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David Z. Morris – Bitcoin is Magic Transcript

David Z. Morris - Author and Writer

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today, we’re talking to David Z. Morris. He is an amazing author and writer. I could go into his entire bio, but I think it’s better from him because he’s just done way too many cool things. But he has been on the show before and I’m glad to see him again. David, how the heck are you?

David Z. Morris – Author of Bitcoin is Magic
I’m good. So you want me to run down? What’s been happening?

Rob McNealy
Well, for the people who don’t know who you are, which I know, there are that many people but give a little bit background. Who are you?

David Z. Morris – Author of Bitcoin is Magic
Shocked? I think we talked about 6,5, 6 months ago on the show before and at the time, I was working for a magazine codebreaker. We were covering cryptocurrency exclusively and unfortunately breakers ended. And I’m now a staff writer for Fortune magazine covering and I run the cryptocurrency newsletter there, which is called the ledger and everybody should go to fortune comm slash newsletter and sign up for those. And I also have a new book out called bitcoins magic that is mainly about the way people communicate about cryptocurrency. And the role of an actually we were before we started recording you were talking about your efforts to market and promote your own project. And a lot of the book is about how something like Bitcoin or Tusk relies a lot on a community to create it collectively. And the way people communicate about it, to communicate about it to kind of give it the reality and value that it has. So it’s, that’s kind of the main theme of the book.

Rob McNealy
Well tell us a little more. So What was the genesis of this idea for the book?

David Z. Morris – Author of Bitcoin is Magic
I got a severance package from break. Nice. I decided that I should use it to do a big project to try and kind of like, sum up. A lot of the bigger and more weird ideas I had about crypto over, you know, it’s been like five years of writing about it now. So and there is this this another topic that might be of interest to you and your listeners. There’s a big section in there about some of the crummy crypto media that the space has had to deal with over the last few years from like pay to play scandals to conflict of interest and a big section on actually this is something that we can talk about, and we can pick back up in a bit but um, I have a pretty substantial bit in the book about Forbes and how some of its policies have been really bad for scams and misleading projects in space. And the guy who used to run Forbes, or at least forbes.com is in the news recently because he took over a site called deadspin and the entire staff left because he was so bad. So that’s a media and communications stuff. And, but the impetus for the book, aside from just wanting to kind of get, I mean, it was just a pleasure to write, you know, I had time I just did it. But, you know, there’s some, some ideas and some parts of it that don’t fit neatly into an article. So that’s why you write a book. And so there’s there’s a lot of stuff in there about everything from like, you know, Anton laveyan, Satanism and ancient magicians and how they used code and how they related to the world, and how A lot of what people back in the day thought of as magic was all about belief. And money is also about belief. That’s kind of another one of the big ideas in the book is that whether something is considered money basically depends on how many people believe that it’s money. And that’s kind of the subtext of the title is that we’re all kind of engaged in this collective magical thinking about money. And there’s a lot of different things that support that. And we’re all by whether you’re buying Bitcoin or buying Tusk or buying ether or whatever your particular ecosystem happens to be that you’re choosing to part if you’re still, you know, exclusively focused on dollars. You’re part of this collective project that is a little bit like, you know, people coming together to cast an incantation, metaphorically speaking to To make this thing real, that’s actually nothing but a piece of paper or digits or things like that. So

Rob McNealy
Well, I think at the heart of it is, you know, all value is subjective. But I think, you know, and that’s pretty, you know, that’s pretty common, like Austrian economics, right? All value is subjective, you know, and I think it really is that way. But I think, where a lot of value comes from is utility, and what utility you’re bringing in so I agree with you. So, in your case, you

David Z. Morris – Author of Bitcoin is Magic
have to have both. Yeah. I mean, you have to have a functional technology that works as a currency or medium of exchange where you know, and like Bitcoin can’t be hacked or anything like that. This is my cat, by the way. Nice, literally put it right in my face. Um, so yeah, you have to have you have to have the actual utility, you have to have the actual technology. But then in addition to that, you have to have a community and and they’ll have to kind of be on the same page and regard themselves as part of this larger thing in order for for the money to have value.

Rob McNealy
So how so in your book? How did you express or how did you see his crypto is different than, say, other products out there that are being marketed and sold to a community?

David Z. Morris – Author of Bitcoin is Magic
Well, what kind of other products like other payments, technology?

Rob McNealy
What’s different about crypto and how its communicated versus a Visa or MasterCard or something like that?

David Z. Morris – Author of Bitcoin is Magic
Yeah, I mean, I do think it relies a lot more on this sense of mission. And it’s sort of the double edged sword of, you know, it sort of seems like it has I mean, it has tamped down because the Ico craze is over, but in crypto, you’re very focused on like the the relative price of the coin that you’re using, because it’s kind of a metric for how you’re competing with other currencies or existing The currencies. And in some cases that can be very shallow, like that can be a distraction. If you’re only paying attention to price, and you’re just like trading and not thinking about the bigger picture of how does this work in your case, you know, you’re reaching out and specifically trying to teach people how to use something. And so that price can be a distraction, but it is also it instills this sense of mission. And this idea that we’re going to go out and evangelize. And we believe in it because of x, y, and z, and we’re going to teach other people. And so you’re, and that’s all, you know, Visa, there’s just a company, but with crypto. Ideally, you have, you know, in the most successful projects, you have pretty decentralized communities. I mean, Bitcoin, obviously, that’s true. I think it’s increasingly true in a theorem you kind of still have a few very influential people, but there’s a lot of stuff going on elsewhere. And so I find that to be pretty optimistic signal. And and I actually got to give some credit to god i’m going to Balaji Srinivasan who was formerly the CEO of earned calm, which was bought by Coinbase and became their education platform. And Balaji is like one of the smartest people you ever hear talk he was on what Bitcoin did and they had a great talk about the idea that crypto can become this kind of virtual nation state, because people share values and kind of buy into something based on not just the payments aspect of it, but other things. I mean, if your aim is the best case, I mean, Bitcoin is doing both have this going on. There are cultures around them. It’s not just this is a technology, it’s there’s a certain ethos, there’s a certain philosophy and so that aligns the interest of all the people Who decided to join these projects or support the projects or even just by buying into them in terms of not just technology, but but values and community. And it’s very interesting. I think that

a Ethereum is a great example where I think they’ll all admit that, like all the even the people at the top admit that either as it exists now or a theory as it exists now, it doesn’t quite work the way it’s supposed to. So the technology is not quite there, and they’re still trying to figure out how to get the technology there. But in the meantime, they have this incredibly strong community that is helping carry them forward. And, you know, nobody seems acutely angsty about the fact that their technology doesn’t work all that well. It’s a it’s a collective project that they’re working on. And so that that idea of, we’re going to come together as a collective that isn’t organized around a company, like visa or you know, Any other, it’s not a bank, which is owned by a couple of people. It’s definitely a collective. And, you know, I think that’s something new in money. And I think that is kind of an under appreciated aspect of all of this. That is really interesting. And it’ll be fascinating to see see where things go from there.

Rob McNealy
So, as as things go forward, do you think that this community based this community driven thing? Do you think it’s going to Peter out, or do you think that you know, these community based products really have a good shot at becoming really, really mainstream?

David Z. Morris – Author of Bitcoin is Magic
I don’t know about mainstream, but I don’t think you have to become mainstream. I mean, I mean, Bitcoin and ether, but um, there are other interesting projects like decred. I, I’m sure I could come up with a few more if I thought about it for a while we’re, you know, they’re not gigantic and they’re not really known outside of very select circles, but they’re, you know, they’re doing active outreach, and they have particular principles that they work on. And those people, you know, they come together, you don’t have to have. I mean, that’s the thing about community, right? You don’t have to have everybody, you just have to have the people that you have. And they’re going to kind of incrementally grow, I think, and, and that, you know, if you’re looking at it from an investment perspective, that growth of the community is is key to the growth of the value and adoption of, of a project. And so the social dynamics are kind of kind of key to making all of these things successful. And that’s, that’s, again, like kind of the big underlying theme of the book.

Rob McNealy
If you had to look at your magic eight ball. Do you see the crypto space getting more diverse with disparate projects, that kind of operate or do you just see, the more likely outcome is just going to centralize into a few major projects?

David Z. Morris – Author of Bitcoin is Magic
I mean, I think that that is one question where technology really comes into it because there are a few people like at cosmos and polka polka dot, they’re working on interoperability standards that will allow things to move across blockchains you already have stuff like, racked Bitcoin on the Ethereum network. And there are other kinds of interoperability that already exists kind of on a small scale on a case by case basis. And so when you get to a point where there’s more Actually, I mean, there is actually interoperability technology that is being developed or that is already out there. And I don’t, I haven’t really thought hard about what the implications of that are, but but definitely one of them is that, um, different things can coexist and interact. And there will be dynamics around that interaction that I think are pretty dateable but i think that i think we’re definitely going to be I mean, obviously, we’re going to be a multi blockchain world because there are specialty block chains that are built for particular purposes. The question of whether we’re going to be in a multi cryptocurrency world? I think it’s a Yeah, I mean, I think that you can be a Bitcoin maximalist in some sense by thinking that, you know, this is kind of the most sound thing and you can build stuff on top of it. But I don’t think there’s that many people who can plausibly argue now, that and this is, you know, this is the most common single crypto argument that Bitcoin will eat everything, right? I mean, technologically, it’s not going to happen. Because there’s no way you’re going to get the consensus to be right, the Bitcoin code to a degree that will allow it to be liquid enough for you know, coffee or whatever. And so you’re going to have whether it’s lightning built on top of Bitcoin or different chains that can do faster stuff and then settled to Bitcoin or, you know, just things that live in two different ecosystems at once. I think there’s going to be a lot of interesting interactions. But yeah, there’s going to be a lot of different or I guess the question isn’t whether there’s going to be one crypto or many of the questions whether there’s going to be a dozen kryptos or 100. And I think if just at this exact moment, I think if you ask me two days from now, I might give a different answer but I mean, I tend to be in the school of thought that there’s going to be 100 but you know, the hundred that are big right now are not going to be the hundred that are big 10 years from now, because things are going to turn and there’s going to be new technology. But I think I believe in a multi crypto multi Watching future.

Rob McNealy
So what is your take on smart contracts platforms? Like there’s there’s multiple projects out there that are trying to do that, you know, we got Ethan iOS and Jesus and, you know, bunch of other ones I’m not even super familiar with. Do you think that? This is the question I have? Do you think there’s actually a market for smart contracts platforms that are like public Ledger’s versus, you know, or do you think that like, enterprises will just build their own for a specific application? What do you think’s more likely happen? Because, you know, I keep coming back to as an entrepreneur, you know, things like market size, number of customers, and how do you get your customers? And I’m a simple guy, right? I mean, customers are people that are willing to pay to use your system. Yeah, right. It’s not just someone who’s investing I don’t believe an investor is a user. Now a lot of people are make that that argument, but I don’t believe that an investor is a user, you know, so to me, you know, that’s why I don’t like like you were talking about market cap being like, you know, a metric I also think that it’s a bad metric. And I also think wallet holders is a patent metric is one of a number of wallets. But you know, I’m always curious about what you’re seeing out there, because you’re getting you get around probably a lot more than I do in this space. You know, is there an actual real good use case for smart contracts now that the Ico world is dead?

David Z. Morris – Author of Bitcoin is Magic
Yeah, I mean, I think there’s there’s sort of two different questions or two related questions there. The main one, I think, is well first, first of all, answer the train answer the subsidiary question which is, you know, public smart contract platforms versus basically Consortium’s or permission to platforms. And I think that that’s a it’s a really good and unanswered question, because, you know, I’ll get to the smart contracts thing in more detail, but I think that smart contracts are a viable idea. And there are use cases for them, but a lot of them will be sort of pure Companies that need to interact in a particular way for this to be more efficient. And you know, there are examples in I think logistics and shipping is shipping a pretty, pretty good one. But those don’t need to be public, you know, they certainly don’t need to be proof of work. And proof of work for those projects is wasteful. And so you can do something that it doesn’t even have to be proof of stake. It can just be these 10 people are 10 entities are all have transparency into this blockchain and they’re running nodes and they’re talking to each other. And it’s very cheap and fast, but it’s still a smart contract, but it’s not public. And so I think that there will be some of that. I mean, none of the projects doing that have really caught caught on at this point, but the level of continued to say hello to Steve’s as fast as He’s gonna knock something down. So. So so that’s like, but to get to the bigger question smart contracts, I do think that there are enough use cases that right now seemed kind of isolated and unclear. Just in terms of like, you know, recurring payments, a recurring payment is a smart contract. And obviously we do that with our credit cards now, but there are lots of reasons people don’t like credit cards you do with your bank now all the all the same reasons that you don’t want a bank in the US to have total control over what you do with your money are reasons that smart contracts will be appealing to people as far as an but I also think, I don’t know the numbers. So you know, this is sort of speculative, but I have a sense that the projects that fall under so called defy, are starting to attract users in a certain sense. And a lot of these users are active traders of crypto. But the products that are getting built do have at least potential larger audiences. So, you know, they’re not great right now because you have to be over collateralized to being able to take out a loan on a blockchain that is secured against some sort of asset that is also on a blockchain is is pretty interesting. And it requires probably a decade or two of continued development for that to be both user friendly enough and for there to be enough stuff on blockchains for that to be viable. But I think it’s an interesting and potentially attractive use case for some people. And right now, the people who are using it are you know, like, people Who would be on Wall Street doing financial games, which you don’t necessarily have to love but it’s a part of the world. And it’s, it’s pretty interesting to see that that can break out of, you know, it’s not just Lehman Brothers doing like leverage stuff, it can be just anybody on on their computer at home or you know, whether you’re in Mexico or the US or anything like that. I think that that is interesting, at least I mean, I’m not going to come out and say like, yes, d phi is going to eat the world. Um, but but it’s interesting, I will say that.

Rob McNealy
Well, I think I’m keeping my eyes open I you know, I think the space the there’s so many moving pieces and things that are moving so quickly, it’s going to be interesting to see where things are and, you know, six months to a year I mean, the the horizons right now then the rate at which things are changing, whether it be regulation or technology or just consumers or the economy. It’s It’s crazy how fast things are moving around. Last time you were on here, we did discuss, you know, things like exchanges and fake volumes that was part of our past conversation. And things changed much in the on the exchange side of things. Have you seen that space? Just the way it was before six months ago or things improving getting worse? What’s your take on that?

David Z. Morris – Author of Bitcoin is Magic
In terms of exchanges?

Rob McNealy
Exchanges? Yeah.

David Z. Morris – Author of Bitcoin is Magic
Yeah, it’s it’s actually interesting. My only real observation on exchanges at this point is that there’s way too many of them and people are watching them left and right. And I think that there’s going to be and I was talking a little bit about this with some French reparo from the block. Like there’s going to be a shakeout circle just sold Polonia x two apparently a consortium run by Justin sun, they weren’t able to get enough volume for a US based exchange to make it worthwhile as a relatively large company for them to keep doing it. And So yeah, there’s there’s going to be, I mean, the good thing is we have, I think in a lot and maybe I just haven’t been paying attention, there have been a couple of collapses and exits. But things are consolidating, and things are getting more responsible and more above board, especially with the US exchanges now being more regulated. And you know, there’s different feelings about that. But I think that we’re going to see fewer outright scam exchanges, but as far as businesses go, it’s a thing that people are trying to do, because it has proven to be able to make money. I mean, Coinbase and binance make a ton of money. But, you know, whether a whether that’s still going to be true if there’s not other stuff happening a year or two from now to justify all of the underlying trading going on on these platforms. Or I shouldn’t say The underlying underlying is, are these useful projects is this stuff that actually works and does things for people. The trading is the speculation on top of that. And if there’s not stuff that gets picked up and is actually useful and meaningful, then the speculation will end and even the big exchanges right now won’t last. But certainly exchanges starting now. They’re in for a tough, tough time. Because I think, you know, we’re at a sort of low ebb of interest in the speculation side of things. And I know that you’ve had some, you know, issues with getting listed on exchanges, and there continues to be discussion around that and what’s appropriate and what’s not. And in terms of listing fees, and I think that recently came up, and I’m going to forget, but there was a coin listed on finance that claim Anyway, I’m not gonna I’m not gonna remember who was involved in my going to try and tell this story. But But yeah, the changes are still charging, sometimes huge listing fees. And you know, maybe if you have, like a small exchange that you know, is reputable and you know, the technology is democratizing. So it is, in some ways easier to build them. And so maybe maybe small exchanges can become cottage industries of some sort. But I think that launching big ones or trying to get big at this point is is pretty tough. Because there’s just too many out there.

Rob McNealy
Well, since we’re going to our talk main that soon we’ve been again, re engaging with exchanges, you know, and, yeah, we’re getting quotes anywhere from three to 10 BTC. Right now, just to get a mid level exchanges. Yeah. Yeah. Which to me is still outrageous. But that’s the business model, really the exchange business model currently, unless you’re like a legitimate top three exchange. You Your business models listing fees that really is the business model. And but it’s kind of like a catch 22 as a project, right? Unless you have, if you’re on the tiny exchanges, that will take a risk on you for little to nothing, you’re not going to get enough volume on those little little exchanges to get on a bigger exchange that is more reputable. So you got to pay to get on some of these exchanges to get the volume that you can then make an application to a more reputable or bigger exchange. And there’s, there’s a sequence that has to go in. And so

David Z. Morris – Author of Bitcoin is Magic
that’s also you know, there’s not that doesn’t necessarily sound terrible, if it’s if there is actually a path towards organic growth. Then, you know, if you as a, you know, project creator, I mean that I think the problem with exchange listing fees, is when, like the, I mean, there’s a problem from your perspective as a project lead, who obviously wants to get visibility for your Project. But if you’re if there are also projects where there is no substance there, but they happen to have the money for the listing fee, and then that becomes legitimation in itself, right. So, you know, there’s a signaling problem there if, you know you’re looking at whether something is on a big exchange as a sign of whether it’s a good project. And so, you know, that that’s a problem with the model. And, you know, I think that there is a lot to be said with, you know, there are obviously some frustrations, but even just sort of from a conventional business standpoint, organic growth is still a viable way to grow any business, including hopefully a cryptocurrency if you’re, as you are out there and kind of pounding the pavement, talking to people about it, differentiating yourself. And you know, if I hope there are paths for that Now in the future, but, you know, if the only way to get somewhere where people can buy your token is to pay $50,000, then that is a problem for the ecosystem.

Rob McNealy
Well, it definitely makes it harder and I and I understand risk. But I think going forward, I think things are going to change. And I think, I think part of the the, I think the Ico world is still there’s still people that have that taste of Ico money. So they still have an expectation. But yeah, I think is you know, Icos are dead, and they’re dead because they were all illegal, and they’re not going to happen again. So I think that rush of misappropriation of investor funds is not there anymore. But I think, and I think it’s interesting. I’ve been talking to some people about what’s happening with American the American markets as far as exchanges go, and I think what’s going to end up happening is that the American exchanges are going to have to D list, the legal Ico token projects that were out there and probably privacy coins at least that’s kind of what I’m here. What are you hearing in that kind of world? As far as the American market goes?

David Z. Morris – Author of Bitcoin is Magic
Well, there’s definitely a lot more restrictions coming on obviously, I don’t know about I mean, Coinbase has never traded Mineiro which is, to my mind, one of the actual privacy coins. And so, I mean, I, I think that if there are, I don’t know, enough, I guess, Craig and probably trades Mineiro. But, um, I mean, I don’t know, I haven’t heard anything specific about that. You might know more than I do. But I would be Yeah, I mean, it would be I think, a bad thing if that were to happen if they had to deal with the privacy coins now. The Icos? Yeah, I think that’s, that’s going to be tougher. Because that kind of gives a lot of power to the exchanges to decide what’s legitimate. I mean, obviously, if they’re getting like legal blowback That’s a different story. But if there’s just sort of defensively delisting Icos I mean, I don’t know that that I don’t know what I think about that it feels like that’s not a decision that they should be in the position to make necessarily. I’m with you that it’s not necessarily a bad thing if that’s the outcome, but the implication is that again, exchanges a gatekeeper to legitimacy and I would love for some of these decentralized exchange projects to actually work because I don’t necessarily think that the exchanges should have that gatekeeping power, whether because of fees or because, you know, they just don’t like something. But I don’t I don’t have intel on what the status of those are.

Rob McNealy
You know, I think some of the future I see is going to be the atomic swap wallet technologies that is just there is I like the idea of the the send the taxes to get more popular and these hot swap wallets that are non custodial or You know, atomic swap wallets that are noncustodial. And I think, you know, I’d love to see that the problem with a lot of those wallets is that they don’t their volumes are not reported to the mat, the tracking things like coin Gecko and coin market cap. So yeah, you know, so there may be a lot of volume there that no one’s aware of. And so that’s again where I think like, we don’t have a lot of good signals out there for people because we have the metrics. Yeah. Well, you know, a market cap. And and

David Z. Morris – Author of Bitcoin is Magic
Yeah, like, there’s got to be a solution there. Because we figured out how to get better data out of exchanges slowly. I mean, the exchanges continue to lie. So that’s still noisy itself. But yeah, I mean, it seems like there would be market in market forces that would encourage those atomic swaps to also report volumes in some way eventually, but yeah, right now,

Rob McNealy
I think it’s I think it’s The I think it’s a trackers themselves that are not pulling that data for variety reasons. So you know, you’re out there in the space. What do you think’s coming next? What would be the what are the things that you’re working on right now as far as projects and you know, writing assignments? Are you got any good dirt on anything you want to talk?

David Z. Morris – Author of Bitcoin is Magic
Um, I don’t know about dirt. But I mean, there, you know, despite the the bear market for tokens, there does continue to be a lot of interest in a lot of the underlying technology. I think that there’s I should have looked this up. I should have reminded myself before we got on on the phone here, but there is some funding news that actually, let me let me be really a terrible podcaster. And look this up real quick.

Rob McNealy
That’s my job. I’m the terrible podcaster.

David Z. Morris – Author of Bitcoin is Magic
Because I think there is a very interesting company that I actually do want to make sure I mentioned and remind myself they’re called duality. So there’s a company called duality technologies. And what they’re doing is it’s not a cryptocurrency but it’s based on a lot of the same technology and it’s totally fascinating. So they use technology thats related to ck snarks, which is zero knowledge can see ya z cash, right? Yeah, it’s using z, cash and dualities founders were some of the people who helped come up with that. And essentially what they do is they package sensitive data. And they cryptographically rapid in a particular way, that actually allows it to be processed for big data and AI applications. So for example, they can take a bundle of health data or even an individual’s health data and turn it into my cryptographically encoded in such a way that it can still be processed without revealing Any of the data or putting it out publicly, and they just got a good chunk of Intel or a good chunk of investment from Intel and a few other people. And so that’s, that’s like crypto but not cryptocurrency. And I think it’s very interesting to see that overlap. And I think there’s going to be more instances of that of technology that we’ve seen applied in blockchain and crypto, that’s going in a different direction and being applied to other problems. And I’m pretty optimistic about that. Especially because On the flip side, obviously, the last six, three to four months I guess, the new cycle has really been dominated by Libra and Facebook. Which you know, is I’ve been since back in breaker days when this first came out. I’ve been very skeptical of the project and it has been good I think to See the pushback coming from, you know, senators and Congress people who may not all be skeptical for the right reasons, but mostly are just skeptical because Facebook has proven that they don’t deserve our trust. And and I think that that is optimistic too. I think Libra could still become something, but it’s been gratifying to see some of that pushback happen. And then on the other on the sort of flip side of the same coin, you know, two weeks ago, we had China announced that their central bank will issue some kind of digital currency, which I think I’m willing to bet pretty good odds is going to be, you know, centrally manage, not transparent and entirely designed to monitor Chinese citizens and even or non Chinese citizens. And so that’s, you know, I think for a while people have been warning that you know, we realized, you know, a few years in that Oh wait, Bitcoin is not nearly as private as we thought. And so this idea that public Ledger’s or, you know, some sort of blockchain system can actually be used to monitor and control people instead of making them free if you kind of subvert the technology enough that we’ve had, there’s been warnings about that for a while, and it’s now really coming true in ways that are pretty scary, because I think that, you know, a lot of what’s happening in China is really bad. And so to see that us to see technology that you know, people like you and me are supporters of kind of twisted in that way is really, really discouraging, and obviously, unlike, you know, Facebook has to push back against the US government, which still has at least some pro human principles, and the you know, CCP coin doesn’t have that. That problem, they can do whatever they want, they’re in charge. And so we’re going to see honestly some bad stuff come out of that. I think. So. And I think I think that is the biggest story in cryptocurrency right now, even though you know either of those are crypto currencies, they’re just kind of, especially in Facebook’s case, it’s been very interesting to watch them use some of the same language in the same ideas about like banking, the unbanked and frictionless global payments that Bitcoin was was launched, trying to pursue those ideas. And now to see them kind of in frankly, the wrong hands has been discouraging, but again, like, it’s nice to see all the pushback you’re getting, because I think they deserve it.

Rob McNealy
Well, I I totally agree with you. I don’t believe that pretty much anything that Chinese government does is in the best interest of the individual at all. It’s always it’s all it’s always designed to further the power and central control of the state and So if they get all excited about something, I’m going to probably take the opposite view that it’s probably not a good thing, because they’re never going to support technologies that give away their power. And they think that’s where it’s like, I get a little confused by some of the messaging I see from crypto influencers, I get all excited about that news. Yeah. And, and I, and I always just caution, you know, look, these are not people that care about individual liberty or freedom or the centralization by any stretch. So if they’re in if they’re looking at it, they’re looking at it as a way that they’re trying to get ahead of it. And they control it. And so, and I think you’re right on that, but I think Libra was probably a corporate version of that.

David Z. Morris – Author of Bitcoin is Magic
Yeah, like I said, two sides of the same coin. You know, I think the I had different mixed feelings about Libra. I thought on one hand, you know, it would be an Orwellian hellscape with all the data that people give them as far as personal information that combine that data with your financial transactions, and I think they would be very successful. They launched because I think they could just monetize it all through messenger and Facebook marketplace. Yeah. On the other hand, I thought it could be interesting for them to mainstream crypto and then figure out a way to ride on their coattails because they would have to create a lots of on and offer and for that to work, but and I the one thing that I wish somebody would do that had the lobbying powers get the IRS to change and how they elect to regulate crypto transactions instead of property. But maybe it’s a like a foreign currency or something. And I was hoping Facebook would have dealt with that problem, because somebody’s got to deal with that. But yeah, I’m glad it’s stalled. You know, because, you know, I don’t trust Zach and his lockbox any more than I trust, CCP coin, as far as you know, do you want so the question is the only thing the only difference there is Zach doesn’t have his army to go and forces edicts yet, whereas the Chinese government does. But other than that, I mean, they’re, they’re cool. They’re just a surveillance platform. And so in giving first of all your personal information, On top of your financial transactions on top of that did that that’s just our Orwellian and scary to me.

And you’ve identified a really interesting dynamic with some of the people who are excited when anybody does anything that’s remotely close to crypto. Without me, I mean, there are a lot of these people who don’t have the sort of, frankly ideological commitments, that that something like Bitcoin is founded on. And, you know, there are arguments about how this and you know, this is years old, there are arguments about how this underlying blockchain technology could be useful for this, that and the third. And, you know, maybe there are some efficiencies ultimately in you know, something like t zero where you’re trading stocks on the blockchain or, and, you know, maybe there are long term investments that have nothing to do with public tix where you can use this stuff in whatever way to to accomplish something. But, you know, that’s totally separate from being grassroots. Bitcoin is not really a business, you know, you can you can, I think there are some people who obviously made a lot of money off of it. Maybe one of the things that I would really hope to see is an end to speculation in Bitcoin, you know, I think that the price is never going to be stable and there is a certain adoption value in the idea that Oh, Bitcoin is going to be worth $50,000 bitcoins can do with a million dollars, whatever. But I just think it It undermines a lot of the ideas that that are the things that gave it value in the first place. So I’ve always been uncomfortable with speculation. Obviously, it fuels a lot of what happens in the space ether money is doing all kinds of weird and interesting stuff. And I can’t hate that too much. But it is sort of a it’s things interacting in unhealthy ways when you’re focused on speculative gains.

Rob McNealy
Well, I and I agree with you. And I personally believe that, you know, volatility is driven by the speculation if, you know if people were actually using Bitcoin for transactions and large volumes that would stabilize out and that’s what I kind of expressed to people is that everybody’s talking about stable coins and like, the best stable coin is your coin just used a lot.

David Z. Morris – Author of Bitcoin is Magic
Yeah, exactly.

Rob McNealy
Exactly. You know, and to me, you know, and I agree with you is like when you hear things like staking rewards and things I’m like, you’re actually incentivizing people not using your coin as intended when you do things like that. And to me that’s what we’re doing with Tosca is we’re focused on getting adoption getting users in not speculators. I don’t care about the speculation parties. I care about people using it because we’re trying to solve a problem. But, you know, we’re almost out of time here. So this has gone by really fast. And I love chatting with you and I love your take on things. Where can people find out more about your book and you?

David Z. Morris – Author of Bitcoin is Magic
So yeah, the book, I actually just got done putting together the paperback, it’s all self released, I didn’t want to deal with editors or anybody telling me to not say exactly what I wanted to. So I just I just put it out and I also wrote it really quickly. And so it’s got a kind of like, a little bit of a stream of consciousness, conversational quality to it that I hope is enjoyable to read. But it’s just on Amazon. I wish there was a easy to use crypto funded payments platform for selling books and ebooks that would be great if somebody wants to build that. But for now, it’s just on Amazon and the title is Bitcoin is magic. So that’s easy enough to look up and find and it’s got a really cool cover that I And very happy with. And yeah, otherwise I’m on Twitter @DavidZMorris, and my work is on fortune com every day more or less.

Rob McNealy
David Morris, thank you so much for coming on today. Awesome. Thanks, Rob. Thanks for having me. I’m sorry this took so long to make happen, but it’s been a crazy few months.

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Dan Zimmerman – TheTruthAboutGuns Transcript

Dan Zimmerman, Managing Editor of TheTruthAboutGuns.com

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I’m talking to Dan Zimmerman. He is the managing editor of the truth about guns blog website. It’s one of the biggest sites in the space. I’ve been a big fan and a reader for years now. And I’m really kind of excited to talk to him today. So Dan, welcome to the show. How are you?

Dan Zimmerman – TheTruthAboutGuns.com
I’m good. Thanks for having me. Appreciate it.

Rob McNealy
Well, I appreciate you taking the time out. I know you’re really really busy. We’ve been trying to get this together for a while now. And I’m glad to finally reach out to you. So and this is not BS. I actually have been reading your site for a long, long time. So and I am a fan. I’ve been a fanboy way before since I was doing podcasting. So it’s kind of like when you get to talk to your idols is like I feel like a little teen girl kind of excited. No, I’m serious. I really do like this. And I think I think there’s some interesting things we can get into today. But for the for the sake of the audience, I got a diverse audience. That’s not all generally gun related kind of people that you know, watch this show. Listen to the show. So tell us a little bit about the truth about guns.

Dan Zimmerman – TheTruthAboutGuns.com
Truth about guns has been around almost 10 years, it’ll be 10 years and I think February. I’ve been with it for nine years and we get about one and a half to 2 million unique readers a month. Our most popular content is always has been gun reviews, but we handle and write about and comment on everything gun related. So we do a lot of politics, a lot of gun control a lot of gun culture, you know, hunting, gun nation type stuff, self defense tips and tricks we talk about personal defense uses, you know, the thousands of almost millions of personal defense situations that about firearms every year to find some gun uses so we do a little bit of everything in the firearms space.

Rob McNealy
kind of sounds like me on the show. I do a little bit of everything. So how did you get into this? I mean, what was your background? So you’ve been doing this nine years now, what were you doing before the you know, getting into the editing phase of your life?

Dan Zimmerman – TheTruthAboutGuns.com
You know, before that I worked for a start up in the financial space and before that I was a financial guy, Reuters. I really didn’t. I came to guns later in life that most people didn’t really pick up a gun to the others about 30 or so, and then I got into it on I went on a vacation where they took us out and had us they launched some clothes and how to shoot shotguns Adam and I absolutely love that. That’s still my favorite thing in the world today to do to do with guns is shooting clays, love shooting trap and that type of thing. So I just got into it in wanted to learn more. So I started Googling around. And the truth about guns at that time was in its infancy. And I wrote to the guy who started Robert verado We started corresponding back and forth. And he asked me if I’d ever written anything. And I told him, I haven’t written anything, turn papers in college and that type of thing. So I started and he needed more help as the blog started to get bigger and bigger, and I just got more of an active role and it grew organically from there.

Rob McNealy
You know, it’s kind of interesting how you said, you got into guns kind of later in life. I had always been around guns, but I didn’t. I came from a hunting family. But I didn’t come from like a gun culture family. And I think there’s a significant difference between the two. And I think when I kind of kind of did that crossover was probably about 10 years ago. I’m 47. So my late 30s I started getting into the shooting side of it, not as much the hunting side of it and you know, I kind of just started delving into it as well, where I just started becoming a gun builder and I started learning about tweaking my own guns and doing my own trigger jobs and becoming like This home you know, home gunsmith kind of thing. And I think it’s interesting over the last 10 years that I’ve been in the gun space I’ve like I’ve learned just a ton and got me interested in making things and I kind of came at it from that point of view but I found it was like with a lot of people that kind of go from like, either not being around guns or just being you know, only mildly around guns. And then they become gun culture group. It’s almost like a religious conversion. Like once you’re in you’re like sucked in right?

Dan Zimmerman – TheTruthAboutGuns.com
So as a converts that are that are the most most devoted.

Rob McNealy
And most annoying, usually. You know, it’s like, honey, I need another gun. No, you don’t? Yes, yes. Yes, I do. But you have an AR 15 but I don’t have it in I’ve only got it in four other calibers. Not this one. I know.

Dan Zimmerman – TheTruthAboutGuns.com
You know, everybody’s got a snitch.

Rob McNealy
It was kind of funny. Just a couple months back I you know, I don’t I’m not a display guy. I don’t put all my guns out right but I made a gun rack that I us for my little my little work area. And I made all these little cutouts for the guns. It’s really kind of cool. I made it all on my CNC plasma table and stuff. And my wife’s like, how many guns do you have now? And I looked at her dangerous question. And you know, I don’t hide things from my wife, right? But I’ve had a lot of upgrades and you know, it is with all like 1020 twos and air fifteens are all modular. So when you do an upgrade, you got a spare trigger pack or, you know, whatever it is. And I looked at her stone cold and I said, I don’t know. She’s like, That’s not good. I think it is. So it was a it was a really interesting conversation. I’d like you know, I think I’ve almost been probably almost good. Now I’m finishing my last build, actually, I’m waiting on a Black Friday sale to get my maximum defense brace with the JP silent capture spring. So I’m hoping they’ll be a good sale on that because they’re not cheap. But that’s the last thing I need for my nine millimeter carbon crystal build that I’m doing right now. So I’d be came from done nerd, but I try to build one or two guns a year now just as a hobby Anyways, I’m getting off topic we’re talking about you know

Dan Zimmerman – TheTruthAboutGuns.com
It’s on topic it’s guns.

Rob McNealy
Exactly. So the you guys are really you dive in on a lot of subjects with you say you are different than say other online gun magazines and gun journals and gun blogs.

Dan Zimmerman – TheTruthAboutGuns.com
Yeah, most of them actively avoid the political side of things. And you know, there’s people like, oh, firearms blog, which is just their motto is guns, not politics. And I understand that makes perfect sense. They were super strictly concentrate on that the gear, the guns that that type of thing and not not talking about the gun control and politics and all that kind of thing. We just take a more rounded approach there. There are other sites out there that do similar thing ameland does a similar thing to what we do. bearing arms really is doesn’t do the guarantee. They just talked mostly about politics side of guns, that type of thing. But, yeah, I mean, we just,we just have a hard time divorcing the politics and the culture, from the guns themselves. It’s all kind of one big ball, and individ sort of indivisible.

Rob McNealy
I absolutely agree. And it’s funny, because when we were launching our project, and we decided to focus on this space, so we as a team, with our test project had a lot of conversations about picking like this market to work in. And in before we made some hard decisions about that, you know, we had that conversation like it and and I’m an open guy, and I said, Look, this isn’t a unilateral decision. You know, if we get into this space, just going into the space will mean that we are now political, right? And usually with business, at least in my background, you know, I’ve always been taught if you’re an entrepreneur You know, you should be non political as much as possible, although that seems to be changing these days. I used to like it when I, when I didn’t know the politics of the companies I bought products from. But we had that conversation because even if I don’t want to be a political person, if you’re working around guns, other people will bring you into the political piece on.

Dan Zimmerman – TheTruthAboutGuns.com
Yeah, it’s hard not to get drawn into it with the politics that swirl around the whole question of guns, the regulation. And in certainly in a presidential election year, and it’s it’s a it’s a constant topic of discussion.

Rob McNealy
Well, it’s a non stop, we’re going to take your guns away from you kind of event and things like it seems like it’s going to be going on probably through the end of the cycle over the next year. So I’m just kind of buckled up on this one. Um, so you’ve been in the space, you know, working in this space as a project company for nine years. How would you say the space is changed? You guys have grown the industry, the politics, what’s different now than when you started?

Dan Zimmerman – TheTruthAboutGuns.com
There are more out there. There are more people jumping into some of these things. And technically, I guess those people are competition for us. But there’s I think there, there’s room out there for everybody. There are millions, you know, probably close to 100 million gun owners in this country. And know, the more of those people we can get involved and informed about the laws and the issues around firearms, the better. The more informed gun owners we have, the more people who are going to want to protect their rights and protect and preserve, defend and extends the right to keep and bear arms which is a good thing for everybody.

Rob McNealy
So what would you say the state of the gun world is right now? Are they in retreat? are we losing the battle? I mean, it seems like if you watch least any mainstream media out there, the stuff the big ones, you know, it’s all anti gun all the time. We’re going to take your guns away, we’re going to take your guns away, especially at the state level, there seems to be, you know, a push in some of the you know, the the normal corporate states. What’s, what do you think the state of affairs is right now?

Dan Zimmerman – TheTruthAboutGuns.com
It’s very much a mixed bag. If you look over a longer timeline, if you look from the mid 80s to now, it’s definitely going the right way. In terms of more firearms freedom. Back then you had a tiny fraction of states that had shall issue laws in terms of concealed carry. I think we had back then we had one constitutional carry state, Vermont and over time I’m over the last generation we’ve gone from that to 49 states with concealed carry technically they’re 50. But Hawaii is a de facto, they don’t issue any permits and then they don’t have to have that. And we’re up to now depending on how you count either 16 or 17 constitutional carry states with the latest Oklahoma at the beginning of the month, which means no one who can legally possess a firearm needs a license to own it to carry it. They have it in their car anywhere they’re legally legally have a right to be they can carry a firearm personal or a private property restrictions accepted Of course.

Rob McNealy
Well, I think that’s that’s the way it was supposed to be. You know, they say that if you have to the government you know, regulating certain things And making you pay up for a permit and then giving you right back there just selling you the right you already had. And I think you know, I’m a big fan of constitutional carry though there there are advantages to being licensed and having the piece of paper when you’re traveling and things like that. But I think, you know, you hit on something interesting. It is a mixed bag, at least what I’m seeing I live in Utah, and Utah’s fairly gun friendly. We got a lot of great manufacturers and builders out here. But what I kind of how I kind of see it is that there’s a lot of movement in the states that are anti gun, they’re becoming more anti gun. And the states that tend to be more gun friendly are becoming more gun friendly. So it seems like there’s a bigger contrast and a bigger divide between some of those states. What would you say to that?

Dan Zimmerman – TheTruthAboutGuns.com
I think that’s true. Like I said, if you look at it over time over that the last generation, or the greatest sort of sweep of history, things have gone toward more gun freedom, however, That doesn’t mean that there aren’t forces going the other way specifically, and in certain states, states like Oregon, Washington that used to be very gun friendly, are no longer so things are about to change drastically in Virginia. And then you’ve got states that have been anti gun for a long time. You got the California, Maryland, New Jersey, New York, you know, the usual suspects that regulate guns very heavily and will only continue to do so. So yeah, I live.

Rob McNealy
I lived in Colorado for 12 years if we left literally 2012 so about seven years ago, just before the mag ban went into effect, or the mag limitation ban went into effect. Colorado’s gone downhill very quickly, on a lot of different issues. And that has me concerned because Colorado was an amazing place because it was very done for Really, very socially open to lots of different things, but you know, on economic issues, and then the gun issue, they’re fairly conservative and, and seeing, you know, Colorado go down very quickly. That’s been kind of sad because I really loved Colorado. I love living there. And I’m getting a little concerned about places now like salt lake and Boise of all things. You know, we moved a little further west, but in part of its immigration, and I don’t want to sound like those kind of people. But what’s happening is there seems to be a I mean, the numbers are accurate. I mean, most of the, you know, the immigrants coming out or filling in the states now, you know, like Denver, Boise, Salt Lake and Boise and Salt Lake every similar demographically. And what’s happening is most of these people are coming from California. It’s not even a stereotype but they really are coming from California.

Dan Zimmerman – TheTruthAboutGuns.com
The migration from California has had significant effects on states that used to be very Gun friendly. And that’s exactly why you seen what’s happened in Oregon happen there to a certain extent, at a, like you said,Boise I just read an article, there was yesterday, Mayor of Boise was, I think, was running and one of his one of his campaign planks was to build the wall around it to keep the California California zone. How wasn’t specifically about guns was because they’ve driven they’re driven by property prices, and it’s gotten difficult to live there. You know, because they, you know, they move out of San Francisco or the or San Jose or Los Angeles and they can buy three houses for the price of whatever whatever they’re paying and came from.

Rob McNealy
So not not a stereotype on my part of my day job is I go to Boise and Twin Falls on a regular basis, like every month, and I’m actually in people’s houses as part of what I do. And it’s interesting that you would not I would say, half of the people that I’ve you know, dealt with are all from California, and they’re coming they’re literally going and building you know, Somewhere between a 300 and $500,000 brand new house from scratch with cash. And the stereotype is it’s literally two ex government. It’s always two ex government employees and they’re doubling down on their CalPERS. And they’re making like 200 grand a year. And they sell their million to house you know, million 10 house or whatever it is in, you know, San Francisco, they they move in now they’re like basically pushing up the property values. They have their like forever liquid because they basically have downsize their cost of living, but they have an amazing pension because of you know, CalPERS and things. And, and it does make a difference demographically, when you get so many people in fluxing at one time and they don’t absorb. And I think the one thing that’s interesting, someone pointed this out. It’s not that people don’t want people coming from somewhere else. The problem is, a lot of these people that are moving don’t understand. And I think they don’t understand the connection between the political policies and candidates. They supported in the past are the reason the standard of living the cost of living in their previous state is so high. Or, you know, and they don’t seem to understand the connection and how it and I think that’s the problem is that they really don’t get it. They’re like, Oh, we should build a new park here. And we should build a new stadium here. And it’s like, that all has a cost.

Dan Zimmerman – TheTruthAboutGuns.com
It does. And that’s the big objection that so many people have to the influx of people from the east and the west coast. Is that they, they import their voting habits as well. And they bring the the so they’re basically they’re electing the same kinds of people who made the places that they’re coming from such difficult places to live and work and, and, you know, my my world, so inhospitable to the right to keep and bear arms.

Rob McNealy
So one of the things that I’ve seen out there with this, this California you know, California mindset because it is directly related to Silicon Valley, this anti gun mindset that’s been out there now, last summer, a big Silicon Valley company called Shopify band, you know, there are 4000 gun dealers from their platform and that’s like an online shopping cart software. And then this last summer, you know, you now had Salesforce which is amazing to me. But Salesforce com also banned the gun world and basically, you know, very overt they made a very big public Overture about how they do not support guns, and and then they fired a bunch of their customers. Again, as an entrepreneur, this is baffling to me. But, you know, one of the things that I’ve seen in the gun space is that it’s very hard to do business, especially online right now. You know, when it comes down to payment, digital payment methods, like PayPal and stripe and square, but, you know, the advertising piece is also interesting. A lot of these platforms like Facebook and Google and Twitter also ban gun related marketing from their platforms as part of their terms of service. If I were a gun retailer or someone in this space, how does how does a group or an organization like the truth about guns fit in? How can you help as an organization, the marketing when so much of this industry is prohibited from doing standard marketing?

Dan Zimmerman – TheTruthAboutGuns.com
Well, I mean, of course, we take advertising, that’s what that’s what pays the bills. And we have documented a lot of these situations specifically, Shopify and, and others as, as they’ve happened. You know, there was the, the the let the public letter that about 100 or 150, CEOs of tech firms signed about 60 to 90 days ago, you know, calling for, I think an assault weapons ban or universal background checks, or maybe both of them I don’t remember. But you go back to the beginning. We’re talking said You know, one of the premises of You know, business used to be talking about the politics, you know, you’re only going to alienate part of your part of your customer base little seem to have any problem doing that seems to be they seem to be take pride in actually doing that and just associating themselves with a significant amount of their customers. And as you said, firing them. I think that we’re going to see more people coming in to fill that that void. I mean, there’s, you know, in terms of shopping carts and payment processing, there are options out there, there aren’t a lot of them yet, but there are some out there for for gun gun related businesses to to work with. As far as advertising, you know, turning to buy he can’t buy advertising on any of the big platforms. Google ads, Facebook Twitter under those will allow that there are other ways to do it, but the the electronic ghettoisation of the gun business and their customers has it’s been a story we’ve talked about we’ve covered for for years now, and I don’t see getting any better anytime soon.

Rob McNealy
You know, it’s very interesting to me that, you know, use the word ghetto ization and I think that’s a great you know, I think it’s a great description because the gun industry has been made into like this pariah now I and I’m gonna, you know, I’m going to, you know, kind of nuanced and say the lawful gun industry has been turned into a pariah

Dan Zimmerman – TheTruthAboutGuns.com
about criminals here we’re talking about you know, Miss Mr. Mrs. America owns a firearm, and likes to pawn on you know, every fall go out and get a deer, something like

Rob McNealy
that. And in to me It seems that, you know, trying to demonize so much of not only the general population, but to demonize, you know, a big part of American culture is is absolutely baffling to me, in light of history and things of that nature. and wonder, I just have to wonder, you know, you know, I don’t want to speculate, but I mean, there’s definitely, you know, it’s scary, where they I think, when I start speculating where I think some of this agenda comes from, but to demonize lawful gun owners and a lot of people don’t understand, you know, there’s a lot of this conflation between trying to make gun people being gun nuts or ammo, fetishes and all the you know, pejoratives they use against gun owners, but gun owners historically, are the most lawful people, their most peaceful, law abiding and charitable people on the planet demographically.

Dan Zimmerman – TheTruthAboutGuns.com
Statistically, yeah, absolutely.

Rob McNealy
And to me, you know, the gunden is doing the United States is one of the most heavily regulated god you know, really Retail industries that there is in the United States. And to me, you know, for all these big companies to like, basically give this really super duper heavily regulated industry such a hard time just doesn’t make sense to me. Because to me, if you’re providing services to a billion dollar industry, or you could provide services $2 billion industry that basically has the government overseeing so much of that industry, it would actually be a safe bet, to do business with those people. You would think,

Dan Zimmerman – TheTruthAboutGuns.com
I think that a lot of the CEOs care more about the mutual admiration they get from their peers in signaling how strident and how anti gun they can be, than they do about their business. You look at somebody like an ED stack at Dick’s Sporting Goods, who by his own admission has hurt his business. The tune of about $250 million in revenue by dumping guns and hunting gear. He’s that’s a public company, he owns 60% of it or something like that he’s got a controlling interest, but it’s still a public country company still has a fiduciary duty to his shareholders. surprises have been sued. Maybe as I don’t know, those those kinds of suits don’t do don’t have very good prospects. But I mean, he did that. And he’s since written a book and it’s talking about running. I think once there was rumors of him running for president, I don’t think you then. But yeah, I think that a lot of these things are, in effect vanity projects for CEOs. I mean, it’s an overused term, but it’s basically virtue signaling for for those companies to tell the world how enlightened and progressive they are by marginal marginalizing. All the different Horrible aspects of society. And it’s I mean, it’s I think there’s a bigger symptom that’s a bigger sentence, not just gun or I mean,if anybody’s paying a paid attention to politics knows the polarization of this country left and right. And that’s only been exacerbated in recent years, the political tribal ization and the rhetoric rhetoric gets hotter and hotter. And I think that a lot of that is fueled by the internet and social media and people’s ability to communicate with like minded people and also with people on the other side of the issue. Whatever the issue may be,

Rob McNealy
So demographically speaking, you know, I’ve seen out there you know, there’s a lot of Boomer millennial hate that’s really popular, especially in social media these days. Where do you and you and there’s some money polls that I’ve seen that, you know, a lot of millennials aren’t really into the gun thing. In fact, and so what are you seeing out there about the millennials and and their kind of relationship with the gun world?

Dan Zimmerman – TheTruthAboutGuns.com
Well, they’re more of them than you think there’s a term called gun culture 2.0 that was very popular for a long time. And these are the people that grew up playing Call of Duty and other first person shooter type games and probably know more about guns than I do, I will ever know, based on the level of detail and the options that are available in these games. For very, for the weapons that you can use use as you play and all the level of detail that’s that’s built into this these games. So you learn about these things. And then the next phases then once they shoot you shoot them, you know on their x xbox system. something done they want to actually the real thing. And so they try to go to a good arranges and read these guns and learn to shoot one thing that the gun the American gun culture has done a really poor job of is reaching out to these people and bringing them in and cultivating that and making them feel welcome. They’re out there. If you’ve ever been to some of the places, and Las Vegas machine gun Vegas or or some of those places where you can go and rent rent a machine machine guns in MP fives, fn skaars, whatever. And basically, you know, shoot money out the end of your gun, those places. And if you go to those places, most of the people who were there are younger people, a lot of foreigners to who come and you know, can’t wait to this. You know, try like all the crazy Americans But there are a lot of younger people there. So they’re out there people are, are there terms of hunting and bringing people up through hunting. Like dear old dad and grandpa dad is slowly diminishing over time. It’s been for a long time as there are a lot of efforts by groups like the nssf and others to bring more people along and bring a get new people into hunting. But that’s kind of an uphill, uphill battle.

Rob McNealy
You know, it’s interesting with the crypto world, which is the other part of what I’m involved with, you know, I’m in kind of got feet in two different worlds, the crypto world global, it’s not just, you know, United States thing, and a lot of our tough communities actually international and a lot of its in Asia. And it’s interesting because when we, you know, decided to rebrand and venture into this in focus on one target market, no pun intended. It was interesting the response from the people in Europe versus the Asians, you know, Americans you know, most people who are into crypto in the US are kind of already more into guns anyway. But the Europeans really they tended to frown on the gun peace a lot. And same as the Galster aliens, but then the Asians it’s interesting, I tend to really get excited about it, especially as Singapore Hong Kong and Korea and I started figuring out certain little checking this out and you know, I didn’t realize that they even though they basically can have any guns in any of those, you know, countries. They have these really big paintball and airsoft culture there. And a lot of it is being fueled in part by the anime you know, I call them cartoons but you know, people get mad if I call them cartoons, but I’m old enough that I’m funny enough that I can say their cartoons but the anime world is really it’s bringing you so like how the video game world is bringing millennials into guns. The anime world and the guns in the anime world are bringing the Asians and the guns. And it’s interesting because they have like some amazing tournaments like sponsored, you know, airsoft tournaments over there that are fascinating. And so when we started talking about tusken, talking about guns, you know, we had, like, we had to present it and basically convince our community that that was the good thing for our project. And it was always a good thing for me, because I’m a gun guy, but you know, it’s, it’s not just my project. It’s like, it’s a community project. So, but the it was interesting seeing the difference between the Europeans were like, poopoo, Asian, you know, poopoo guns are bad, guns are bad. And the Asians are like, thumbs up. And it was really interesting. And now that you’re seeing the stuff in Hong Kong right now, where they’re actually many respects more pro American than a lot of Americans are these days, and when it comes to freedom, and the founding fathers and things and I’ve said to more than one of I have some friends in Hong Kong, and I’ve said more than one time, you know, things would be very different if you guys had guns right now and they’re kind of wishing they did

Dan Zimmerman – TheTruthAboutGuns.com
We hear about all the time I actually have a correspondent in Hong Kong, whose son is photographer sent us a couple of batches of photographs that a son, it’s taken through the, through all the protests, they’re going on for what, two, three months now. And there is no shortage of people there who believe that if, if they, if they had the right to keep and bear arms, things would be very different. And they, you know, they they wave American flags, and they talk about gun rights. You know, that’s not something that’s going to happen anytime soon. But it’s interesting what you say about some of the people in the Asian countries who are living under the strictest anti gun regimes and some of the strictest in the world are the ones that are most most interested in firearms and the right to own them, much more so than people in Europe were. Yes. It’s really Directed you can own certain firearms if you want to, but it’s not nearly as as strict as it is in Asia.

Rob McNealy
And the end, but the culture thing is really baffling to me. You know, I always and I am putting myself out there because I do have lots of opinions but I always tell people we’re trying I think Trump’s trying to ban the wrong people coming to our country and they look at me and they go What do you mean? I go Who the hell invented all the socialism and communism shit, it was Europeans. Why are we letting go Why are we liking those guys they’re the ones that are the worst when it comes to that and I live in by the way I lived in Europe and I worked for both the Japanese company when I and I worked for a Swiss company in my past so I spent a lot of time in Europe and and unlike the other ones invented all this crap and then you want to import more of them. You know, you want you want to import these hard work in like, you know, you know more conservative people that want to just come here and work and and you know, your people are like, Oh, we want to get these white people from wherever And I’m like, have you been to Europe lately? Not working out over there. And every time we try to, you know, import that stuff here, it’s not working out for us either. I think we need to ban Europeans. That’s my point. I know people are gonna like that, but I think it’s the thing. They’re the ones that invented it. So. So you know, truth about guns, you guys, you do allow, if I say I had an idea, and I want to do a review, do you guys take submissions from you know, the audience and readers?

Dan Zimmerman – TheTruthAboutGuns.com
Or do we always, we absolutely always have many welcome that anybody who would like to submit something and send it to the truth about guns at gmail. com and we’re happy to consider it. Gun review, editorial, you name it. We’re always happy to, to consider it and we’ve printed lots and lots and lots of customer content, or I’m sorry, reader content over the years.

Rob McNealy
You know, and I think that’s one of the things I really liked about gun culture. You know, Even just in my own my own journey of learning about guns, and then learning the technical aspects about them is that the gun world is full of people that really want to help other people learn. And it’s a really tight community, that if if you’re not a jerk, you know, because you know how it is, with online forums, there’s always trolls and things. But if you really are genuinely trying to learn something, the community is really, really supportive and inclusive, and I really am excited about that. And that’s why I’m here even like, you know, you guys are a big publication in this space. And it’s nice to see that you guys too are part of that community where you know, you help get the word out if people are willing to, you know, produce good content and share and that’s really good. I’m glad you guys are there. I think it’s important.

Dan Zimmerman – TheTruthAboutGuns.com
Well, thanks. I found the same thing that the gun industry and the people in it and gun owners in general are just amazingly nice people. If you go to the range and you need some help with your gun, you can’t figure it out or it’s jamming your somebody’s always willing to help as long as You’re not doing something unsafe. And being a jerk people there just couldn’t be nicer and more willing to help you out and, you know, bring you along and educate you if that’s what you’re looking for. And people in the gun industry as well or just surprisingly, not not even surprising anymore. They’re just an amazingly nice people. almost without exception,

Rob McNealy
That that has been my experience too. And it’s funny and it goes back to the, you know, the media and the portrayal of people especially it’s the people in the coastal cities, it seems to be the worst at this, but when they try to, like, you know, come up with this caricature of like what a gun owner is. It’s just not anything close to reality. How they describe them in it, it’s obvious that they have just don’t have any direct experience or they’re deliberately trying to malign people but you know, it’s just not how it is gun, the gun people out there that I know one Some of the most talented people when it comes to things like machining and making things and you know ballistics and things, but they’re generally helpful people and say that these people are all these you know rabid like Rambo kind of types that that stereotype I don’t actually ever see that.

Dan Zimmerman – TheTruthAboutGuns.com
No, I’m sure it’s out there. I mean just like any group we’ve we’ve got a group of 100 million people on firearms, you’re going to get some people on the fringes, you’re going to get some people who you’re not going to get along with but by and large, as you said earlier, statistically, gun owners are the most law abiding and the easiest to get along with people. There are period. You mentioned the media, I love the thing pieces of people that every once in a while, we’ll go on safari to the flyover country and try to figure out who these people are that own guns and carry firearms on daily basis and could actually make it back Washington or, or New York after their their expedition and write about these things with, you know, with you can tell that they’re just the dark their jaw dropped when they found these people and can turn out these people are actually very nice, very accommodating and you know, they weren’t as a citizen militia members are on ammo sexuals they’re not married to their sisters or anything like that these are normal everyday Americans that own firearms and just want to be able to hunt to protect their family, to to compete, all the things that you do with people do with firearms, and they just don’t want anyone to tell them that they can’t do it and that they have to sell their guns back to anyone because that just isn’t going to happen.

Rob McNealy
I don’t think so. Dan, we’re running out of time here. I’ve really enjoyed talking today with you and I hope that In the future, we can do this more on a regular basis. You’re more than welcome to if you you know come back on the show if you got anything interesting to tell about or anything you need to report that our audience would be interested in, you know, you just let me know. So where can people find out more?

Dan Zimmerman – TheTruthAboutGuns.com
At www that truth about guns calm were there every day of the year we publish anywhere from six to 10 times a day depending on what’s going on. And we were of course on Twitter and Facebook and Instagram and we welcome your participation anytime.

Rob McNealy
Thank you so much.

Dan Zimmerman – TheTruthAboutGuns.com
Thanks for having me.

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Zuby Udezue – Rapper and Author Transcript

Zuby Udezue - UK based rapper, author, and artist.

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I am really excited because we are talking to zoobi. He is a very popular rapper out of the UK. And he just finished up a lengthy nine week trip to the United States. And he’s kind of an interesting guy. He is not typical of what I think you would think of when you think of a hip hop or rap artist. So like to welcome the show. Zuby, how are you today?

Zuby Udezue – Rapper and Author
I’m very well, thank you. How you doing?

Rob McNealy
Great. I do appreciate taking the time. Are you recovered? Now? It seemed like you had a pretty big whirlwind trip to the US.

Zuby Udezue – Rapper and Author
Yeah, I wouldn’t go as far as saying I’m recovered, but I’d say that I’m recovering.

Rob McNealy
Well, that’s good. Did you have a good time?

Zuby Udezue – Rapper and Author
Yeah, it was amazing. Absolutely incredible trip. life changing. Was that the first time you’ve been to the States? No, I’ve been to the states five times before, but it was my first time going in 10 years. And it was also the first time going for career purposes. So I managed to really make the most of it. I never been out there for Along with the exception of New York City, all the cities that I visited I’d never actually been to before. So that was all brand new.

Rob McNealy
So what did you think? So what did you learn on your trip about American culture head going to all the cities?

Zuby Udezue – Rapper and Author
Well, firstly, I learned that it’s probably easier to view the USA almost like a continent more than just a single country in some ways, because the variances between the states and cities are so big. First of all, you know, you’ve got the different time zones, which you don’t have somewhere like the UK or most other countries, you’ve got different climates, very big range of temperature and different types of weather, range of different laws, cultures, accents, type types of people. Everything is a everything’s pretty different depending on where you go. I mean, even the difference between, you know, going from somewhere like San Francisco to Dallas and then to Atlanta, and then to DC and then to New York. They’re all really different. So I guess I learned, I mean, I already knew that I wouldn’t say I learned it. But I saw just how far an extent the places vary from city to city and state to state. I also learned that a lot of people don’t know who I am, which I didn’t necessarily expect. I had a lot of incidents where I was in, you know, various places in public in the different cities and had people come up to me and recognize me or thank me for my work or very, you know, just say that they like what I do. And that’s, I mean, that’s something I get from time to time in the UK, depending on where I am, because I get people who recognize me for my music, but I’m to be in places that I’d never been to before. And to have that happen. It was it really showed me the impact that I’m having not just locally, but on a on an international level. So that was really, really encouraging. So yeah, those are a couple of things.

Rob McNealy
fame is an interesting thing. I’m not quite famous, but I know a lot of Famous people and and and that rise in getting accustomed to it you know it’s kind of like it’s like from what they’ve told me is you have to like kind of grow into it because you’re not used to it at first I used to live in Ireland I actually studied over there and worked over there you know long time ago probably before you’re born at this point but I was you know it’s kind of interesting you know and I’ve honestly you know, Ireland’s a lot smaller than you know, the republic’s a lot smaller than the UK but it’s like when I tried to explain to my friends that were Irish that had never been to the United States. I said, No offense, this is not me being you know, kind of like this ugly American but your entire country smaller than my state. And we have like 50 more of them in mind. You know, I originally came from Michigan. The Detroit area is where I grew up. I live out Western and Utah now Salt Lake City, Utah, and what you know, and they get like a kind of offended and they said you really don’t understand until you like really come to our country. The United States is not a homogeneous Is coral culture it’s not a homogeneous continent, it is very dirt that’s iconic. But you know what I’m saying? It’s a country and it’s very different all the way around. And I always like to see people’s perspectives that you know, spend time here to see Yo, holy crap. Yeah, it’s not there isn’t just like this one TV stereotypical American thing, right? There’s very, very big differences between the different states and even within a state. On top of that, you know, Texas is very different between, you know, Houston and Dallas. Even people. Yeah, I didn’t I didn’t

Zuby Udezue – Rapper and Author
get to I didn’t make it out to Houston, unfortunately, but I went to Austin, Dallas and Fort Worth.

Rob McNealy
What was your Do you have a favorite or do you want to not say didn’t love the place you go? What was your favorite place?

Zuby Udezue – Rapper and Author
My favorite state would have been Texas, probably. Just in general. But um, I liked most of the cities I visited in terms of like, it depends on what level in terms of opportunities and Just cool stuff happening. Like the most cool stuff happened in Los Angeles, but I would probably not want to live there. For example, I think places like Nashville and Austin and Dallas and Fort Worth are a lot more livable than la than New York and San Francisco. But um, it really depends on what you’re after. I mean, I went there primarily to do a bunch of interviews and add podcast invitations and just opportunities for all the stuff that I do. So I primarily hit some of the major cities I didn’t make it out to all of them. I would certainly like to in the future, but um, yeah, I guess. Asking favorite is is kind of a tricky one. But I did really like Texas there. I just felt like, I like the vibe there. I like the people. I think I’m on that wavelength. In some ways. Texas is one of those places to be honest. I kind of liked it before I’d ever been to it. I know a lot of people from there. I know quite a bit about the state and stuff like that and it always just dropped Me in some way that I didn’t really want to visit because I always seem to, whenever I meet people from Texas, I always seem to like them and get on with them and be on some similar wavelength. So I found the same thing when I was out there for a couple of weeks.

Rob McNealy
Well, I think you hit on something, it’s really interesting that you went and did a lot of interviews, and you got on some really major ones, I mean, Joe Rogan, and some of these other you know, big conservative podcasts and, and that’s one of the things that really intrigued me, you know, about you is, you know, okay, you got this English guy, right. So, usually off the bat, you know, English guys are going to typically be more on the American spectrum, at least politically a little more left leaning, and then, you know, you know, you’re black or person of color, and typically, then that’s also going to be generally by American standards, they tend to lean a little more left, and then you’re in hip hop in rap, and that also tends to be very left leaning, but you’re not.

Zuby Udezue – Rapper and Author
You know, all those things. You said, I don’t even know if that’s really the case.

Rob McNealy
Fair enough.

Zuby Udezue – Rapper and Author
Think that way? I don’t think it’s really the case.

Rob McNealy
It certainly it certainly seems that way.

Zuby Udezue – Rapper and Author
It does seem that way. Yeah, for a lot of reasons. And then it might lean that way in some aspects, but in a lot of other ways. I don’t really think it does. I just think that illusion.

Rob McNealy
And so but the illusions prevalent, it’s out there. So you went on a lot of these really conservative talk shows and, you know, so I guess I just need to get this out there. Are you a republican? I’m not even American. I know. Um, but are you? I bet you would consider yourself a conservative politically, at least on some stuff. Sure.

Zuby Udezue – Rapper and Author
I don’t label myself what people want to label me. I don’t mind. I don’t personally label myself because well for a whole bunch of reasons. Because people have different meanings and interpretations and presumptions that come with certain labels. So I prefer to let anybody else label me if people want to know my certain views on certain things. I’m happy to explain them and express the epistemology behind my thinking and my conclusions. But um, yeah, I’m not I don’t mind being called a conservative, I don’t mind being called libertarian, I probably don’t mind being called a traditional or classical liberal. I mean, depending on who you talk to all these labels can be quite quite different things. I mean, even the definitions between you know, liberal and conservative even between the UK and the US, there’s, there’s quite a bit a bit of a variance. So yeah, I mean, if I were in the USA, I would certainly be more along the lines of Republicans on most issues. But I generally just, you know, from from thing to thing, issue to issue. I, you know, I’m not I’m not sort of totally down one line or the other and I don’t, I don’t believe most people are. I think that’s just kind of the binary thinking and sort of Thinking that can occur when there’s only two sort of viable options, then people seem okay, they need to either totally aligned down this way or totally aligned down that way. But I mean some acid on Joe Rogan, right? I said, it’s funny because we live in a time where people are saying that politics is binary, but gender is a spectrum, right? So yeah, I think the whole idea that it’s either left or right, or red or blue, is, yeah, people talk a lot about social constructs. I do think that’s kind of a genuine social construct. So I certainly lean conservative on some issues. I would also lean certainly in the not in this sort of weird hyper woke progressive, leftist sense, liberal, but in terms of like the normal liberal sense. I’m also a liberal on certain issues. It just depends on what it is and what I think makes sense and what I think is moral and ethical and correct and also what

Rob McNealy
works. You know, I think that’s a good point what works and what doesn’t. I mean, you’re not shy about your political views on anything. In fact, you can be very controversial, you know, things you post on Twitter and things. And I mean, you even reference in conservative icon Jordan Peterson in your music. So you definitely bring politics up. And they tend to be by a lot of people’s standards more right wing at least the United States. Do you think that helps or hurts your career in any way?

Zuby Udezue – Rapper and Author
Seems to have helped. If I’m going by, by the past 365 days, I’d certainly say it’s helped. I mean, I’m not someone whose politics have changed significantly. I mean, I put out my first album in 2006. And even before I was making music, my views have not shifted much I’ve probably shifted on maybe like two or three issues in the past 15 years. And I’m not even someone who I don’t know i a lot of people view me through a political lens. But I think I’m only interested in politics kind of on the high level, the big idea level, I’m not really so interested in it on the party level. So that’s why you won’t see me tweeting a lot about like specific parties or specific politicians or even breaks it and stuff like that. But the nitty gritty of it kind of bores me, but the overarching ideas and ideals that runs alongside culture and morality and psychology, and religion and other stuff that I think is a lot more interesting. And it’s hard to talk about some of those aspects of society and humanity, either as individuals or as groups without it, crossing over into politics, that’s just kind of natural.

Rob McNealy
So from a high level, do you think culture at least Western culture is going the right direction right now? What this whole woke thing and no,

Zuby Udezue – Rapper and Author
it’s No.

Rob McNealy
Why Why do you think?

Zuby Udezue – Rapper and Author
Absolutely not? Not even not as not a smidgen?

Rob McNealy
Where’s it going? Where are we going? I guess that’s the question because I have my own opinions. And I don’t think I disagree with you on that many things, either. But where do you think we’re headed right now with the current state of affairs in the West?

Zuby Udezue – Rapper and Author
Well, I think a lot of people are trying to drive it off a cliff. And, and I think that it’s important for the moderate and sensible people to do that part to contain that. That’s one of the reasons why in the past year, it seems like to a lot of people, it seems like I’ve suddenly become a lot more vocal and outspoken. And that’s why because there comes a stage where you can’t really just sit back and acquiesce and just just watch because the people who are a lot of people who I think are trying to push things in the wrong direction, they’re not going to shut up. They’re very loud. They’re a bold, they’re very vocal. So you need people who are more reasonable and more logical and more rational. Have a better grasp on certain things, or at least an alternative opinion, to also be able to have that conversation and to join up. And if you see something that’s going on out there, whether that’s in your school, your workplace, online offline, and you see something is going in a really bad direction in in either in either way, in any direction, then it’s important to, you know, not just shut up and let it happen, because that’s how bad things take place. Right? So it’s important to sort of balance that out and to make sure that the communication channels stay open. That’s why I love podcasts. That’s why I love being able to have these discussions with people because, you know, as long as people are talking, they’re not they’re not fighting. That’s why I don’t like the idea of censorship. I don’t like the sort of D platforming or the silencing of voices on social media, all that kind of stuff. I mean, that concerns me because all that was going to do is polarize people further People think it’s a solution because it might look like a solution in the short term. But in the long term, I do think that’s going to create far more problems than it’s going to potentially solve. And I don’t think a lot of people have the foresight, nor the understanding of historic history nor human psychology to really get why that’s the case. They think that if you kind of take someone off Twitter that that person no longer exists or their ideas no longer exist and stuff like that. And what is likely to happen in reality is by ostracizing that person and completely excluding them from the conversation. You know, firstly, I’m not sure if that’s moral or or ethical or even legal in some cases, but then, you know, you’re you’re kind of pushing them into the hands of people who are potentially a lot more extreme and would love to get their hands on someone who feels like society or these platforms or whatever has ostracize them. And, you know, I’d rather I’d rather have bad ideas out in the open And then have them hidden in silence. Because if an idea is really bad, or it’s really unethical or it really doesn’t have any support, then you don’t need to fear it being you shouldn’t fear it being voiced. Because as long as you have people who are willing to push back against it, then you can just expose that idea for, for what it is. That’s the way I look at it.

Rob McNealy
Well, they say sunshine is the best disinfectant. You know, and and I don’t know who said that, but I do believe that to be the case. And I think, with this outrage culture and it in the thing is, is, you know, I’m an American, and this outrage culture is getting really scary to me, you know, where we just want to, you know, shut somebody down and take away their rights. And, you know, and, you know, obviously, polls can be a little dubious at times, but, you know, the polls seem to be indicating that a lot of at least on the millennial side, support, you know, getting rid of the First Amendment, and of course, they all hate the Second Amendment, but, And that, to me is just I kind of blamed Government education has been a complete failure. We don’t teach critical thinking we don’t teach, you know, logic and rhetoric and we don’t teach, you know, history. And I think you touched on this a little bit. You know, that gets into a little bit about this anger call. I think it’s almost like our culture has been deliberately the keep stoking this anger in our society right now, at least in the States. This since this last political. The last since Trump came to office over the last couple of years. You know, I’m 47. And so I’ve been through a lot of administrative, you know, changes in presidential campaign elections over my life. And the one thing that we saw that was different, what’s different about the Trump presidency, and I’m not a fan of Trump Personally, I didn’t vote for him. But what I think is interesting is that typically after you have a changing with administration, people are, you know, a little butthurt and disappointed for a week or two. After that election happens. It’s never had, it’s never not been butthurt since he got elected, it’s never died down. It’s Seems like it keeps festering and as much and it’s funny because I think he’s just as a noxious as you know, is that I think he’s completely obnoxious and I can understand why he what he says pisses people off. But if you actually look at what he votes for, and I’m a big believer that I hate politicians, what they say don’t like what they say, Don’t listen to what they say, I look at what they do, what laws do they sign, what power do they actually change and enact? And really from one president to the another, the the really important policies really don’t change very much, but yet the rhetoric around it does. And if you look at what Trump does, he’s not really done anything very much different than the Obama administration. He keeps doubling down on the debt and things like that. Those are the things that I care about what do they actually do? But and so this anger is interesting and a lot of times that anger spills over into culture and and one of the things about what I think is interesting about your music is that you know, your your music isn’t angry. It seems like no, no, not at all. You really push a really positive message, I think in a more of an empowering message, which is kind of different than what a lot of hip hop artists are really doing. And why why do you focus on the positive? Well, I mean, it seems like if so many people in that in this industry in this genre of music are more negative. Why are you a positive guy?

Zuby Udezue – Rapper and Author
Well, because I am a positive guy naturally. And also there’s so much negativity out there that why would I want to contribute to that more? That’s not what people need people need encouragement. People need positivity people need to be feel emboldened and empowered to improve themselves to go after their dreams to be better people for themselves, for their families, for society, everything like that. So why would I want to go and preach murder, death kill, and all this stuff when I can put out a positive message? I mean, I’ve only got so many only got so many words to work within a song So if I can make a song that’s going to make you feel aggressive and want to go in, you know, I don’t wanna make music that people commit drive bys to keep it real. You know, firstly, that doesn’t, that’s not my background, right? I want to make music with people set gym records to I want to make music that people feel inspired to, I don’t know, go out and get a new job or be successful or start a business or whatever it is, man, anything, anything positive even just to just to believe in themselves a little bit more. There’s so much negativity out there in the world, not just in music, but in general, man. There’s so much negativity out there. You turn on the news, you know, the What do they say if it bleeds, it leads, right? news is just constant fear, fear, fear, fear mongering. So I don’t watch the news. I don’t I don’t want to TV. I don’t read newspapers. It’s just negativity, negativity, negativity, fear, fright, like awful stuff, and it never ends. It’s the same even in entertainment in lots of music. Not all music, but in some music And you know, it’s just, yeah, I mean, and life life is a balance. But like I say, there’s so much negative out there already. And I feel that the negative currently outweighs the positive. So, I don’t want to I’m not interested in my legacy being someone who contributed just more negativity into the world. So from the very beginning, I was like, Okay, I’m not gonna, I’m not going to take that path. I’m not going to rap about that song. I’m not going to rap about those topics. I’m not going to put my put profanity in my music. I’m not going to use the N word in my music, all that stuff. I mean, firstly, that’s not who I am in real life, and I’m not going to fabricate to pretend I’m something in my music, that I’m not in reality, you can go back and listen to all my songs over the last 13 years. everything I’m saying is, everything you’ll hear there is consistent with what I’m saying. Now, that’s never that’s never changed. So yeah, I mean, those are the main reasons so a combination of you know, my own background, how I was raised my own personality, my own message, my mission with what I’m trying to achieve with my music. I say my goal is to, I want my words to have a positive impact on over 10 million people. So through through my music, through my interviews through my podcast, public speaking anything I do, I want to be able to die and say cool, you know, there’s 10 million people on earth, or more, who, if you say zoobi to them, they’ll be like, Okay, cool. Yeah, I like that guy, or he had some kind of positive impact or motivation or inspiration in my life. That’s really where my head’s at. That’s what my heart is.

Rob McNealy
So in preparing for this interview, which actually believe it or not, I did. You know, I was listening to some of your songs, right? I wanted to get a feel for it. And I was listening to perseverance and I was listening to glory. And it was I said to my wife, you know, I was listening to she’s like, what are you listening to? I’m like, I’m going to talk to this guy. I want to see what he’s saying. And I’m like, his rap is different. And and it’s funny because I got some and I actually am old school. So I actually have NWA and Eminem and stuff, you know, in my own music library, and I said, his rap Reminds me of like, self help hip hop.

Zuby Udezue – Rapper and Author
No. Yeah.

Rob McNealy
You know, seriously, and I go, this is kind of interesting because it wasn’t like, I got wrapped, I got little kids. And I’m like, I can’t even list them out in rap albums in my house, right? Because I don’t want my kids here and some of that NWA stuff, right? Old. Easy, right? But I said, you know, it’s interesting that, you know, you’re kind of, you’re breaking a mold as far as I can see. I mean, and I’m not going to be I’m not going to try to be as I’m not the super hip hop guy, right? I just, I’m into all sorts of things. But you know, you are breaking a mold. There’s not a lot of hip hop artists that are really kind of focusing on that positive. And you know, I don’t know keeping it pG 13, so to speak. So do you and I respect that right? You are doing something different when I’m talking to you and not try and talk some other guy because I can’t stand a lot of the guys out there that are just mumble rapping around. And and so the question I would have for you, do you think that breaking that mold actually is helping your career or do you think It would hinder it like, has anybody ever come up to you and said, Hey, if you get a little more raw on this thing will sign you and you’ll get bigger? Or do you think that you know you’re going on the path that you want to end with the trajectory that you want? Because you’re breaking a mold?

Zuby Udezue – Rapper and Author
Yeah, man, I’m someone who. I’m not someone who sacrifices, my principles and my ethics for short term gain in anything. That’s just not how I roll. I’m not someone who, who bends to appease other people. You’re asking before about some of my some of my socio political views, you ask about my music with everything. I’m consistent with who I truly am. And if my goal were to just make a lot of money, or simply become famous, or whatever, there’s other things I would be doing if my goal were to maximize my income. I wouldn’t have left a job as a management consultant to become a professional musician independently, right? Whenever Someone says I’m in it from I’m like, Are you insane? Like I would have been, like, you know, I took a huge pay cut to become a full time musician. But in the long term with the way my vision is and with what my goal is, it’s like, yeah, this is the path that I need to I need to walk. And it might take a while for the world to kind of get it. But I’m not going to change my entire message or even my entire genre or type of music or something to whatever might be currently popular on the radio for six months, just to try to win over some people who aren’t really my real fans anyway, I figured by just by being myself, by being true to myself, both in my music outside of my music, on social media or whatever, not everybody’s gonna like it. And I’m happy with not everybody liking what I do or not even liking me that took me you know, a little bit of time to accept and kind of get used to because when you first start out in music, you kind of want everybody to like you, and you don’t want to rock the boat too much because you don’t want unsettled people or polarized people or anything like that, but as I’ve gotten older, as I’ve gotten more experienced as I’ve gained a better understanding of what it is that I myself believe in, and what I’m not willing to compromise on, or waver on or whatever. And as I felt more emboldened to, and felt it more necessary to voice some of that, what’s happened is my audience has grown 1520 x this year, since February, I’ve gained hundreds of thousands of fans just this year. And that came from me just continuing to be authentic. So I haven’t changed. It’s just that you know, it took it took a while for the world to come around to it and for the message to be particularly powerful. Right, a lot of the stuff I say, I think, you know, whether that’s in interviews or that’s on social media or whatever, I think a lot of it would have been considered. I feel the same way. You mentioned Jordan Peterson earlier. I feel the Same way about him. Right? I think a lot of the stuff he says, you know, 15 years ago would have been considered common sense, or maybe a little bit mundane or banal or something. It’s like, yeah, of course, you should clean your room and work on yourself first. But in 2018 2019, these messages have become somewhat lost in modern Western society. So it’s necessary, again, to say some stuff, which may almost seem obvious, and, you know, and seem common sensical. And there are so many people who are afraid to say that stuff, right. And so by someone being willing to stick their neck out and say some of the things that other people aren’t willing to not for the sake of being controversial, or causing problems or just trolling or triggering people or whatever, you know, with an actual reason behind it, then I found a lot of people gravitate to that because a lot of people feel like they can’t speak up or they can’t necessarily articulate things in The way they’d like to be able to one thing i a comment I get a lot now, both in real life and online is people kind of saying, Man, you you say things in a way that I feel or I agree with, but I can’t. I can’t articulate and express them in the way that you are able to. And really that’s what I’m that’s what writing music is even about. Being a songwriter. If you had asked me what makes a good, a good songwriter, or a good rapper, I’d say it’s someone who’s able to articulate things in a way that people relate to and connect with, in a way that most people can. Comedians do the same thing, right? They take stuff that’s I mean, that’s what that’s the funniest comedy when it stuff that you you’ve kind of thought that way when you felt that thing before, but you wouldn’t have been able to put it together in the way that comedian did.

Rob McNealy
It’s funny, I have a really dark sense of humor, very sarcastic, and I’ve actually been I’m looking at doing some funny kind of stand up stuff and some of the stuff my wife just looks at me, she’s like, you can’t say that in public. And I’m like, but they’re all thinking it too. Yeah. You know, and, and I think, you know, they say, you know, you know, tell people the truth, that’s great, but make sure you make them laugh or they’re gonna kill you. Right, you know, and I think that’s where we are right now. And, and, and I’m very, I don’t care anymore where I am. I mean, I say stuff on Twitter that gets me pissed off or people pissed off at me because, you know, I’m, you know, it’s when it goes on on most social issues. I’m very liberal on how I think government should interact with people. But I think personally, I live a very conservative life I just, you know, I’m like friends, I think people if they want to do drugs, do drugs, but on the other hand, I think it’s a bad idea. So I tell my kids not to do drugs, but I don’t think the state being involved with that helps the situation in fact that usually creates more problems and you know, and the one thing that’s interesting like it’s all on assault this election cycle, and I think it’s because so much of the American me is I don’t know straight up communist at this point I don’t know how to define it. But I’m pretty much everybody on the left running for president is communist is all I can see. And I know a lot of and I don’t see that, you know, I read history I just finished a book about the finish war and I just finished a book about called bread famine, which talks about, you know, what happened to Ukraine during the Soviet empire and, and so I read history, right. It’s not like, you know, and and it’s funny in even if you read gulag archipelago, which I definitely if you can get through it. It’s a really enlightening book. Yeah. About a third of the way through Volume One or two.

Zuby Udezue – Rapper and Author
I’ve actually I’ve actually got the, the like, I guess you’d call it abridged version where they’re, they’ve put the whole thing together. So I’m actually listening to it as an audio book.

Rob McNealy
Yeah. And and it’s it’s lengthy, but the length, it’s interesting, because, you know, when I started reading that and listening to the language and how people were You know, basically the recounting of how the propaganda was in the Soviet Union. And then you just turn on CNN, and and listen to any of these people running for office. And it’s literally saying the same thing. And they’re demonizing cool locks. These billionaires are the coolest, but the fact is, when they when they say billionaire, they mean anyone making $200,000 a year. That’s a cool lock. And it’s funny because it’s the same playbook, almost verbatim. It’s not even unique. But we don’t even teach history in this country. So people don’t even know any different that this is all this is just a repeat. It’s a rerun. It’s a

Zuby Udezue – Rapper and Author
do you do you think that people saying it even know that it’s a rerun? I don’t think so.

Rob McNealy
I would say, Well, I would say like the Bernie Sanders type absolutely does because he spent time in the Soviet Union. So I think he probably does. And I think he’s probably a true believer. I think some of the other ones are just, they’re just pawns trying to get power and they’ll say whatever they’re told to say by their handlers. But I think the The thing that kind of scares me right now is that these kids are like, you know, anywhere from you know, 20 to 30 seems to be, you know, they’re just, they’re just espousing this, this communism, this this socialism, and that they’re all victims. And it’s funny and I just say look, I you know, I’m not a billionaire like I’m not a rich Dude, you know, but I can say that if you’re going to blame your life’s failures, it’s not these those fault or it’s not, you know, Bill Gates fault you’re struggling.

Zuby Udezue – Rapper and Author
It’s not they’ve made they’ve made life better for you in fact,

Rob McNealy
uh, yeah, it’s always people on their iPhones on Twitter on their Microsoft computer in their court dynamic, you know, and and part of that just, they’re young. I mean, I get it, but you know, I grew up poor so I know what that looks like and and really in and I just posted a tweet earlier today that talked a little bit like look, I grew up poor, my parents made bad decisions with money. I was raised to be financially illiterate. I didn’t understand personal management, personal finances. And you know, but I never blamed anybody else. I blamed my parents when I was angry and young. But sure, I didn’t blame rich people. I said, You know, I wanted to learn from them because I wanted back then I said, hey, look, I don’t why knew even when I was in high school, I don’t want to have my life like it is right now. And what do I need to do to get better? And I looked for mentors to help me and I looked for books, and I read books on personal finance and small business and, and, and where I am today is a much different, you know, standard of living, though, and I grew up with, and it was because I made it and it was hard. It was hard. And as it’s supposed to be. I think it is I don’t think he I don’t think you’d become strong. Growing up being a victim. I think. In the end, the thing is when people and this is where politicians I think are pretty smart, is that if they make people that are failures, or people that are struggling, and I don’t mean that in a negative way, I mean, everyone fails. I’ve failed more than I’ve been successful in my life, but you got it but going back to your song, perseverance And this one I like that song is that you got to keep getting back up, you got to keep doing it. And, you know, you’re an overnight success, like 15 years in the making. You know what I’m saying? It’s like, it’s like, how many and I’m gonna bet, you know, without even knowing all the stuff you went through how many times were probably people told you why are you quitting your job did me musician, I’m gonna bet you had people like question that decision process. You know, and I’ve had people do the same thing when I wanted to be an entrepreneur, right? It’s like, well, how, you know, how can you just not have a paycheck every week? You know that that and I’m like, Look, you know, I don’t want to be a slave to a paycheck. Sure. Because if you if you get a paycheck, that’s all you’re going to make. Why would you limit yourself?

Zuby Udezue – Rapper and Author
It’s always lonely. I mean, I always feel some kind of bond between artists and entrepreneurs. Because it’s a it’s a lonely path, you know, because that’s only a relatively small percentage of the population. It’s always it’s always going to be a minority and it probably should be. But there are so many things people go through. Whether it’s starting a business, or doing something creative, whether that’s acting, singing, being a rapper, or doing both of them combined as I do, and yeah, there are certain things that are. It’s hard to explain to someone else who isn’t also, or hasn’t also been on that same kind of journey. I mean, it’s just it’s a whole different mentality. The highs are higher, the lows are lower. And just having that ultimate feeling of Yeah, man, this is this is totally on me. I mean, any success I get cool, like I’m taking the I’m taking credit for that. You didn’t make.

Rob McNealy
A friend of mine just got his first Ferrari. Now it’s not even new Ferrari. He was a use Ferrari, but he’s an entrepreneur, him and his wife I’ve known for a long time. They started their business 1516 years ago now. They now currently employ over 60 people they created 60 jobs, they pay a barber minimum wage. And some of the jobs are like entry level non skilled kind of jobs. He just bought his first Ferrari. Like, it wasn’t even that much, you know, considering what a new Ferrari can cost. And it’s funny when he posted pictures of it and I said, Dude, virtual high five, but he was surprised at how many people were negative about that. And we’re like shooting I’m like, Dude, that guy I cuz I help I worked in his store with him. And when he was younger, and they only had one star nine, three retail locations and, and I literally was in there when he was helping putting in his floors, because he’s putting in his own floors for his store. I mean, and you’re like, Dude, this guy worked his ass off 5060 hundred hours a week for like a decade before they really started making money. And now they’ve created jobs for people that wouldn’t have had him otherwise. And now to celebrate he’s got enough money that he can make cash for you know, it’s not even that expensive a car but less than 100 grand. Yeah, and the people is funny and sad at the same time. How many people would shit on that?

Zuby Udezue – Rapper and Author
Yeah, it’s um, it doesn’t surprise me anymore. You know, it does not surprise me. I mean, again, I’ve been doing music since 2006. And one reason I’ve been able to be so resilient, and I guess astute in some ways this year, for people who are kind of seeing me for the first time is, it’s like, this isn’t new. It’s just the volumes gone up. Right? Like I’ve been dealing with, both on the love side and on the hate side, right having people, whether that’s people recognize you in public or want your autograph or hating on you on some internet forum or talking smack on you on YouTube or social media, like I’ve been dealing like, it’s been more this year than ever before. But I’ve had that slow build of over a decade to get used to it. And with what I’ve seen, it’s like, it doesn’t matter. I mean, you’ve got two different types of people you’ve got, you have celebrators and you have haters, and that’s what it is like, you can have someone who, like I love seeing other people succeed. When I see someone else succeed, if I see someone post online, like Yeah, I just did this, whether it’s I just hit a million views on My YouTube channel, I just, I just released my hundredth podcast episode. I just got promoted at work, I just started a business Whatever. I’m in there, congratulations, man, well done like love it love it. It inspires me. I’m like awesome. Other people are succeeding, you have other people. And I don’t even know what the split is the other this might even be the majority, who see someone else have some kind of success or some sign of looking like success. And their immediate emotional reaction is not the thing well done for that person. If they can do it, I can do it. Their thought is either jealousy or envy, or a feeling that somehow by that person succeeding, instead of taking it as inspiration, this is coming back to that whole billionaire thing, right? It comes from this idea of, you know, you have people who think that life is zero sum, so by someone else succeeding, they then can’t succeed, whereas it’s the opposite like people aren’t. People are not poor because billionaires exists like people have this idea. And it’s a it’s a, it’s a scarily prevalent idea because people don’t understand economics, that people are poor, because the billionaires are just hoarding all the wealth, right? There’s just X amount of money in the world and the nonsense, these people are just hoarding it, and so no one else can get it. And so all we need to do is like, take it off them by force or whatever. And it’s like, no, that’s not how it works, right? Bill Gates having a billion dollars, takes nothing away from me. In fact, quite the opposite, right. Like, there’s nothing stopping me from also earning you know, if I if I were capable of and I had the right idea, whatever, I can also earn a billion dollars. But you know, it’s not it’s not like having Okay, you can only have this many and it’s going to stop. So people don’t understand that the pie is always growing. And so as a result of that, I think that I mean, it might be some kind of primal instincts because some things I guess are zero so if you’ve got a certain amount of food, okay to say an actual pipe people talk about piece of the pie if you have an actual pie You have eight people, and someone literally does eat half of it, then you’ve only got half left for the other seven people. So like, that’s like, Hey, man, that’s not cool. But that’s not how the economy or money or success

Rob McNealy
because other people can make size of theirs.

Zuby Udezue – Rapper and Author
Exactly. Exactly. You can keep making pies. Yeah,

Rob McNealy
so I was gonna say, you know, one of the things I think that a lot of people miss, and the zero sum game kind of thing is that there’s a there’s an infinite resource that no one ever talks about. And that’s human creativity and ingenuity is unlimited. We can solve most of our problems. And you know what, you don’t even need most people to really be focused on that I have this kind of magic number mind brain that, you know, my experience is 3% of anybody as the one that’s doing everything, you know, 3% of the big creators 3% of the big thinkers 3% of the ones that are really changing the world. 97% are along for the ride typically, but You bet. So to me, I don’t even care if 97% I care about helping those 3% make all the difference. And the difference is the infinite creativity. I just saw a little clip from Bezos, like he’s the the late phases and Bill Gates are the big bad guys did your because politicians are kind of pulling them out. Right. But it was interesting is it was a clip from 97. Right? And so it was like, Amazon was like three years old. And dude, the guy was smart. Right? And, you know, you go look, and he basically I put a post on my Twitter a couple days ago. And it was like looking at, you know, why he wanted, you know, online store because he saw the trend. He knew that this is going to be a big thing. I want to do internet stuff. He didn’t go into the bookstore because he had a passion for books. He picked the books because it had the most number of titles in one industry that would affect so many other industries. So it was the great place to start. And most people don’t know this, but especially these kids that are all communists and they’re 20 years old. Is that They were a bookstore for like six or seven years. And all they did is books until they, you know, they are not but it was the 90s, early 2000. A lot of people don’t even know that anymore. They’re like, Oh, Amazon’s and everything like, no, they started and got traction in one industry. And then they went to the next industry, they disrupted books and then disrupted music. And most people don’t know that. And so it’s like, but he had a plan. And he’s like, This clip is amazing. You should go take a look at it, because it just says, look, we picked this this and this is why we did this. And it’s like, Dude, that guy didn’t get rich by accident. He didn’t inherit his money. He was freaking smart. And he used the creativity and that was one of the biggest employers on the planet. And and so it’s like, okay, he just didn’t fall into it. And and people who don’t understand these things are ridiculous. But I know we’re getting close on time. You know, I want to hit on one of the things back to this whole concept of perseverance and and being, you know, that overlap between artists and entrepreneurs. You’ve recently released an E book, and it’s called zombies. Strong advice. zoobi Guide for fitness for everybody. So tell me a little bit of what made you write a book? And then tell me a little bit about what it what it’s about.

Zuby Udezue – Rapper and Author
Yeah, sure. So I’ve been training for actually longer than I’ve been been rapping, I’ve been going to the gym since I was like 15 years old, started off not really knowing what I was doing and then stumbling my way along and really working out what I was doing. Maybe when I was my 919 or so or my early 20s and making good progress, you know, getting stronger, improving my physique, honing, my diet, everything like that. And I wanted to basically write a book that would be a simple and concise guide to what people need to know about mindset, nutrition and training. So for it’s primarily aimed at beginner to intermediate level, whether people want to build muscle, burn fat, gain, weight, lose weight, eat better, feel better, trained better. So it’s a it’s a relatively short book. It’s under 100 pages. And I wanted to just lay it out in simple layman’s terms of this is what you need to know and do away with the stuff that you don’t need to know. There’s so much confusing, conflicting information and misinformation out there. And nutrition and training are two topics, which are actually relatively simple once you really understand the basics. So I wanted to lay out the basics for people in a way that they can really understand it, and take that and essentially run with it for life. It’s the book that I wish someone had given me when I was 15. And just said, Look, just read this, understand these principles. Don’t get sucked into all the nonsense and do this. And if you’re consistent with it, and you work hard, you will achieve whatever goal you are aiming at in terms of your physique and your health and your strength and so on. So that’s really what strong advice is. So I put it out there as an E book initially, and you know, sold sold well. And then lots of people started asking me for physical copies. So I did a physical run in August, which sold out in a couple of weeks time. So those All went and now as we record this, we’re approaching Christmas in seven weeks. So I’m currently doing the next pre order for the physical books. And I’ve also recorded the audiobook version when I was in Nashville. And there will be an audiobook version coming as well. In the next couple of weeks. I narrated it myself. I’m a rapper, so I figured I had to. So yeah, so it’ll be available on ebook, physical and audio book. So yeah, that is strong advice, newbies guide to fitness for everybody.

Rob McNealy
Where can I get the book?

Zuby Udezue – Rapper and Author
The book is available on my website, Team zoobi.com. And if you go to if you wanted to get the physical copy right now the best place to look is just if you go on my Twitter at zoobi music zUv why music, then? I’ve currently got the physical book preorder available there. I will put it on my website as well. That’s a good reminder. But I’m at the moment for the E book. Yeah, Team zoobi calm and the physical. You can get that via the link on my Twitter.

Rob McNealy
Zuby have had a really great conversation with you today and I do appreciate your time and you know, I’ve really enjoyed your message and I think what you’re putting out there is really good positive stuff and I want you to keep up with it, man, you’re doing some really killer stuff. I appreciate it man. Thank you.

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Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I’m talking to Leah Thompson. And she is also known on the web as a Girl Gone crypto, you know, and every time I say that, I get this vision of Girl Gone Wild, which was those videos back in like the late 90s, early 2000s. And I’m like, I mean, and I said this, my wife, and I said, I’m interviewing That Girl Gone crypto, she’s like, don’t say something stupid. And I’m like, and I said, you know, I’m going to say something stupid. So I’m just going to get out of the way because I’m going to accidentally call her Girl Gone Wild, and then it’s just going to look stupid. So I said, I get that out of the way. So how are you?

Lea Thompson AKA Girl Gone Crypto
I’m good. Thanks so much for having me on Rob. I know it’s kind of a catchy play of words there. You know, that’s kind of what I was going for. But I know I apologize for all the people that trip over my my channel name.

Rob McNealy
Oh, you know, when I was going back through and and I’ve been on Twitter a long time, and people always ask, well, how do you get this following because I’m like, I was like number 62 in the world by followers at my peak, because I came in so early, I came up, I got my Twitter account just after they started. And so it’s like, and I just named it my name. I never like made a handle or you know, and I’m just always stuck with that. And I was like, maybe I need to do something interesting, but it just kind of stuck. And then I got people like, well, you should worry about your personal brand. So I’m like, okay, that’s my personal brand. My name makes it easy. But then there’s like, you know, there’s a Rob McNealy, who’s like this really successful British like motorcycle racer. So like, I have to compete with a British motorcycle racer for SEO on my own name, which is kind of funny.

Lea Thompson AKA Girl Gone Crypto
Which actually that’s kind of part of why I went was something else because SEO on my name Lea Thompson. It’s spelled exactly the same as the Back to the Future actress. And so I was like that is a hopeless case. I am never going to win that SEO battle.

Rob McNealy
But at least you think about that in SEO is a thing. And it seems like crypto people don’t get SEO, and you lots of other things they don’t get as far as marketing. So anyways, I digress. Tell me a little bit about yourself. How did you get into crypto?

Lea Thompson AKA Girl Gone Crypto
Yeah, so my kind of crypto journey I mean, I heard about Bitcoin back. I don’t I don’t know I want to say like 1415 but it’s just more than I’d heard about it. Like some people that I knew were mining it. But I didn’t really ask more questions. I didn’t really look into it too much. But then in kind of early 17, I stumbled across a blogging platform called steam it I don’t know if you are familiar yet okay. Most people in the crypto space are but you know, and I, I hadn’t really made content before. But I was like, well, this looks kind of fun. Maybe I’ll you know, I play some a couple different instruments. And I was like, maybe I’ll just make a little ukulele cover and post that and kind of see, see what happens. And, you know, it made like $100 or something. And I was like, Whoa, what is this?

Rob McNealy
What did you cover with your little ukulele?

Lea Thompson AKA Girl Gone Crypto
My first cover was creep. Actually, so nice. Yeah. And I, oh, gosh, I should dig up the photo. I tried to look creepy in the photo. I thought that’d be funny. So that was just kind of that got me down the rabbit hole because I was like, well, where did this money come from? And how is it created? Like what now? What do I do with it? What is this thing called an exchange and so it just kind of once I started actually contributing regularly on the steam blockchain and, and posting content, often I was like, Okay, I need to actually learn about this stuff. Like how does any of this work? So That’s kind of what you know got me going down the rabbit hole of crypto and just been kind of, I would say growing my knowledge ever since I’ve been on the steam blockchain for a few years now like I said posting content and I kept getting requests to speak at different crypto conferences because people were following me on Steam and even though I wasn’t even making crypto content, I was just doing like ukuleles and random things. I was like, you know, maybe I should actually dig into this a little bit more and start making crypto content. So that’s when gergan crypto was born probably about four or five months ago. So that channel and brand is pretty new, but it’s been just so much fun. I’m so glad that I did. So is crypto and content creation your full time occupation right now or is this just like a side hustle at this point? Right now it’s just a side hustle. I’m kind of intentionally I don’t wanna say growing slow because it’s that’s not necessarily accurate, but I’m trying to be really intentional about how I monetize is what I’m trying to say like, for me, I, I’m like, you know, I can manage doing this on the side, with my day job, I’ve got a great job that I you know that I enjoy. That gives me a lot of flexibility. So I’m like, as long as I can, I kind of feel like when you get desperate for money, that’s when you start making poor choices, you know, in terms of accepting sponsorships or doing things that maybe aren’t totally in line with your audience. And so for me, I would just way rather kind of hold off on not doing that much monetization at first and just kind of build my content and fill out my audience and kind of see, see where things go first. So yeah, just doing this on the side for now. So you don’t have the doctor stop. But what kind of work do you do for your day job? Don’t name the company, but when I would feel there you’re working in? Yeah, so I work in like sales and account management for a tech company. And so yeah, so I manage a lot of our big client relationships and partnerships. And so I’ve been doing that for about seven or eight years.

Rob McNealy
Very cool. So the ukulele saying Do you take requests like do you do? Do you do crypto ukulele songs? Yeah.

Lea Thompson AKA Girl Gone Crypto
You know, I’ve dabbled a little bit here and there and I actually, I’m working on at this moment a little fun Christmas Carol, kind of crypto spoof. So by the time this interview comes out of the past Christmas, you guys be able to go find it on my channel, but I’m actually planning to record it tonight. Well, if you want to say really nice, I’ll make sure I get this edited out by Tuesday. Oh, alright.

Rob McNealy
So you know, I always kind of joke around in that in crypto, there’s a lot of really cringe worthy kind of like crypto songs out there. But I said I was talking to crypto Euclid I don’t know if you know who he is but crypto Euclid and mystical oaks and they do some weird numbers and I said, you know, you haven’t made it as a crypto project until somebody has done like a really cringe worthy crypto song to your chain. So somebody needs to do an elephant themed crypto song at some point and then once we’ve done that then I’ll know that we’ve made it in arrived.

Lea Thompson AKA Girl Gone Crypto
All right, well, I might have to be that person that does it for you guys. We’ll see I’ll make it as cringy as I can I promise.

Rob McNealy
But you have but you have to have elephant special effects in the song if you’re going to do it. So you have to get some kind of like elephant like, I don’t know what do they call it when an elephant makes a noise? It’s not like a roar elephant roar is it? I don’t think elephant roar was a thing.

Lea Thompson AKA Girl Gone Crypto
I’ll look it up and I’ll include it somehow in the song I promise.

Rob McNealy
You make that you know, I’m pretty sure we can get we can put in a worker proposal fund and compensate you can make but i think i think it’s pretty interesting. So content creation and blockchain You know, that’s very interesting. It seems like everybody’s got a podcast now. And I’m wondering if there’s almost too many. Pretty much and with like, what this podcast You know, I’m not just doing crypto, I do small business stuff and I do shooting and gun stuff, baby. Basically, I’m interviewing the people I want to interview, because I find them interesting. And so I’m not just doing, you know, crypto is the one topic because I think it’s being over killed personally. And I think that’s going to change over time. I’m old enough that I went through the whole social media phrase or our phase from 10 years ago. And I used to do a radio show about small business back then and started, you know, podcasting and taking my radio shows that were over the air and putting them through. And so I was actually podcasting 10 years ago, and that that’s originally how I built a lot of my following because I had a radio show and I was always pimping out Twitter because Twitter was so new. So I was like a real early adopter of Twitter and Facebook for that matter of fact, and now and then I stopped because I just got busy actually running my business for a bunch of years. And then when we decided to get into doing crypto a couple years ago, I noticed Well, hold on, that crypto thing is really on Twitter, so maybe I should like unmothball my Twitter account and which that’s what I did. And and like, it’s funny because people like, you got fake followers. I’m like no, no been here a long time been here since you were in junior high, but thanks for playing. But it’s interesting how like, you know, crypto is actually evolved a lot there. And I’m sorry. But Twitter and Social Media have evolved a lot in that time. And there’s all these like little like all these little vertical communities now, like crypto, Twitter’s a thing. My wife’s a trained medical doctor, there’s medical Twitter, there’s lawyer Twitter, it’s just kind of interesting how Twitter has all these little pockets now of little communities inside of them. It’s kind of funny to me. So what do you find? As far as content creation goes, What do you find are some of the things that are being done right in crypto, and what are some of the things that you think are being done incorrectly or poorly in crypto?

Lea Thompson AKA Girl Gone Crypto
Ooh, okay. I think that in terms of content itself, I mean, I think that depends on how you classify content, right? Like, to me a piece of content can be a tweet, it can be a full YouTube video, it can be, you know, a podcast episode, it can be such a variety of different things. One area that I think, is I don’t see a lot of other people doing as much as they could in crypto Twitter specifically, is posting shorter native videos like to me, that is where I get the most amount of engagement. And it’s just really because it is engaging, it’s fun, like I’ll maybe take an interview that I did with someone, and I will clip out, you know, a minute or a minute and a half little section and kind of edited into something that I post on Twitter. And so that kind of helps drive traffic to the full YouTube video. But it also is just a more consumable little piece of content that gives people kind of a little taste of what they might get if they do want to go watch the whole thing. So in terms of something that I think seems to be working well that people could probably do more of is more short kind of native content. And so I guess I kind of answered what’s going well, and what could be better kind of in the same punch? Sure. Yeah. I mean, I think even like an A and another level of like, what’s not going well as I mean, I think that, and I kind of touched on this earlier when I was talking about not wanting to like kind of over show is I feel like that is a real thing that happens in the Twitter or in the crypto content creation space is people kind of like overextending the use of their audience and kind of over shilling and that it can be that can be a really tricky balance, I think of monetizing your content, but then also being like just really authentic and open with your audience about that.

Rob McNealy
You know, I’ve kind of struggled with that myself. And, for instance, as podcasts, you know, the only reason I started podcasting, again, like a year ago, is that when we first launched two years ago it’s changed a lot since then. But we couldn’t get interviewed on any podcasts in the crypto space because we didn’t have the money. And all these influencers, even really small influencers, were literally charging astronomical sums of money to go on a podcast with like, 100 followers or whatever, you know, it was ridiculous. But since we hadn’t we didn’t do an Ico we were literally the this, like the whole stereotypical community project. Everybody’s got a full time day job. And we don’t hide that fact. But we didn’t have the money to pay influencers and I and I told the team I go, I got a pretty decent sized Twitter following. I’m gonna have to like revamp the audience because my audience wasn’t a Twitter audience or I’m sorry, my Twitter. You know, followers weren’t like a crypto like following so I have been going through like a metamorphosis with it, which is interesting, like people a lot of people don’t like the new type of content and lot of insight, get new followers and old followers. It’s leaving all times. It’s interesting to see how they work. Balance. But I think when we started doing this, I said, I almost have to just become a content creator to promote my own project. And so because of that, I don’t charge like even You, you, you can attest, I didn’t say, Hey, come on my show, right. And I interview other projects that some people might even consider potentially a competitor to task. And I said, Look, I’m in here for the space. And I want to talk to interesting people. And you know, there’s a lot of interesting people working on projects that aren’t mine. So I want to talk to those people. And I don’t charge I’ve never charged a dime for anybody and how I monetize, monetize, quote, unquote, the project is I run a commercial for tusken front of the end, I just run an ad for us. And it’s like an in kind. I don’t take money from people. And it’s funny because I hit I’m starting to get people wanting to pay me to come on, which is interesting. I’ve had a couple people say, Hey, can you tweet us out and pimp this and and I’m like, nope, nope. Cash but how they could but I said to one guy, there’s literally two days ago, I said said, Why don’t you just tell me about what you’re doing and asked to come on the show? If it’s something interesting, I’ll shill it, or at least you know, talk to you about it. Because it might be interesting. But if it’s just kind of like, you know, some kind of like weird scamming kind of play, I’m not just gonna pimp for that. But, but I think that’s one of the things that has been interesting. From the content creation side, we got into it out of desperation. I didn’t want to be a podcast. But what I found is that I really started liking talking to people, because I like to talk I like to type to talk to smart people. And I can always learn something and I’ve already learned something from you. You already give me an a new idea, my little brains kind of working on this thing. One of the things that I’ll give you something that I see that I think is a mistake with a lot of crypto products, but one Muslim, don’t do marketing, let’s number one, but the ones that are doing marketing. I do believe that hosting your own content as much as possible is important, because it drives value to your own domain. And unfortunately, when you host all your content and other people’s platforms, you don’t control that and ultimately, you become dependent on them if they decide to change their algorithms or their terms of service or what have you, boom, you’re gone. And so I’ll give a great example of this now I think mediums an interesting platform. And I leverage medium to drive traffic to other I basically like to drive links back to content that’s already on our existing sites. But I don’t like it when people blog on medium only. And I think that’s a mistake. Because you see a lot of people in in crypto where they’re like, dude, WordPress is free. blog and host your content. Even if you’re a decentralized project, if you got a website, you can put a blog on it. Put the content on your blog, so you can control that content, and drive inbound links to your website. And then what you can do is then link to that content on medium to an excerpt. And then you get that traffic push backwards. From medium medium, and I’ve been testing this I like to test things when it comes to content. Medium Google scans Medium about I found about every half hour, it gets updated that quickly. And I don’t know if you know, but you train Google on how basically Google kind of alters their frequency of crawling based on your traffic and your size but medium is such a big site that once you want to if you want to like get content backlinks now they’re not going to do follow links. But if you want still want links back to your site, and you want them quickly, medium is a great way but post back to content from medium let you already have a hosting on your site. So like I like your idea about you know, doing like a little edited short, almost tik tok kind of length video on Twitter to get people to drive traffic to your YouTube. Well, maybe you put that also that little video of that little on medium and then link back to the full version on YouTube. And I think that would be good SEO. But I don’t see anybody doing that. No, I think that’s that’s great. And, man, I like so many things.

Lea Thompson AKA Girl Gone Crypto
I want to say about what you just said. But yeah. Yeah, I mean, in terms of like you said, Oh, you could post it on Twitter and medium like, that’s actually a huge part of my content strategy is putting things on is re utilizing content and taking one piece of content, maybe it’s my YouTube video, and turning it into all of these other pieces of content. So maybe I clip three different short videos, and I put that on Twitter and LinkedIn, and, you know, Instagram and like all these different places. But then maybe I take a quote, and then I turn it into a graphic and I share that out to and so you don’t have to always constantly be coming up with all of these ideas for content. You can take the content you’re already making and piece that out into more micro pieces of content. And it helps you to have a really active social platform at that point. And, and the other thing that I wanted to touch on that you said was about backing up your own content. I think that’s so smart. Because you’re right, what if YouTube all of a sudden is like, Oh, we just deleted that video and you didn’t have a backup of it or the Like you said that blog post I mean, it’s not that hard to back it up. And I, I say that I don’t actually like a my websites just coming live here in a little bit. But I do back things up to the steam blockchain actually, you know I mentioned earlier how that’s how I got started. And so the content even though I don’t personally like own the domain of that it’s on the blockchain and it can’t be deleted. And so I know that that’s going to be there. So that’s been kind of my backup to this point, which probably isn’t quite as good as, you know, having your own website, but it’s another good option as well, I think.

Rob McNealy
Yeah. And I think ultimately, it’s about, you know, driving traffic back to content that you can monetize other ways. So one of the things that I’m going to be doing is I’m going to take all my old audio podcast content, and I started looking it up because I’ve done multiple content. I’ve done multiple podcasts over the years, and I have almost 200 shows almost two hours of content that’s just sitting on my server. It’s not hosted anywhere right now. So what I’ve decided to do is I’m going to actually put them in, I’m going to put all that old content, I’m going to update it all in the SEO and all this and it’s gonna take me six months to do it, I already know what. But it’ll end up driving the size of this podcast. By mid summer, I’ll have probably 300 posts on this on this feed. And, and I make a video out of each one of them. But the thing is, a lot of the people I interviewed are still actually actually way more famous now than when I interviewed them before. So they have their own names have good SEO associated with them. And I think that’s important. And it doesn’t mean I’m going to make my my feed, you know, stale. I’m going to mix it in and I’m going to list it as an archive show or what have you. But it’s about building up the size of you know, the actual the RSS feed the number of videos, and it shows a bigger about it’s a more representative of the body of the work that I’ve done. As a content creator. It’s just I got it. I just Got a package and I got to repackage it. And that’s going to take a long time. Because the way I do pod like, and I don’t mind talking SEO stuff. But what I do with SEO with this podcast, I do three blog posts for every show and a medium post and foremost, and they get cross posted to six different social media sites. And so it’s a lot of work the posting and just cross posting takes a couple hours for every show. It’s not just the show editing. But all that cross linking will turn this it’ll turn it into a pretty big I think it’ll be a pretty big show here in the next couple months. It just takes time, hard card eskie SEO, I mean, it’s an it’s an investment of time. But if you do that correctly, and you have like a central hub where all that SEO and all that all that inbound link juice goes, you then can rank for anything you want to rank for. And then that’s that’s pretty good tool if you want as a content creator. The idea is that you create enough content, but you bring it back I like it. I liken it to like a hub and spoke system. You want that hub and the hub is I like the hub to be something I control. And then all those other extraneous social media platforms, sites, help content go out, but they also link back into your own content which drives up your SEO from the search engines.

Lea Thompson AKA Girl Gone Crypto
Now, that’s amazing. And, you know, SEO is something that I’m, I’m still kind of even learning about because it’s I realized how powerful it is. I’m like, Okay, I gotta dig into this more. But it’s, it’s true, you know, when you actually when you’re not just throwing up content for the sake of content, and you that’s kind of an area where I think a lot of crypto companies maybe go a little bit wrong as they’re like, I don’t know, I need to tweet I guess. So they like throw stuff up. You have more like research behind why you are saying what you’re saying why you’re doing what you’re doing and you’re actually bringing some intention to it. That’s when you can really see some dynamic growth because you’re not just kind of running in circles. You’re actually you you know, the reason why you’re doing certain things.

Rob McNealy
But absolutely. It was interesting like on our main TUSC website, there’s that there was going to be a lot of sub domains for things like our gooey wallet and the block explorer and our forums, we have all that stuff being built out or is built out at this point. And if you put something on a subdomain, it the Google and other search engines treat things on a subdomain as a different website. And so whatever goodwill, as I call it, or our SEO juice that your main website has doesn’t necessarily be pushed down to the sub domain. So we actually move some things that are that we’re going to be in subdomains and we moved him into directories, because it’s much better for SEO and our developers, like why are we spending all this time doing this? A lot of work and I’m like, trust me, it’s going to be a big deal because I know when on the TUSC website will do all the trackers and all the exchanges live link to it. Well, the link to your block, explore the link to your forum, and I go those are going to be the sites that All the big sites in crypto will be linking to those sites. And we want all that inbound link juice going to the main website, not a sub domain. And so that’s somehow I think about SEO is that we we structure our whole project around how some of the SEO stuffs going to work out knowing how these things work. And I think that a lot of crypto project will be better off starting to get some marketers on their team, so they can figure that stuff out too.

Lea Thompson AKA Girl Gone Crypto
Hmm, absolutely. No, it’s so true. And I think that as the as the space continues to evolve, you know, we’ll see more companies have that marketing budget to right because I think that might be part of it. A lot of it is they, they it’s the developers is the people running it or, you know, the the nerds behind the project, right, that actually are building it and making it work. And so they’re going to need that help that marketing that, you know, kind of personal touch that like how, how that stuff works as they continue to grow. But yeah, so I think that maybe that’s just kind of the phases. We’re in as a just in general as a space, you know, as we’re maturing. We’ll see more of that come up, I hope.

Rob McNealy
I think so. It was interesting and our we’re-our project’s focused on the gun industry. And that’s one of the our little niches that we’re we’re just kind of focused on that space. And it’s interesting. You mentioned earlier if the terms of services of these platforms change what so it’s interesting you may not know this, but I don’t you don’t look like a hardcore gun guy. But did you know that in the gun world is one of the biggest communities on Instagram right now?

Lea Thompson AKA Girl Gone Crypto
I did not. That is interesting. And I do own a few guns by the way. So I do shoot sometimes. Yeah.

Rob McNealy
So but, but so it’s interesting because the way the gun world is locked out, not only does the gun world have a lot of problems with payments and financing, they can’t get bank accounts. They can’t use PayPal, square stripe, they can use any of those payment systems. And our our theory and thesis about how we launched TUSC was that if you’re going to get mass adoption, you need to start with people that have industries that have a recognized problem with traditional payment methods. If you’re just trying to sell grandma on crypto, you’re not solving a problem for grandma, you’re creating work for grandma. That’s not a good way to get adoption. So we so we focus we’re focusing on the gun industry. And we used to have a business in that space. So and I’m a gun guy. So it just kind of is awesome. But the but because of marketing, like the gun space is interesting, because not only that problem with payments, but they have problems with marketing on top of that, because they’re not allowed to do pay per click on most major platforms. Google doesn’t allow you can’t sell guns on you can’t sell and market guns on Google. You can’t do any kind you can’t buy it. Facebook and Twitter and most of the social platforms want to live by ads. And now in so what was happening is the gun world has created all these By the way, this could be a good option for you. All the influencers and all you have to do is be a girl and hold a gun and take a picture and then big companies will pay you lots of money for that I didn’t have a ton of those my goodness I miss it out so and but here’s the thing Facebook said two days ago they’re going to fire the gun influencers off their platform. So they’re banning gun influencers now, that just happened. So this we have it has they said in the upcoming weeks that’s gonna it’s gonna go down that road and and I was talking to someone in the gun space who’s very influential the other day and we were talking about it he says it’s going to happen because he He’s the owner of gun industry marketplace and we were talking about this and his name is Owen York, and I just put that out today, I think. But we had a good conversation offline about this and he’s like, they’re gonna go they’re gonna fire those guys too. And he called it he totally nailed it. And and so it’s interesting this goes back to but now if you’re an influencer and you built your business and your income now around being like an Instagram influencer in the gun space, you are now finding yourself you don’t have a job and or you probably won’t have a job pretty soon. And it’s just interesting kind of seeing a now if you’re an influencer and you’re only did Instagram, it’s great, I would say what you should have been doing the whole time is hosting all those pictures on your own website and cross linking them from Instagram. So now you’re still placed so people can go and your content is there because now they don’t have all that link juice if you think about if so if you’ve been building up this following for you know, potentially years right, you know, you’re not you haven’t and you haven’t been driving all this traffic back to your own personal website. Where do you do now? You’ve lost all that time, all that content now maybe scrubbed, maybe you can download it, I think but but all that goodwill and all the time people only know how to get to your main, you know, Instagram account. They probably don’t use probably not even ranking in Google. And so that to me is what as far as I see a lot of these influencers just not understanding that the game can play or change. I’m sorry, if you’re playing the game, it can change very quickly and you have no control over that. So you should always be thinking about in the back of your mind if I’m going to make a living as an influencer. For instance, what if and this has happened a couple times the last few years where Twitter wouldn’t allow crypto ads and Facebook still won’t allow crypto ads, and unless you know somebody, because we’ve tried. And so the question is, what if you’re a crypto influencer and now crypto Twitter decides to call you?

Lea Thompson AKA Girl Gone Crypto
Yeah, that would hurt. It would hurt but if you’re driving all your content back to your own website, and that’s your focus is pushing people to your website that you do control. I think to me, that’s the smarter way to go. And and I don’t know the best way to do it. I mean, obviously, we’re all doing cross platform stuff, and I do a ton of Twitter. I do a ton of all the social media stuff too. But most of what I do is drive people back to my website. For instance, I have a YouTube channel right but I don’t link to my YouTube channel. What I do is I actually embed my YouTube videos in a blog post for every show and and i SEO that blog post it just says so and so interview video so guess what, if I lose my youtube channel I can re upload all that content to another video player and put it back and I maintain the SEO I just need to change the embed I need to start doing that with my YouTube videos I part of like what you’re talking about with not being so dependent on particular platforms is actually why I’m just building a website right now and I’m really close to launching it’s going to be Leah loves crypto calm because gergan crypto.com was apparently taken but it was I think by some guys got in trouble for it but that’s a different. And so but part of it is because I want to start actually building an email list and like you said, building those those backlinks because then I actually have away to contact and connect with people that like my content. If something happens if suddenly, you mean crypto especially crypto is something that I think the market is still kind of figuring out the, you know, governments, these big centralized social media sites are still figuring out what they think about. And like you said, they might be like, Oh, well, we don’t want to see crypto ads anymore. And so that’s certainly a possibility. And so I think it’s super smart what you guys are doing and that’s such a good idea with the YouTube videos and definitely excited to write a blog post to go with my YouTube videos almost any way, you know.

Rob McNealy
Well, you know, and I’m not saying a corporation would ever do anything wrong, but you can’t tell me that. Well, let’s put in perspective right? You You got Twitter with you know, they’re pushing Bitcoin and some of their own little weird social media, things that they’re doing and I don’t trust jack any more than anybody else. But then what happens if Facebook launches Libra? You don’t think they’re not going to do something to drive people to Libra at the expense of other kinds of projects? Absolutely. And how does that look for not only, you know, banning ads, but are they going to add the content to? Are they going to bear? Or maybe they just bury the content? You know, oh, yeah, you can post this button, but we’re going to shadow band so no one can see it. And to me, I expect that to happen. You know, and, you know, and I work backwards from there. Because I don’t trust these guys. I mean, you know, if, if jack wanted to be open and not worry about censorship, he could make that happen time crypto, but he’s like, No, we want to make our own standard. There’s already open social media standards out there, though, you know, it’s, you know, web three stuffs already working on that. You don’t need to create a new consortium board of advisors to tweak Twitter, you could just adopt this standard exist, but they’re not going to do what they they’re not going to do something that they don’t control. And that’s what it comes down to. Because you know, especially with the Silicon Valley the way it is it’s about control to monetize, and there’s power in that and they’re not going to give up that power. Regardless of the stuff they say I don’t trust I don’t trust companies I don’t trust governments just like I and I don’t trust big corporate media guys whenever they talk about free and open anything Devil’s always in the details. Now I sound like a ranting lunatic but it happens from time to time. But so where do you think things are going to be in crypto here in the next year or two? You know, I’m not looking for like a hardcore money prediction. But where do you think it’s going to happen to the content creators in this space?

Lea Thompson AKA Girl Gone Crypto
I think it is going to be a wild ride because and you look at the content creators that were here in 17 before the big bull run, I mean, they got massive followings, really, because they were creating content during that Bull Run. So all of a sudden, all these people are like, googling things and looking things up and trying to find YouTube videos about Bitcoin and they’re on Twitter looking for questions. And so I think that a lot of those creators really kind of like swept up but you know, a big they’re following probably in that, like, you know, however many months period. And so I think that’ll happen again in the next bull run because again, they’ll be people that aren’t usually really consuming a lot of crypto content that are all of a sudden, really interested because maybe they bought a little bit of Bitcoin, like a long time ago, and they’re like, wait, now it’s worth how much What do I do or the you know, get the FOMO? And they’re like, do I need to buy now? What do I do? So I think that, in addition to, you know, kind of media mentions of the news and different people talking about crypto the next time I have a big bull run, you know, I think that just the general population looking for content is going to massively increase than the current amount that we have right now.

Rob McNealy
I think that makes a lot of sense. So I guess I need to get all my content out there for the next Bull Run. So I can ride that wave. Right. But I think you’re right, I think I think crypto is dead right now. And a lot of people I don’t have hope em by the way, I’m not one of those guys. I’m not injecting like, Oh, it’s gonna go to a billion not like now. I’m very cognizant, and I’m a heretic and that’s why I piss people off. But, you know, I mean, I think it’s possible that the price of bitcoin is $7,000 and maybe that’s what the actual market price of it should be. I don’t know that it’s going to go crazy at any one point. And and I’m open to that, because nobody knows everybody’s just guessing right now, but, but I can tell you even dislike the community right now. I mean, we just had to do our swap and, and, you know, it’s interesting, like how many people are diving in like, Oh, you guys swap like, yeah, we swapped three months ago. Thanks for thanks for playing, you know, because and I think that’s what’s happened. I think crypto got boring six months into 2018. For bigger, boring starting about a year and a half ago after the market tanked. People just went away. And it’s funny because even maybe within a you know, a year ago, it’s like the number of scammers just kind of faded away too. It’s like the scammers got bored. Like, they’re like, Oh, I feel bad for you. Okay, I’m a scammer, but I’ll give you some money because you’re down on your lock raid. So I definitely see that I think the market got really quiet and even the community is quiet. And I think I think you’re right. I think when when the numbers start going crazy, whenever that happens, again, I think you know, people get a little excited and start doing the research. So that’s a good note, I think. I think it’s a good time to build. I think even if you’re a content creator in this space, it is an excellent time to build. But I think you need to keep your content and your own stuff too, or at least have that reserve that you’re always kind of building yourself up. I think that’s important. I also notice I and I am I’m a big believer in personal branding now too. And I think that we had a good I went through the social media wave back 10 years ago when social media became a thing. And it’s interesting because all the big people that were big, I’m big Twitter, you know, I’m a social media guru. Kind of It’s like these crypto gurus, right? In fact, there’s a couple big crypto gurus that were social media gurus and now they’re crypto gurus. It’s kind of funny. But I think what happened is if they don’t do something else, besides just kind of try to ride that latest wave and be relevant in this latest wave, but I think people need to go through and build themselves into something. Out of that social media expert guru wave, there was hardly any of them that are relevant today. I think one of the biggest ones that is is Gary Vaynerchuk. I don’t know if he is a love him. Yeah. So I actually interviewed him a while back and Gary. Wow. Yeah. And Gary came out of the social media world, and then he parlayed it into a lot of other things. And I he’s one of the few that cross that chasm when like being a social like social media is just media and everybody does it now. But 10 years ago, no one was doing it. I mean, it was all brand new. And so, but there was all these other people that were trying to, you know, pimp themselves out is the latest, greatest so media marketing guru expert, right? And I kind of liken them to all these like traders, right? These crypto traders, I’m like, you’ve never traded a stock in your life. But now you’re like this excellent super duper trader on crypto and you got like some avatar dog. Yeah, no. But his, but his avatar dog gonna be there in five years? Are they going to be relevant in five years? And I don’t think they will be I just don’t see that. Because they’re not building anything. They’re not building anything back to a real website. They’re not building themselves back into a person, like their personal identity. If you’re if your identity is this random cartoon thing, but you won’t Dr. yourself for whatever reason, I don’t think you’re getting the benefit of all the content you’re really creating. What do you think?

Lea Thompson AKA Girl Gone Crypto
Yeah, no, I totally agree with that. I mean, there’s certain waves that I think are kind of easier to jump on or maybe more profitable jump on than others. And you know, I definitely say that crypto trading tips and kind of daily charting and stuff like that. I’m like, you know, I am not an expert. I’m like, if I really You want on my channel to blow up I would start doing but I know that that’s not necessarily, you know, my kind of my niche, my passion my like where I feel like I kind of find a groove. And so I guess kind of a question I have back to you cuz I’m curious what you were something you were just talking about is like so if that kind of content, you know, is that dog whatever is that going to be around in five years like what kind of crypto content do you think is still going to be relevant five years from now? Or are you more just saying like, build your own personal brand and then you can evolve along with that as things change?

Rob McNealy
I would ask if you went and looked at the the social media world of who is the social media expert on social media, and you probably can’t find that person anymore, or you probably don’t know them as like a household name brand. And and I would say is, it’s one thing to be an expert and using social media as a tool or any kind of marketing as a tool. But if you yourself are the as the content creator, I think you need to make yourself into something that allows flexibility for evolution going forward. So for instance, even name and I think about this even with projects and businesses and when we came up with the name the rebrand for us because we started as OCC in the beginning. And Tosca stands for the universal settlement coin. And, and it’s interesting because we also want to plan the elephant thing, because that’s our thing, right? Little elephant guy. So but TUSC, not to us, K. But what we said is we’re going to start off in this one industry, just kind of like Amazon was a bookstore for a long time. And but we’re not going to pigeonhole our branding around that one industry because that’s too limiting. And if we’re successful in one industry, we should be able to evolve and grow into others. And I think about personal branding the same way. If all you are is a crypto trader. Don’t Okay, make a lot of money. Great. I mean, I’m not dissing that and maybe you’re really good at trading. Thanks. You know, that’s great. But where does that take you? Where what are the options for you to evolve out of that? And ask, the question I would ask is, is how are you prepared to evolve when no one really cares about crypto trading tips anymore? Because at some point, it’s going to change, it’s not going to be as important out there. And what is your plan for evolving? And how does what you do with your brand now affect that in five years? And that’s that’s that’s just the question. I don’t know the you know, maybe I maybe you’re funny. Maybe you have a great personality, maybe you’re really smart about business on top of that. So you could talk about trading, but also business and that’s what I’m doing with this show. I’m not going to limit it to crypto stuff. Because it’s not one it’s not me, because I don’t just eat sleep and breathe crypto from the standpoint that that’s all there is my life. In fact, I have a lot of different interests. And I love small business and startups and I’ve been an entrepreneur for a long time and I’m going to cover that because that’s important to me. And that’s part of who I am. And so to me, I don’t want to limit myself to only talking about this one tiny subject that very few hundred thousand people in the world right now care about. I want to talk about it. Like I had a guy the other day and he pitched me I didn’t even know dinosaurs are fake guy and I love conspiracy theories. I’m not saying it believe them. But I love conspiracy theories and the guy pitch me and I’m like, that’s just funny. I’ve never heard this conspiracy so that you think like there’s a whole group of people out there think dinosaurs are fake. And there’s a big dinosaur industrial complex and museums are in on it. And I’m like, I know people that work in museums, I did not seem like in spirit they do not seem like there’s like a mafia, right. And so I’m like, I had them on the show, because it was interesting to me. And I wanted to learn about it. And so if I was just a strictly a crypto show, I couldn’t have that guy. And that wouldn’t be any fun.

Lea Thompson AKA Girl Gone Crypto
Actually, I saw my list to watch that or listen to that episode. I saw that and I’m like, I need to listen to like seven here and more people talk about the dinosaur conspiracy. I’m like, What is this? I was like I’ve seen Land Before Time. Come on, dude, Don’t try to fool me.

Rob McNealy
Did I fly? No, you fall. My favorite. Yep, yep, yep. Yep.I still have that show on VHS somewhere I think you really do. But I don’t have a way to play it. Because I don’t have a VHS player.

Lea Thompson AKA Girl Gone Crypto
But I think that’s that’s important is that if you’re going to be a content creator, be flexible, be flexible. And make sure you have some method where you can control it and drive that that content that’s somewhere that you can monetize in other ways. And like in just like I, you know, I live this, like, I still have all my old content. And I’m like, you know what, that would be good to build, you know, an extra 200 shows into my feed, and I have a goal I want to do like 100 to 150 interviews this this in 2020. That’s kind of my goal. I’m going to do probably three a week, but then you throw on another couple hundred shows in the mix. You know, by the end of the year, it’ll be a big show. And that’s important and it’s numbers and as inbound links and you know, maybe someone looks at an old show that I did was someone who has a big brand name I interviewed some big people before Like, CEO of Zappos, one of the former CEOs of Starbucks, the former governor of Colorado, I mean, lots of people a lot, I just call people up, like, come on my show, like, okay, that’s fine. But it’s good content and still recognized brand names. Then Gary Vaynerchuk, I interviewed him, you know, I interviewed lots of people. And so why not throw that content out there. And it’s interesting, isn’t it as an archive show, you can see how they’ve changed in time, and where they’re still the same. It’s kind of fun. So that’s what we’re going to be doing with this project. And to me, it’s all about, you know, meeting interesting people in the space. And I think with content creators, you got to be flexible, and you got to think about the future because if this is what you’re trying to do, and I’m not trying to do this as part of my job, or as my job, so and so I just preface this I, I would probably have to do things a little differently if I wanted to do as part of my job, but I’m not but I would say to people that are even you or people that are aspiring to be, you know, content creators for a living How are you leveraging that in back into yourself? And how are you monetizing that? Or what are you building that you can monetize over time. And to me, that would be important. Like, you know, if you’re really good at this, I mean, if you’re really a good brand ambassador, and you can build your own personal brand up by this one topic, I mean, that’s how you get picked up by like, you know, big companies to go around the world and be their brand ambassadors. And if you can generate an audience that way, there’s lots of opportunities there, if that’s something you desire to do, and you just got to be thinking about that the whole time on how do you establish yourself as being good at getting your own brand out there? And then how do you go through and you know, put that as a solution to like, say, a big corporation or something at some point later in life? Let’s just say this industry doesn’t need influencers anymore. What do you think?

Yeah, I know I think that being able to build a personal brand, being a Market understanding how to communicate with people and how to honestly how to be interesting. Does that make sense? Like, you know, to be like how do I’m screwed I’m screwed then. But just how to create things that people find entertaining educational, or in some way make their, their moment their day better when they come across it. I think that if you can kind of capture that skill, then you can translate that into so many different arenas, like you were talking about like and maybe it’s not even in the same industry like it could even be like Hey, so I I’m able to have this kind of engagement or this I have this kind of feeling or vibe with the audience says that I talked to and with my content, it you can take that really anywhere. So I think it’s almost like a good life skill just to kind of learn how to communicate online and how to create content that is interesting and engaging for people. And so in terms of like, you know, if the industry doesn’t need influencers anymore, like I personally think that I don’t really love the word influencer. But you know, I think that that industry is still growing and I think it is going to evolve and change. And honestly, I think that the crypto space is a little behind the game on certain trends and kind of the influencer marketing realm. You know, I think that a lot of people are just looking at your follower numbers and they’re not really looking at engagement and so much where I think in the rest of the world, you know, they’ve kind of moved on to be like, Okay, well, let’s, you know, let’s actually look at what people are really saying and how people are really interacting so I’m kind of excited to see the crypto space hopefully kind of come along that trend cuz I think you get more robust partnerships when you do that sort of thing. And now I’m starting to sound like a rambling fool I’m just going on about sounded great.

So with it, but I think you’re right i think it comes down to if you can build an audience and and a market let’s just say if you can build an audience about yourself and you do that really well. In a compelling way, that’s how you get a TV gig. That’s how you get hired to do other things for other people. So success breeds success. Ultimately, people want to work with people that have done it before. And and that’s how it is. So you got to understand. That’s why I like the personal brand. That’s why I like that’s why I like doing video on top of audio now. Because if you’re just like this crypto dog, or you know, whatever avatar it is out there, people don’t know who you are. It’s hard for them to kind of get a feel for who you are. And I find it’s interesting because with social media, when I used to go to like blog world and the affiliate summits and all these kind of related type of social media conferences back in the day, everybody just kind of used their own real name. So you can like Oh, you’re someone so Hey, nice to meet you. But now you’re like, and I feel like an idiot. Sometimes when I go to crypto conferences like, oh, you’re seeing your death, crypto and analyst or whatever, you know, it’s like oh, I just did it. Feel like a moron saying, Oh, you’re so and so right now. It’s like, I’m like, dude, I can’t take it seriously, I really can’t. It’s like, oh, you’re that taco dog or whatever. I’m just like, I’m just Rob. That’s just me. I am not that cool. I don’t have a cape, though. I probably it maybe that maybe, maybe I need a cape. Chris, should I get a cape? All right. Okay, the wife says, I can get a cape. So maybe I need a cape. That’ll be my thing. Oh, you’re wrong. But I think you’re right. I think people I think it’s important that people build their brand around themselves. And if they’re going to be in this space, and then they can leverage it and market in any way they want. If and I think that would be my thing. Now. You know, maybe these guys have some kind of, I always wonder if someone’s like an anon, I was wondering what they’re hiding. And I that’s what I think about like, right? It’s like, what do you Who are you afraid of? Why don’t you want people to know you’re doing this thing? Okay, and to me, I mean, and that’s, that’s what my own brain and maybe I get it because it’s like, it’s crypto. And I’m like, well, we’re not doing anything illegal. Why do you? Right? If you’re if you’re spending all this time and you’re really serious, like, you know, I just think it’s weird to me. But anyway,

I think kind of just to kind of offer like a little like Connor thought on that, like, I mean, I put my name out there too because I don’t you know, really care but the at least for me anyway, the reason I kind of went with a more like, you know, a curve on crypto, like, you know, more kind of funny, creative name is because I wanted people’s attention spans are about this big for those of you that are listening and not watching. It’s really small. And I think that when people see an account, and it’s like, you know, maybe so and so following this or something, someone retweeted it, if it just says Leah Thompson, then they don’t necessarily know like, oh, is what is that person about? But when they see something, it’s like crypto, they’re like, oh, that might be an account. I’m interested in So like for me, I kind of did that more as like a people can make that split second decision that they want to click on my name and check out my page. So anyway, just that’s kind of at least me where I was coming from.

Rob McNealy
You just need to put the word girl in crypto and then you’re good. You know, it’s funny. I see like these guys, I’m not picking out there’s this a lot of thirsty boys out there. And it’s like, you guys have a huge advantage. I’m you know, and it’s funny because even my wife, I mean, my wife has. She’s got a lot of followers on Twitter to like, 19,000 or something. And it’s funny because even I just mentioned her in there that I’m like, oh, and they’re like, follow, follow, follow. And I have to like, I’m losing followers every day, right? I’m like, I’m just trying to just keep my head above water. But she’s like, Oh, I got more followers. But, dude, you just breathe your girl and you get all right. I’m just picking. So Lea, where can people find out more about you?

Lea Thompson AKA Girl Gone Crypto
Yeah, so you can find me. You know, we’ve talked a lot about Twitter tonight. That’s probably where I Hang out the most online so you can find me Girl Gone Crypto, and also my youtube channel Girl Gone Crypto. I’m also on Instagram, you know, LinkedIn pretty much wherever people hang out. You can probably find me if you just search girl on crypto will thank you so much for coming on and I’ll try to get this edited before the holidays. Awesome. Well, thank you so much Rob is really fun hanging out with you.

Rob McNealy
Thank you so much. I’ll talk to you soon.

Episode Links

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Vinny Riley – Gokhshtein Magazine Transcript

Vinny Riley, Co-Founder & VP of Gokhshtein Magazine

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy
Today I’m talking to Vinne Riley. He is one of the co founders of Gosh, Time magazine out of New York. Vinnie, how are you today, sir?

Vinny Riley – Gokhshtein Magazine
I’m doing well, man. I’m doing well. It’s, you know, it’s kind of a rainy day here in New York. But you know, it’s it’s a beautiful day, man in crypto always.

Rob McNealy
Yeah, I think people that bought two years ago might disagree with that.

Vinny Riley – Gokhshtein Magazine
I honestly, I was one of the people that bought two years ago. And the guy you’re the guy, I’m one of the guys Honestly, I’m one of the guys that bought two years ago and I’m still here. You know, tail between the legs a little bit, you know, for not selling at the peak. But, you know, that’s, that’s part of its part of my experience man. And you know, I think it’s it’s made me a better overall trader but overall gained so much experience over the last two years as far as when the next bull market comes because inevitably it will come and when it does, I’ll be better prepared for it. At least for me, you know, I’m excited, you know, I bought then I continue to buy and you know, I just dcaa on a weekly basis and you know, I’m just ready for for takeoff man.

Rob McNealy
Well, I I think that’s a really good attitude to have because I know a lot of people just cried and in their milk and laughed and got depressed and started doing a lot of drugs. So hey, you got a really good attitude about it, and it’s good. And you know, I’ll be honest, I don’t consider myself a trader and The only reason I did not like cut my wrists you know and get all depressed is because I actually got some dumb Lux trades at close to the peak and made it all the difference for us. So, you know, I’m not going to be too miserable but I don’t consider myself a trader. I don’t know the first thing about trading.

Vinny Riley – Gokhshtein Magazine
Gotcha. Yeah, I’m not big into it either. Honestly, I have a few close friends and stuff I really listened to as far as their advice, but the end of the day it comes down to like my decision. So I like to compare a few people and if both of them have a similar analysis, you know, I tend to run with it. Um, what I noticed too is well what I like to look at to like for me is I like to look at the percentage versus Long’s versus shorts. And like me, my friend was talking about it earlier today and I think it was like 5% people short game or something and like the rest were all Long’s and we’re like, you know, it’s gonna dumb. It’s gonna dump and, you know, hopefully we could be wrong. We could be wrong, but it’s just, you know, History at least from what I’ve noticed over the last, you know, two three years is it you know, big money always makes money

Rob McNealy
Well, it’s certainly easier to make money if you already have money,

Vinny Riley – Gokhshtein Magazine
you know, any Rob I need some?

Rob McNealy
What do I have money? You know, I I’m just I’m just a middle class guy man. So, you know I’m just kind of out there hustling trying to do my day to day you know if I was some big money guy in crypto I wouldn’t have a still have a day job right. But But the thing is like with our project anyways, everybody’s got a day job. There is no employees of task and there’s no full time developers and you know, we all are truly you know, the personification of what a community project is because we all have day jobs and we all haven’t scrubbed our LinkedIn. Right. So. So tell me a little bit about gosta magazine.

Vinny Riley – Gokhshtein Magazine
It’s a project me and David. You know, we started about a little over a year ago, um, you know, previously, I was working on a different magazine previously to, you know, the creation of Ghajini magazine. And, you know, everything was going great. We had a great product and, you know, majority of the team that, you know, I was working with then we did bring over to gashi magazine. And, you know, our previous experience, you know, the CEO as far as who we were working with it, just it just wasn’t going anywhere. It just wasn’t going anywhere. The CEO was just non existent non around. And, you know, me David been friends for a long time. We’ve been friends for, you know, over three years now. And I was like, yo, hey, D, listen, you know, I got an amazing staff. You know, I’ve been doing this for x amount of time. And I think we can really do something special with this. And he was like, oh, cool, man. He’s like, yeah, I checked you guys out before and he’s like, this is something I want to do and you No I don’t want to just be a magazine I want to build a media company and you know so that’s where it really like the snowball began and then it just started rolling and growing and you know, here we are today we’re about you know, six seven issues in and you know we have another one dropping in about you know less than two weeks it will be up before Christmas time and then it’s just really exciting man as far as all you know, the conferences we got to travel to and you know, all the great people we got to meet I got to meet Charles Hoskinson. I got to meet Charlie Lee, I got to meet you know, Derek capital from you know, token pay. But aside from that, all the great people that come on to our magazine that we got to feature you know, like Justin sun, we interviewed Craig right. You know, previously we just had, you know, Justin sun rock, the lead developer for verge. So it’s, it’s, it’s really interesting. It’s something that we enjoy doing. But also at the same time, it’s like we get to meet passionate people that are doing something for the space at the same time, so it’s kind of Like a win win.

Rob McNealy
So why I’m print magazine you know, everybody in crypto seems to be all about the digital and moving from paper to digital, yet you guys are doing kind of a, you know, a paper thing. Do you think that’s the is that a strategic direction do you think that’s the best direction to go?

Vinny Riley – Gokhshtein Magazine
For right now honestly, the majority of our stuff is all digital. We do offer print solution and the print solution really is only for when we attend like major conferences. So like the previous one, we were at like WCC, and you know, a futurist and stuff like that that’s where we’ll bring some physical copies. But for the majority, you know, we are looking at as far as partnering with another blockchain you know, magazine that has a print solution what it’s so expensive and the logistics behind it it’s just it’s not it’s not even sure if it’ll make financially sense. You know, I like how like Kindle came over. Sounded like, you know, Barnes and Noble like everything when you know, just everything geared towards internet and E reading and everything like that. So and as far as from like a numbers standpoint, you know, the amount of digital downloads that we get as opposed to the amount of like physical hard copies we sell is just outweighs it. But at the end of the day, still people like at a conference or something still like it’s still like, you know, kind of like Sylvania or something that take home. So that’s why we try to bring you know, a little both offer both experiences.

Rob McNealy
What would you say your, your kind of your angle that you approach crypto with with your publication?

Vinny Riley – Gokhshtein Magazine e
The main difference between us and I would say the majority of any other publication is, is everybody else is just geared on just crypto crypto crypto, you know, which is great. That’s why we’re here you know, that’s, that’s our main love. That’s our baby. Yeah, obviously, crypto blockchain adoption. I’m all for it, but I didn’t want to just quarter ourselves into that niche market. You know, like, granted, yes, crypto is, you know, multi billion dollar industry. Sure, no problem. But at the same time, people don’t want to just read about crypto, you know, that’s why we try to incorporate lifestyle. We try to incorporate travel, we try to incorporate art and fashion to as well. So that I don’t see anybody else really doing that, at all. At least from my experience, at least I haven’t noticed it.

Rob McNealy
So beyond the actual magazine publication, you mentioned that you want to develop a full media company, what all is on your roadmap and horizon with your project?

Vinny Riley – Gokhshtein Magazine
Well, for right now, we offer as you know, as encompassing a full media company as opposed to just offering you know, ad solutions as far as within our magazine. We have we’re looking into doing events, hosting events, hosting parties. But also making these events and meetups something different, something unique, you know, from my experience of traveling to all these, you know, crypto events and everything like that. And so very beautiful. Some of them are lavish, and all that is great. But when you get there, you’ll do a walk around, you know, you’ll check out all the booths and everything. And then usually there’s an awesome after party at the end. But while I’m there, like I go ahead and I do my walk around and everything I check out everybody, I get 113 business cards that I put in my pocket, but I’m like, you know what’s next? I’m like, Where’s the bar? You know, because I want to have fun. I want to have fun when I’m there. So like my idea of what I would like to do as far as from like, an event standpoint is like, Listen, you want to come to my event. Yeah, we’re gonna have all that. But you know what, I’m gonna have a bouncy castle over there. You know, I’m going to have face painting over here so you could bring your kids whole bunch of different stuff with We also want to incorporate education to as well. So, you know, a lot of people in the industry at least, you know, what I’ve noticed is everybody wants to be the most intelligent. Nobody wants to look silly. Everybody wants to seem the most brightest and whatnot. But everybody is a little taken aback to say, Hey, listen, I’m not sure what that means. I don’t know what that means. We plan on doing a little bit of education as as opposed if we’re you know, teaching blockchain to a five year old and kind of like dumbing it down but also having you know, big speakers come in like say possibly Justin sort of Tron or something you know speak about Tron like what is Tron? Tron is great we know Tron Tron Tron because Justin, you know, promoted he’s a phenomenal marketer. What going dead Tell me about Tron Tell me what the transactions per second mean? Like what what is this going to do? How is this going to change the game and I think the more knowledge People have about it. And the more it’s broken down and simplified, I think that makes it easier to spread adoption. Because if your normal Joe person comes to their conference, and you know, sometimes it can be overwhelming, but if you’re able to teach them something, and they’re able to leave with more knowledge than they got there with and change their perspective a little bit, they’re going to go home and tell somebody about it. And that’s how that whole ripple wave, you know, starts. That’s how adoption spreads. We need the people to do it. So I’m looking at an angle is where we can make that happen, but also make it fun for everybody.

Rob McNealy
I think that’s a really healthy attitude. So let me talk a little bit about you know, crypto in general, as far as your how your magazine views it. crypto seems to be very tribal. Yeah, Bitcoin maximalists out there and things of that nature and, and a lot of publications are also kind of biased One way or the other? Are you guys more Bitcoin focused in and or do you really look at all coins and the greater blockchain community and all the different types of projects that are out there?

Vinny Riley – Gokhshtein Magazine
No, we try to offer you know, we’re definitely not maximalist. That’s That’s for sure. You know, my opinion, yes, Bitcoin is king will always be king. But I would be naive, in my opinion, to say that, like, that’s it, that’s the end all be all. Like, there’s hundreds and hundreds of great community projects, like for yours example is the wonderful project, you know, I mean, and it’s going to be a great blockchain. But why not give opportunity and shed light to these wonderful community driven projects that deserve exposure? You know, why limit ourselves to just talk about Bitcoin? aetherium Litecoin. Why it makes it makes no sense. At the same time, all of these other these other projects, too, as well. They have the community behind it, you know, sure. Bitcoin everybody loves Bitcoin. But everybody likes to like everybody likes to rock their favorite sporting team to as well and like that’s what I noticed too as well as like how you said like crypto is a bit of tribalism. What it’s become also too is like you rooting for your favorite sports team as far as like your favorite crypto that you’re backing? So we try to give and share the love to everybody.

Rob McNealy
So, you know, I always wonder Then why aren’t people rocking their Visa and MasterCard t shirts?

Vinny Riley – Gokhshtein Magazine
See that? Exactly. I got my Bitcoin t shirt right, my Bitcoin hoodie right here, man.

Rob McNealy
No, I just meant from the standpoint that you don’t see that.

Vinny Riley – Gokhshtein Magazine
You know, you don’t see that at all. Never.

Rob McNealy
So what are the kinds of projects are you associated with besides the magazine itself?

Vinny Riley – Gokhshtein Magazine
Myself personally, I’m also a community manager for Telcoin. What Telcoin is is basically it’s going to be the new Western Union as simplified enough. What tell coin is doing is disrupting the mobile money industry but also the remittance industry at the same exact time. So what is allowing people to do is allowing people from say Point A to Point B to send funds back home to to their loved ones for significant discounted rate for example, I believe the Western Union charges somewhere between five and 10%. Tell coin will be able to do that same exact transaction as opposed to having to have somebody go to a local Western Union require bank account, wait five to 10 days for that transaction. Tell coin aims to do it with about anywhere between one to 2% for the whole transaction. The beautiful thing about it too, as well is it’s instantaneously sentell point two to my art director on the opposite side of the world. I live in New York. He lives in Sydney, Australia. It took about 15 seconds. And I need even need to do it through the Ethereum blockchain, which Yes, tell us a utility token built on. You know, it’s an ERC 20 token. But I didn’t send it through the blockchain. I had the option where if I want to, I can send it through the blockchain. But I sent it right directly to his phone number. So the way they’re they’re doing this, they’re leveraging your mobile network operators. So for instance, United States, the big companies are your Verizon or at&t s and whatnot. But where they’re targeting is, you know, the big populated areas where predominantly the most money is remitted to annually. So that’s where they’re honing in on their business model. And then they’re jumping from, from that big area from A to B to C. What they’re leveraging the moment network operator and I say it twice. I mean to be repetitive, but it’s so important because these people in these other countries like Africa, Singapore, Malaysia, all these places, a lot of these people don’t have smartphones, even though some of them are very up and coming. But a lot of these people still don’t know about cryptocurrency either. And the beautiful thing is, is that they don’t even need to, they don’t need, they won’t even essentially need to know that they’re using tell coin. Because it’s going to be a service that’s offered by say your Verizon you’re at and see somebody you already trust somebody you’ve been paying a bill to, for the last 1015 years. Now they’re going to say, Hey, we have this option, where instead of you going over here and using company X, Y and Z, we can just do it for you and we can save you, you know, 75% of your fees. And then you have the option to either use it for mobile money top ups, or you can have it you know, the agent Integrated a partnership with you know, Jeremiah, which is basically the Amazon of Africa. So they’re building this whole ecosystem. So its utility token made for remittances. But it just doesn’t stop there.

Rob McNealy
It sounds an awful lot like CoinText on the BCH blockchain.

Vinny Riley – Gokhshtein Magazine
I’ve never, never heard of them to be honest. Are they leveraging mobile network operators though?

Rob McNealy
It’s all every it’s all designed to work on dumb phones. And so the phone number becomes the wall. It’s kind of an interesting technology, but it’s Bitcoin Cash based not Ethereum based.

Vinny Riley – Gokhshtein Magazine
Gotcha. And do they have regulations as far as because that’s where I see like tell being being at the forefront of this is they have their MSP their money service business license from Canada. They have their VC from in Singapore so they have the blessing by all these financial sectors and these governments that which allow them to do it, but allow them to operate and do it legally without having to worry about being shut down in a week or so.

Rob McNealy
Very cool. Yeah, I haven’t reached into, you know, how compliant they are aren’t but I know they do serve, you know, all over Europe in the United States. So, but I haven’t dug into what their compliance is not my project. But I just think it’s interesting. And I think that eventually, you know, one of those types of products will be beneficial. I think with like all crypto, there’s lots of great ideas. But we’re seem to be lacking the ability a lot of products seem to be lacking and like I would go to market strategy and marketing strategy in general. So it’s just going to be interesting in my mind to see where these products kind of end you know, where it all kind of shakes out. But I think, you know, I believe in the future that the most successful crypto products will be the best one marketed crypto projects. And right now even if you go to the top hundred coin market cap, very few of them are actually even being marketed. And so I think that I think the future is uncertain. You know, when people say, Bitcoin will always be king, I don’t necessarily agree with that, because we haven’t they don’t have adoption yet. No crypto products have adoption. All these crypto products have investors. But as far as adoption, none of them do. Nobody’s using crypto for buying and selling goods and services at this point pretty much anywhere in any kind of real numbers. And so I think until that actually happens, I think the the opportunities in the field are still wide open.

Vinny Riley – Gokhshtein Magazine
I definitely understand I get that point and it and it makes 100% sense. I guess like when I say like Bitcoin is king. I mean, it’s just it’s just a granddaddy for me as far as what brings every what uh, what brought everything Else to the field? You know? Sure. At the same time, I think it’s like the AOL. It’s a little old, it’s outdated, you know, but without that we wouldn’t have all these, you know, amazing projects, you know, being born today from it.

Rob McNealy
Oh, no doubt, it’s an amazing proof of concept. That’s not what I’m getting at. And I am a holder of Bitcoin. So I’m not anti Bitcoin by any stretch. I just think that as far as if you have to look five years out, and you had to say right now, what are going to be the top kryptos in five years? I don’t think there’s a safe bet to say any of them that are on the top 100 right now, I think that the market could be vastly disrupted in different in five years than it is right now.

Vinny Riley – Gokhshtein Magazine
Absolutely. See it. That brings me to another point. Like I think the most successful projects that will be going forward as you as you say, I do agree with you, the ones that will be most marketed to as well but I believe in the ones that actually We’ll have a real use case to as well. And there are very few projects that are actually being used or piloted are in beta. You know, kind of up until this point, it’s kind of been a little bit of like smoking mirrors a little bit like, and I’m kinda like, you know, waiting for it to clear and like, you know, what’s behind the curtain. And there’s, there’s really not many that I can I can really name that have that use case and you know, and like I can’t share, you know, my experience, you know, you know what’s helpful and has as far as in the making, but aside from that, the only other project that I see that has an actual real working product is is te food. That’s the only other product that I see project that I see that has a real viable working product product. It was a real company before it switched over to blockchain. People probably most people probably haven’t even heard of it, but I believe is the top five blockchains as far as the amount of number of transactions, and if you look at their partnerships, and I’m not trying to show this, but I’m trying more so saying that, hey, you other companies, you guys can talk a big game, but like, at the end of the day, what why p at least for me why I’m going to buy your token or why I’m going to invest in it into it is I need to see application I need I need to have a reason why and not only how am I going to use it, but how is the mess in general public going to be used for

Rob McNealy
I’m kind of a heretic when it comes to crypto in general. And I’m not shy about that. I have a lot of different opinions because I don’t believe in groupthink. And I’m not full of hope Iam, but I don’t think of crypto projects in the same way. As far as the wording people use around them the vocabulary like use case, I can think of all sorts of use cases, meaning that something that crypto can fix or some kind of problem kryptos can solve. But I think looking forward, and which I don’t hear out pretty much anywhere in the spaces, who are the customers? Who are the people that are using these products and services, and are willing to pay for them? And that’s what I always kind of come back to who are the customers for the project? And how do you get your project in front of those customers. And to me, that goes back to just business. And to me, even though kryptos is some of them are decentralized and things of that nature. That doesn’t mean they’re not subject to the laws of the market. And to me, it doesn’t matter how great your technology is, it doesn’t matter how many features your technology even has. What matters is how does your product solve a problem for people People, and how are you as someone on a team putting out a project, whether it’s community based or an actual company? Or it’s a dow or what have you? What is your strategy to get your solution into the hands of the people who have a problem? And when I asked these questions, I get the funniest looks from lots of projects. And and it’s kind of a troll, though, because a lot of Unfortunately, most crypto projects are led by development teams. They’re not led by entrepreneurs or sales or marketing people. And so their worldview isn’t really focused on those things. And and I don’t have an issue with that. I mean, it’s just understanding how engineers think versus how business people think versus how sales and marketing people think. And unfortunately, for a successful project, I believe you need to have all of those attributes kind of combined into the project. And right now, most of the the major projects out there are just led by developers, they don’t have well balanced teams, and most of them don’t actually have Have market segmentation. They don’t have marketing strategy and they don’t really have salespeople. So to me, understanding how business works and having launch products and companies into the market, those are some of the most important things you need think about and when major products don’t even think about those things. That’s why I’m very bearish on a lot of major products that other people are very bullish on. It’s not that I’m anti the product, or the project is just means that they haven’t explained who their customer is, let alone how they’re going to get in front of them. What do you think?

Vinny Riley – Gokhshtein Magazine
I think we were talking about that the other day, like I don’t I’m not sure if I was talking with you, but I was talking about it with somebody else. But like, at the end of the day, like I agree with you, you don’t you mean like I think the most valid point you made was is that okay? We need to find a solution for a problem. That everyday people are facing, but then present them with the solution but then actual, like, there needs to be a benefit. It can’t just be like that, like people need to need to use your product but also solve, be solving a real real problem at the same exact time. You know, I mean, like, we can create something like, like, if there’s a cure for cancer, you know, and we put it on the blockchain, is that really going to do anything? No, like, you know what I mean? Like, that’s what medicines for that’s a whole different thing. But if you can solve like, like what you guys are doing, like, I don’t mean to be bringing it back to you. It’s just this is what I think about is because of the conversations that we had. And as far as when we talked about Tosca and what they were doing, or what you guys are planning to do and as far as how you guys your approach, and as far as how, what you guys are focusing on and how you broke down your business plan. To me was was, I was blown away. I really was. And I noticed that in, like how you were saying all these other projects, all these top top top projects, great. You have the marketing, you have the numbers, you have the market cap, but who’s using it? And why are people going to use it is the question. I still I still haven’t been presented with that answer. You know, so there’s very few maybe, aside from maybe Litecoin that’s the only one that I’ve seen maybe that has adoption, maybe from like the Miami Dolphins and as far as, you know, the use cases where you can use on that new app or whatever it is that that they’re using. I don’t know I’m lost.

Rob McNealy
Well, I appreciate you know, your pimpin, or you know mentioned our project because we have worked really hard to and we’ve worked really hard over the last year and a half to get to where we are and we do think about these things. A lot. But to me, I have a lot of history working with startups, and I’m a serial entrepreneur. And, and the first thing I asked a new entrepreneur, like someone who hasn’t been an entrepreneur, and you can always tell a new entrepreneur, that they’re green, and that they’re going to struggle by asking a few simple questions. And I went through this twice in Las Vegas the other day when I was down there for another conference. And I was introduced some to some new entrepreneurs that are trying to come up with some projects and different in different industries. And the first thing I asked is, who is your market? And they look at me like what do you mean? And I, I’d like to see a very specific answer. And when you ever hear an entrepreneur or someone who wants to be an entrepreneur said, anybody in the world that does this, that and that tells me right off the bat that they probably have no clue who they’re going customer is, and they’re probably not going to be successful. And, and I don’t mean that in a disrespectful way. But yeah, if I said my cryptocurrency could be used by anyone who doesn’t like fiato, or you know, some nonsense, generalized statement like that, that doesn’t tell me that you’ve thought about this, because let’s, you know, I know from a marketing and business standpoint, that Yeah, big markets are great to go after. But unless you even if you have the giant marketing budget, it’s very challenging to go after every single industry on the planet that could use your features and benefits with your project. You need to be focused and you need to be laser focused on where you think you can get the best traction the fastest, and where you have the most success converting people over to using your product or service and you need to be very, very, very, very specific about that, especially in a big market because most people don’t have unlimited marketing budgets or unlimited amounts of time to educate people. And so It’s interesting when you go and talk to engineers and leading certain crypto projects, you get the same kind of responses. Well, anybody who blank, you know, or every person in the world that could, you know, doesn’t like banks or whatever. And you know, that’s nonsense. Those aren’t those aren’t actual people that think about an understand sales and marketing and product launches. Now doesn’t mean that they can’t learn. They certainly can. But if that’s their generic statement, I would tell you that they have a really difficult time. They’re going to have a really difficult time being successful with that. And that’s just my my experience. But what backs me up is how angel investors and VCs ask the same questions and they’ll excoriate a startup entrepreneur who can’t nail down exactly who their customers exactly what their customer looks like, and can articulate a strategy to put their product or service in the hands of that potential user. And unless you can do that very clearly and clearly articulate it. I believe they’re going to struggle with And unfortunately with the crypto space, that’s more, that’s more often than not the cases what I’ve seen.

Vinny Riley – Gokhshtein Magazine
I agree. And I hate circle back, just you brought, you brought up a word as far as like VC and venture capitalism as far as exactly what they look for and whatnot like recently, as far as with telco, and they are, they’re partnered with one of the largest VC firms, East ventures in Asia, and they just double down on telecoil. The reason why is obviously, they see something they’re able to, you know, meet or achieve all those targets they previously had previously, and then hopefully, going forward, they’ve set new ones, you know, they’ve they’ve, they’ve obviously given them a little, you know, bigger piece of the equity or whatnot. But I don’t see other people i don’t i don’t see other people being able to answer those questions, you know, at least the way I don’t I don’t I don’t think anybody would be able to answer it or articulate themselves as well as you just did for nine let me

Rob McNealy
Let me explain another way and I’m not going to pick on anyone project but I will little bit a theorem. Go ahead who is Ethereum’s intended customer? Yeah, we I think we talked about a little bit I go but who’s Ethereum’s customer?

Vinny Riley – Gokhshtein Magazine – Gokhshtein Magazine
Right, but but to me I think of a smart contracts platform in a certain way. Yeah, it does a certain thing. It’s for people that want to have some, you know, utility from a blockchain but don’t want to build their own. To me, that’s what a smart contracts platform more or less is. Now to me, there’s all sorts of potential customers that might be interested in such a product or service. However, if you go and talk to any of the major smart contracts, platforms, teams and ask them Who their customers or their intended market is for their smart contract platform? They can’t give you an answer. They can’t say, Oh, it’s major corporations above $300 million that are focused in this sector, that sector, or maybe it could be large, contract, programming, comm software development companies that want to build semi walled permissionless blockchains for other customers, you know, I would love to hear that kind of response to that question. But you don’t you always get anybody who needs a smart contract, blah, blah, blah, which again, that tells me two things. One, they really haven’t thought about who their customer is, and to they have no plan on how to put their product in the market. Because if you can’t clearly define and clearly articulate who your exact intended customer is, you can’t develop a go to market strategy to get in front of them. Because you don’t know who they are.

It makes all the sense in the world.

Rob McNealy
I’m not picking on Vitalik. I’m not picking on any of these platforms, I’m just saying is, you know, the companies that are out there are the products that have multi billion dollar market caps. Because sure is how hire a couple VP of marketing or marketing consultants to come help sort that stuff out. And they would probably tell vitalik or people from the certain like maybe the theorem Foundation, maybe you need to go to industry conferences. In the space you’re looking at providing services to I don’t believe a decentralized project is immune from the laws of marketing, sales and business development. Even it’s just an ownership difference. I tell people, when I’m talking to non technical non blockchain people, when I’m talking about what a decentralized product project is, I said, and because they don’t get it, they don’t understand the decentralized minimum. People can’t grasp the concept of a know company. Right? They can’t figure it out. It’s just a new thing. It’s really abstract. So you still have to figure out a way to talk to those people and communicate the ideas, even though it’s an abstraction. So, for instance, I’ll tell people, well, we’re decentralized project, it’s kind of like a nonprofit thing. Okay. And technically, you know, a Dao or decentralized project is a nonprofit. But when you say it like that, where the focus of the project isn’t on make, you know, because even tous where focus is not making profit or you know, empowering CEOs and all that kind of stuff. That’s what we’re doing. We’re like a nonprofit. And if you say in an articulated like that, it makes sense to people. Yeah. You know, and you gotta, you gotta communicate with people in a way that makes sense to them. But I think that in right now, until the major projects out there, kind of really focus and doubled down on who they are, and who their customers are, and then figure out a way to get in front of them. I believe that the market is completely wide open from an opportunity standpoint. And I do believe the projects and I’m not saying it’s going to be tossed, but it can be any projects that really have the go to market strategy, the go to market definitions, the market segmentation, and all those ducks lined up and around. And those products once they start getting out there are going to be very, very, very successful in this space because I do absolutely see lots and lots of problems that crypto and blockchain can solve. But I don’t see the folks in the industry actually trying to actually make the connection for end users that way. It seems that too many of the blockchain and crypto products are really just focused on market cap and, you know, improving the the number of people investing in their projects, rather than the number of users using their products. You know, for instance, We’re focused on the gun industry. And I go to lots and lots of gun related events. I talked to lots and lots of influencers and lots of people in the industry, and nobody, and I’ve talked to hundreds of people in this space. No one has ever been in contact with someone from a project in crypto besides us before us. None of them. They’ve heard of Bitcoin. And I haven’t everybody’s heard the word Bitcoin. Yeah, two years ago, the big pump. Everybody’s heard the word Bitcoin, it usually has a negative stigma attached to it. No one really understands what it is and no one’s met anybody from the Bitcoin project. That’s what I see out there. And I go to industry conferences. So I have like one foot in the industry and one foot in the crypto space. And when I go to industry stuff, I’m the only guy out there they’re talking to them. I’m the only one that’s interested in expressing an interest in trying to hold their hand and provide customer support through our project, which is kind of how We’re trying to go to market. And to me, that makes no sense, especially with the massive amount of resources. Some of these, you know, top 10, top 20 crypto foundations have available that at this point, they’re still not putting people in charge of business development and marketing in any routine way.

Vinny Riley – Gokhshtein Magazine
If I had their money, I’d burn money. I’ll put it to you that way. If I had their money, I’d burn mine. But you said how do you have you not put something in place? How do you if you don’t want to do it, you guys have the capital to hire probably some of the best and brightest minds in the world.

Rob McNealy
That’s what I don’t understand. So think of it this way. Even if this is my take, even if there’s no company and you just have a foundation and let’s just say pick, let’s just say Bitcoin, right? Let’s just say Bitcoin doesn’t have a foundation. It doesn’t have a marketing team. But let’s just say you’re a bag holder, a Bitcoin, right? You’re one of these infamous Bitcoin billionaires that are running around right? You’re telling me these guys go pay a couple guys 150 K a year to blow up their project and get out there and really find use cases just out of their own pocket if you’re a billionaire and you’re and you love this this crypto products so much or let’s just say you’re worth a couple hundred million dollars from the investment side of rock Why aren’t you personally just going and hiring salespeople to go and market it?

Vinny Riley – Gokhshtein Magazine – Gokhshtein Magazine
I know I would be because I know if I don’t know once you get past that threshold of where you have that kind of like excuse my language fuck you money like I’m gonna do everything I damn well possibly sure to make sure that investment that nest egg I have just continually grows and in this world you need to spend money to make money. Like why not? I don’t see anybody do doing it. The only person like I made me see doing is maybe like john McAfee. But who else who else Like you don’t even mean like john McAfee was running for president. Like, yeah, it may be a little bit, you know, an ego trip or whatever it is, and his his ploy against, you know, getting back at the US government. But at the end of the day, his promotion is all about adoption. Like, you know, that’s what he wants, because it’s gonna help him, you know, help him in his pockets. But he also knows that if he can get on a bigger, louder stage, he’s going to be able to speak and reach to a bigger audience. And that’s the same thing that David David is trying to that David is doing David’s running for Congress, not because he wants to win. It’s not because of anything like that at all. But it’s to give the people you know, of New York that hadn’t heard of crypto before, you know, it opens their ear. And if he does win, you know, what do you think is it his thing is going to be it’s going to be on regulation, how it was built 75 million years ago and how nothing is change. We’re behind, and how all these products and all these bright and brilliant minds that we have from MIT, these business majors from Stanford and everybody else, they’re leaving to go work on these blockchain projects overseas. Like, why not keep them and let’s work on something where we can create something in the country and let it stay? I don’t know. That’s that’s just that’s just my, my opinion. Sorry for going on a little right there.

Rob McNealy
You know, I think we’re both ranting at this point, but because we’re passionate and, you know, you and I, I think you and I both agree and we see the value in the fact that you know, getting mass adoption is going to require a whole other level of customer support and marketing and sales and product launches and developments and basically some business acumen. Now, and it’s frustrating to least me and probably you that you got the big dogs in the space that want to tell everybody else how to do crypto and you got these maximals telling people How they should do crypto and whether you’re doing it right or wrong, or how what’s a fair launch or what’s pre might, you know, all these different, like laws that they’ve dictated about the industry, yet the same cats and got these massively full bags because they just got in early, won’t open those bags up to actually go and do the little bit of work to make it happen. Yeah. And, and that’s frustrating to a guy like me who really does want to see decentralization, I didn’t have any plan to like start a project. You know, it took it took some time for me to like really understand the space when I started really evaluating the crypto space and started looking at where can I use crypto? How are people and to me, how are people these projects running these products getting in front of people, and you don’t see it happening and we didn’t see it happening? And once we decided to, you know, solve a problem with crypto, we got out there and it’s funny because you get nothing but hate from the maxies out there and you’re saying look, if you were doing this we wouldn’t need to.

Vinny Riley – Gokhshtein Magazine
But it’s so counterproductive it’s mind boggling to me like I like I’m all for it you know be a maximalists everything like you know just Bitcoin Bitcoin Bitcoin but like it goes back to our point like what what how is Bitcoin being used like you like you said it I still believe the doors open for you know a project to come in to be actually use and for transactions and all this like like let’s let’s be real Bitcoin slow, you know it’s slow it’s not going to be that end all be all so why just have that closed mindedness and say this is it this is that’s it like if we’re all praying and preaching for adoption, we should be rooting for everybody you know besides the people that are bleeding of the scammers, but anybody that’s trying to be an entrepreneur in the space or anybody that that wants to do something is helping the overall take a I just don’t get it like, you know, mean, and I don’t like the bullying that I see sometimes to, you know, like, you know, putting people down or it’s like, you know, my sports team is better than yours. So you know what your stinks? Like? No, like, yeah, be passionate about the one you like, but there’s no reason to not give credit where credit’s due or at least applaud people for trying. Like, I don’t know, that’s at least where we’re wellies. Where I come from and that standpoint, um.

Rob McNealy
Well, I think it makes sense, right? I mean, I was kind of joking about it earlier says people aren’t wearing visa shirts and arguing visas better than MasterCard on the street, right? And there’s a reason for that because no one gives a show because they’re just utilitarian kind of payment networks and people don’t get excited or polarized over it. Whereas crypto in many respects is very religious people have wrapped and I think what happens people’s wrap their own Identity around, you know, being an evangelist for a specific product, or project. And they do that for so long that they kind of, from an ego standpoint, kind of sell themselves into a corner. And then if someone says their baby’s ugly, or maybe another project comes along, that’s a little better or a little different, that might be more successful. Instead of saying, Yeah, you’re right, this part of my baby’s kind of ugly, they say, No, your baby’s ugly. And since I was here, first, ours is better than yours. And I think that’s inherently. I think it’s very narrow minded, but I think it holds back crypto. And I use an example of someone recently that says, let’s just say you’re a retailer and you have some interest in accepting a major crypto project. But it’s a decentralized project with no you know, no customer support, no tech team to call no phone number to call if you get a problem, but you still want to Use it. So where do you go? You go on to forums and you go into crypto Twitter? And let’s just say you’re interested in Bitcoin, right? And I like to use Bitcoin because it’s got the biggest communities out there. But now you’re saying, well, I need something that’s fast and I need something that’s, you know, consistent and pretty cheap and, and then they look at, you know, a different fork of Bitcoin. And if they mentioned that, they’ll be excoriated, what do you think that retailers going to do? He’s gonna run away. So and, and to me, I believe that maximalism and toxic maximalists actually are holding back the adoption of crypto for that reason.

Vinny Riley – Gokhshtein Magazine
I agree. I really do. I wanted to close with this. I want to give your audience something I want to share with you guys something that we haven’t shared hasn’t been out on Twitter yet. It’s a partnership that we just landed a few days ago that we’re solidifying or having my graph designer make it up right now currently. But before I get to that I wanted to offer we have we have a partnership with major gaming one of the best, you know, Gears of War teams out there a gaming gaming team. And we are currently about to build three new teams on three different games. Best thing in Europe. I want to offer to whatever it is we offer as far as up to 25% off discount on that 50% off any company interesting looking to offer in our magazine, but also if this YouTube, if this podcast right here gets over 100 retweets, I will randomly pick somebody and they can pick any project they want and we will give them a free interview or a free write up about their whole entire project to as well. Now the partnership that we just struck with is travel by bit. So travel by bit is powered by binance. So travel by It will be our traveling partner. And all funds will be paid via BMB. For Gosh, team, the next event that we’re heading to is we’re heading to the Washington elite down to Miami. And then I’m going to be staying there for the week and going to be attending the North American Bitcoin conference. So I extend the invitation to you, I would love for you to come if it’s possible.

Rob McNealy
I’m already going

Vinny Riley – Gokhshtein Magazine
Are do you? Look, did we just become best friends Damn, and we’re going to meet up down there.

Rob McNealy
It’s going to be a good time. I’m going to all those events as well. So I gotta represent. But hey, you know, what we’ll do is we’ll put all those details in the blog post that accompanies this podcast so people can access it. So if they want to check it out, it just go to Rob McNealy calm and you’ll be able to find all the details about what’s going on with your promo. So, Mr. Riley Vinnie, where can people find out more about all the various things that you’re doing?

Vinny Riley – Gokhshtein Magazine
You can go ahead and follow us on Twitter, @Gokhshtein. You can follow us on our website Gokhshtein.com. You can check us out. We have a Discord. We have a Twitter, we have a telegram. My personal Twitter handle is @RileyVinnie. But that’s really it, man. That’s it.

Rob McNealy
And we not had a really good time today and you are always welcome to come back on the show when you got any updates or some cool stuff happening. So make sure you keep me in the loop on all the stuff you’re doing.

Vinny Riley – Gokhshtein Magazine
Absolutely. Absolutely. Rob, thank you so much for inviting me on it was absolute pleasure speaking with you.

Rob McNealy
Anytime Vinnie. And make sure you hit that subscribe button this Rob McNealy, check us out of the web of RobMcNealy. com.

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