see that you can start earning from day one, you actually have value that you can extract and provide and actually get, like both sides get the value. That’s the best part, right? If you’re watching or creating, you’re going to earn something and you kind of get that value back for your own time that you’ve invested and the attendance That you’ve put to those platforms.

Rob McNealy – RobMcNealy.com
So you’d say there’s like kind of two categories of interest. One would be the censorship that a lot of these legacy platforms are obviously exerting over the content from the publishers. But the other side is the monetization side, which cryptocurrency seems to make that a lot easier. Let’s back up a little bit. Why are the legacy platforms doing those two things? Do you have any insights on the monetization piece or the censorship piece?

Scott Cunningham
Yeah, so I mean, I mean, quite simply, we can we could say with monetization, they want more money, right? So if advertisers are advertising on your content, regardless, if you have higher restrictions to actually be an advertiser, like to have those advertisements and get paid from them, then YouTube is going to keep more of the money at the end of the day. The second reason is, YouTube has become like, I’m just going to use YouTube usually as an example, because it’s most well known for censorship. But they they want. They’re beholden to their advertisers. So if advertisers say, you know, we don’t want our videos showing up on this or on this, they continually keep making those changes, and they make the allowed spectrum of content narrower and narrower. Every single year, just in the past year, we saw changes with commercial viability where essentially YouTube said, if we deem that your channel is not commercially viable, which almost any channel could be said to be that if you’re talking about something that they don’t want you to talk about, or you’re not even able to monetize yet, like myself, technically, I’m not commercially viable. So they could terminate my channel at any time just under those grounds. And then in January, we saw the changes with the compact which essentially made it so that You can’t make video content that is directed towards children. And it was further advertising. It was all around their advertising. But the consequences of that are all of the younger youtubers can’t make money anymore because obviously their their audience is is other young people as well. So people doing gaming videos, kids who do reviews, there’s like five year olds who do reviews of toys, and they had big channels, because obviously they’re doing it with their, their parents are their family. But not all of those are being demonetised child celebrities can’t make money anymore. Lots of things have changed. And what we’ve seen because of that, is a lot of content has aged up on YouTube. So people who previously made content for kids are now making more adult content and and it’s very, very weird. The the range of what is allowed, right because YouTube’s basically saying with these changes that we want you to make your content more adult because if it could be directed to a younger audience, then it might not be allowed to be monetized. So now everyone is like, introducing like, like trying to make their stuff more adult casually swearing more and stuff like that. But then on the other side, you might hit the point of not being commercially viable because you’re too adult. So they keep making that that spectrum more and more challenging to fit within. And, and when they do, you know, strikes or terminate channels. It’s very, you don’t really have much time to react and it’s kind of just like it’s done. And you can try to email with them, but usually, not a lot happens there. So we saw a lot of that happen with the crypto purge, but luckily, a lot of them, a lot of the channels and things were restored. But you know, there’s a lot of people who still have like two strikes now and They’re really concerned that they might get kicked off at any time from like YouTube.

Rob McNealy – RobMcNealy.com
You know, I don’t like to go down necessarily like the conspiracy theorist route and you know, as well as I do that there’s a lot of people in this space that automatically go down to like the it’s a big conspiracy. And I’m not saying that conspiracies don’t exist, right. But I don’t necessarily believe there is diabolical as people want them to believe they are. But it definitely seems to me that I look at these the censorship and the D monetization. It’s almost like a typical lifestyle or lifecycle of like a large corporation, right? The bigger these you know, these players get, the more rigid they become the more antiquated, the lower the slower they move, the slower they adapt, and ultimately, it opens up opportunities for startups. And you know, because they’ve created like this vacuum now I have a friend of mine that runs Do you are you familiar with Utah Gun Exchange or UGETube.com?

Scott Cunningham
No I’m not.

Rob McNealy – RobMcNealy.com
It’s a it’s a it’s a gun related video streaming site I’m friends with the owner of it. And we have a lot of conversations about all this kind of stuff because he’s a big believer in free speech and and things and and it’s interesting to me it’s at it’s it’s like this is creating these openings now for these startups that even three years ago you couldn’t consider it there was no chance to these big channels would even consider you know, these big YouTubers or what have you wouldn’t consider moving platforms because they had a really good thing going three years ago. I myself also I can’t monetize on YouTube at all. It just doesn’t even make sense. And I’ve had my YouTube channel for like a decade. And you know, I’m just for all the same reasons you’re struggling with. They’re just wanting to consider it. Whereas platforms like library you know, like Day one, you can start making money. And and I think ultimately that’s going to drive a big chunk of the market to these new platforms. And I wonder if the corporations understand that’s what they’re going through. This is like a pretty common like, lifecycle problem that a lot of big companies have you think they worried about it? Do you think they understand this is happening? Or do you think they’re just so blinded by their own little missions that they’re not even paying attention?

Scott Cunningham
Yeah, I mean, here’s the thing, like, I think they know, but then it comes down to, okay, how much of our money would we really be willing or our revenue or income? How much of that would we be willing to then sacrifice and put into, you know, making a cryptocurrency or, or even just making monetization easier again, how much would they really be willing to cut? And do they think in the long run that that will work? I mean, from our side, we think No, we think they’re going to go out of business because of this, but they might look at it like, okay, like these other platforms have a million users, 2 million users, this isn’t a problem. This isn’t a problem. That’s probably what like blockbuster was thinking at at the beginning. But you know, as they get further and further down the rabbit hole, or or, you know, too far into wherever they’re going, I think they’re going to maybe notice in hindsight, but I don’t know if it’ll be too late. By that time. You know, an interesting conspiracy theory that I thought, like, I find it interesting is that YouTube was trying to get rid of all the crypto youtubers so that they could then come out with YouTube coin or something like that. And then it’d be no one who would be critically able to like, analyze it or have an opinion on it. I thought that was pretty funny and interesting if that did happen. But yeah, I mean, the problem is then they get to this point where it’s like It just doesn’t seem it’s not even in there. I don’t even think they’re looking at blockchain. I don’t think there’s a lot of people in there who understand it or value it. And, you know, even if people from YouTube or twitch decide to make a blockchain while they already have a, for example, like I don’t want to knock a specific blockchain on your podcast, but I’ll say this, a co founder from YouTube and a co founder from twitch left and made a new blockchain, but there’s a lot of problems with it that are similar to the problems with YouTube. So I don’t think if they did make a cryptocurrency or blockchain, that it would actually be what people are looking for. And I think it would still be just as centralized, you know, all the same issues that they’re having, you know, they would still censor and they wouldn’t pay the cryptocurrency to specific people based on you know, political views or whatever it might be. I think they would still have all of these same problems. So they wouldn’t be able to effectively implement the blockchain or cryptocurrency in the way that other platforms are doing in the way that would make sense. Because they would be kind of skirting all the values and the reasons to even have it where they could just continue doing monetization in a database. And maybe that’s what they’re thinking now, but I’m not totally sure, obviously.

Rob McNealy – RobMcNealy.com
Yeah, it’s pretty interesting. Like, Gab is another social media platform that forked a couple of their platforms. And they kind of cater more to the kind of alt right kind of world. And for those that are not all right, but on Gab, I’m not trying to December from under the bus. But it’s interesting, though, that the founder of Gab is also very, and one hand he’s very pro free speech. But on the other hand, he’s got his own very strange look at different things and how he wants to have people on this platform which is kind of funny.

Scott Cunningham
When you get into like the the Gab and anti porn kind of debacle.

Rob McNealy – RobMcNealy.com
It’s just like really? You know, you can talk about all the Jews and the Zionists and all the other stuff and but but porns No, no, it’s like, Man people got priorities issues. But that’s I do.

Scott Cunningham
Yeah, yeah, no, sir I do have I do have an interesting opinion on on on that because I do fully respect free speech, but I don’t know if I would consider pornography free speech and, you know, I’m no I totally understand the argument from both sides though. But the way that I would look at it, or the way that I’ve sort of approached this is free speech is anything that you can say or do in a public square that is legal Can you have sex or be nude and do all that kind of stuff in a public square? I’m not sure could you legally put a pornographic in image on a town bulletin board? I don’t think so. You know that that’s the way that I look at it. And I think it makes sense sort of what he’s doing. But he’s making a religious argument. That’s the problem. I think it was his like premise. That was the problem. He wasn’t saying, Oh, I don’t actually think this is free speech. So I don’t think this is like a problem for social media. He was saying, This is like, immoral or so like, I get that. I think that’s that’s kind of the issue that he went about it. But my personal view, is that like, I would say that it’s not necessarily the same thing, but I can understand why people would feel that it is. And I fully respect to the free speech argument that all speech is is free speech.

Rob McNealy – RobMcNealy.com
Oh, absolutely. And I’m not giving an opinion one way or the other on it. I just think it’s kind of ironic, but the but the whole need I think it’s there’s a little bit of hypocrisy when you form a whole network. That’s supposed to be anti censorship. Then you have censorship, you know, for whatever reason, you know, and I think that’s that’s the interesting part of this. There’s a big spectrum out there, I guess, with some of the stuff what people are willing to tolerate and what they want don’t want with these different platforms. I have to say that, you know, even with the big social media outlets out there, like Facebook and the Twitter’s of the world, you know, it’s interesting, like they have a real issue with crypto. And I understand, you know, two and a half years ago, when there was so many, arguably illegal Icos and there were so many scams, I can understand why you may not want that on your platform as far as advertising, right, I can see the argument but things have changed a lot. The whole market has matured a lot. There’s a lot more clarity, even you know, from a year ago, there’s a lot more clarity in the market right now than there was you know, a couple years ago, but it’s interesting, like there’s no rhyme or Reason, or it seems like there’s a lot of arbitrary kind of decision making on what’s good and what’s bad when it comes to these platforms. So for instance, on Facebook, not too long ago, I posted something to a regular URL. It was an update for a project for a crypto project. It wasn’t spam, it wasn’t selling anything. It was just a straight up announcement. And somebody in one of the groups post, you know, obviously, they reported it for whatever reason. And now that URL to that update, like the whole domain is completely banned from both Instagram and Facebook. And there’s no way to appeal. There’s there’s no way to email anybody to appeal it. It just says this violates the our code or community standards, and that’s it, you can’t even respond. And it’s like, that’s devastating. That could be devastating economically to a lot of different projects, a lot of different things. And so it’s like, I think that’s where a lot of people get frustrated is that they don’t know what the rules were. Are Yeah, there’s Yeah, the guidance is just so generic and so arbitrary. And you got some, you know, sensor in some room in some warehouse somewhere going, nope, nope, nope, nope, nope. And and you don’t have any control over it. And I’m not a big fan of, you know, making these platforms, you know, utilities, you know, there’s a lot of call for that, right? Where they want to make it so the government can regulate it. And, you know, individuals don’t have, you know, control over their businesses anymore. But on the other end, I think from a customer service standpoint, I think they’re gonna hurt themselves long term. And I do think that’s where these other publishing platforms are going to thrive.

Scott Cunningham
Yeah, yeah, absolutely. And to that point, minds.com if you ever used the URL in any way, even to the point where I had a YouTube video that said mines.com in the title that I couldn’t post to Facebook. So if and this was for a good year and a half, I believe, where if you tried to post anything to Facebook, it would say, this is a I can’t remember exactly what it said. But it said like you need to type in a CAPTCHA for this to actually post. And then if anyone would tried to share it or do anything comment, you had to type in a CAPTCHA type in a CAPTCHA. So no one’s doing that. And, and even if you did, I got it was to the point where I would send myself sometimes I would send myself a message on Facebook just so I can get it on my phone. I send myself a message to one of my own posts on mines. And then I look at my phone and it’s like message removed from your messages for violating the guidelines. And I’m like, I can’t even send myself a private message that includes a mines URL, but you know, now they just allow it. So for all I know, one person reported it a year ago. That’s all it took for a full year of completely blocking out this, this one site. And, yeah, it’s crazy. It really just seems like on legacy platforms. It’s not about the rules anymore. It’s about who’s offended. How many reports are there on that thing? Because a lot of times, it’s like, Where’s the actual violation? It’s like, Well, a lot of people were upset about this and it’s like, okay, and I reviewed the community guidelines on Facebook about like a year ago. And I remember there was this huge outcry when Facebook changed part of their community guidelines to say something along the lines of if someone is determined to be I can’t remember exactly what it was but it was just like a something individual maybe like a dangerous or or something. But but it was by the news, not by like law or anything like that. They would excuse any kind of like illegal thing on Facebook so like if if someone was claimed to be such and such people on Facebook were allowed to give death threats and all this stuff that is otherwise illegal, but they were accepted for you know all this stuff and I think it was actually around the time of the Covington kids and I think that’s why cuz there was a lot of celebrities saying things like openly calling further death like like very popular blue check verified million follower Twitter users were saying things like put them all back into school and burn the whole school down and those tweets were allowed to stay whereas tweets that say things like I don’t know. Like Laura Loomer, I think was the one who said but but is he a man or is she a man though or something like that? But are you a man though it was something about gender and and her whole count was like deleted instantly where someone can make open death threats, and then they get their stuff can stay up. So it’s very bias and it’s very, it’s very ad hoc, there’s no real baseline of rules or standards that people can refer to. And that’s why a lot of people want these new solutions because the rules are more clear cut, or it’s kind of just like open free speech, everyone kind of free for all because either of those are better than at any point you can have all of your progress in all of your money investment, everything taken away, because I’m sure those people who have tons of followers have probably done ads on Twitter. If you’ve done ads on Facebook, you know, people have invested money into these on top of, you know, years and years of time. And then that could all just be taken away. Really like just just like that and and there’s like barely any appeal process or anything to try to get that back. So yeah, it’s a it’s it’s pretty crazy what they’re doing online. Legacy platforms.

Rob McNealy – RobMcNealy.com
You know, it seems to me like, there’s just a lot of political virtue signaling coming from these corporations. And I know it’s kind of controversial, but the gun issue, right, like there’s a big chain called Dick’s Sporting Goods down here in the States. And they pulled all their guns out of the stores, you know, and they lost like their quarterly filings last year have been like they’ve lost hundreds of millions of dollars. And it’s interesting to me is that I tell people, I really missed the days when I didn’t know the politics of the companies that I bought things from. Like, I like that, you know, because I just want good service. Like if I want to buy something, give me good service, but it seems like in the last couple of years, and I think it’s probably in the last three years, especially but really the last two years is that it seems like there’s all these like left leaning companies that I didn’t know they’re left leaning until recently have just come out of the woodwork to like start basically, I hate the But virtue signaling they’re, you know, they’re like all of them. It’s like the gun you know? It’s like sales force comm fired all their gun dealers Shopify the shopping cart sell software fired all the gun related kind of dealers off their site I mean I don’t understand why like a sales you know CRM tool company cares if a gun related sporting goods company uses their software or not like that to me is just insane and you know the the business guy and he’s, you know starts asking questions like is this good for shareholders kind of thing but I also look at it from the business standpoint that there’s opportunities now because of that and I just don’t understand like, you know, you hear with jack right with Twitter everybody in the crypto space loves jack for some reason and I don’t know why. Because of cash app but but you look at how jack treats krypto on Twitter, you know, in Twitter ads and things like that. And it’s like he is not a friend of decentralization at all. You know, and in fact, if you look at most of these legacy platforms, decentralization destroys them, in many respects, it kills their business models. So it’s gonna be interesting to see long term, how this plays out. Do you think that they’ll shift gears back to being, you know, with the advent of this, all these additional platforms and competition? Do you think that’ll push them back toward being a little more objective? Or do you think they’re just gonna ride this to the bottom?

Scott Cunningham
I, I’m 99% sure. I’m not sure but I’m 99% betting on the fact that they’re going to ride this to the bottom. I don’t think they’re going to pull back. A large reason of why they’ve done a lot of that Like massive changes is to appeal to Chinese advertisers. And I only think that’s going to be more and more evident. So I don’t think that they’re going to, it wouldn’t be beneficial for them to turn back now, because they’ve already cut off so many people, and they’re going to continue doing that. They’re basically just like trading one audience for another audience. But because the other audience is bigger, they’re happy to do that, because that just means more money. And, and that’s all there. That’s all they’re really going off of now. So I think naturally, there’ll be a massive opening for all these new platforms to fill the void of that, that they’re that they’re creating, by doing all these things. And, you know, it’s it’s challenging for them to turn around and kind of be like, Okay, nevermind, we’ll cut off all these advertisers. And then we’ll just completely switch back to what we were doing before. Because there’s so many people who have a sour taste in their mouth, where they’re like, Yeah, but are you really going to stay this way, like for all we know, this is just for now. And a lot of people still want those new things anyways. And it’s, you still wouldn’t know if in six months from now they completely switch back to what they’re doing now, then you’re screwed, because you trusted them again, even though we really have no reason to trust them. That’s the thing. We have no real reason to trust them anymore. And that’s why blockchain solutions are so important because a lot of them are trust lists. Because we don’t have to rely on a specific person or entity. A lot of them are just, you know, they exist as is. And I think that’s one of the biggest the biggest things that attracts people to the technology because I don’t have to rely on anyone. I don’t have to put my faith in someone to do something for me. I can just rely on the math and then the code.

Rob McNealy – RobMcNealy.com
Well, you know, just since the last time you and I spoke, I actually opened up my own library channel and I am in the process of moving all my YouTube videos or at least synching on my YouTube videos. And now I’m starting to re embed those videos into my site from the library instead of YouTube. Because I just expect long term is that I just don’t trust that YouTube is gonna keep my channel up and I just don’t want to have to go through the mess after they’ve already deleted everything. So I want to thank you for helping me with that. But if you want to check it out at Rob McNealy on library now, that’s where we’re going to be focusing more of our energy just from the fact that maybe it’s not 100% decentralized, but it’s pretty close. And I think the team over there really supports free speech. And so I’m excited about like, just, you know, I’d rather give someone that cares about, you know, the liberties and freedoms that I do. I’d rather give them some business and support their project rather than YouTube because YouTube’s given me nothing. YouTube’s make money off me, but you’ve never given me anything. And it just why am I bothering and I’ve almost given to the, I’ve almost said why don’t I just delete the YouTube channel, but it’s still one of the biggest search engines out there. So I still have to kind of deal with it. But it’s just not going to be where I focus my energy anymore after, you know, after like last week, I’m just done less worrying about it. Because I just think that it’s a legacy dinosaur. So I hope the folks over library win. But I mean, how I mean, you you really track what they’re doing? How is the library’s growth?

Scott Cunningham
Really good. You should see you should see from when they hit a million users in March, and then from March to April, they went to 2.5 million users. So right now their growth is seemingly exponential. If you go over to library nomics, lbr, why and o m ICS, calm. You can see the top hundred or the top 200 channels. But more importantly, if you tab over to the next tab they have it’s all the channels that have ever been called. created all the publications that have ever been posted. It’s all graphed. And they even have specific events like the beginning of the crypto purge the launch of library TVs browser, because they only got the browser, you know, maybe six or seven months ago. So before you could only access it with a downloaded application, then when they got it on to the actual browser, they just took off. And yeah, you can go and see that you can see that it’s like it’s exponential right now. And I wouldn’t be surprised if, you know, by the end of this month, they are at 5 million users. And by the end of the year, 20 million plus, they really seem to just be destroying these milestones. Like you’ve got to consider steam it, I believe I have, after four years had about maybe 2 million, a little over 2 million users and libraries already passed that so you know, and that was the biggest Previously, so So now library is already essentially from what I can tell is the biggest blockchain dap. And yeah, I think it’s just going to keep on going. And, and one of the really good things about library is, you know you’re earning from day one, even the viewers earn I like I just made a post yesterday talking about the unique differences of library compared to other platforms. And one of the biggest most important thing for people is that you get paid via the views. So if I post a link to any other blockchain platform, you need to register and you need to go on and you need to upvote my posts for me to make money. If you watch my library video, regardless, if you register, you could just be on the website and you watch my video, I’m going to make money from that. So when I post it to Twitter, and people go on to hive or steam or anywhere else publish Oh x They’re not likely to sign up and do all this stuff unless they actually are a part of that platform. For the most part, it’s just someone clicking the link and then going to it, they might just read it or look at it or whatever. Like, you don’t have to sign up to medium to view articles on medium. But with library, even if they have or haven’t signed up, you’re still going to make that get that you’re going to get the view count. So you actually know that it’s happening to begin with, because again, with the other ones, you wouldn’t have even known that someone had clicked through and looked at your video or watched it because again, it’s it’s only really tracking like likes and stuff like that. So you can see everything that’s happening, and you’re gonna get paid for everything. So that’s one of the biggest things. I mean, there’s a million other things that I could dive into. But that’s why I’m really passionate about library because they have so much available to the creators and the viewers that is just really beneficial and they just make they have a really good ecosystem.

Rob McNealy – RobMcNealy.com
So how do they make money? How does They get the money to pay out all this. Is there an ad revenue model in there somewhere?

Scott Cunningham
Yeah, so they just started having an ad model. But the good thing is that currently, the way that it’s set up is that only people who aren’t registered will see ads on the browser. So if you’re logged in, and you’re using it, you shouldn’t see any ads. But if you go on via clicking a link or whatever, like I just sort of outlined, you might see an ad in the newsfeed as you’re scrolling through, but you would never see intrusive like in stream, video ads, skippable ads, anything like that you wouldn’t see, it would just be like you’re scrolling through the newsfeed and there might be like an ad in place of where one of the things might been on the newsfeed so it’s not super intrusive, and it’s only for people who haven’t signed up. So if you you’re annoyed by that, you can always just sign in and then or sign up and then there’s no issue. I don’t know how they’re going To expand that out, but I know that they’re trying to do it in the least intrusive way possible. They obviously know a lot of people are here because they don’t like the way that YouTube does things. So they’re obviously trying to build on that and create something that is sustainable, because obviously, there’ll be a point where, you know, like, where’s the money coming from? And obviously, they have to keep up with that as well.

Rob McNealy – RobMcNealy.com
So what blockchain did they fork to build it? You know?

Scott Cunningham
I don’t know, for a lot I, from my understanding, I actually think they just like built their blockchain, but I haven’t looked too much into their actual blockchain to know to be like well versed in that.

Rob McNealy – RobMcNealy.com
One of the other success platforms that I’m seeing out there where there’s crypto monetization, I think is then the brave browser with bat tokens. Yeah. And I you know, I wasn’t sold at first that you know, it’s great. I’m like are great another browser to download but it’s Like I started looking in over the last couple months, I think I got like 50 bucks or something in my brave browser, like wallet and I’m like, yeah, yeah. You know, and it’s like, it’s like, yeah, it’s not a lot. But I mean, if it’s 100 bucks a year or something just from surfing.

Scott Cunningham
And I think that’s interesting. And I think that that model, one, I think is a winner. I think paying people for advertising to them, gives people like, empowers people again, right.

Rob McNealy – RobMcNealy.com
But I think, but I think it’s an amazing way to get people into crypto. I think it’s slow. But it’s happening and and as a library, it’s like, you know, yeah, YouTube might have paid me if I would have been monetizable in dollars, right. That’s always great. But the fact is, I’m getting you know, I’ve already made like, 30 cents or something on library and I’m all excited. Yeah. I mean, it was like the first revenue ever made for a video. So like, wow, that’s that’s really really kind of cool. And so I think this is how we get adoption. That’s why I tell people make a really good platform, and then add crypto or blockchain to it. But don’t make crypto or blockchain does a thing. It make a real app like, and I say this about game. Like, I think there’s a lot of people out there that in the crypto world, especially like games and stuff like this, and some are good, some are not, but they’re trying to make it all about the crypto instead of making it a really good game, or making it a really good web browser or, you know, make a really good application or that really solves a problem. And focus on that and gaming focus on the game, the ability of it, and I think and just add some monetization to it. And people don’t care about databases and blockchains I mean, they don’t and and so I think those are two winners and so far looking at library and bat and the brave browser. I think those are probably two of the biggest success stories that I’m seeing in crypto right now.

Scott Cunningham
Yeah, I would agree. Yeah. And they do so much to just make your experience better. Like for me on brave browser, I’ve said it so that I only get crypto and technology based ads. So I don’t get all the random pointless ads that I would normally get. You can even like, curate even further by liking the ads that you liked. And then they’ll give you more of that. So I actually have seen like some interesting crypto projects as ads. And you know, not only that they’re very unintrusive. And you can set how many you get at a time, you could just have none. And then there’s also brave creator to where creators can sign up for brave, and then people can tip you on Twitter or YouTube. It’s a sort of a way to integrate crypto into the legacy platforms that are already out there. And I think they’re doing an amazing job of doing that. And kind of getting people on to the brave browser with their onboarding process. And like you said, I think the most important thing is when people start earning crypto, it completely flips their perspective. At first it might have been, oh, I don’t understand this. I don’t trust this. I’m like, they’re gonna take my money. Now it’s, oh my, oh, you’re giving me money? How do I get this money? Oh, I have to create a wallet. Okay, one sec, let me go create a wallet, let me get this money. They’ll do they’ll, if you’re giving them money, they’ll find out how to get that money. And then all these people are going to come in and then they’re going to keep earning money. And they’re like, Why wasn’t I doing this before? So I think that’s how we’ll reach mass adoption. I’ve been saying this for many years that I think social media is the route to mass adoption for blockchain. Because that’s where all the awareness will be. If people are making money for posting a selfie. I think that’s a pretty easy way to realize the potential of cryptocurrency and what blockchain can do for monetizing tension. monetizing content. Pretty much a lot, almost any application in blockchain just improves upon something that we already have, and gives a little more power to the user. Or at least the good projects give a little more power to the user and more control more access more everything, right. They’re trying to remove middlemen and, and just empower the user more. And I think that’s, those are the projects that are going to come on top and stay on top. And projects that get away from that are going to fail. Perfect example of that right now is you know, steam has been kind of going on like it’s been it’s been going down because ever since Justin acquired it, he’s been centralizing it he’s been making it really not what it was meant to be. And they’ve been losing a lot of people and people have been switching over to hive because they are still embodying the original values of steam and people will make Do whatever works best for them. I forgot to mention this earlier. It was either today or yesterday that Joe Rogan, announced he was leaving YouTube. Huge, biggest podcast in the world is leaving YouTube. He’s moving exclusively to Spotify. It would have been amazing if it was like library or something. But that alone is showing people that these platforms are not going to last, if all of the big influencers and creators start to leave. They have nothing to offer their their advertising isn’t useful if there’s no one there. And obviously, you know, it’s it’s going to be slow at first. But with these big people leaving, you know, other people are going to say, Oh, where are they going? I’ll go there. Joe Rogan is on mines.com, for example. So that’s good. He actually had the CEO of Minds on his podcast and we need more of that I mean he probably only knows about mine so if he learned about library maybe he would be on Lbry so you know, as these things grow and get more awareness I think we’ll see a lot more big influencers joining and there already are a lot of really really big influencers on there. And I think it’s only gonna it’s only going to keep growing.

Rob McNealy – RobMcNealy.com
Perfect Scott Cunningham, where can people find out more about you?

Scott Cunningham
You can find me pretty much anywhere at Scott seed business. Seo TTC be you si n e s s. And I have a podcast called crypto and things you can find that on any podcast platform like apple, podcasts, Spotify, all that good stuff. And yeah, you can find all the rest of my links at my website, Scott see business.com

Rob McNealy – RobMcNealy.com
Thank you so much Scott and Rob McNealy and check us out at RobMcNealy.com. We appreciate you listening.

Scott Cunningham
Thanks for having me.

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Rick Ector – Detroit CCW Transcript

Rick Ector - Detroit CCW

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks Rob McNealy here and we’re gonna have a really good show for you today. I have a personal friend of mine who I’ve wanted to be on the show for some time, and I can say that I’ve been derelict in my duties with getting him on the show. But he is a gentleman I met over a year ago at the gun rights policy conference, and he is a gun rights activist from the city of Detroit named Rick, Hector. Rick, how are you today and welcome to the show.

Rick Ector – Detroit CCW
I am doing great man and glad to be on the show. Hopefully we’ll have some fun

Rob McNealy – RobMcNealy.com
We always have fun when we talk. Right?

Rick Ector – Detroit CCW
Like the last time I talked to you is last night, man and it was just kickin it. And we were on the phone for at least two hours, man.

Rob McNealy – RobMcNealy.com
We should have like, recorded that. But I think we can capture some of that today too. So just just so the audience knows where you’re coming from, give us a little bit of background about yourself. How did you get into becoming a gun rights advocate?

Rick Ector – Detroit CCW
How did I get into being a gun rights advocate? Wow, how far down the rabbit hole need to go? A long time ago, man, maybe 13 or 14 years ago. I’m going to just hit the highlights 1314 years ago, a relatively brand new homeowner. Only firearm I own was a 12 gauge shotgun just in case some criminal was brave enough to breach my front door. Lo and behold one day I got robbed in my driveway and that changed my life. I went on the Silk Road. called classic hero’s journey that formulaic process that is used to tell movies and basic storytelling. I went on this quest to learn more about personal protection and firearms instruction. I took all the classes I could get and then I felt I needed to learn more and I became a firearms instructor. And then I became a training counselor to train people to be firearms instructors. And then I was still I still had much to do man and I wanted to do more. And I started doing research and my path, cross that with a gentleman by the name of Ken Blanchard, out in Upper Marlboro, Maryland black man with the gun and then I found out he was going to be at the gun rights policy conference one year so then I drove to, you know, what was at Fort Mitchell, Kentucky I met him befriended him and my life hasn’t been the same man and progress gun rights advocate I advocate for lawful carry, whether it’s open carry or concealed carry I advocate for law abiding citizens being armed and making the world a less safe place for bad guys.

Rob McNealy – RobMcNealy.com
And I know one of the things that you one of your claims to fame is that you’ve helped a lot of the ladies in the inner city of Detroit get trained and certified and safe handling of firearms that correct. That is correct, man. I saw a story nine years ago, man and it was very chilling. It was a story about a woman whose body was discarded in the street as if it was trash. And I felt that someone should do something about that. And I watched the media and I didn’t see anyone addressing it. And so I had a bit of inspiration. I thought that I would leverage some friendships that I have with fellow trainers in the area and we put together a training program for women. all they had to do is show up at a gun range and we would take care of their range fees, their ammunition costs, give them a gun to use and give them a rain safety briefing to have them shoot a gun. And that first year man, I had such lofty goals. I was going to train a million people that day, but only 50 showed up so I trained 50 people, and I continued to grow this program and last year in the last iteration of this program, we trained 114 women with the rain safety briefing and a free shooting lesson. Now I am boldly making plans to train 1000 women in one day give them a rain safety briefing and a free shooting list.

Now this is all done of course with other range safety officers in a very safe and you know very safe environment, right?

Rick Ector – Detroit CCW
Oh yeah, man. Definitely. I had literal army of volunteer firearms instructors and range safety officers. There’s a huge gun range in Metro Detroit that has blessed us with the full use of their modern gun range. I will have no less than 100 fellow firearms instructors so as you can tell, I have some really good relationships with a lot of people who believe in this program and what we’re doing. And they literally This is for many of them the highlight of their year and they do it all for the sake of doing the job well done and feeling really good about what they’ve done when they leave the gun race.

Rob McNealy – RobMcNealy.com
What time of year do you normally do this training?

Rick Ector – Detroit CCW
Usually I do it exactly one week after Mother’s Day but with all of the lockdowns that we’ve had associated with the corona virus, and I gov, you know, I’m going to be nice today. some very interesting things about public safety and things that need to be done that I just pulled the plug on it and I say, Well, I need to move this event further down the road. And currently now I’m making plans to geared up on Sunday, August 9 to do the latest iteration. And hopefully, I won’t run into any unforeseen roadblocks to deter me from making good on that day.

Rob McNealy – RobMcNealy.com
Well, you know, keep me in the loop on that. And if the pandemic makes it permissible, I would love to come be a volunteer with you.

Rick Ector – Detroit CCW
Man, I’ll tell you I turn nobody away. Absolutely. No one, you know, I have, you know, safety is the primary consideration, you know, and the way I make that happen is I make sure that there’s one on one instruction between the student and the instructor and we swap out instructors every so often so that we have in instructors who aren’t daydreaming, wondering if they left the stove on or if they lock their front door or trying to remember where they parked. I want everyone to be fresh, alert and safety conscious. And you know what, in all the years that I’ve done this event and all the thousands of women that I gave a free shooting less than two, we’ve had actually zero injuries.

Rob McNealy – RobMcNealy.com
But that’s really good. So what’s been the response to this training? Typically, you’re coming at it from the inner city, Detroit, and which is as we know, a very governed by the left in trying to be very politically correct here. But the city Detroit is very left leaning typically and politically and from the city council on down. Generally in inner cities, they tend to be politically very anti gun. What is your response from the community in general, with your gun safety program?

Rick Ector – Detroit CCW
You know, I’ve we’ve had some very interesting interactions with people in the political, public space, you know, through the the length of this project, man. And, you know, there were some people who had some very nice things to say about it, you know, some things such as, you know, it’s the wrong message and we should, you know, not be in a rush to gravitate towards firearms for personal protection. But, you know, I’ve always felt that when you look at the annual crime stats, and going back to when this program first initiated, you know, we were perennially leading the country in the number of murders that were happening across the country, and in particular concern of two women. You know, we were having a neighborhood of anywhere from 800 to 1000 reported rapes. In the city of Detroit, you know, this is not the metro area, this is within the city. And anytime you talk to anyone who talks to you about rape, well, the number of reported rapes is significantly less than how many actually occur because you have the embarrassment, modesty, wanting to be anonymous factor. You know, there’s various multipliers that you can apply towards the reported rape counts to try to get a handle on how many are actually occurring. So really, this is my annual tribute to women. I have women who are in my family, I have, you know, daughters, I have arts you know, I have women who are friends and this is this is the one thing that I typically in any given year can put my hand on and say, I did a really good thing and this is the sentiment that is experienced by a A lot of people who are participating in this program, it’s like a really great thing to do. And it It feels great to make a contribution to do something that empowers people, man and make them more secure in their life, you know, as a Detroiter, and as a Michigander.

Rob McNealy – RobMcNealy.com
So with the it sounds like the women in the area support it, but the government folks are less supportive of it. That’s kind of interesting, isn’t it?

Rick Ector – Detroit CCW
Well, it’s interesting thing, man, but you know, and, you know, when you talk about the days in which we find ourselves, it’s, it’s really an interesting contrast. But see, typically in years prior to now, you know, there’s always this concern that, well, maybe I’m you know, contributing to the problem. And I’m like, No, I’m empowering women and I’m actually making the community safer because With the more hand with the more people who carry guns lawfully and get concealed carry permits, it actually acts as a buffer to people who hate guns and don’t carry guns. So just the mere fact that there’s a proliferation of people carrying guns, you can be anti gun and be safe. Well, one of the interesting things that we’re finding out now in this now New World, we find ourselves with the corona virus. we’re discovering that yes, law enforcement officers are human too, and they sometimes find themselves subject to be infected with the corona virus in their ability to stay virus free has had a significant impact on their ability to feel their departments and actually patrol and enforce the law. So it’s actually a selling factor, if you will, to get more people to take part in this program for the simple fact that you know what, anything could happen and at at the worst case, You are your own first responder, and you can do, the best thing you can do to make you and your family safe is to be prepared to defend yourself in the life of your family. So, you know, over the years this program as grown by leaps and bounds, you know, get good feet back from people that participate in testimonials, positive news stories. And, you know, there’s very few people who can come out publicly and say that they’re against the program. I mean, because, after all, if it wasn’t for their failures and safeguarding women, then this program wouldn’t have a need to exist.

Rob McNealy – RobMcNealy.com
So you brought up an interesting point about the police department and in Detroit specifically getting infected with COVID. Now, I was following that for a while because as you and I have talked, I’m actually originally from Metro Detroit. I actually grew up two miles from the city limits of Detroit and how many cups have been out because of Corona Now that you’re aware of in the city tried

Rick Ector – Detroit CCW
Ah, man, I wish I had that that data handy. But there was one point a very short time ago, maybe a few weeks back when there was a real concern that there were so many police officers who either had it and were suffering with it or who were under quarantine for the simple fact that they had contact with people who had confirmed cases of Coronavirus that they were seriously entertaining the idea of totally restructuring their department and working with other law enforcement agencies in the Regency in the region to make sure that we had adequate coverage. And of course, if you’ve been following the news media, our very own police chief chief Craig actually came down with the Coronavirus and took himself off the playing field so that he could heal. Fortunately for us and for him, you know, he was able to make a full recovery and he’s back on the job but That just merely highlights the fact that this Coronavirus, you know, we’re just now learning more and more about it. We’re learning that it’s not as dire as what we once thought it was that many that as many people are not as susceptible to it as we thought. But it’s still out there, and it could still have an impact and an effect on public safety. So, you know, in the end, I’m all about empowering people and empowering their communities. The more people who are trained in firearms, the more people that carry, the more guns that we have in the homes, the better off and the safer, we are going to be. And I stand on that man and every time I do this program, I feel like I’ve done a really good thing. You know, if by the time I eventually leave this world, if someone has the job of putting an epitaph on my headstone, they could put something on there that that’s a testament to how many women that are I help safeguard and train over the years. I think that that would be a fitting tribute.

Rob McNealy – RobMcNealy.com
So what is the number so far? How many people have how many women have you actually trained and exposed to firearms in the Detroit area?

Rick Ector – Detroit CCW
Well, just with regards to just this program, and we’re very close to 4000 women that I’ve trained through this free program, and you know, it’s a one day event one day a year, you know, thing. So, you know, it’s kind of skewed because I only do this program one day a year, but man, we train so many people in one day, it’s just, it’s just mind blowing, that, that we actually do it and we make it happen. And I’m surprised it’s not national news, man, but the local news media come out and they cover it. And you know, and I’ll post the clippings, the digital clippings on my YouTube channel and all that other stuff, man, but it’s a big deal, man. I think if I hit 1000, I think The national networks wouldn’t wouldn’t be able to ignore me then not credibly anyway. But you talk about a guy and his gang of volunteers actually training 1000 women how to use a fire. I don’t think even the news media can ignore that.

Rob McNealy – RobMcNealy.com
Do you do this at an outdoor event? Or do you do this at VIP more than one range at a time, logistically speaking?

Rick Ector – Detroit CCW
Well, you know, I’m at a point where I’m going to have to start thinking about branching out maybe to more ranges on the same day, but as of right now, it’s all at one range. A few years back, or shall I say, several years back, I started running into a capacity problem. And while anytime you do things and it you experience rapid growth, you’re going to have to take a step back and look at how you do things. And so one of the innovations I came up with, was splitting the day up into into various shifts. So instead of having say a thousand women all show up at a gun range at eight o’clock in the morning, I decided to break the day up into several shifts, like maybe seven or eight shifts. And through the registration process, they would sign up for a specific shift in a time period. And so that model has carried me all the way through now. And it might get me through maybe another iteration. But at some point in time, if this program continues to grow, I am definitely going to have to use more gun ranges or make it more days. I haven’t figured out yet how I’m going to proceed. But one way or another is going to grow by the number of days or the number of locations.

Rob McNealy – RobMcNealy.com
So did the women actually get a CCW from this or is this just like an intro exposure kind of seminar?

Rick Ector – Detroit CCW
No, it’s not a class where they’re going to get a carry permit. You know, that’s an eight hour class and you start are multiplying that by 1000. Man. Now we’re talking about some serious training that physically and through the sheer laws of physics couldn’t be done in a day. But you know what, maybe I just don’t have the resources. But right now this is pretty much a introductory kind of class, bring them in, you give them the fundamentals of firearm safety, you run them through the basic safety rules and give them demonstrations in terms of gun handling and shooting stances. And then their one on one with a firearms instructor in the booth. You know, we do a big informational session where they get all this information up front, and then we line them up and we marched them through the gun stalls with one on one with a firearms trainer. And then we shove them out the door and we welcome the next wave of students.

Rob McNealy – RobMcNealy.com
Nice. How many do you know how many of those actually do decide to go on to get further training and get their CCW do follow those those stats around. No, there’s

Rick Ector – Detroit CCW
Hasn’t been a really good way to track that man. But I’ll tell you, every time I do this event, there’s a number of women who’ve gone through it at some point before. And maybe there’s a few that took a few years off, or they’ll go every other year. And then Believe it or not, there’s always a legion of women who come every single year and never miss a year. But that’s primarily high gross, you know, social media has been a, a big publicity engine. You know, like I said, I don’t get any national coverage about this program. But I’ll tell you, when you have literally hundreds of women all on the same day, posting pictures of their targets, their silhouettes and the pretty holes they put on them. You know, it’s almost like I’m breaking the internet, at least locally here in southeastern Michigan. And you can’t go on social media without seeing a picture and all these great smiles at people Having about all the fun that they had. And believe it or not, there’s always some people who never heard of the program, believe it or not. And they happen to hear about it during that, let that last iteration. And now they now they’re here and they do it. And then I tell you, you know, they all to a person, they’re happy that they were part of the program. And they tell their family and friends about it. And so we’ve grown organically, you know, from 50 to 814, man. So, onward to 1000.

Rob McNealy – RobMcNealy.com
Well, I think you’re gonna get there. And I think you’re taking the right approach. I know whenever I’ve taken just one on one friends of mine that are no gunners that are interested, especially people that are liberal, which is the best part is that once they go through the safety, and the basics of a gun and get over that initial kind of, you know, fear that they might have, they almost always get hooked almost every time and and I think what the part of the problem is out there is that I’ve seen at least to so many people who have zero experience of guns, all they know about guns at the same time TV, and especially when people come from states where guns are largely illegal or verboten, you can say, and then they come out here. It was interesting. I had a friend of mine who’s an attorney in New Jersey in New York, he lives in Jersey works in New York. And he came out here, he comes out here for business every now and then. And I took him out to the desert one night, or one afternoon, while he was here, and I picked him up from his hotel said, Let’s go shooting. And, you know, I started just pulling out the stuff, some of my rifles and stuff from my garage. He’s like, you have all this stuff. And he’s like, Yeah, he goes, every one of these things is illegal, where I come from. And then it was funny because by the end of the day, he’s like, hand me his phone. He’s like, take a video of me shoot. He’s like, people aren’t gonna believe this back home and I thought it was a really good time. And I think That’s a really good way to get people interested in guns just don’t bore them with an eight hour class, but just give them an exposure kind of thing, you know, demystify it a little bit. And then, you know, if they feel

Rick Ector – Detroit CCW
Tell me about this woman who was making plans to come to my event, and she had a family member from out of state from Chicago, Illinois wall places, who was very anti gun. And when this visitor came to visit one of my program registrants, the host said, Well, look, you have a choice. You can either wait here for a few hours, or you can come with me to the gun range for this program. And so literally, she dragged this lady from Chicago kicking and screaming the whole way to the program. And so they both went through the rain safety briefing. They both got the shooting lessons done. And that one vehemently anti gun lady, From Chicago is just smiling from ear to ear. And literally you can see tears forming in our eyes of joy. And I turned an anti gunner who had no experience with guns at all, and to someone who’s extremely interested in firearms and personal protection. And it just goes to show you man that a lot of times people are programmed by a lot of things that they see and hear in the news and in the media. What is popular culture in the films, you actually take them to a gun range and give them some training, put a gun in their hand and let them shoot. The first thing they’ll find out is one, that it’s a lot of fun. And two, they find out that gun owners are people just like themselves, normal, good, decent, wholesome, law abiding citizens. And that Yeah, there’s a place for gun ownership in in America and in their communities to

Rob McNealy – RobMcNealy.com
Well, I think What I’ve seen when I’ve talked to a lot of people, is that where they get excited about it, and I think maybe the tears of joy. It’s the empowerment piece that’s pretty important that a lot of people are petrified. And they’re scared, especially women, especially in the inner cities, that they have no way to defend themselves, no means of, you know, self protection. I say it’s interesting, you know, lately, we’re well, as we’re recording this, we’re in the middle of, you know, protests and the riots seem to be slowing down nationwide. But what we’ve seen here, whereas there is a, you know, a very righteous cause in there where, you know, police brutality is a problem. And I think a lot of people, you know, especially in the white side of the aisle, is there an aisle for white people, but, but I think a lot of white Americans don’t really realize that police brutality can be a problem. But what we’re seeing now, and I think what happened over the last couple weeks is the entire country discussed the shit scared out of it from the Riot Park, right. And I do believe there’s a lot of outside antagonists trying to subvert peaceful protesters for their own purposes. And we can get into that discussion probably on another show. But I think what happened is, the numbers show me and I say whatever, whatever’s come out, whatever comes up the protests and the riots. What you do know is that white America and not inner city, America just got the shit scared out of it. And I say the numbers of how many background checks and purchases of guns have happened in the last two weeks. support that I think people are scared and, you know, even if they don’t understand or have a dog in the, you know, the police brutality and civil rights movements that are here. People watch people getting their businesses looted, and their businesses burned, and it scares them. And I think when people like I’ve seen I mean, it’s interesting, you know, I have a lot of friends in New York and LA. And they have no way to protect their businesses or their houses or anything else. And they’re scared. They’re scared to death. And I couldn’t imagine being in that position personally.

Rick Ector – Detroit CCW
Well, man, you know, once I got through my own personal experience, I personally don’t know how people walk in polite society without a gun, but that’s me and my personal experiences that I’ve had. But I’ll tell you what, just from all of the news coverage of the riots and all the demonstrations from all over the country, all that it really has done from a gun standpoint, has just fueled another wave of people who are afraid and are frightened. And now there’s another background check frenzy going on. And now they’re just another gun buying frenzy that’s going on. And the thing is, man guns have been selling like hotcakes for so long. Many dealers are having problems keeping guns and ammo in stock. So, you know, it’s one of those things where, you know, you wonder, you know what came first the chicken or the egg man or whether it’s demonstrations and or violence and gun sales man. They’re just two reciprocal processes they keep feeding into one of themselves. And I’ll tell you man, there has never been a greater period in recent memory for gun sales as I can recall. Now, if you look at any graphs over the last Domino 1520 years or so, we’re probably at the highest it’s been in like 20 years, man, and it could probably go further. I just wonder about from the supply side. Can we get more guns into the into the supply chain? I know ammo has already been a problem in some places in the country. And for those of us who have gone through these cyclical periods to Typically at every presidential election every four years, we know that every four years ammo usually gets scarce anyway, so this year is doubly in Tripoli. So so hopefully people have stocked up early and if they haven’t, man, go to your local gun shop and get what you can now so in case you need it later, you’ll have it.

Rob McNealy – RobMcNealy.com
So Rick, what you’re saying is so, like, pretty typical, like the pandemic and all the politics is going on lately and the riots we’ve sold more guns, I think, this year in 2020, than we have probably in the last 20 years. Would you say that’s probably going to be where we’re going here.

Rick Ector – Detroit CCW
That’s where we’re going, man. And you know what, we’re just half the year is not even done, man. There’s still there’s still a lot of time to dwarf numbers from previous years, man, but, you know, as a gun rights advocate, I feel that it’s a good Good direction. You know if you ask me man more guns, more safety, more empowerment, and creates a more treacherous working environment for bad guys.

Rob McNealy – RobMcNealy.com
Would you say that the gun debate is over at this point, given the number of new gun owners that are coming into the market? Do you think that the gun control is just dead now?

Rick Ector – Detroit CCW
Well, at this point in time, they are having a really tough time justifying their positions, man, but for those of us who’ve been around for a while, you know, we know that you know, when things settle down, assuming that they do that will be lowered back into a safe sense of security and then people will get lacks. Hell, a lot of these anti gunners who just bought up all these guns, they’ll probably sell their guns and we’ll wait until the next crisis or next event happens that spurs another, you know, surge of buying, you know, I’ll tell you just from being involved in the community and in this field of endeavor man, you you enter for a while and you start to see cycles and it’s just another cycle.

Rob McNealy – RobMcNealy.com
So is there been riding in Detroit like there has been in New York and LA?

Rick Ector – Detroit CCW
No, there hasn’t been any rioting. There have been some demonstrations and you know what? as big as an advocate as I am for the Second Amendment, I’m a huge advocate of the First Amendment. There have been some troublemakers a couple nights after, after nightfall, but you know, those were those and you know, I think it’s those and Tifa folk man troublemakers, but I was looking at the stats that was pumped that were published in the media, and the vast majority of them were outsiders. I’m talking about 80% of the arrest. That people made that the law enforcement community made. We’re from outside of the Detroit boundary, there were people who were coming in from outside of our community, who, in my opinion, were here just to be agitated and try to egg things on. You know, by all means, if you feel that there’s something you need to speak out on and to assemble and demonstrate, by all means, do that. I ran a demonstration of my own on this on the Thursday before these protests, I was about to sell myself and

Rob McNealy – RobMcNealy.com
You just killed my segue. I was gonna segue right into he just killed my setup. Alright, but so yeah, so let’s talk about that you recently that was one of the big things that I wanted to talk to you about today is you recently organized a big event at the state capitol in Michigan. So tell me about that.

Rick Ector – Detroit CCW
Well, you know, I wanted to in a very public fashion, you know, think that this that were on the minds of many people, especially people of color, you know, blacks and Hispanics and other my racial minorities that, you know that when we see incidents like this occur in the national media, whether we’re talking about the Brianna Taylor case, or we’re talking about the Armand robbery case. So we’re talking about George Lloyd. And, you know, and I get it, you know, there are concerns and there’s issues that need to be dealt with. But, you know, what I wanted to do was to put on an official demonstration, a rally at the Capitol and say, Hey, you know, hate has no place in our society, you know, it’s going to take all of us to address it. You know, fortunately for us, you know, the issue is really not as rampant as I think some people in the media would have us believe, but you know what, it is a problem. And let’s address it, and we did so peaceably at the Capitol here in Lansing. Michigan, you know, is the first event I did outside of Metro Detroit. You know, I was really wondering if I was going to be able to pull enough people from across the state to meet up there for a decent meetup man. But you know what I had people come out from Lansing, people come out from Grand Rapids, people who came out from Detroit, and you know, from other where we even have had a couple people come up from Chicago, Illinois. So it was very satisfying. And, you know, there are still people here who, you know, they’re, they’re reluctant to, you know, leave their homes and there’s, they’re reluctant to let alone travel halfway across the state man, but our first iteration it was well received. And the thing that I’m really shocked by man is that, you know, I’ve been really receiving a ton of feedback of people who are telling me they wish they had known about it, because it had they known they would have actually, you know, made the trip up to Lansing. So, you know, I think there’s an interest there and You know what, we may do it again.

Rob McNealy – RobMcNealy.com
I think that that’s important. And one of the things that I’ve seen in that I would like to see change, especially in some of the, the more legacy gun rights groups, say maybe the NRA, it would be really nice to see more outreach to the black and minority communities. And, and I don’t just mean that in a pandering way and everybody’s like, everybody’s like, we got to get more people from the inner cities and everybody wants to get you know, more people that are minority, but I’m talking like, sincere outreach, because I do believe that many inner cities politically have been led down this path that disarmament is okay, and that guns aren’t a good thing and that there’s a lot of stereotypes that I think the the narrative that’s spun by many politicians on the left that guns are just a redneck white thing. And guns are just, you know, tools of white supremacy and things like that. And, you know, at least my understanding of a lot of history with gun permits and things like that where the opposite is that, you know, guns were originally, you know, gun control was originally erastus concept in many places. What’s your take on that? Yeah.

Rick Ector – Detroit CCW
Well, you just basically nailed it. In a nutshell man, gun control really has absolutely nothing to do with guns. It’s all about the control of guns from black people, and it’s not for their safety. It’s actually to keep black people from being able to defend themselves from racist and from the government. You know, back when, you know, slavery and, you know, black people needed to have guns and they own guns ever since slavery. And the thing that I tell people about is a case that happened here in Detroit, in 1925, which predates the modern civil rights movement was a case of a physician In the city of Detroit, and this doctor seen sweet, he moved into a previously all white community and the local neighbors didn’t appreciate it. And there were hundreds of people who were literally camped out in front of his house every day chanting all sorts of dreadful, unpleasant things. Oh, this one evening, you know, they fired into his home. And luckily for him, he had friends over who also brought their guns and they returned fire to people in that that mob were killed, and then the police who were there just to merely observe and report, you know, they finally stormed the home and arrested everyone. And this case in 1925 was a a groundbreaking case. This was before normal protections that people take for granted such as Miranda and the right against self incrimination and Have an attorney provided to you free of charge, you know, things that we just take for granted man. But in 1925 Dr. ossian suite was represented by Clarence Darrow, who was a famous lawyer of that time and believe it or not the n double A CP. That’s not the same in double acp of today, they actually paid his legal fees. But at the end of the day, Dr. Sweet was exonerated of every charge. But that case is significant for another reason, is significant, because here in the state of Michigan, Michigan enacted the Michigan Firearms Act in 1927, as a direct response to that case, and as a result of that case, the most onerous restrictive gun laws ever devised were put on the books here in the state of Michigan, and it was devised and implement it only for one purpose. So that no black person could defend themselves from a white racist mob ever again. Fortunately for us through all of the legal challenges and court cases and elections through the years and decades, we here in the state of Michigan have gotten most of those gun laws taken off the books. And Michigan is a fairly decent state with regards to gun laws, but gun rights advocates such as myself, are always working to make sure that they are made better from a gun owner standpoint. And you made reference to the falando Castillo case in Philadelphia, which happens, you know, maybe four or five years ago. And that case to me is very significant as it relates to black people. Because in the aftermath of that case, if you remember the details, it was a gentleman who was with this woman and they were stopped by the police. And based on what version of the story you believe He was reaching for his identification. And the police shot him thinking he was reaching for a gun. Well, in the aftermath of that case, man, many people in the black community were looking for a gun rights organization, ostensibly the NRA to come out and make a statement, man, and they never really addressed it formally. And I think that that was the missed opportunity for the NRA.

Well, well, the reason why, well, for the reason why I want to stop you right there is the point that you’re trying to make is that Philando Castillo did have a gun on him at the time. However, he was a licensed concealed carry holder, and was absolutely within the law by having that gun on him at that time. I’m sorry, I just wanted to throw that out there because that’s, I think, an important detail here about this case, continue about the very,

Rob McNealy – RobMcNealy.com
Yeah, that’s very important and in the aftermath of a case man, many people In the black community were like, oh man, how awful how dreadful. How could this thing happen and they were looking for someone to make a statement man someone to make a stand, and a lot of them were turned into the National Rifle Association and you know, they did not make a statement, but what I will say is to the credit of, of one of their personalities. Gee, what’s the brother’s name out of out of, is he from New York? What’s the black guy from the National Rifle Association?

Not sure off the top of my head.

Rick Ector – Detroit CCW
He came out and made a statement man and well, he came out and made a statement. And you know, he said everything that we wanted the organization to say but but they didn’t. And at the end of the day, another organization, nation, the National African American gun Association, which was at the time a fairly new group, that that was formulated their membership ranks swelled. And now they’re the most significant minority gun rights group in the country as of right now. And I think that just really speaks to the reluctance of the NRA to pick up that mantle and say, Hey, you have a place here. You know, I think the NRA, you know, and in this understanding, I’m not being critical of the NRA. I’m a life member of the NRA. I’m a member of their group that is part of the committee that gets the word up about the NRA and why it’s good for them to join the NRA and I’m a big booster of the NRA. I just think it was a missed opportunity for them to take a stand and say, Hey, this case was wrong. And that Mr. Castiel should not have been, you know, killed in that fashion and that gun rights is very important and we need to fight injustice. Wherever it wherever It occurs wherever it rears its ugly head. But, you know, at the end of the day, you know, black people have found an organization that, I guess that is catering to, you know, their issues. And I continue to hope that they continue to do well. And I do hope at some point in time the NRA does in a more ostensible fashion, makes it known that they want people of color to be in the organization.

Rob McNealy – RobMcNealy.com
Do you think it had to do more their their lack of making a statement that I would say the silence, right, do you think had more to do with race? Or do you think had more to do with the fact that the NRA is very pro law enforcement? Or do you think it’s a combination?

Rick Ector – Detroit CCW
It’s possible that it’s a combination of the both but I’ll tell you this, it is, believe it or not, and I’m a living example of it. It’s possible to be pro law enforcement and be against, you know, bad cops, you know, whether that They have bad training or there’s some bad animals there, or they actually just don’t like the people that they’re discharged with protecting, you know, which we’ve seen in this last case with George Lloyd, man, but at the end of the day, man, you know, we we have very few bad cops out there man with the bad cops that we do have out there. They create a very bad situation for everyone. And the thing, the point that I think a lot of people are making right now, is not only do we take issue with bad cops, we take issue with silent cops, who see bad cops do bad things and just stand by and do nothing. And if we can look at our nation’s reaction over the last week or so, man, I think we all agree that it’s unacceptable.

Rob McNealy – RobMcNealy.com
And I think I don’t see how anybody can at a high level I would not agree with that. And I think ultimately At least with law enforcement, I mean, I, I’m a mixed guy, I normally don’t have necessarily have a problem with cops. But growing up, I have had problems with cops even, you know, I grew up kind of poor and I didn’t come, you know, from a big rich family or an affluent family and, and I would say even even in the wider suburbs of Detroit, there’s a lot of bad cops that mess with white people too. I mean, cop abuse happens everywhere. And I think part of that is this like thin blue line, unaccountable culture. Like Where else can you have it that we investigated ourselves and found nothing wrong? Where that Where else would that fly in the world? I mean, other than in law enforcement, it’s really kind of absurd, if you think about it. And I think that’s where people are getting, you know, frustrated with the fact that is that I think in a lot of cases you get you get some bully cops. Let’s just be honest, I think there’s a lot of bully cops out there, but is that there’s something about the culture in law enforcement that I don’t know if it’s that thin blue line mantra, philosophy was Whatever you want to call it, is that a lot of these you’ve got these cops will cover for which is arguably very egregious behavior of their colleagues. And I that’s the shocking part in my mind how this culture has festered. And I do believe people should righteously protest this because it’s become a problem. And it’s been a problem for a long time. And I don’t know how to fix it though. But I think definitely it’s ridiculous not

Rick Ector – Detroit CCW
I don’t know how to fix it either.

Rob McNealy – RobMcNealy.com
And I don’t have the solution Lee you know, someone

Rick Ector – Detroit CCW
Can you still hear me?

Rob McNealy – RobMcNealy.com
Yeah, I can hear you. We’re good.

Rick Ector – Detroit CCW
Okay, good. I lost your video but long as you can hear me that’s the thing that I think most people are taking a big hard look at man is that we’re what’s the alternative? There’s a lot of people in on in the left on the left, who are right now. I believe the mayor of Chicago is the lead Just one I think I’ve heard within the last day. They’re they’re envisioning a world in which we don’t have law enforcement officers. There’s a lot of people out here saying we need to disband the police and not have any police. I mean, I don’t, I’m not going to sit here and suggest that everything is perfect with the police. But, man, I’m not advocating no police at all. I mean, what are you going to replace that? Well,

Rob McNealy – RobMcNealy.com
I you know, here’s the thing, one, one, I can get a whole political discussion, but I don’t believe that any government entity is going to disband their police, they may call them something else. They may fund them a different way. There’s no way they’re getting rid of cops because cops are very important roles for government as far as collecting revenue for the government. So and enforcing their regulations. So I have a hard time believing that anybody is going to defund or get rid of cops. I just don’t believe that’s going to happen. Or if they in the I think it’ll probably be saw. It’s I think it’s political speak is what they’re doing right now. They’re pandering. I do. The politicians are pandering right now.

Rick Ector – Detroit CCW
Well yeah, pandering would be the word they’re pandering.

Rob McNealy – RobMcNealy.com
Yeah, they’re absolutely pandering. I don’t believe that they might call cops something else. It might give them a bunch of extra training, whatever, you know, sensitivity training whatever thing they want, right? It’s not that they don’t already have those trainings. Anyway, they already do have those trainings. So I think they’re just pandering they’re going to call it something else. Maybe they’ll force the force them to write more tickets to pay for it. I don’t know, whatever it ends up being, but I have a hard time believing they’re going to give up their m raps. I have a hard time believing they’re going to give up their machine guns and whatever else they have. They’re not going to do that. So I believe when I see it, I just think it’s a blunt bunch of smoke and mirrors at this time, to be honest, but my concern is, is let’s just say in their weird fantasy that they end law enforcement, right? Let’s just say it doesn’t exist anymore. I know this and you probably know this to white Americans in the suburbs have all the damn guns. Okay, you want to go find the good They’re not in the inner cities. Yeah, I mean, let’s just be honest, most of the guns in the inner cities and that the gangbangers have are pieces of shit guns. I’ve seen what they look like that’s not the fun stuff. The fun stuff is expensive. That’s the one thing that people don’t get the guns are an expensive hobby, though. You know, the fun stuff is on top

Rick Ector – Detroit CCW
Of the AR as the rifles expense it you know what, you’re absolutely right there in the country, and they’re in suburb area and they are vastly more plentiful than they are in the cities. Yeah, and My take is and this is my concern politically, is that and I’m glad the riots themselves seem to be slowing down because that had me concerned but you know, all it would take politically everybody’s fired up right now everybody’s, you know, amped up everybody’s really sensitive and raw and for a lot of valid fucking reasons, schema language, but a lot of valid fucking reasons. Everybody’s wired up right now. Between the lockdowns and the economy. And the stress and this is just like I think there’s a lot of things all kind of in the mix right now kind of driving this to be honest. But I think what would happen is, if some of these riots started expanding, I’m worried what happens if, you know some white homeowners or some white business owners start defending their property against looters from, you know, someone of a different minority class or, you know, a different race and how the media would spin that. I did hear that, like the mayor and the police chief in Chicago now is like coming out and saying they don’t want quote unquote, vigilante justice, because there was a group of white guys that were basically getting baseball bats and said they’re going to protect their neighborhood. Now, I think everybody has a right to protect their neighborhood. To be honest, I am all about citizen patrols. I do not like the idea of vigilante ism, quote, unquote. But it’s kind of interesting to see how this might play out where you got law enforce on one hand proven that they’re incapable of protecting property and I think That’s important. The government has proven itself in many cities across the country, dozens of cities across the country, and some of the most wealthy neighborhoods and wealthy parts like Midtown Manhattan. The police are impotent at protecting property. And I don’t think that’s going to be lost on people. And at the same time, those politicians are saying we need to disarm not only, you know, basically disarm the police, but then on top of that, they want to prevent vigilante justice. I don’t know where that goes. But I think that most Americans realize that sounds a lot bigger. Well, I think the number of guns being sold is not a logical argument.

Rob McNealy – RobMcNealy.com
It’s not it’s not it..

Rick Ector – Detroit CCW
It doesn’t surprise me that they’re making it but I mean, their movement is basically is going to Peter out at some point in time, because hopefully, they will see some progress, at least on the prosecution side, and I make no mistake about it. You know, the The officer who actually committed the murder Yes, by all means he is guilty. And I also have some sympathies towards the argument that the law enforcement officers who just watched him kill that guy, you know, they should have some level of culpability as well. You know, I think, Well, hopefully we’re going to an age and maybe that that thin blue line, you know, maybe we can do something with that and make it go away. If you are with another police officer, and he does something criminal, you know, to somehow hold the other officers that are with him. Just as culpable for that crime as well. I mean, I think that’s the logical next step. And I think that it needs to happen. It’s just a question as to whether the police unions are going to go forward or, or whether we’re just going to continue to do the same thing we have been doing and just be surprised that we don’t have different results.

Rob McNealy – RobMcNealy.com
Yeah, I’m not sure on the solution and I hope I hope it gets better because, you know, we don’t need more civil unrest in this country. I mean, we got enough problems to deal with, just with the pandemic and and all the other problems with the economy. And this is just not something that we need right now. But Rick, this has gone by very quickly. How can people find out more by you is over? We’re getting over, but I think we’re gonna have another one of these pretty soon. So where can people find out more about you? How can they get in contact with you?

Rick Ector – Detroit CCW
Man, I’m definitely not hard to find if you literally just type my name up in a search engine of choice, man, Ric Ric k lastname aect. Or my blog is legally armed in Detroit. I’m on all the social media channels. I have over 2000 videos on YouTube. I’m on Instagram, Twitter, Facebook, I mean literally wherever you are, just look for me.

Rob McNealy – RobMcNealy.com
That’s perfect. Rick, thank you so much for coming on. The Show today I’ve really enjoyed our conversation.

Rick Ector – Detroit CCW
Hey, man, thanks for having me. But you know what? Not only did I have fun this past iteration tonight, man, I enjoyed the two hours. We were just shooting the breeze last night. Too bad. We don’t have that stuff archive. Man. That was some good stuff we talked about last night.

Rob McNealy – RobMcNealy.com
Yeah, that’ll be for the crazy version of the podcast next time. But Rick, I’ll talk to you soon, brother. Thank you so much.

Episode Links

Audio Interview
Video Interview
Interview Transcript

 

Daniel Jones – AKA “Nixops” Transcript

Daniel Jones - AKA "Nixops""

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey Rob McNealy here and today I am super super excited. I am talking to someone who is an expert in personal security privacy on the internet, and general all around smart guy when it comes to crypto, crypto hacking, software development. His name it goes he goes by Nixops but his real name is Daniel Jones, which I think sounds either like a fake name or something. But how are you today, Dan?

Daniel Jones – AKA “Nixops”
Good. Oh, good. No, that’s my real name. Most people assume it’s fake, but it’s actually my name. My parents had no originality.

Rob McNealy – RobMcNealy.com
That’s okay. So um, we’ve been connected on social media for a while and you guys, you dig into some cool stuff. And you really talk about a lot of privacy related stuff. And there’s a lot of stuff happening out there. I think right now that people aren’t really even hearing about are talking about, but I just want to talk a little bit about your background. And then let’s just jump into talking about a bunch of different stuff. So Tell, tell the audience who doesn’t know who you are. Tell us a little bit about your background and how you got into this space.

Daniel Jones – AKA “Nixops”
I’m just I’m a programmer. I started off as a Linux, Unix sysadmin and started learning c++ and from there, you got a driver development became a software engineer. I mean, I started working with, you know, ever wide range of experience from Driver Development, OS level stuff to Software as a Service, high performance computing, cryptography and cryptocurrencies. Um, I just like I always say my tagline I’m a general purpose hacker, whatever you need to be done and money’s right. I’ll build it.

Rob McNealy – RobMcNealy.com
Sorry, independent then, do you work for a company?

Daniel Jones – AKA “Nixops”
Uh, I am working for a company right now I’m working for two companies right now, I also do a lot of independent work and some open source development. It just depends on time that should right there. If you can figure out how to add a few more hours per day, I would pay you a lot for that, you know, you just make that happen.

Rob McNealy – RobMcNealy.com
I’m working on it. My magic wand. Actually, it’ll be our next rollout on, you know, hard fork number, blah, blah, blah, and extra hours in the day blocks.

Daniel Jones – AKA “Nixops”
Are you gonna put that in?

Rob McNealy – RobMcNealy.com
Well, I mean, I mean, I get that too, because like, you know, like, what? We’re, you know, we’re doing our we do our little crypto project, and we’re open source and everybody’s got a full time day job, right. So it’s like, people don’t understand what that really means. I think the words community project have been thrown around so many times. But if people actually knew what the hell it took to just manage a community project and actually get stuff done in a community project, they would like go out of their minds. Oh, just for the project. management standpoint?

Daniel Jones – AKA “Nixops”
Well, I mean, that’s what a lot of people really don’t get to select the open source community, something that a lot of people have no idea that how much open source and free software they use. And they rely on every day, even services such as this one that we’re using, majority of it is built upon free and open source software. And the thing is, is that these companies pay individuals to work some of their time to contribute to them for features and things they need. And when you break away from company, paying for that, it is truly a community like truly open or truly just individuals running it. People don’t understand that we got bills to pay and things like that. They don’t they don’t really grasp that. Just because you write code, they think that you’re going to get what Silicon Valley pays. No, that’s not how it works. Someone has to foot the bill. And if someone’s not footing the bill for that your time is completely free, and that’s fine. But there are also you got responsibilities. You know what I mean? You got you got mortgages, you got car nodes, you got everything else, just like ever Anyone else does. But the thing is, is like, you know, you hope and strive to get to the point where you don’t have to worry about that. But at the same time, you’re still writing software. And if you’re doing it for free, it can be cumbersome. Because you still have to work a day job to put food on the table and to be able to survive. And rent ain’t cheap. It ain’t free either. You know what I’m saying? Like, depending on where you are. So I think that’s also a misconception people have is like, Oh, I know, somebody is an open source developer. And they get paid, you know, to do this. And it’s like, Yeah, but they’re being paid by a company because they use that software. So they need a contributor at their company to push the features they need and want. And I think that that’s a lot of times where the confusion sets in because in cryptocurrency, it’s, you know, we look at that as centralization. But in reality, when you look at like free and open source software, that’s just the way of the game. You know what I mean? Like, outside of like, coin x or whatever, you look at a coin that’s mainly company controlled, because they’re paying all the devs and they have the resources, whether they Ico or not, which I’m not a fan of the Ico world, but regardless, you know, they’re being funded. And open source canoe projects, for example, it can be very hard to be funded. So a lot of times companies are the people who put people in charge of maintaining that software because they use it. And so I think like you said, the community driven projects and community community ran projects, people don’t realize this, how many man hours are human hours, I should say that takes it takes a lot, because you have to have project management scopes. You know, what features are going to add? Who can deliver that feature on time life happens. So if you only got like a team of two or three developers, what’s going to happen if someone gets sick, ran over by a bus, whatever, you know, you take all that into consideration. And people often overlook all that.

Rob McNealy – RobMcNealy.com
And I think even from a project management standpoint, when you’re dealing with, you know, truly, you know, community driven open source software is that people can be really flaky. I mean, it’s not it’s just there’s a lot of flaky people. That’s again, Sounds great. Yeah, I want to work. I think people get really excited about being a part of something, and then they don’t show up. It’s like, Oh, well, this really is work. Okay. It’s, it sounds great. But, you know, ultimately, there’s needs to be some work done. And I think a lot of people, it’s almost like they like the LARP that they do open source can, you know, contributions, when they’re just like, you know, and they don’t show up. And I think that’s kind of frustrating to on the community program. And

Daniel Jones – AKA “Nixops”
I think you also have to look at it from another standpoint to like, say, for example, I can use this for my own personal So say, for example, you’re, you have a project, you’ve outlined a scope, you’ve built all these documentation. And then next thing, you know, you end up in some snafus over intellectual property of some other code. So now all of a sudden, you’re having a halt, what you’re able to push even for open source, because you don’t want that intellectual property to then get compromised because there may be a dispute over when it was Britton who technically owns it, that kind of thing. And that happened to me before and happens to a lot of people and like thankfully now that stuff is is behind me. But you know people are very greedy and especially in Silicon Valley which I’m so glad I’m out of now by the way, so I’m a I’m an ex Valley guy and no longer going back to that but you know the valley is is one of those things is shit I gotta handle some of the ones I got I got a wasp one..

Rob McNealy – RobMcNealy.com
Well be safe. Don’t don’t get killed by the wasps. Is that like a murder Hornet kind of thing? Or

Daniel Jones – AKA “Nixops”
There’s two of them in here. I didn’t realize that I’m allergic to those fucking things.

Rob McNealy – RobMcNealy.com
Well, don’t get killed by the murder Hornet.

Daniel Jones – AKA “Nixops”
Yeah, they’re not murder hornets. They’re just typical South Mississippi, fucking, big as hell. So there’s just gonna be a painful thing. But anyway, yeah, I mean, like, you know, some of the things that people don’t get is that software is coming. complicated, especially when you’re working a day job, and you’re trying to do open source contributions, who owns it, depending on contractual agreements and things like that, and then also what state you’re operating in, because a lot of people don’t understand that some states honor non competes, some don’t even have your software. In some states, there’s precedents where, you know, they haven’t had much of a tech industry. So say, for example, you write software that just does something on the network, you may be in violation of your very own invention agreement that you signed on your employer, even though your employer verbally may tell you it’s okay. It’s still problematic, because it depends on how well that now verbally agreed upon project that you’ve kicked or that you pushed out. Now, if that takes off your company, or your employer may decide they want it, you see what I mean? Anyway, I’m like, that’s a complicated sector that people really don’t get into. Because unless you work in the industry, you really don’t know so like in the crypto space. You have a lot of people who read up on some bootcamp stuff and done a few you know, playgrounds. They think they could write code Professionally, and they don’t realize that it’s a lot more complicated than just putting together a couple of tutorials. You know what I mean? Like, there’s more to it. You have product spec, you have ideas, you have to look at longevity, you have to look at scaling, you have to look at a number of factors that boil down to your design. And if you’ve never implemented something in production, or if you’ve never had real users, then how are you supposed to know how to construct that? You see what I mean?

Rob McNealy – RobMcNealy.com
Absolutely. Um, privacy. One of the things that we’re seeing right now..

Daniel Jones – AKA “Nixops”
Hold on, let me let me kill this fucking thing.

Rob McNealy – RobMcNealy.com
Okay.

Daniel Jones – AKA “Nixops”
Am I prepared? Oh, me.

Rob McNealy – RobMcNealy.com
No worries, man. It’s all good. All right. So we, before the break, we were talking a little bit about privacy and the state of privacy in the digital world, where we are right now. So tell me a little bit like or at least tell the audience a little bit about what you see is the state of privacy right now. Just in general, what would you say? where we are as a culture with our online presences right now. Where is privacy?

Daniel Jones – AKA “Nixops”
Privacy is dying very quickly. And it’s all being derived from, you know, a lot of that’s coming from companies like Amazon, Google, and others who are pushing smart home. Uh, you know, Siri, even Apple is guilty of it. But but a lot of these features that are nice to have end up becoming compromising situations for the individual. And you know, what I mean by that is like a lot of very just like Snowden. And people will say, Oh, I ain’t got nothing Hi, great, just because you don’t have anything to say, do you not need your freedom of speech? And then they’re like, Oh, well, it’s not quite the same and say, Well, yeah, it is. Because think about it like this. What’s your last for your social your mother’s maiden name? And they’re like, Well, I’m not going to give you that, well, you have something to hide. Otherwise, then you would be fine with giving me that information. So why are you not okay with giving me that information? But instead, you’re willing to give a company Oh, well, this company protects that data. We know that’s a fallacy. companies get hacked all the time. compromised individual employees that work at these companies do nefarious things such as stalking, listening on individuals and do things that are that are, you know, beyond their reach and scope of their job. And we know that for under percent fact, like, you know what I mean? Like it’s nothing new. And what what I’m seeing today is that people are just okay with a just like this, Google and Apple, you know, integration. That’s why I told people to stop updating their phones. Because they’re, you know, the future patch releases will have that framework in there. And tell me, tell me about that. What do you do? Let’s step back a little bit.

Rob McNealy – RobMcNealy.com
What do you mean not update phones? What’s going on with the updates?

Daniel Jones – AKA “Nixops”
Well, so for example, updates are always dangerous for automatic updates, you should really try to make sure that you understand what update is, before you run it just like in Bitcoin or anything else. You need to know what the software that you’re installing on your device does. And the problem with proprietary software is that’s hard to do. Because companies aren’t going to release the secret sauce. Then on the other token, when you start looking at Android, you have an issue where you know you haven’t OEM manufacturers who released stuff that’s not public either. There are drivers on certain phones, I can’t list brands because my work with them in the past that have features that aren’t necessarily noted or properly able to be found unless you’re under an NDA with them, in which case you can’t even speak about it post working on it. You have trackable software, you have things that can enable features on your phone such as your mic, camera, things like that, that can turn them on or off, or the cases Apple Google, as you know, agreement, where these future updates, they’re going to allow the tracing apps to work for contact tracing who you came in contact with. But in reality, they can already do that with your mZ and they can already do that with your cell phone. The problem is that’s not presented in a clean data way. And there’s a subpoena that’s required to get that information per person, which adds a hurdle for law enforcement. At the same time, there’s pros and cons to that the good side is that oh well, we’ll be able to distinguish Who came in contact with infected person? Blah, blah, blah, blah, blah. And that’s great. That’s good to some level. But at what risk? Because again, just because this feature is enabled for this one time event, does it ever get turned off look at the Patriot Act looked at anything else, like we never regain what we had, once we lose it. That’s that’s not how privacy works. And, you know, the dangerous part is, is that now with biometrics and things like that a lot of people are reliant on that on their phones. You know, these companies have the ability to access those enclaves so long as their application is signed. And so literally, they can do approvals for updates on devices for certain feature sets, things like that, or auto updates or module specifics, things like that. And the dangerous part about that is that very slippery slope, because yes, already not trustworthy now. But just think about it once you start adding in who there come contact with. Now you can start doing real correlation attacks to figure out who these people serve. Friends are, who their family members are things like that. And like I’ve discussed it before, that’s dangerous, especially because of people like Eva from the Electronic Frontier Foundation and others who’ve talked about stalker where now you’re presenting an API for stalker where basically, the government’s are going to be able to use, but just remember, just because the government has access to it doesn’t mean no one else will. I says, We’ve found that out before too. Once you open Pandora’s box, it’s open. And the risk there is the individual privacy and the idea that I have the protection to do what I want without fear of retribution. I should not be afraid of who I come in contact with, and neither should you. However, under the guise of security or the idea that people are willing to sacrifice those liberties, and there’s options at best, those that are willing to sacrifice freedom and liberties for the idea of security deserve neither.

Rob McNealy – RobMcNealy.com
So government using this for I would argue that contact At least the no contact tracing can be analog as well, not just digital is one of the things that, you know, the countries that have, you know, gone through and started getting COVID under control. They tested early and they did contact tracing, and then they isolated people all the way from their houses. That’s how they’ve been able to do this. Now, I don’t disagree with you. I think that people be able to access everything about you digitally remotely without permission or without a warrant is an issue because it will be abused by somebody, whether it’s a government agent, or just through government ineptitude, a hacker will get access to it or a foreign power could get access to a seems like there’s a massive security issue or multiple security issues based on them. When you can still do contact tracing manually and analog which I think is the more appropriate way I think this is the way you should handle that but I don’t even like electronic voting. So that’s just me.

Daniel Jones – AKA “Nixops”
I make a big stink about that stuff. You know, like electronic systems are prone to vulnerabilities and problems because they’re written by people because people are prone to that, you know?

Rob McNealy – RobMcNealy.com
Well, I think ultimately, a lot of people that are making these decisions about implementing these kind of surveillance technologies, even though it sounds good on its face, I think a lot of the people that are doing it one, at least in the government side, one, maybe don’t understand the ramifications long term and the potential security risks, but I think a lot of them on the other hand also might be getting bribed, because the companies that do produce these things, that’s gonna be you know, some good corporate welfare going their way, as well. So I think there’s a lot of concern about that. And I guess the question is, what do we do about it? What can an individual like me, what can I do about that right now what can I do to help make my my footprint safer on the privacy level?

Daniel Jones – AKA “Nixops”
Learning good offside, but also like, like, I started off with All series and haven’t posted because I’ve been dealing with some some matters but not a return this weekend on use tools but understand how to use them properly. For example, you know, keep a stark separation of your online identities if you’re using an account for shitposting, for example, and you want it purely on that, don’t merge that with your personal accounts. Keep that separate, use separate devices use multiple devices, and especially now you can get clean devices that are literally untraceable because of COVID. You can exploit a situation where you can go in and legally buy devices with cash, that there’s no traceable record that you bought it because you can go and fully mask covered up, no one knows who you are. And it’s not even been an eyelash whereas, you know, back in January, if I was to do that people will report me to the FBI. You see what I mean? Right now people need to understand that there are attack surfaces for people and then there are attack surfaces that open up for being able to fight routine your privacy, you just need to understand what your goal is. For example, I have separation of my, you know, my personal accounts and my older accounts and certain accounts that I do things with in regards to certain certain projects I work on. My aliases are not ever connected in any way, I don’t even use the same devices, not even the same emails never even touch the same GPG keys. Neither one of them have each other’s public keys in the key chains, things like that. Those are important to understand. Because if you have a traceable link, and especially in cryptography, which a lot of people don’t really understand, I’ll put it this way. Cryptography can be a great tool to protect you, but it can also sync your battleship. Understand that if you have cryptographically sound methods like GPG, and you signed something with a GPG key, that’s as good as saying this was me. This is my digital fingerprint. So anything else it’s just digital fingerprint is important to understand that wherever that may be. That can be used to correlate that you are that person. The biggest instance of this would have to be the frosty@frosty key. You’re familiar with frosty right?

Rob McNealy – RobMcNealy.com
I’m not.

Daniel Jones – AKA “Nixops”
Okay. So there was this guy, you may have heard of him, Ross Ulbricht? So, he used the frosty key, frosty@frosty to sign the Silk Road login page, but he also used it in Stack Overflow question. Now, do you? Yes. So you have to really understand that that is as good as saying, This is me. I have proven this key. And so that’s dangerous. Everyone have to understand that that is one of many bad opsec steps that he took. But that’s one major opposite No, no, never have keys, never sign keys and never use them from accounts that are associated with who you are. If you’re doing anything that you don’t want people to know about. I don’t judge people. I don’t care. Cryptography can’t be gay cubed. Neither can encryption. It shouldn’t But it will be used for good or bad. Same thing with a clear announcing thing with everything right? And so like you, as an individual, you need to understand and make a decision on what you’re willing to allow people to know and what you’re not willing to allow people to know. And then from there, you derive a toolkit that makes sense for your exposure or what you’re willing as a comfortable exposure rate, or limit in this case. So like me, certain things people know about me, a lot of things people don’t know about me, and I choose to never disclose that. And the reason why is because I believe in not doxxing people in the sense of like, when people get petty on the internet, they like, here’s their address, or blah, blah, blah. I think that’s stupid, that’s also really ignorant. And that showcases that, you know, they themselves don’t care about operational security of others, and they’re endangering people by doing that. Now, I’m a firm believer, if you can’t take some shit on the internet, and you need to dock someone to get back at them. You probably need to grow the fuck off. And you know, that’s a growing trend on Twitter right now is doxing people and exposing personal information about people like where they live, things like that. There’s a lot of people who you know, that we don’t know their past, what if they have an ex that they’ve been hiding from for years now all of a sudden, they’re easy access to that information. You just open them up to be personally endangered. Because of your, you know, your ignorance and your anger and your emotions overwhelmed you to not think with logic and reason. And instalay One of the things I like to tell people is Be very careful also on who you expose what to remember, public channels are public. So if you say I’m on Twitter, expect it to be documented and archived. Because while Twitter has policies on API gathering of what can be stored offline, all this other stuff, don’t think for a second that there’s not people who have archives of every tweet that’s ever been made. There are and it’s constantly being analyzed things like that. Piano style autography is being used to confirm who’s tweeting in certain, you know, certain vocal stuffs, that kind of thing to be able to trace who someone is. And the risk of that is, is that these companies are selling that data to analyze who is someone or who could be someone’s on their account. Same thing with like, you know, the Satoshi man on all these things, all of those boil down to operational security, and what people are willing to disclose. And the dangerous part is, is that as an individual, you have to make that choice. And that choice can be very hard if you’re on uninitiated into what it means. Does that make sense? Like, I can’t go and tell my uncle, hey, you’re about your opsec when he has no idea, but he also doesn’t have a public facing anything other than his phone number associated with his business card. You see what I mean? Like, for him, his operational security is a much different risk and it’s more in person than it is in a digital sense. So you have to divide that you have to look at. Okay, here’s what I want to do. Here’s how I would like to be. And then you have to figure out what works to make that a reality. And the dangerous part is, is there’s really no guidebook on that. Like they there’s not like a questionnaire you can fill out and be like, Well, here’s the tools you should use, you know what I’m saying? You know, I mean, because if you had a poll that did that kind of stuff, or a survey, literally that person running the survey would be collecting data on the individual pushing the buttons.

Rob McNealy – RobMcNealy.com
So what are a good set of tools for people to protect their privacy with?

Daniel Jones – AKA “Nixops”
First thing I would suggest is everyone should learn PGP whether you’re dealing with your mom and grandmother, your best friend, whatever, PGP for email as a must. And the reason why is because he keeps snooping guys from looking plus, we’re using PGP with like iCloud or Gmail, which a lot of people have, or you know, it allows you to have some level of control of the security and you don’t have to necessarily upload your puppy to a key server. You can give a public key like I can give you my key through a Private Channel, the uninsured Whatever, there’s no trace that that transaction ever occurred between us that you have my public key, but we can communicate and encrypted email cryptographically sound emails back and forth without having the fear of Google or someone else listening now, they will read it, but it’ll be all encrypted. And the thing is, is that when you do that, that’s that’s one layer. Now, a lot of people say, Why don’t really use email, you use email for more important things than use your text messages. Would you agree or disagree on that?

Rob McNealy – RobMcNealy.com
I would agree.

Daniel Jones – AKA “Nixops”
So if your first step or your important things is that you’re using PGP or GPG, or new GPG or open PGP open GPG, whatever iteration of a you know, generally, pretty good privacy or good new Privacy Guard. Um, once you would see there is that Okay, first up, the important stuff unlocking down. I now have asked companies to use PGP a lot of companies actually do have it set up They use PGP or public private keys in private, and they’re willing to use it with with outward facing customers. You just have to request it. And the more people that were requested, the more people will use it. And that’s important, because that’s the important channels, right? So so like if you covered that ground, cool. Make sure you don’t disclose certain email addresses with those keys to other people that you don’t want to know or associated with their email address. For example, if you’re using you know, an iCloud account, it’s probably not a good idea to use that same iCloud account if it’s tied to, you know, your Apple Store account. Because if someone wants to really screw you over, and they know enough personal information about you and you use proper research, they use security questions that are easily guessable because they know you. That’s the security like that’s an attack surface. That’s how a lot of celebrities got into trouble. But it’s also why you see those things on Facebook asking what’s your favorite color, where you grew up? Those kind of things. Those are information gathering tools that people are using to be able to reset your information when and if they need it. So next step is use a good messaging service, a signal signal for your phone calls. So you go for your text messages. And if people don’t use signal ask them to it’s not hard, it’s easy to set up works on all your devices. I mean, it’s really simple. You know what I mean? Like, and those two pieces right there cover a large attack surface for most people. Not to mention, you know, you’re enforcing that these people have you as a contact in their phone. And you can use you know, a burner phone was signal, which I highly recommend. You can get a burner phone right now at Walmart or insert any United States retailer that you can go and fully mass fully clothed, and buy, you know, a starter SIM card and a phone and literally be able to do that. The next step is that if you really want to stay on that hardcore version, only happy Who are important contact you on that number, having another disposable phone for other businesses or whatever the hell you’re doing. But also remember smartphones are dangerous. Don’t be open and links. Don’t be open in your email PDF attachments and stuff like that because there’s malware in that stuff. Yeah, yeah. You know exactly what to say. I don’t have I don’t mean physically because I don’t have any phones on me right now for GPS reasons. But yeah, that’s a house. But yeah, there’s other on the flip phone, man. I mean, I agree. I have I have several of them right now. And like I said, it’s, again, you don’t have nothing now I but you may not want to expose yourself to everyone knowing everything about you. So like I said, start with the email service signal. And then for your browsing habits. I would recommend Tor but most people don’t ever listen to me when I say use Tor properly and what that means. And basically what I mean by that is don’t have Tor open if you have Firefox, Chrome and Safari also Open on your device. Does that make sense? Because you’re basically broadcast and everyone that you have Tor running. And they can see that the cookie information is being shared can see that, oh, service providers, not just your ISP, but the company’s login to So say, for example, you have your Gmail account logged in through your browser, and you’re turning around and going to Google, they’re seeing the same traffic come from the same IP, they’re going to know that there’s distinguishable session IDs and things like that, especially if you’re logged in on both, which is a bad note. Also, resizing Tor is dangerous because you can look at the packets and see whether or not there’s been a resize. So if you can visibly see someone on your network, you can tell who’s using it, that kind of thing. Um, and there’s a lot of dangerous stuff like if people really want to understand how dangerous the world is learn about cookies, and learn about them really well because the web is dangerous. Cookies can do a lot. They tell a company a lot. They can provide a lot of information. They provide a lot of stuff. to advertisers, as well as the company who you may be using their services. And so, you know, the hard part is, like I said, there’s really no easy guide for this kind of stuff. You have to really understand technology before you can protect yourself from it. And, you know, you’re in tech, so am I. And that’s why most of us in tech are almost Luddites in today’s time, because we don’t want any smart home. We don’t want any of that garbage. No.

Rob McNealy – RobMcNealy.com
Well, it’s kind of funny because like last year, we’ve been doing some remodeling around our house and trying to find a low tech thermostat. For instance, we put in a new sprinkler system last year, everything is Wi Fi enabled now. And it was funny like we put in a pretty you know, I’m not gonna go on all the details but our landscaping but this crazy smart, you know, sprinkler controller, we pulled the module Cuz I don’t want someone to be able to hack my sprinkler. And then you know the doorbells with the ring thing where that’s like the only kind of doorbell you can get almost. And I’m trying to find some low tech thing and when in a lot of things that in our house are very modern, right? I mean, we’re, we’re, we like tech. But I also for the same reason I just don’t see opening up all these ways for people to come into my house and monitor things or be able to worse to hack things. That can be bad. And so you’re right, I am very Luddite ish. Depending on what the tech is on some things I’m very tech forward and tech savvy. And other things. I’m just like, No, I don’t want that in my house. But it’s interesting, but I have my one of my cars that I use for work has like manual, doesn’t even have electric windows. It’s got roll up windows.

Daniel Jones – AKA “Nixops”
I mean, like I said, You know, I used to work in IoT as well. Um, and the amount of air information is collected on the individuals running the servers. It should be criminal and is dangerous because, you know, it’s under the guise Oh, well, this makes your life easier. This allows you to do that. Yes, but at what cost? Like I don’t know about you, but like, say for example, I’m having a personal conversation with someone about my health. I don’t necessarily want Alexa to fucking know about it. Like I’m sorry, my life we’ve all the time as well. Like, you know, you write software that you know you’ve written software before that’s used in Alexa or this that or the other and I’m like, yeah, and they’re like, why don’t you use those things? Because I fucking know what they do. Like Like when you when you build it, you have a and you work on these things. You have a real understanding about the dangers right? majority of society isn’t involved in tech enough to understand it. Like you show like someone Echo Dot you show them a you know, with a few little words I can, I can control your lights cool. They see that as a value. They don’t know that it’s listening. Every couple The seconds to look for a trigger word to do something, they don’t know that they don’t realize how that works. And then that information is being sent to the cloud. And they also have no idea what cloud means. But cloud is just basically a distributed network of computers, meaning is someone else’s computer, and it stores all this information, that information is being properly parsed on a regular basis for various things advertisement, what to push to you what you might be interested in buying, because they want your money. And then like that, that again, goes back to, you know, I hate to say this, going back to the ring, Amazon’s made deals with local police, law enforcement to allow the work to someone else’s ring. So if your neighbor has a ring and it’s pointing to your house, they can literally just walk over or contact your neighbor and gain access to it without ever physically going there to look at it. And without ever having to disclose you know me. Oh, you were you Trying to hire you doing selling drugs? No. But I don’t need to know when somebody comes to my house and leaves. You know what I mean? Like, why should my neighbor be giving that information out about me? You see what I mean? Like there are pros and cons to this. Yes, it’s great helping solving a crime or heinous crime. But you also have to understand that there are a lot of people who really don’t want other people knowing what the hell they’re doing, because they believe in their right to privacy. Like me, I don’t fucking want people to know that I showed up. You know, got home at four o’clock the other morning from a night out and drinking. I don’t need them to know that. They see me cool. They can make fun of me, but they didn’t. I don’t need the police to know that I got home at four in the morning being dropped off with a Lyft or an Uber You see what I’m saying? Or that someone gave me a ride or that I used a cab because I decided to pay cash. And, you know, I just told them the general direction to drop me off in that kind of thing. Because you’d have to pay attention to that stuff. Like it’s nothing you haven’t been But you also don’t want the world to know what you’re doing. You see what I mean?

Rob McNealy – RobMcNealy.com
Well, I think a lot of thing that people don’t understand is that it’s it’s not necessarily that one data point, but the the cumulative data points about you, that can be used against, you know what I’m saying? It’s the way they can build profiles, that not only, you know, on the surface, it sounds great, because, you know, they’re just trying to market to you, right? Well, okay, they’re just trying to market to me. But the thing is, a lot of these people, these data brokers will sell this information to the highest bidder and they don’t care who gets it, whether, you know, it’s just, you know, some kind of retailer or whether or not it’s a foreign, you know, spy agency friends,

Daniel Jones – AKA “Nixops”
Or what if it’s somebody that you have, you know, protection order against, and all of a sudden they formed an LLC in a state, and they turn around and request that data to buy now they contract this person that they’re not supposed to be tracking and legally, there’s There’s no way of knowing that. Do you see what I mean? That that goes back to the stalker where we are opening ourselves up to a world and it’s already here. But people can curve this now curb this now where they can eliminate what companies know about them. And they should, and they should take it very seriously. Because, again, you may not have anything to hide per se because you’re not doing anything illegal. But most people commit several felonies a day and they don’t realize it, and it’s petty stuff, but they’re still crimes. But if you know there’s nothing for them, there’s no visible proof that it was done or whatever. Then like a heart nobody really cares. But the reality is, is that those can be used against someone in the court of law for something else to gain leverage. And you know, oh well I pay for my music and stuff. Cool. Who else has a bunch of downloaded mp3? I know I do. From the 90s 2000s. Right everybody. Download mp3 is torn to this, that the other those are felonies, though those are those are punishable crimes by finds. And while it seems silly like, oh, they’re not going to do that they do. But if you open up the door where Hey, you have reasonable cause to go and get a warrant for this person now that they’ve been using their devices, or you can prove they use their devices to do something. questionably legal. Guess what, now you’ve opened up the doorway for them to look into everything else you’re doing, whether or not you want them to. And also remember, this is something I’ve been having to educate a lot of people, I metrics is not protected under the Fourth Amendment, but your password is. So on your phone. If you haven’t used a smartphone, don’t use a thumb. Don’t use your thumbprint scanner. Use a fucking password. Don’t use a facial scanner, use a password, because that is protected. But because of the fact that your facial expression and stuff isn’t literally someone can get your mug shot and unlock your fucking phone. There’s nothing that can stop them from doing so because it’s not protected. Your DNA is not protected those types of things, including your thumbprint, all of that information can and will be used against you, regardless of what you’re doing is right or wrong? Do you really need law enforcement to know that you and your wife got in a fight two weeks ago? Do you see what I mean? Like, I’m fucked over. You didn’t close the toilet lid or something, right? Like, you know, yeah, two o’clock in the morning. Do you see what I mean? Do they really need to know that information? And they should.

Rob McNealy – RobMcNealy.com
So what do you think about social media platforms in general? Is there can you use any of those social media platforms safely? From a privacy standpoint, you think?

Daniel Jones – AKA “Nixops”
Twitter probably about the safest if you use the web app only and you keep the separation, your personal and everything else, but then again, once you remove the personal, you get into that ballgame of whether or not you keep alias separations that kind of stuff, you know what I mean? Like you have to look at it, what are you willing to expose to others? And what is your comfortable risk level? Because each person is different on that right your risk level and my risk level are much different than say a completely a non account who is on for various reason. including but not limited to legalities country of where they may be, how they’re getting to Twitter, what they’re doing. All of that is just part of that formula. And each person is different. And like I said, there’s really no checklist. It becomes a personal decision of what they’re willing to accept what they’re willing to do. And Facebook is not safe. Obviously Twitter really isn’t mastodons pretty good. Outside of that, I don’t even have a Facebook. I have Twitter. That’s my only social media, by the way, and Reddit and 4chan and Reddit I really don’t even use but but 4chan I do, but 4chan kind of enforces the anonymous thing by most except for IP address, obviously, to track what you’re doing. If you do something wrong, like posting shit, that’s illegal, that kind of stuff. But outside of that, you know, if you really want the closest thing to unbridled social media fortune is probably going to be hit. And that’s I mean, that’s the closest to us. censorship free platform we have you can say and do just about whatever you want to on there. Whereas Twitter, you can’t even talk about COVID you can’t do certain things otherwise they think deep platforming. Hell if you make the wrong joke about people, they’ll be platforming my buddy carbon. Got the platform last year earlier this year because of gym friend memes. You know what I mean? And all that mean, and all of that stuff goes

Rob McNealy – RobMcNealy.com
That was hysterical, by the way.

Daniel Jones – AKA “Nixops”
Yeah, there it was. But But literally, you know, instead of someone laughing it off. Instead, they chose to go the DMCA route and try to get lawyers and stuff involved and trying to make things much more complicated.

Rob McNealy – RobMcNealy.com
Well, it’s interesting, like, my wife and I have been early adopters of, you know, social media. I’ve been on Twitter for a long time. I think we got our accounts when we first you know, they first started up, and it’s interesting. My wife and I, we have four kids. And we have never put our kids names or pictures on any social media plan. Ever. And this was a conscious decision we made a long time ago. Because I didn’t want to violate their privacy.

Daniel Jones – AKA “Nixops”
I gotta take care of it. go nowhere.

Rob McNealy – RobMcNealy.com
So I was saying, I was just saying that we don’t ever put our we’ve never put our kids you know, we never doctor kids, we never put their photo online ever, when they were little and never put their names on there. And at the time, we, you know, this is going back in time now, but they didn’t really have photo recognition, facial recognition tech back then. But we said, you know, just out of respect for them, and you know, just creepers in general. I don’t want to put their faces out there. But looking hindsight, my kids don’t have any of that data out there right now. And I always assume

Daniel Jones – AKA “Nixops”
Your kids are gonna be sovereign man. Like I hate to say that. But like if they keep on that, right, like kudos to you because a lot of parents don’t do that. And You know what, kudos to you because and I know sounds stupid a lot of people hate me for this because I’m not a parent but I’ll say this much. I don’t believe kids should ever be on a social media platform at all until they’re 18. And the reason why is because at that point this the state everyone else treats them as an adult. But at that moment they can make a decision what they want to do and it should be left up to that their information should not be out there pictures should not be up there. Birthday should not be up there things like that. And the reason why is because allow that individual to choose what they’re going to do about their privacy. And people you know, I’m going to say this and piss off some SJW is if you don’t mind, is it they want to treat the gender movement, all this stuff like that, right? tree privacy the same fucking way. Don’t put your kid shit out there until they’re adult enough to make a fucking decision. And if you want to if you know people may get upset about it, people may or may not like that, that approach. But I think that’s the only respectable thing to do to an adult is allow the adult To decide what they want to do. And believe it or not, I think a lot more people will be less likely to be using social media, if given the opportunity in that way, versus just seeing their parents constantly on the stuff. I mean, hell, the other day, I went into the store, and I seen like an eight year old on their phone on their Facebook account and their mother on Facebook. And I find that to be very dangerous, and not only for, you know, the kids safety, but also, what information is that kid providing about his family that they are? It’s family that they don’t necessarily the family doesn’t necessarily want to be disclosed and even know about?

Rob McNealy – RobMcNealy.com
Yeah, they’re not even paying attention.

Daniel Jones – AKA “Nixops”
Yeah. Because the phones, the babysitter now, it used to be TV. The worst thing you had to deal with whether or not the kids were watching Cinemax or skinemax, after dark or HBO after dark, right? You know, like that was like the worst. They were watching scrambled porn or something. Now kids have full access to everything they want. And you know, like YouTube and everything like that is the new babysitter. And the dangerous part is is like I’ve watched Some of the stuff that might have used watch before, I would never allow like, we would have been hitting the back of our heads growing up, how do we try to watch something like that on TV? And you know, it’s like eight. And when you start looking at that that’s dangerous, dangerous as hell, because where do they draw the line? Because they’re not they’re not mature enough to understand what is content creation for financial gain, versus what is reality? Do you see what I mean? I mean, that’s, that’s dangerous territory there for them.

Rob McNealy – RobMcNealy.com
So, you know, I, my wife and I are very doxxed like on social media, because we do use it because we’re kind of out there and his personality. So I mean, but we do it. Why would you know, our eyes wide open, right? We knew that going in that we made that, that choice consciously.

Daniel Jones – AKA “Nixops”
And you accepted that risk though. That’s the thing you accepted that you understood what you were going to do, and you did it. And that’s fair. That’s the approach you should take. Understand what you’re doing. About to disclose, but only Don’t get upset if more comes out. Does that make sense?

Rob McNealy – RobMcNealy.com
Yeah, but I always tell people look, but you rarely see me post very many things that are personal nature, like where I’m going that I’m on vacation. And you know, if I do post a picture of something of where I’ve been, it’s already it’s usually after the fact, after I’ve already back home from a security stamp. I do think about those kind of things. But we actually homeschool our kids. And we limit screen time. We don’t even have cable TV in our house at all. We don’t have satellite. So in some ways, we’re very tech forward because my kids are taking computer programming classes. And they’re very digitally, you know, they’re very adept.

But on the other hand, they’re learning..

Daniel Jones – AKA “Nixops”
JavaScript Please tell me they’re not.

Rob McNealy – RobMcNealy.com
No scratch and some other stuff. But, but I think what uh, the other thing is though, like, but we have like, we didn’t give our oldest term First phone until she was in college. Now she started college while she was in high school. So but we said, well, you’re on campus on a college campus, I’m assuming you’re mature enough to handle a phone at that point, and but on the other hand, like our other younger three, we don’t none of them have their own phone, none of them for have social media accounts at all. And then we actually bought a special lockdown phone from gab wireless of all things, which is a super super lockdown phone that we use as a checkout phone for our kids, because none of the kids own their own phone and it doesn’t allow photos. It doesn’t allow surfing on the internet. It’s all locked down. We just do. It’s like Oh, you’re going somewhere, take the phone with you. And this is the phone. And so my wife and I So on one hand, we’re involved with crypto, you know, we’re, you know, very out there on social media. On the other hand, we got our kids very locked down. So I mean, it’s a weird kind of balance, but I think I guess going forward, which I was recommend especially other parents is it is a balance and there is nuance to it. You can have kids can have access to a phone, but I don’t allow my kids to have TVs in their room either. Right? I don’t have a TV in my room. My bedroom for instance.

Daniel Jones – AKA “Nixops”
There is nothing wrong with that like. There’s nothing wrong with no TVs in the rooms. Like I’m a firm believer that like, I don’t like TVs in the room, mainly because you find yourself watching garbage. And like I do, there’s really only four classifications commercials now. prescription medications, insurance, and every now and then car commercial Come on, and then advertisements for other channels in their network. That’s it. That’s the four architecture commercials you see today. I mean, the other day, I literally watch, I was running. I was running a compiler was compiling a large project. And normally it takes about 47 minutes 15 minutes to build. So I’m sitting there waiting. I was watching TV in the background just to see I took note, I took note, in one hour, there was 17 prescription pill, commercials.

Rob McNealy – RobMcNealy.com
Wow.

Daniel Jones – AKA “Nixops”
And one in one hour of TV viewing. And that’s ridiculous when you start thinking about that, how often these breaks are, but like most of the TV is just advertising. But if you look at the Internet, most of the internet is to, unless you’re using proper, you know, upset tools, such as ad tracking blocks, you know, that kind of stuff, or using piehole at home, which I highly recommend, also that is a good step forward, people are looking for something a very inexpensive way of providing a pretty good ad determines piehole um, you know, you get a Raspberry Pi set it up, it takes, it’s a good weekend project. If you’re, if you have kids, and they’re 1415 years old, 13 years old or something, especially during this, you know, all this. You can spend time with them, teaching them how to set this up, you know what I mean? And like those, those are just some fun projects that you can Make something however it can provide a layer of protection for your operational security, both for you and your family.

Rob McNealy – RobMcNealy.com
Like VPNs. Yeah, let’s get into VPNs. Real quick, what do you think of VPN?

Daniel Jones – AKA “Nixops”
Alright, so recently I wrote a thread about this VPN or a touch and go thing. Here’s why a VPN at home is kind of a moot point and dangerous. Here’s why. It’s dangerous because your ISP can correlate the traffic explosions that you’re doing things such as, but not limited to torrenting. And they can see your only VPN and during torrenting, they can literally tell you tell definitively based on a traffic burst that you’re using a VPN to access that and to use that much bandwidth. Like they can profile the traffic. It’s easy to see the other problem of VPN, one of the biggest problems is where the country of location did they run their business because what laws are do they have to adhere to specifically for subpoenas and law enforcement in the country you abide in. So for example, if they’re in Panama, they’re okay if they’re in Geneva, Switzerland, they’re definitely okay. Because Geneva typically just as fuck off. And that’s where you have to really do your research on it right? You can also set up your own VPN. But the problem is, is what a lot of people don’t understand about setting up your own VPN, if you have it at home, is that if you VPN into home while you’re gone, you’re using your home’s public addresses associated to your ISP account. So if you do something stupid, guess where it’s going to come back to us on VPN, bro? Yeah, but you’re using the public IP or just your fucking hours, which you pay for with a subscription to an ISP that have all your KYC information. I’m wondering where that subpoena is gonna go. Like so. And the problem is, is when you use a trust that you use a service or like AWS or something like that to host your own you again are using KYC information to be able to host that service, and then again can be problematic for law enforcement or from that for you because of law enforcement. I don’t care what people do on the internet, I really don’t you do you, but at the same time, you have to know how to protect yourself and VPNs are a great solution. You just need to understand the attack surface for law enforcement. And you know, people say, Oh, well, I’m not doing anything illegal. I just log into bid Max and engage, right? Well, that’s technically illegal under the United States law. That’s why bit Mex doesn’t offer the service to the United States. Boom. Oh, shit. I never realized that. Well, yeah, those are problems. People don’t really grasp some of the..

Rob McNealy – RobMcNealy.com
Like online casinos. Same thing. Really. A lot of people don’t understand that it’s illegal for an American to access online casinos, even if the online casinos are abroad.

Daniel Jones – AKA “Nixops”
Yeah. And again, there’s a lot of services People just don’t really get the legalities up because it’s not. It’s not common knowledge. Like, for example, you know, for a long time it was seen as illegal to use certain types of encryption still is stolen as there’s a legal encryption, you can’t export software, if it utilizes it from the United States. And people are like what I’m like, yeah, there are certain algorithms that you can’t export software from here to sell abroad, because it uses that encryption, because it’s deemed as weaponized. You know, like there’s a lot of stuff from a technical legal perspective that people don’t get, because there’s also not a guidebook on it. You know what I mean? Like, there’s not like there’s an entire set of case law, the Electronic Frontier Foundation and others, including the Tor project and various other organizations that try their best to educate the public. But the problem is, is that there are so many cases, there’s so much that changes on a rapid pace. And you know, people ask me how often technologies You changes. And I tell them what you thought was a good idea today. By the end of the next week, it will have already been that’s last week’s news. There are better ways better methods to do that implementation. Now, you know, there are better tools, they’re better frameworks better this better that there are libraries. And it changes so quickly, because as we have more people become developers, it progresses. So because of that law is slow to catch up. But as these case by cases, set these precedents for, like, you know, VPN laws and things like that, and what can be done legally and illegally, you have to run the gamut of where does that slope end? And where do we, as a society, start fighting back? You know, I mean, our government is quick to say, hey, you can’t do certain things on the internet. But I mean, meanwhile, project playpen. Are you familiar with Operation playpen? I’m not. Oh, our government ran a child pornography site for about six weeks. On the Tor network, while running paid advertisement on torch, which is the search engine for Yeah, for Tor. And then people were like, Oh my God, why they do that because they were trying to, they had seize control the server. And they were trying to gain all the users and getting IP addresses and trying to utilize correlation attacks because they were controlling a majority of the exit nodes, things like that. And they were trying to be able to dachsies people so that they could serve them subpoenas. We were like, Oh, that’s great that they’re doing that, you know, the blocking key point. And I agree, I’m anti HIV because kids have no say so most of this shit abuse and a bunch of other things. There is a huge problem with the way they went about it though, because what’s to stop them from basically running these types of attacks, without the public’s knowledge and then claim someone else ran the service? Because that’s illegal. It’s illegal for you to run a honeypot doing such a thing. Why? Is it legal for our government to do you see what I mean? Like unless let’s, let’s say, What do you mean that? Well, let’s say it was drug markets, I insert, whatever. Now all of a sudden, it’s okay for them to do this because of the the guise of security, just like going back to, it’s okay for them to do contracts racing for the idea of security, it’s okay for them to invade you, or to compromise an entire system that’s designed to protect people from oppression by creating more oppressive methods to be used. You see what I’m saying?

Rob McNealy – RobMcNealy.com
Well, I think that’s why we need to be Villa, you know, vigilant because whatever power government gets, it never sees it, once it, you know, never goes away. And I always tell people that that, you know, you have to, you know, be careful when you give government more power. And it’s, it’s complicated, you know, sometimes, especially when you got, you know, like this COVID stuff, which is, you know, it’s turned into a political nightmare, and it’s hard to decide, you know, it’s hard for you especially just you know, the average guy on the street to know what to believe what not to believe and what to be worried about and what not to be worried about. I think we’ve gotten to the point where people don’t trust anything. And I think that’s all they should.

Daniel Jones – AKA “Nixops”
They should firm believer in that I trust no government trust no agency, because at the end of the day, they all have an incentive to be able to pend something on you. Even if you haven’t done it, they speculate on it, they got numbers, they’re gonna keep to quotas, they got quotas for arrest and everything like that. And if you can be the Fall Guy for catching something as simple as an mp3, later found out that you had conversations with somebody who may or may not have been dealing drugs on the internet. Hey, you’re an accessory, hey, it’s more money to the DEA. These are what I’m saying like, all of that falls into a very dangerous thing because governments are well aware of what technology can do. The government is still in a draconian era. And the reason why I say that is because recently the NSA posted that they’re having a hard time with getting hackers and stuff, because marijuana Well yeah, no shit most hackers smoke do drugs and stuff and most of Silicon Valley does too. Like and you know like that’s also a misunderstanding that people have it in their head that programmers what they see on TV and what they see you know, like the programmer types and things like that. That’s not majority of what builds the software. Majority of these people have vices and are real humans and have problems and they cope with those problems and sitting in a desk for or standing at a desk for 14 hours. I’m sure you can attest to this. You might need a beer or two at the end of the day, you know, sometimes the beginning of the day,

As long as it’s after today have a great day.

Rob McNealy – RobMcNealy.com
The day drinking is a thing now right on quarantine right?

Daniel Jones – AKA “Nixops”
Everybody’s houses like Vegas right now. It doesn’t matter what hour it is. Cocktails are welcome.

Rob McNealy – RobMcNealy.com
Yeah, it’s tough out there. So one last question, before we wrap up the what would be something that you can do to protect yourself, like from RFID? Like you see these wallets? And is there any kind of devices out there like that or solutions that you know, like a purse or a wallet or any of that stuff is that who does that stuff really work?

Daniel Jones – AKA “Nixops”
Some of the works, some of it does not. The thing is, is you have to really do your research to find out what the fabric that’s made with how they’re doing the shielding, and what you’re trying to prevent. So for example, like a debit card, a debit card, you could suppress with wrapping with enough leather, that kind of stuff to some level because it doesn’t have power, right? Like it doesn’t have. So now when you start talking about like passports and stuff like that the newer passports have a very strong RFID chip, and you would be better to get almost like a mini Faraday cage but the problem is don’t buy a foreign a cage. Don’t buy a mini Faraday cage from a company because you’ve literally disclosed to someone else that you’re trying to abuse that information. And, you know, like if I were looking to attack someone, and I knew they had certain devices, or certain purchases recently, I would just figure out what they purchased by breaking into that service and seeing what they purchase find a weakness and that nothing is a silver bullet for security. There’s no one. There’s no silver bullet and software for security. There’s no silver bullet and hardware for security. It’s just like people keeping crypto wallets right a lot of people ask me about those two going on the same RFID thing. Do you use them? No, here’s why. It’s a glorified USB fucking drive. USB drives fail all the goddamn time. Literally all the fucking time. And so now you’re adding another piece of firmware with another moving part on something that’s already touching go as it is. How many times have you went to use a USB drive? Even if it’s not even a year old, turn it on, or plugged into your device and don’t work anymore. How many times have you had that happen? Quite a few. Okay, how many times do you think that happens with things that are specifically designed to stop certain technologies a lot. And that’s why that’s why I say that. That’s why that parallel is important. Because just because something you know, just because something’s designed to stop it, well, it’s designed to stop it as long as you don’t wash it, as long as you don’t clean it with certain chemicals, as long as you don’t expose it to certain hours of sunlight. You know, all of these things are important to keeping that product to work the way it’s supposed to at its maximum operating range. If you exceed any of that by having a life, then you compromise the device and when it does, you see what I mean? Even phones they have a temperature shut off, right? Have you ever been outside? I know you’re in a hotter area than I am at times but you’ve been outside before your phone shut off for temperature overreach. Right?

Rob McNealy – RobMcNealy.com
You leave it in your car in the summertime. If you Leaves like especially a smartphone or an iPhone, I think we’ll get up to like, you know, 130 degrees.

Daniel Jones – AKA “Nixops”
So think about like this. What if the device that you’re intending to projector RFID with is only supposed to operate at a certain temperature range and all of a sudden you’ve exceeded it, but because you exceeded it now there are weak spots in the protective layer. Oh, I think about that. Well, yeah, no shit. Most people don’t read the manual either for anything I like. And that’s that kind of goes back to what I was saying the consumerism side of it impacts the ability to properly do things, the DIY culture, or the DIY, whatever, do it yourself DIY, the DIY culture today on YouTube. What I would like to see is more people and more viewership on the people who are building. You know how to make your own personal RFID preventative wallets. Here’s how to do this. Here’s how to build this from scratch. This is what you need to know. This is so that you can go but pay with cash. No retrace of you, especially during this corn thing, because you can use a masking gloves and cover yourself up completely. And in some places, it’s still snowing. So definitely wear a jacket or whatever in public, nobody knows what the hell you are. And you don’t wear the same clothes you worn in there before you can buy this stuff to do it. You see what I mean? Like that’s important. Because now you’re not only providing privacy yourself, but also you’ve built the device to protect into enable more privacy on your end, without compromising your information to a company to provide that as a service or a device to you. Because literally, they become an attack. They become the attack surface now. And like just like cloud computing and everything else, online storage, all of that is an attack surface by everybody’s eye. Oh yeah, just use Dropbox. Just use this. Well, that’s great. If you’re going to rely on them use GPG to protect those files and things to a different level. Do you see what I mean? Now only you have that access that’s protected by a password that only you know and, you know, I tell people GPG can be a great Password Manager, because you can literally create an encrypted file on on a, on a actual fucking air gapped device that doesn’t even have a network interface to keep your passwords on and protected. So that only you have access to that device to view it, you see what I mean? At that point, you’re able to kind of take some of that control. But if you if you use things improperly, you might as well not use any operational security measures. Because at that point, you’re breaking the the guise of it, right? Like, it’s like I was saying before, if you use Tor improperly you it’s better not to use it at all. Because you’re just telling everybody I’m using Tor and I’m doing it terribly.

Rob McNealy – RobMcNealy.com
So drawing attention to yourself whereas you know, and so you know, you eliminate any possibility of hiding in plain sight?

Daniel Jones – AKA “Nixops”
Yeah. The idea is to hide in plain sight and the thing is, is what I what I tell people is run exit nodes, RUN RUN relays. Run Tor use Tor but use it properly use tools properly. That’s why I was doing the obelisk I’m going to continue now that things have died down a little bit. Um, I’m trying to educate people on how to have a toolkit, but to understand the toolkit to use it properly, because just because you know that this tool will help you do X, Y or Z if you don’t know how to do it properly doing XY and Z could get you a case. You see what I mean? And it’s just like you know, I recently one last post I did was like breaking into wireless networks. And you know how to do WPA pFk braking with better cap and and was a hashtag. And people say all the time, like why why does someone need to know that was better they know how to do it now versus when they’re in a dire straits and they’re trying to look it up.

Rob McNealy – RobMcNealy.com
Daniel, thank you so much for coming on the show today. Where can people where can people find out more about you?

Daniel Jones – AKA “Nixops”
@Nixops on Twitter, social media a lot. My DMS are always open. I may not respond quickly. I’m available and telegram tuner the same thing but if I get too much spam on there sometimes I have to turn telegram off. I get a lot of messages on there so sometimes I don’t check it every day. But yeah, Twitter’s the predominant way to find more stuff about me. Some, you know, interviews and stuff like this when they’re on YouTube and other podcasts you can find me But literally, Twitter’s The best way to find me just because it’s my ability to limit what people know and do about me, you know?

Rob McNealy – RobMcNealy.com
Perfect. Thank you so much. I’m Rob McNealy, checks out on the web RobMcNealy.com.

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Ruben Merre – NGRAVE Transcript

Ruben Merre - CoFounder of NGRAVE

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks, Rob McNealy here and today I’m talking to Ruben Mira. He is the CEO of engrave, and they got a really interesting product coming out a new type of hardware wallet, which I think all my crypto listeners are really going to be excited about. So Reuben, welcome to the show. How are you today?

Ruben Merre – NGRAVE
I’m feeling sunny. Oh, good.

Rob McNealy – RobMcNealy.com
Well, very good. I’m excited to hear about what your new product is about. So today where where are we talking to you from?

Ruben Merre – NGRAVE
Belgium and more specifically, a very tiny village in the countryside. Where I’m hiding from movies?

Rob McNealy – RobMcNealy.com
Well, I can understand, I think that’s a good thing. I’ve only been, I only landed in the airport in Brussels. I’ve only been about through Belgium. I’ve never really been in Belgium. But it’s on my bucket. It’s on my bucket list they used to, I used to live in Ireland. And then I’ve been to Switzerland and a bunch of other places in Europe over the years, but I actually have never really spent any time in Belgium. And it’s something I regret. But I think after all, this COVID stuff is kind of behind us. I’m going to probably take some time and do some traveling again, because I’m having that itch to go and get out of town, so to speak. So for my my listeners are a lot of entrepreneurs and not just crypto people. So we always like to talk about the the business piece the the entrepreneurial piece. So tell us a little bit about your background and how did you get started and what did you do before you did engrave?

Ruben Merre – NGRAVE
Yeah, so I started off studying business engineering. It’s something that doesn’t really exist, I think the other side of the of the world, but you can see it as a combination of basically during an engineering degree. And you add all of these business school classes on top. So, you know, like an MBA this they call an MBA Master’s in business engineering. So I did that for five years, got my masters, and then I started working. And I started working at Deloitte. So probably it’s a company you might still know, in the US. So I worked there as a strategy consultant for two years. And I also realized that during the, during my job, I could actually keep studying. So I’m kind of the lifelong learning tab, where I basically tried to do it an additional postgraduate degree every year. And I did that, I would say, up until the moment that I started in grief, because when I started in grief, that was really the moment that I just couldn’t combine it anymore. Nevertheless, I tried to read one book a week so that 50 books a year or so is still within my goals and I’m still achieving that. So yeah, I would say after after Deloitte, which was strategy consulting, like for CXO level in companies, I liked it, but for me it was most it was a bit too. But the organization was a bit too big and I didn’t feel that entrepreneurial vibe. So I joined a smaller management consulting company. Basically, it started at the time, I was one of the first 10 people. And eventually it made me I had a lot of liberty and freedom to help the company grow. So I went to Italy, I set up the Italian branch, I went to Germany set up the German branch, and I actually lived in different countries during my life also during my studies, so for example, in Spain and Mexico, so I basically mastered six languages professionally, and I could actually leverage that to help the company expand in all of these different countries. And let’s say a couple of years later and being a business in several countries, we kind of sold the business to cognizance, also all of those big behemoths. And I myself, actually, so I was a management consultant and innovation consultant. But I was in a unique seat, let’s say to choose a bit my projects. And I like to do those that were more like entrepreneurial. So in the beginning. So basically in parallel with my job, I launched the first automated investment platform in Belgium. It’s something that in the US is known as Robo advisory I don’t know if you’ve ever heard about that basically, basically means that you fill in sort of a questionnaire to determine what your risk versus adversities. And then based on that there are all these algorithms that work for you every day and they kind of rebalance your portfolio continuously to make sure you have the best portfolio that taking care of your risk and at the same time maximizing the return even that risk. So I built the first platform like that in Belgium. Then I also scaled it to A couple of other countries, and eventually one of the big financial players. They hired me to set a bollock a whole new business unit that was totally dedicated to algorithmic trading, automated investment platforms. And I did that for two year, two years. So I let the whole program there. And that was just before I started in grief. And I was supposed to become, let’s say, the piano leader of that, of that block. But the moment that we were starting to engrave I realized that the potential is so huge that I basically decided to completely shift everything. So I was actually not not really in the blockchain space before. I started in grief, just a little bit. And but nowadays, obviously, it’s the exact opposite. Now I live and breathe blockchain and crypto and the security some really excited that we can announce that in less than a month we will actually be launching this beautiful product.

Rob McNealy – RobMcNealy.com
So how long have you been in the crypto space?

Ruben Merre – NGRAVE
I’ve been in the crypto space Since the top of the market, so I joined when I think Bitcoin was just around floating around $19,000.

Rob McNealy – RobMcNealy.com
So fairly new, we actually I got into crypto probably not that much before that either, as well. So I’m not going to give anybody a hard time. We jumped right in with launching our project, right? Like literally New Year’s Day of 2018 is when we launched our test project. So it’s like, yeah, I can understand anything in there that that, so to speak. So I’m telling you about engrave. What do you what are you doing with engrave?

Ruben Merre – NGRAVE
Yeah, so I had to say, for example, my founders have been in the space way longer than me, gave you, for example, has been in the space since 2013. And so he was also one of those victims of Mount Gox where they lost 850 thousand bitcoins in total, a lot less.

Rob McNealy – RobMcNealy.com
That’s expensive.

Ruben Merre – NGRAVE
Yeah. And the thing is that in 2016, he did an ICO which is projects. The risk 76,000 ether, so respectable amount I would say. And in 2017, they, he opened up the smart contract balance of his company, and everything was gone. So everything was stolen, hacked, empty balance. And you can imagine that the moment you do that in front of your computer, you’re extremely shocked. And they beat me it was 44,000 aetherium that they lost. And it wasn’t a parity hack. It’s one of those more famous hacks in the crypto history. And basically, he got his head together with a couple of other white hat hackers. And what they did is they automated the heck, they attacked themselves 500 other projects, and they stole $200 million from these projects. And obviously, they did that with all the best intentions, basically, to protect these guys from the bad hackers. And so eventually they gave back this $200 million worth of crypto obviously with the let’s say, the welder side note that if the Police would have gotten before they gave it back here they would they would probably be in prison right now. And that’s also a bit like Genesis story of engrave. So Xavier eventually became CTO of that project. He became extremely passionate about security. And when I joined the space, which was actually fairly later, so in 2018, I did realize quite quickly that there were some really big issues going on in the in the industry. And so the three of us basically brainstorms on Okay, let’s assume that we have our very first or very last Bitcoin, let’s say we have 100 Bitcoin each, and we have to put it somewhere where we would completely trust that it would still be there in the next day, we opened up the wallet, and we just couldn’t find an answer to that. So what we decided to do at that very moment in April 2018, was let’s build that solution that’s built the best security solution in the world for crypto. Have you understood, obviously That just the three of us, we would never be able to do that, or pull that off just by ourselves. So we Ghana went looking for the best players in the world for their specific niche. And we took two months to build our own prototype, we built it on the Raspberry Pi, we took the time as well to, let’s say, make a business pitch and so on. And we went knocking on the door of the world’s leading research and development Institute’s I make and they are so the r&d leader there for nano electronics. And to just give you like one, one example, in 2018, the tape the first atom size chip to the first chip in the world size of an atom three nanometers big they made it and so we went knocking on their door and we said hey, we are looking for a good partner to build this with. And they also have happened to have a tech acceleration program, one of the top five in the world and so they said Okay, let’s let’s, let’s go for it. Let’s put you in the program. Let’s see how it goes. And after a couple of months, they also realized that actually, we were really not kidding around. And the the approached us with the ask, can we co develop this with you guys. And as from that moment, so let’s see, Summer 2018, we basically have been in a code Development Partnership with ionic. Whereas the IP, the intellectual property still remains fully. There are sort of three of us. That’s just a, let’s say, the start of the story that I guess you have any questions for me?

Rob McNealy – RobMcNealy.com
I got a few. So how are you funding this? Did you did you go and do a raise somewhere VC funded or did you sell fund in bootstrap?

Ruben Merre – NGRAVE
Yeah, so we are really, really conscious of the fact that dilution is the last thing you wanna you want to have in the company. So what we did today, and we’re actually pretty proud of that is we were able to raise all the money. We needed to do this without having to go to VC. So what did we do, we got a little bit of an investment in from the very beginning from ionic itself, then we basically got a bank to bank us up, let’s say in that, simply put, we got a small Angel round in the beginning with a couple of business angels. And eventually, we also got European Commission backing this, the Belgian government backing us, and even the web three foundation. And right now we have, let’s say, a modest amount of convertible notes running, we have raised quite a bit of money and more than a million, let’s say to keep it simple and still a bit enigmatic, but So our idea was we have to first do a sales round. And after that sales round, we can basically validate the demands. That’s when we want to do around and right now we are three weeks away from the start of that sales round. So we will be launching on Indiegogo, the 20 Sixth of May. And there you will be able to buy our engraves yogurt and Griffin combo solution at 50% discount on the very first day. And after that Thursday then obviously the discount will decrease gradually or the price will increase gradually. And for us it has been quite the roller coaster, let’s say to get to this point to build something so secure that is in hardware and security and crypto. It’s like the worst three niches in the world put together for an entrepreneur. But we so we basically made it this far and now it’s about getting those sales and then after that we already have a crowdfunding in place. So we will likely do that first. So get a bit more debt and then we will go for a round. So Alright, these to do a first big round by the end of 2020.

Rob McNealy – RobMcNealy.com
So I definitely see that ease of use and crypto security are pretty vital, especially for mass adoption and and I’m not just talking Kaster. I’m a co founder of a community crypto project. So I’m always, you know, trying to figure out what would make it easier for the artists, our community to, you know, get pushed out to the mainstream, and how do we protect those people? So, tell me about the product. What makes the engrave wallet better than other options that are on the market now?

Ruben Merre – NGRAVE
Yes, well, there are actually many, many different innovations that we bring and retract, we’re going to try to spoon feed these to the markets. Because what we did and I think it’s also something that is different from all the other players is we don’t consider security as similar as all the others do. So if you think about it, in our opinion, security is not a secure crypto exchange. Security is not a secure hardware wallet. Security is a end to end approach where you think of what’s the first step until what’s the very last step and the first step is how do I create a private key or let’s say, a crypto wallet in a completely secure way. The last step is what if tomorrow I pass away? How can my family get access to my crypto in a secure way? and everything in between? So what we did is we we thought initially about, okay, how are keys generated? And we understood that actually already there, there were a couple of issues. So we resolve those issues with a couple of innovations. One of them is called the engrave perfectly. So we actually step away from the mnemonic seed phrases, we support them, so you can still use them, you can still make one but we actually introduce a whole new key, and we use that key throughout the entire lifecycle of let’s say, your cryptocurrencies. So, if we if we start at the very beginning, we have three products. The first one is the angry zero hardware wallets. So what is it it is a touchscreen device, it is one for example. And we build it from scratch together with amongst others I’m McKesson, world leader in nanotechnology, to make sure that every single detail about security user’s experience was thought about and was integrated in the in the circuitry of the chip of the electronic circuitry boards and everything else. But so I would say if he would summarize it, so we are an end to end solution, we have a offline hardware wallet. And we have something to replace paper wallets in case you lose your hardware wallet. And we also have an app to take care of the last mile communication with the blockchain. But if we start with this beautiful thing here, so first of all, it is 100% offline, meaning you will never need to connect it to a computer to transactions or anything else. So there is no USB required, there is no 4g Wi Fi, Bluetooth, anything like that. There simply is a simple on and off button on the side. You turn it on, and you can do your thing. And if you need to do, let’s say a transaction or sync and accounts, you just create the QR codes on the screen. And you can scan that with your app. QR codes, the ones we make will never contain any information on the private keys. So obviously, the private key is the most important thing of your wallets. We make it offline, we never expose it. So there are basically zero remote attack vectors. Nobody can attack this device because there simply is no way to make a connection to it. For us, that was the first thing we needed to do bring everything offline. The second thing we did was we made this device physically tamper proof, because one of the questions is what if somebody finds my device? We military grade tamper proof does they say I find it a bit not I don’t find it very nice words military grade. So I would say we have put in place several cumulative layers of anti tampering to make sure that if even at some points you get that far the device will know it’s under attack, it will bite the keys. And just to be sure, we introduce something entirely new as well, which is the high security certification. Any of these wallets has ever gotten, Ill said. So, to put that a bit in contrast, banks and governments have on average five or six out of the seven levels, there are a ledger nano x, for example has five on a secure element. We have seven on this on the secure firmware. So if you try to attack this device, it is one of the most difficult things you will probably have to do in your life. And this thing is is the only one that has this L seven certification in the whole blockchain world. So that’s how serious we take your security. And obviously then we have the ease of use parts that comes to mind.

Rob McNealy – RobMcNealy.com
So tell me about how I would physically use that. So you have this. It looks like a slick little device. I got some pictures ahead of time and, and I think the interface looks really, really good. So do I need to For instance, if I’m going to go shopping and I want to go to a retailer, do I need to take this device with me every time everywhere I go?

Ruben Merre – NGRAVE
Well, the use case of a hardware wallet is basically for your huddle part of your portfolio. So if you think about you, let’s say your traditional wallet, your traditional fiat money, you have a current accounts, let’s say 10, maybe 20% of your money. And then 80% or more of all your money is actually somebody in a savings account or an investment account. And hardware wallets were invented to take care of the parts that is long term. So basically, what you normally do is you put in a USB stick in your computer, which has which specific security protocols, and you can send your crypto to the accounts on the device. By doing so, you basically put them offline and you put them away for a longer period. And anything you need to do transactions with you can keep that on your exchange account, or let’s say on a software wallet app that you take with you into a shop. So you wouldn’t need the hardware wallets, per se. And so let’s say that for us, obviously the use case is exactly the same. So the ID or the intention of a hardware wallet is not to take it with you. But because it is so variable, basically, it’s a pocket size. You could have, for example, two of these wallets one year to keep at home, and one that you can have with you and with which you could, in fact, go and purchase stuff in the shop. It is not our intended use case. But you can always you can always do so. But we don’t really recommend it. I think the best thing you can do with your current account is just have it on your app or have the money in your portfolio, in cash, and just be that way. The only thing is you will be risking, let’s say a small portion of your money, because it can be hacked. It is online.

Rob McNealy – RobMcNealy.com
I couldn’t agree more. So you say you’re going to be launching this in three weeks. Oh, where will it be launched? Is it going to be in Europe first or will be able to be purchased by say Americans or what’s the first target markets that you’re going to be launching.

Ruben Merre – NGRAVE
Yep, no, everybody will be able to purchase it. Because we’re actually doing it through Indiegogo. So you know, Kickstarter is one of those big crowdfunding platforms. Indiegogo is more or less the same size, or at least in the same year. But they’re mostly focused on not just hardware, like, let’s say, backpacks with more like hardware technology. So basically exactly the niche we are in. It’s a huge platform, it’s worldwide. So it doesn’t really matter from where you are buying. You can buy from wherever you want. And for us, it’s it gives this extra interesting dimension. Because if there is, let’s say, in the Philippines, a huge number of people who actually love waterfalls, it’s something we might not know today. They can, they can reveal themselves. And we have some sort of a pull strategy where the customer can tell us, hey, you exist, we want one of these we want them to and if you would say apart from that Indiegogo strategy, our main goal would be in the first place to go for Europe and Northern America and then expand from there from there.

Rob McNealy – RobMcNealy.com
Well, very cool. Ruben, where can people find out more about your new engrave wallet?

Ruben Merre – NGRAVE
Well, you have the website, which is very straightforward. Engrish mg R a v.io. If you add slash like a backslash and then subscribe, you can subscribe right now to the waiting list to select your shirt you can get 50% off on the day that we launched on the 26th of May. And we actually also have a competition going on right now a giveaway, where if you enter it you have you will be able to win one of 10 potential combos so the hardware wallets and also our backup solution. That will be you can you can enter the competition until somewhere like the week of the 20th.

Rob McNealy – RobMcNealy.com
Wonderful, Ruben, thank you so much for coming on the show today. I think our listeners are going to have to take a look at what you’re doing with the engrave wallet. And I really do appreciate all your time. I think you’ve been very informative and I’m always active To see about new technology and solutions for safe storage of crypto assets and, and it looks like this is going to be a winner. I can’t wait to get my hands on one myself.

Ruben Merre – NGRAVE
Yeah, definitely buy one or read one if you can. Right now is really the time for all of that.

Rob McNealy – RobMcNealy.com
I will try my hand. All right, thank you so much Ruben. This is Rob McNealy. Thank you for listening. Folks check sent to the web at RobMcNealy.com and we’ll catch you next time.

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