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Jeremy Kauffman – LBRY Transcript

Jeremy Kauffman

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks, Rob McNealy here. And today, we’re gonna have a good show because we are talking to the CEO and founder of library, Jeremy Kaufman. And we’re going to talk about a lot of different things today. And I’m actually kind of like schoolgirl giddy about this, because I love their platform. So, Jeremy, welcome to the show. How are you today?

Jeremy Kauffman – LBRY
I am doing well. And I’m also excited to be here.

Rob McNealy – RobMcNealy.com
Well, good. Well, thank you. I know we’ve you know, we’ve chatted a little bit on, you know, social media over the last few months, and you guys have been very helpful and onboarding me to your platform. And I really do appreciate that. And I can tell you in and you’re not paying me for this, just so you know, everybody out there full disclosure, I am literally a fanboy. I’m not even trying to build up my YouTube anymore, I just find that YouTube’s a waste, it’s a waste of time for me as a creator. On that side of it. It’s not worth me putting the energy into building up a YouTube following anymore. I’m putting all my energy into building a library following not only because of the democratization of YouTube, and but the fact is that I deal with controversial subjects that, you know, the people that run YouTube don’t like, and so I think there’s too great of a risk, long term building on that platform, at this point, and I’m putting my energies in the library. So Jeremy, tell me about you. And then let Tell me about library?

Jeremy Kauffman – LBRY
Well, first, just want to say that’s, that’s awesome to hear. YouTube has definitely become very corporate, you know, they’re basically the cable that basically cable news now. And library, we think is, is a big part of the answer to that, you know, if if I introduced library to, to Super do in the super normal way, I might call it something like, Oh, it’s just your library TV is just YouTube with better policy. But ultimately, what we’re doing is much, much more ambitious than that. You just can’t always express that ambition in a single sentence. You know, since your audience is, is nerdy, you know, maybe I can, you know, we’re trying to build a decentralized digital content marketplace. You know, the idea is to make services like YouTube possible, but to do it entirely via open technology to do it in a way that’s not owned or controlled by any one entity, just like the Bitcoin network or any other public blockchain network. It’s, and so I think that idea is really powerful. I think it’s part of why we will ultimately succeed, because it’s also it’s different in a fundamental way. You know, like, if I if I started another video platform, and it was just YouTube with better policy, well, you know, who else had a better policy than YouTube? YouTube did 10 years ago, right? When you’re, you’re the underdog. You know, you’re super nice. And then when you’re the when you’ve won, you become a big jerk, right? That is the pattern of Silicon Valley. Right. And I haven’t talked about myself much. But this is not my first venture. I have been in the software industry for some time, and have built a much more traditional SAS company, before starting this company, and working on working on this one. Um, but I’m much much more motivated to work on this one. Because I think what we’re doing is so important.

Rob McNealy – RobMcNealy.com
So tell me a little bit about your structure. How are you governed? And are you a company foundation? Are you decentralized? How does library function and govern itself?

Jeremy Kauffman – LBRY
In a pretty boring way? We’re actually so there is a separate library foundation to be that to be that nonprofit, and have that set of incentives and be community run a library Inc, which is the company that originally created the library technology is a, a pretty boring, Delaware, C Corp, traditional Corporation. All the corporation is almost entirely owned by people who work here. So I will say that’s different library did get a little bit of VC funding, but the the VC has a all investment actually all investors in aggregate, have a substantially minority stake in the company. So the company is effectively owned by the people who, who work here. Right? So it’s they that we, and then we function like a traditional Corporation, there’s a board of directors, the board directors, Alexa CEO, which is me. I am also on the board, and that and then I I run the company. Now, what’s different is that what the company produces is all completely open technology. It’s all open source. It’s all open documentation. And there’s the key. The key difference in terms of what we ended up building is this ability to leave this ability to, essentially to, to exit to change the rules with which you’re governed by and I think This is the key component in systems that actually prevents them from sort of going downhill. And that email would be an example of a system that is interoperable and not owned by any one entity. And this means that one company, even though Gmail has cornered the has has a lot of the email market, I went to the corner, because you can’t really, they don’t have that same potential that a Facebook does, or a YouTube does, where once they’ve gotten a certain segment of the market, they can now you know, squeeze, start squeezing you and start taking advantage of you. We don’t see this nearly as much with email as we do with large social media platforms, were all of a sudden bad policy, right? Like, no one knows Gmail, Gmail has never Google would never consider you filtering emails out of your inbox without your permission, but they’ll filter videos because they, they can. And that becomes profitable for them to do that. So that’s what we want to do. We want to turn video distribution, digital content, publishing, not just videos into something that is, I know, it’s not the sexiest word, but we want it to be a little bit more email, like in terms of not being locked into one piece of software not being locked into one way of doing things.

Rob McNealy – RobMcNealy.com
So what prevents you devil’s advocate, and I’m genuinely curious, what prevents library from growing, growing, growing, growing, and you guys have been growing exponentially, especially in the last six months, at least what I’ve seen what prevents you from being the big YouTube in the future and turning into a bad guy? What, what have you put in place to, you know, try to make it so that doesn’t happen? How do you mitigate that risk?

Jeremy Kauffman – LBRY
Yeah. So that’s, that’s a great question. And I would in general, like, be skeptical, ask, ask hard ask hard questions, we want this stuff to stand up to scrutiny, because that’s how we know that it works. And it’s possible that there’s a key distinction. And this is actually something we’re working on, we had a blog post out about this, about how we’re going to be straightening out some of the and changing some of the naming of some of these things. So there’s library.tv library.tv is like Coinbase, right? It is not a fully decentralized experience, it’s interacting with the decentralized network, right? Coinbase interacts with a bunch of different decentralized networks. But Coinbase itself is not decentralized. Coinbase is Coinbase. It’s a company you’re interacting with Coinbase. Though, we are currently providing both the coin based experience, and we’ve built the software that powers the the Bitcoin experience, right? In the center, I say the Bitcoin experience, I mean, you can use it locally, you can use peer to peer version, you can use a desktop client. So that client is always going to be completely up to the users how they want to use it, they will never be something at that level, where there’s censorship, you know, network wide, or anything like that, you will have the ability to use that software locally, configure it now, you have to know you should still follow the law, right, you still have an obligation to use that software legally. But that software will not be controlled by us will not be censored by us that interacts with a peer to peer decentralized network. And so that will always be there, that level will always exist, and really can’t be interfered with the web versions are going to have to set policies, right. It’s not as simple as it’s both not, but it’s both not legal, nor as simple as like, just try to serve everything as as much as possible, right. And so our goal with the web experience is to provide something that works for large numbers of people, if that ever means some people, that that experience doesn’t work for them, there’s an ability to have both a multitude of web experiences, you know, so if Gmail stops working for you, you go to protonmail, you go to Hotmail, whatever you go to where whoever else you want to go to. And so we expect the same thing to happen with, with any web experiences that we provide, ultimately, that following that you’re building up, all of that is not owned and controlled by the company. So you can take your wallet out and go take your wallet and go put it into another service or go use your wallet locally. At which point, we don’t have, you know, we don’t have that level of, of influence or control of me. So that that’s a huge check. You know, there’s no if you stopped liking Facebook, or you stopped liking Twitter’s policy, you’re there’s no ability to like all of a sudden all of your friends on Facebook to with better policy, whereas in the library design of things, that’s all possible.

Rob McNealy – RobMcNealy.com
So what kind of drove you to do this? You guys have been around since 2015?

Jeremy Kauffman – LBRY
Yeah, the first work began in 2015. The company, I don’t believe technically existed in 2015. The the no one was the first sort of like full time real work began. Like mid 2016 and onwards, shortly after the blockchain launch, we basically launched the blockchain in 2016. And did some fundraising actually after that when we were a we did no Ico and no Uh, no real fundraising until after we put the blockchain up. And we didn’t we didn’t either. Yeah, nice. Excellent. Yeah. I actually potentially strategic mistake, who knows. But honestly the reason it all went this way and was like, you know, to me, if I have like if I have a certain itch when it comes to building something, it’s just like really, really hard for me not to scratch it. And so I was working at another company where it also sort of built that company up. And it’s another software product much, much more boring than this one. And that company was doing decently but I just couldn’t stop thinking about this idea. I am a computer scientist by, you know, education and I was learning and going into blockchain and thinking about how it works and thinking about other technical systems and like, where, what’s different about blockchain? How could it be used, and I just couldn’t stop thinking about this. This this idea of building using a public blockchain to serve as a registry of content that exists. It’s why the company is called library. And I’ll continue to make unsexy metaphors and references here, you know, like, we wanted it to be something like the old card catalog, right? That everything except for everything right? can we can we use a public blockchain this permissionless system to keep a register of stuff that exists? Because we already had good peer to peer tech like BitTorrent works. BitTorrent, censorship, resistant, BitTorrent, user experience sucks. BitTorrent is not great for creators. But as a peer to peer tech bit torrents amazing and it’s elegant, and it’s well designed all these things. And so really, the core idea, we did several things on top of this and afters, but the core idea was a public blockchain could solve some of these problems with BitTorrent around indexing identity payment.

Rob McNealy – RobMcNealy.com
Sure, um, compliance is a big deal. And in the censorship is a big deal. That’s it’s all the rage right now. Right, especially in Silicon Valley. They just seem to like want to wield that hammer. Yeah. How is censorship and in house bad content, for instance, or maybe potentially illegal content dealt with on your platform?

Jeremy Kauffman – LBRY
Yeah. So this is a this is a great example of some of the things we were talking about before. And those answers can be slightly different, right? If content is illegal, there are strict things you have to do, and we follow all the laws. And I’ll talk about specifically what we do that there’s also content that could be damaging to a brand or that people may just not want to be associated with, right. And how you deal with that stuff can actually, that’s also very tricky, right? In fact, all the debates with YouTube, right, it’s generally not around illegal content. Everyone think, you know, right? It’s generally around stuff that’s legal, but debatable to certain populations. So I’ll let me give the full answer on like the illegal stuff. And then if we want to talk about the legal but debatable stuff, we can talk about that as well. On the illegal stuff. We are a Registered Agent, with the federal government, United States government. And so when we received DMCA I assume we’re mostly talking about DMCA is but for other legal stuff, it’d be a similar process. But basically, we receive complaints, we validate the complaints, it’s illegal, we maintain a list of essentially hashes that are known to be illegal. And then those hashes are circulated to other operators in the network, who who choose to if they want to use the software legally choose to respect those lists. So this basically comes down to your wallet server when you’re using the desktop client. So your desktop client, by default connects the wallet servers that we run, which are then going to listen to our our blacklist, and we encourage our wall, all wallet server operators to obey the blacklist. But if you’re in a country with a blacklist don’t apply or whatever, you could run a wild server and then not not listen to those blacklist and return whatever metadata or data you wanted to, that you wanted to return. So basically, we provide those lists as a service and circulate them so that operators can, can follow and listen to them. And of course, all the websites that we run and everything that we run a baseless blacklist.

Rob McNealy – RobMcNealy.com
So that kind of almost voluntary kind of methodology. Is that, I guess it sounds like it’s compliant with us regulations. And like, have you had any pushback from the government on that?

Jeremy Kauffman – LBRY
We haven’t had any pushback from the government yet. I’m sure. I’m guessing you and your audience will appreciate that. You know, the nature of the law is frequently that there is no clear Answer and ultimately find out in court. So you were trying very much to follow the law, I pay lawyers amounts of money that I really don’t like paying them, for them to tell me. Well, this is probably how you follow the law. But we don’t really know. I mean, because you don’t know, you don’t know, sometimes it goes, sometimes the cases are so ambiguous, they go all the way to the Supreme Court, right? cases, like the the grokster case, or the Aereo case, are two examples of case law that come up when you’re when I when both I or the law, the lawyers attend to do research on this. And, you know, these cases made it all the way to the Supreme Court, because it was unclear, right. And so we think very much that what we’re doing follows the law. If, however, like a you know, real challenge, like it would have to go probably through some layers of court, because you’ve got a bunch of laws that aren’t written with decentralized networks in mind. They’re written with a traditional sort of client server model in mind. So when they’re using some of these terms, your What do they mean? Who is responsible? You know, like, for example, not trying to I hope the federal government is listening to your show, I think the federal government could argue that every, every person mining on the Bitcoin network is violating money transmission loss. I’m not saying that this, this argument would hold up. I have no idea what the courts would say, right? I think it probably wouldn’t work. But I think you could plausibly argue it. And if the government decided to argue it, it would have to go all the way to the Supreme Court. Right. Right. So that’s a that’s the unfortunate, unfortunate answer.

Rob McNealy – RobMcNealy.com
Well, it’s interesting, you know, because we’re a project as well. And it’s like, we’ve done things that are gray, like we you do everything, we as a project have done everything to avoid regulatory risk, right? We’re not out there thumbing our nose at the government and things like that we we want to focus on lawful markets and things like that, and do really good things, right. But there’s still some like, basically, areas where the guidance from the SEC doesn’t apply to things that we’ve done. Like, just doesn’t cover it. Like they don’t address it. And so that’s what I always say it’s gray, because no one’s determined or tested the theory legally, one way or the other.

Jeremy Kauffman – LBRY
Yeah, I mean, it’s awful. It’s awful. I mean, the case of the SEC stuff, it’s like, I’ll give you an example of like, there’s no pro you can’t get any proactive assessment, right? You can’t spend any amount of money for the SEC. So I like Oh, okay. It’s not and I’m talking about like, yo, you can’t pay $100,000 sec, go, please tell me what the legal status of this is new doesn’t you can’t do that. All you can do is operate. And then one day, they may or may not. They may or may not come and ask you a question. That’s the way it works. And in terms of some of the SEC stuff around our token securities, the SEC has said this. Ethereum was a security when it started. Right. That’s what they said security means that it’s not a security to that. Right. Okay. Logically speaking, something that started as a security and is not a security now had to, at one point transition from one state to the other. Right, you can’t go from it. Okay, When did it happen? Well, we’re not gonna tell you. Right. So they’re saying that at some point between the founding of it there, because they have no precise criteria, they don’t have it. What they do is they, they they write laws, so that they’re incredibly vague. And then there’s a bunch of discretion that’s left up to, to the people. And so we have no idea what tokens are securities or not. I mean, they’ve been very, very few cases that have actually, you know, even happen, for the most part, the ones that the SEC has chosen to do a case on have been the ones that are like they’re pretty, very pretty, very clearly a security. So there’s a whole bunch there is a whole wide swath here where we have no idea what’s what’s legal and what’s not.

Rob McNealy – RobMcNealy.com
Yeah, and it comes back down to is that there’s always that that hammer, like hanging over your head, right. And like, you know, I choose to ignore the hammer because I want to be able to function and work hard on our project. But there’s always that little gray thing like, Oh, yeah, if someone really wanted to be a jerk, they could, you know, cost you a lot of money going to court. Yeah, ultimately,

Jeremy Kauffman – LBRY
I hate it. I hate it. Honestly, it’s Sunday. It’s like a real it’s something I’m actually pretty passionate about. Because I think it’s I think it’s sad. And it holds back a lot of things. It means you have to be like a we like I’m a risk tolerant person, like I’m very comfortable with risk. And it means that you’re basically like, I you’re restricting like that. The only weird people like me, are going to do some of this interesting work, right? Yeah. Yeah. But like, but there are lots of people who are like really smart people who are not as risk tolerant maybe as you are, I are, and they’re not going to enter this space, and they’re not going to do interesting things. And that’s sad. Like there’s no because I could have been I could have in 2016 describe for you exactly what library is what the network is going to do. How’s it going to work? And like it would be nice to be told, even at some expense even if it’s $100,000 even a million dollars or more? Can you tell me like before we spend way more than a million dollars? Like, is this allowed or not? Like, is this the right way to do it? How do I do this? It’s legal, you can’t do that. All you can do is spend, you know, we’re talking about hundreds of thousands of hours of human effort has been put into the library project at this point. And I fully expect it to be legal. I want to be clear, I don’t think it’s like some 5050 thing. But I don’t think it’s literally zero. Like, I don’t think it’s because I would have said there’s no way that area, which is this antenna case in New York City, I would have thought I said there’s no way area is gonna lose the Supreme Court case area is definitely legal. And then the Supreme Court made up a law made up a rule to say that area is not legal. And we can talk about that case if you want to get into, but it’s like, it’s so you never know.

Rob McNealy – RobMcNealy.com
Yeah, I think that’s it’s really unfortunate. But I mean, even if you spend hundreds of thousands of dollars on attorneys, you might get something called a Saft. And then you try to call it a utility token. And we know how most of that’s ended up already. So it’s like, like….

Jeremy Kauffman – LBRY
I should be able pay the government, like I should be able to pay, like if you’re gonna if you’re willing to investigate people on your own dime sec, like, let me pay you to get a proactive judgment. Like even if the sticker fee is really high, that you should be able to get a proactive judgment from courts before you like to say that like the only way we can tell if a technology is going to be legal or not, is to build it. And only after you built it, dispute it, it’s just crazy. Like, why can’t we have some more more proactive way of getting some of these judgments? It’s just incredibly inefficient, like area a bunch of people spent their lot, you know, multiple years of their lives building up a company in the Supreme Court says you can’t do it. I mean, why couldn’t the Supreme Court like why couldn’t do it, even if it’s, you know, $10 million 100 million dollar areas probably spent hundreds of millions of dollars before they’re shut down? You know, so you never, it’s just, it’s just, um, well…

Rob McNealy – RobMcNealy.com
What were the circumstances in that case?

Jeremy Kauffman – LBRY
The area cases the one so this is I love this case. So the, this the, it was, it’s like a rebroadcasting thing. So Aereo, did antennas in New York City. So they would, on your behalf by you, personally, an antenna, so you would own an antenna in New York City, your antenna, one antenna per customer, a discreet antenna, that antenna was yours, and then they would rebroadcast the output of it over the Internet to you. Okay, so you could basically get in New York City, over the air television, anywhere in the in the US by buying an antenna and letting area post it for you. That’s the Supreme Court said that, because users interact with this service as if it were a cable company. It therefore is a cable company. So they said that this makes Aereo, a cable company. In the same ruling, they said that it would be completely legal for me to go onto Craigslist and post and say, Hey, will you put an antenna in your house for me and hook it up? In this way? I’ll pay you $100, right, that’s legal. So I can still hire someone to do this exact service. If a company tries to proactively do it, they basically said that makes you a cable company. Because users think that you are one, therefore you are one and you’re governed by cable, cable company law. Like nothing in the cable company law says this, like they basically made it as far as I can tell. I mean, they didn’t literally make it up. They they come up with a chain of logic. But I think it’s like utterly crazy to say that, like what makes something a cable company is whether people perceive it as one, you know, they’re not a cable guy. They’re not they’re not running cables through the line. They’re taking a you know, they’re, they’re taking something over the air. And, and you know, so it’s like, were they, you know, to me, if you want to be part of a society is you need to have like laws with clear meaning. And I think that we have a lot of laws that basically end up with these very vague meanings. And so you never know what how they’ll actually be interpreted-until they’re interpreted.

Rob McNealy – RobMcNealy.com
So where do you see the future of library? What would you say your main goal with library is at this point, you guys are humming along? You guys have millions of users on your platform now? Where would you like to see library over the next three to five years?

Jeremy Kauffman – LBRY
Uh, so I think we’re close to I think we will absolutely be cementing ourselves as the number one alternative to YouTube. And then soon YouTube will be, you know, the number one alternative to library, I think. I think but I think I actually I want to grow beyond video. I think we’re gonna be everywhere be YouTube. I’m not saying it’s like, easy, like we’ve won or something. But we’re gonna be we’re gonna be YouTube. I mean, YouTube’s done. Like, there’s just like everything about the way that Google works as a company, all of their policy actions. It’s like, I like if I were observing the way that I guess I kind of observe them from the outside. I don’t work there. Like it’s seriously like someone in my company is like paying them or has like blackmail on them. Like, they’re my, they’re our best friends. Right? They’re literally helping us succeed. And everything they’re doing is just driving people over to library. And I think that what we’re doing is is so fundamentally different, that they can’t adopted, that’s really important, by the way, in terms of success in business, you know, like, one of the reasons that underdogs frequently don’t win is the, the the established the overdog, whatever, can just Co Op, right? The same reason that third parties don’t win in politics a lot, you know, a lot of the time is that if a third party has a really good wedge issue, well, just one of the major parties will just adopt the wedge issue, right. And so, same kind of thing. But in this case, our whole competitive advantage is tying our own hands. And so it’s like YouTube, you know, and when your competitive advantages is so fundamentally different companies tend to not adopt it, like YouTube would have to blow up their entire business to defeat us. And I just don’t see them doing it. What I want to do is, I want to begin pressing into different areas. Like right now, everything’s been library library library, it’s been all one, one single, multi purpose app. That’s not the way we ultimately experience media. We use one app for podcasts, we use another app for news, we use another app for video. And even then, for video, we might use a different app for user generated content versus for, you know, more corporate content. And there’s even other things, there’s CAD files, there’s comic books, you know, there’s all kinds of even niche, digital media. And ultimately, I think library can disrupt any number, any number of these spaces. And so I want to start looking at forming partnerships, business development deals with other entities that could adapt the library technology and and disrupt, begin disrupting some of these other verticals as well.

Rob McNealy – RobMcNealy.com
I might have someone I want to introduce you to off the air. That might actually be beneficial.

Jeremy Kauffman – LBRY
Yeah.

Rob McNealy – RobMcNealy.com
So I know you’re kind of pressed for time today. So well, Drew real quick. Where can people find out more about you and library and how can they get started on the library platform?

Jeremy Kauffman – LBRY
Yeah, so the number one thing I’d say you can ignore everything else after this. I’ll say a bunch more things. Go to LBO. YTD create an account. Follow me. Follow Rob. And follow some other creators on there. There’s lots of great youtubers making their way over. There’s lots of great original stuff. And just start there. If you’re a creator yourself, and you’re on YouTube, you’re not safe. At a minimum use lbr y comm slash YouTube to copy everything over. We are on basically every social site, I would say we’re the most active on Twitter, but we’re also on Facebook and everything else. We have a Reddit and you can find all those just type them in. I won’t say all the links. And if you want to follow me personally, I’m probably Twitter’s the best. My handle is my full name. Jeremy Kaufman.

Rob McNealy – RobMcNealy.com
Jeremy, thank you so much. I’ve enjoyed chatting with you today.

Jeremy Kauffman – LBRY
Thanks, Rob.

Rob McNealy – RobMcNealy.com
You have a great day.

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Christopher Brown – Failed State Transcript

Christopher Brown - Failed State

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks Rob McNealy here. And today, I’m going to be taking a little deviation from our normal kind of interviews. And I’m talking to author Chris Brown. He’s the author of failed state. And this is a kind of dystopian novel. And, you know, I don’t only cover books and novels on this show, but I think the topic that he addresses in a very clear and concise way has a lot of parallels to what we’re seeing out there in the world in the economy today. And I thought his take was really, really interesting, and I thought he was worth having on the show. So Chris Brown, welcome to the show. How are you today?

Christopher Brown – Failed State
I’m doing great, Rob. Thanks for having me on.

Rob McNealy – RobMcNealy.com
Well, I appreciate you coming out. You’ve written some interesting fears. So I’m really want to hear you know what got you into this. But tell me a little about yourself. How did you get into being an author?

Christopher Brown – Failed State
I mean, I’ve been writing science for Rob, probably for close to 20 years now, but most of it was short fiction that I was selling to magazines. And then all I guess it was in the past decade, but really about five years ago that I started really trying my hand at writing novels. And I didn’t set out to write dystopian novels. But I wanted to write a novel that explored the scenario of what would it look like if we really had like a popular uprising in the United States? At the time, I was beginning to work on the book that became my my novel tropic of Kansas. occupy was kind of still in the air there was even like an occupy camp, and an old neon plant across the street from the place where I live in a kind of industrial neighborhood in Austin, Texas. And the Arab Spring was happening. I was like, what would that be like? What happened here and then immediately realized, well, that day happened here things would have to get a lot worse. And and imagining that scenario of things getting a lot worse, didn’t really turn out to be that hard because you can look at both kind of emergent trends in the world around you. And you know, available known history. And pretty quickly imagine scenarios where things could go a little loco so so it tropic of Kansas I imagined, which I wrote not 2013 2014 I imagined a charismatic CEO becoming a kind of authoritarian president. And there being a variety of factors that contributed to kind of a breakdown and then an uprising and in failed state which is the kind of follow on to that as well as the follow on to my novel last year, rule of capture, it takes in a little bit of a different direction it’s a kind of a little bit more utopian. I’m imagining like, okay, after we have the collapse of the American nation state, something that, to me feels like it’s a could plausibly happen. You know, the, the, the idea of the nation state is a kind of a 500 year old business model was starting to show its a turn into creak at the seams and various of its contemporary iterations. And I said, this is kind of like utopian legal thrillers like you might say, like Better Call Saul meets Mad Max, about a guy trying to play off to different factions that are trying to build a better future and, and kind of to the ultimate answer to your question. I’m interested in science fiction because I’m interested in that idea of like imagining what a better future looks like. I’m interested in the sort of literature of the possible and the idea that A lot of the really fundamental things we take for granted as kind of sacred institutions are impermanent things that have to grow and change and evolve. And and I’m interested in exploring where they can go and this particular sort of genre you know, that explores what happens in the aftermath of catastrophic events, if you will, also has the potential for a lot of fun and you know, a bit of adventure.

Rob McNealy – RobMcNealy.com
So I think you brought up an interesting point is that, you know, things do change in it’s part of the human condition, though, that we hate that. And I always tell people change is the most natural, you know, thing that always is happening, change is always happening. Yet humans hate it. It’s like, and to me, I think, I don’t know if we just, you know, don’t want to believe that or we are just in the West. At least raised to believe that change is bad. But people hate change. People really, I think tend to like routine. And I think they get really freaked out when things happen. And things can change very quickly. And I think, you know, here in the West, especially in the United States, we’ve had probably compared to most in all of history, we’ve had a really good run a lot of stability in one place as big as it is, for a long time. And that’s actually pretty unusual. You know, if you look at a country having stability as long as the US mostly has. And so to me, I think just almost, it’s almost inevitable, that we’re going to have some big changes, probably in my lifetime in the United States, because that’s just we’re gonna host it. It’s just a statistics thing, right? It just over time, things will morph and change. And I think a lot of people view that as dystopian in your books before we get into new failed state and kind of the aftermath What would you see? or what have you been writing about as far as what do you see as the central story themes of the things that cause or could cause failure in the United States?

Christopher Brown – Failed State
Oh, that’s a great question Robin and it’s varied and each book kind of tries to tackle a different theme. tropic of Kansas, the first book really focuses in on the appetite for power that some people have and how the accretion of power and and to a lesser extent well, but there’s the accretion of power and a single person that kind of like a single leader or a small group of people. To quote Lord act and you know, corrupts power corrupts and leads to the erosion of institutional strength, rule of capture focused on on one level, the justice system and the ways in which it masks often through the veil of reason, a system that’s really about power and conquest and its route, the way that you know, most real property rights are ultimately founded like in this country in particular on, you know, a form of staffed or you know, power at the end of the gun to the kind of conquering of the American continent and that’s also true history of most nations of the world. failed state tries to dig into a much deeper historical problem that kind of get back gets back to your, your comment of a moment ago about the inevitability of change, and our resistance to it and that’s about the relationship we have with the natural world and the way in which I think the way that the human apprehension about change manifests itself. Most notably when you kind of step back and kind of take the vantage point of the visiting Martian is through our desire to really control the natural world around us. You know, our entire civilization is based on control, you know, control of the reproduction of others, other species in particular, right, you know, pasture agriculture, grain monocultures. And, and all of these things we do to like, put the natural world in our service to sustain the growth of our population. And, and I think, again, you see in some of our current issues, the potential for crisis that can come out of an imbalance in relationship with the natural world. And so those are the kinds of Yeah, those are some of the kinds of core trajectories that I’m trying to look at as failure points and the kind of contemporary Yeah, it the edges of contemporary civilization that I think are showing real strain and that are fun to explore, as fictional counterfactuals

Rob McNealy – RobMcNealy.com
so as someone who, you know, thinks about these things, probably way more than I probably should, right. I always say, when I talk to people that are like these, you know, these different groups that are you know, now they’re called glue boys are the three percenters or you know, anti far these people that are, you know, at least on different sides kind of looking toward the same? I don’t know, ultimate conflict, right, I guess is the best way to describe it. Is is something is they say, we’re going to have this conflict and I always say what are you going to do afterward and you At least my reading of history, almost never do you end up with something better. On the other side of that, from a, you know, a governmental standpoint of freedom standpoint, when there’s a revolution, rarely is there more freedoms, it’s usually less. And what would be your take on that? Where do you see things going after a collapse? I don’t even know. I mean, we can talk about some of the ideas of what specifically could cause this. But how do you see us rebuilding and where do you think that ends up going ultimately from like the freedom and, and the governmental standpoint?

Christopher Brown – Failed State
Now? Well, big question. I mean, there’s a lot to cover. There are a lot of different directions you can take that. I mean, I think you’re right about these divergent sides of the the imagined coming conflict. And they, they, they I think they all represent You know, a desire for like real change or desire for something that feels like a more authentically participatory democracy that they feel like they really have a stake in. I think both of those sides are expressing and kind of the sentiment like, they don’t feel like the current system really represents or includes them in any meaningful way. And so they turn to other means of seeking a mode of political expression or engagement and agency over their own futures. In terms of the others is saying in, in science fiction, that it’s easier to imagine the end of the world than a real change in the political system. And I think I think there’s a lot of that you find even in contemporary science fiction and And I think when you get to these failure points, Rob, it’s it’s kind of like being in science fiction is full of these imagined scenarios of imagined revolutions. I mean, Star Wars is kind of all about an imagined revolution, right? But it’s like, well, wait a minute, what happens after the Ewok party? You know, I mean, there’s never any real politics to it. There’s never any real vision of what comes after. There are lots of great works of dystopian fiction. There are masterpieces of post apocalyptic fishing fiction, but the number of like really compelling utopian, science fiction’s is like, you know, I could kind of name on it, I can, you know, listen, you know, and on two hands. And so, my own vision is that I mean, what I talked about and failed state, I’m trying to explore exactly that issue, and It’s kind of bifurcated into two sort of extremes in a way that I have playing off each other. One is a kind of like, it’s almost like the Dallas utopia version of utopia, which is like corporate sovereignty. And people kind of banding together in small quazy corporate groups to kind of have a private property based version of the future. And the other is a more like communitarian. And an ecologically based approach that’s about rewilding and kind of hacking these problems that date back to the agricultural revolution and trying to figure out workarounds to that, that provide a more sustainable future. I don’t know if either of those are really the full answer. But I think you know, I think there are ways in which we need to both the one hand harnessed The power of the contemporary technological tools that we have to aid us in solving our problems, but at the same time, rediscovering authentic structures of community that I think have been a largely lost and kind of post World War Two world. And, and so kind of a mix of like the hyper modern or the cyber modern and the kind of modern primitive defined our new way.

Rob McNealy – RobMcNealy.com
Family structures is interesting, you know, in the United States. And I’m not sure where it went wrong, what why we don’t have for instance, multi generational families for the most part anymore. And that used to be a very important part of, you know, the American structure and many world many places, but the United States we seem to have gotten away from that. And I do think that’s a problem in a lot of respects. And I think, you know, the building blocks of community are Basically family groups first, right? And then they expand out where you get multiple families kind of living together and you create these villages. What do you think the stumbling block is to why we don’t go back to that, why? Why did we leave that multi generational family structure in the United States?

Christopher Brown – Failed State
Well, we’re kind of uprooted from connection to place in a really profound way. And I think the modern economy really accelerates that. And if you look at kind of pre industrial societies, people tended to live their entire lives in close proximity to their dead ancestors. Talking about multi generational families, you would live in the place where you would be connected through place and as the like repository of the trajectory of all of the people in your bloodline that had come before you. Right and And that, by its nature by bringing a lot of people together around this shared place would create a sense of air quotes family that was broader, and that would encompass Yeah, multiple generations of your living blood relatives and even other members of your community. Right. And we’re kind of tied together and a kind of a kinship. You know, now, I mean, you know, I think like my own life, I mean, I grew up in Iowa and went to high school in New Hampshire and went to college in Louisiana and lived in Washington, DC and studied in Europe. And now I live in Texas, I moved here with my you know, family and when we like literally didn’t know anybody, and you just start over and you’re just like, we’re like constantly cycling through social connections and friendships and familial connections in a way and and then you have the added disruption of cyber culture and network culture and of life. Kind of living online versus like living in meatspace, with real engagement in the life of your local community. Which is isn’t an intrinsically bad thing. But I think you need to have elements of both to have kind of a healthy community. So I think that’s the I think that’s the basic problem. And, and I, I feel like I don’t know, I’m sort of optimistic about those things healing themselves over time. But but maybe not until the aftermath of some kind of more intense crisis in which this condition of alienation in which somebody exists at somebody else exists now is all through an experience that makes us appreciate just how good we’ve had it and the lives of those of us who were, you know, born in the latter half of the 20th century or the beginnings of the 21st and then living rather comfortably in ways we don’t even really appreciate

Rob McNealy – RobMcNealy.com
Well, I think, you know, even like today, we’re like, you know, I’m not trying to get political here, but like, how the country came together after, you know, 911. I mean, we really did band together in for at least some period of time, Americans were proud to be Americans and people felt like we were one country for a while. And then you come, you fast forward, you know, 20 years and you look at how now, the country is responding to say, the global pandemic with COVID. And now, you know, we’re at each other’s throats over, you know, this pandemic, and we can’t come together yet. You can look at other countries, you know, like New Zealand, comes to mind where their response to the pandemic was much more unified. They viewed themselves as Kiwis and we’re going to solve this problem. Whereas the United States somehow got politicized early on to a very, really bad level. And it’s interesting, you know, I don’t know how we fix that in this country. Like you say, without some other kind of collapse that makes people feel unified because right now I don’t think we feel unified as one culture anymore in this country.

Christopher Brown – Failed State
Yeah, I mean, there’s a wonderful book by Rebecca Solnit called Paradise Built in Hell, that takes a look at how people conduct themselves in the aftermath of catastrophe. Examples like Katrina, were the kind of the prevailing narrative of kind of Hobbes in free for all usually proves to be the opposite of what really happens, which is that people tend to help each other in those situations. And I think you see plenty of examples of that, coming out of the pandemic, notwithstanding our own kind of partisan sectarian freakout over you know, the people of the mask and the people without the mask. You know, I think you know, I hear you about 911. But I think when you look at, if you look at post 911 reality, I think you also see a kind of failure of the American narrative line in a way that is dissonant from what we expect and kind of fundamentally disappointing and, like, out of line with our own sense of identity, in a way that I think is kind of part of the problem of some of our, our current situations. I mean, the first couple of months after 911 were lives like everybody’s gonna, it’s kind of joined together and it was almost like the beginning of a Western like, we’re going to go get the bad guys and we’re going to bring them to justice. And, you know, we go and the you know, invasion of Afghanistan was kind of globally supported and, and, you know, we had, you know, Special Forces This guy’s drawing giant beards and riding horses through the desert and chasing down the bad guys and all that. And then you get to Tora Bora. And there’s this big build up, like it’s gonna be the final reel of the Western then it doesn’t happen the way it was supposed to happen. And then and then we’re just like, into this endless war and long emergency that like really has not ended, you know, and it’s, you know, 20 years is going on 20 years later, and you have, you know, lawyers can debate about the terms but you have, you know, people being tortured, you know, instead of brought in front of courts and what courts they have are these kind of like crazy, you know, military tribunals that, that they’re like martial law, fake courts. That’s actually what I use is the basis of my domestic version of such courts and rule of capture which is kind of like, you know, courtroom drama meets 1984. The financial crisis. Kinda like made people really doubt the, you know, utopian precepts of neoclassical economics. And, you know, we’ve had all these events from 2000 to 2016 to right now that make people anxious about whether like the electoral system really works. You know, like in 2000, we had an election, it was basically a statistical tie the presidential election, that’s kind of like, you wake up in the morning, you don’t know the President is Wait, this is weird, you know, and all of these things that I think create uncertainty about American identity and American reality in a way that’s unsettling for people. And so I think a lot of the current tomorrow, maybe rooted in that to some respect in the like desire to find, either to recover this identity that’s been lost, or that reality hasn’t kind of fulfilled, or to find a new identity and it’s one that feels like you have a sense of ownership of I don’t know if that makes sense, but that’s kind of my take.

Rob McNealy – RobMcNealy.com
So In failed state, you have these kind of two factions that are trying to kind of self govern in kind of a very different way. How do those two groups coexist in the same area?

Christopher Brown – Failed State
Well, they’re like in different geographical areas, and one is and Dallas. And it’s kind of in doubt, the idea is that, you know, there’s a kind of a multifactor breakdown that that is comprised of, you know, climate failure that starts with causing, you know, failure in certain regions the Tropic of Kansas, that’s, you know, the title of the first book that’s, that’s a place it’s like a pejorative name people come up with for the kind of ecologically and economically exhausted heartland of the US and so you have like internal refugees coming to places like Texas that are a little healthier, but you have, you know, storms, you know, wiping out places like Houston and New Orleans and along the Gulf Coast. And food crisis coming from kind of farm failures, and then a political breakdown and a kind of a general uprising as things tighten up in Washington to try to kind of maintain order is all of these things are causing multiple failure points. And so by the time we get to failed state it’s like a couple of years after there’s been this uprising and the President has been removed from office by a mob and they have any male figure out someone to replace him with a they’ve like outlawed one of the political parties. And so Congress is kind of a shell of itself and, and the judicial system is kind of broken in our heroes, basically, like in state court trying to you know, it’s a rundown state court in Texas trying to settle scores of the past. And so in Dallas is like one of the places that sort of still like ecologically, essentially healthy, you know, they get bad summer storms and so on, but they’re okay and kind of lie to people. With money have gone there and and a New Orleans is basically like it got drowned and they just never even ungrounded never drained it. It’s it’s the swamp that it once was it’s kind of back and that people are living there basically the most radical of the rebels who were almost like what you would call in contemporary parlance like eco terrorists, and they’re letting the city go wild and trying to build some like green experiment from the future from the from the ruins. I mean, and but the problem at the heart of it is that there’s a solution to the food crisis, which is has to do with some GMO seeds for grain crops, and that the Dallas people have a patent on and the people in New Orleans the wacky eco poets, as my friend Paul McCauley would call them. They have gotten some copies of the seeds Now they started hacking. And that’s kind of the deeper heart of the story.

Rob McNealy – RobMcNealy.com
How realistic Do you think that could be in the United States? You see something like this really possible?

Christopher Brown – Failed State
Um, well, I’ll make a couple of comments in that one. With each of the last two books, I wrote them, and I was like, Wow, this is so implausible. Nobody will ever buy this. And then like, stuff starts happening. I mean, like, the 2016 elections, and they kind of the, the, let’s just say that we get, again, without kind of getting into politics, just the feeling of division, and you know, what you saw in places like Charlottesville in the summer of 2017. And then, you know, and then things like Portland or Maine, you know, I thought the idea of New Orleans being an autonomous zone is sort of like pretty far out. And then you have people’s thinking, you know, big chunks of cities in the Pacific Northwest and making actual autonomous The sounds and the strengths and weaknesses of those kinds of little more micro experiments in urban self governance and you know block by block sovereignty are really interesting to watch and then you’ve got the like, stuff in Portland of these, you know, basically unidentified Border Patrol agents on the legal theory that they’re within 100 miles of the ocean aka the border from trolling you know, around federal buildings in Portland and just like showing up in crisis or grabbing grabbing people off the street without due process or an arrest like it’s Argentina 1975 or something. That’s like straight I was like, the plotter will look after I was just like, and so all summer is has been getting in my mentions, like, you know, treat me like I’m Nostradamus or sounds like oh, no, I mean, it’s just, you’re kind of like reporting what you see in a way and putting a funhouse mirror up to right The failed state stuff. I mean, I think both of the elements that I described in those different communities have elements of reality to them. I think corporate sovereignty, I mean, I have a background as a corporate lawyer, I think it’s a very real thing. I think that I mean, you look at it right now look at how investment capital is fleeing government securities, for Apple, Amazon, Microsoft, these big corporate institutions that are now viewed by like, the serious, you know, financial wizards is the one remaining like safe harbor and the storm and be that in precious metals, right? At least for people who don’t believe in crypto, right. Or who are, you know, not in a fiduciary position where they’re at liberty to put the other people’s money into crypto and so on. There’s that aspect and you have an emergent, you know, I think, Ben, what is wrote a great book a couple of years ago about how technological developments around things like drones, and you know, space based weapons, and all of these things are giving individuals access to the means of kind of military production that has never before existed in human history. There’s interesting stuff there, I think. And then on the kind of rewilding side, I mean, I think that’s happening all over the place. I mean, I’ve done it right here at my own house. It’s like taking a lot that was a rundown petroleum Brownfield where there was a pipeline used to run through it and turning it into a restored prairie. And, and all over the Midwest and kind of the Mountain West people are doing these kinds of experiments and trying to bring back something like the conditions that existed before and in the American context. That’s kind of like relatively easy. To do because really the history of the putting our landscape under the plow or into pasture is really relatively short. And most of the plants are still there and pockets and little fire and a little latitude. It’s pretty easy for that to come back. And people like the Land Institute up in Salina, Kansas are doing really interesting experiments with taking the Native American grasses that are like really attuned to recharging the soil with really deep roots and complex kind of micro raizel and rhizomatic structures, and hybridizing those with the major grain crops that are the core of our food system to create like really Hardy, you know, apocalypse re wheats, if you will. So I think there’s a lot of truth to that. There’s a narrative convenience Kind of like, you know, you know, having it like two warring gangs, right? That part maybe is a little bit of a stretch. But that’s the idea is that the, to me those like, two dipoles of like our experimental possibilities as a country do so solve our own problems without relying on government to help us because I really don’t think regardless of your politics, I just don’t think, you know, the system that was invented in the 1780s is necessarily the path to the future. looking, looking to these other examples for a toolkit of real change, I think is a way to build you know, elements of a plausible, plausibly interesting future you might actually want to live in.

Rob McNealy – RobMcNealy.com
So you talk a little bit about this whole corporate kind of, you know, team pride, you know, corporate kind of like a corporatist Kind of genre and we I would view that as like a centralized entity. I’m wondering if there’s a third rail is there can you have elements of both and I mean this from I look at it from a you know cryptocurrency blockchain decentralized technologies descending like a down tenement like a dow and you know it’s funny because you know I put together every year we have a conference here in Salt Lake called off chain that’s a mixture of self reliance crypto and prepping and those and we kind of bring those two kind of topics together and mash them up and in a lot of these conversations like to me I’m I’m a capitalist I like you know, I’m an entrepreneur, but I also have an urban homestead you know, we have big garden you know, we have irrigation like you’d Laffy sama most people would don’t even know what’s in my backyard because it looks like a, you know, full blown farm at my house. But I’m also a big believer in decentralized systems and technologies and I’m wondering, is it Going forward in the United States, are these new thousand decentralized organizations that are starting to come out of the blockchain world? Is that a different rail that could maybe go to the future?

Christopher Brown – Failed State
I mean, yes, I think distributed modes of social and economic and political organization are, are kind of a fundamental part of that future. And in fact, in traffic of Kansas. I mean, when I set out to write that novel, it was kind of all about that about the idea of like, distributed democracy that was like more network based and like distributed direct democracy that broke down the centralized systems of the, you know, the 1780s constitution in favor of something that had a lot in common with the kinds of ideas that you see articulated through things like, you know, experiments with dows. And, and in the context of the pandemic, I mean, corporate life, you know, the organization of entrepreneurship is like, really super distributed now. And we’re saying like, you know, independently of, you know, people building those kinds of systems on the blockchain, you have people who are really proving the capacity of productive activity on a cooperative, collaborative corporatized basis being done kind of in a way that’s totally uncoupled from geography from physical presence. And, and I think that that’s, I think that’s interesting. What I concluded writing traffic of Kansas, through the eyes of my characters who were kind of dealing with very similar problems is we’re dealing with real world is that those kinds of Organizational innovations play a really important role. But you’re not able to really take full advantage of them unless you first take care of the ecological problems that are the kind of the really the root causes and mentioned the injustice is in the inequality in our society.

Rob McNealy – RobMcNealy.com
I think it’s interesting, and you hit on a good point there is that these distributed systems now, you know, allow us to be more geography independent. And, you know, my wife and I had that as a goal, you know, 10 years ago that we wanted to be geography independent for our livelihood, because we like to travel and we like the flexibility and freedom that that gives us. And I’m wondering is if some of this, these distributed technologies that we’re seeing even just like talking a resume like we’re doing right now, allow for people to go Back to small towns in rural America. And, you know, you tend to find that people that tend to do the higher end white collar jobs tend to have the higher education levels. So there’s like, there’s a big disparity, you know, level of education between, you know, urban areas and rural areas. And, and I’m wondering if part of this, you know, if what could come out of COVID, in this pandemic is people one, learning that they can be productive from home or from a different location, and how that might, you know, be part of the seeds that are going to grow into a new society going forward? I personally would rather live in the country myself, and hopefully in a couple of years, you know, we will move on from where we live, but I’m just wondering, is it Where does it you know, if the pandemics and interesting pivot point right now, I see that..

Christopher Brown – Failed State
I think I think that’s a really great and insightful point. Rob is, I think I think there’s some there really is something there because that that you know, small town America again, going back to the book, tropic of Kansas. I mean, that’s partly about just how like, I mean, if you go you drive through the rural Midwest, like where my folks live in southern Iowa, there are a lot of towns all over the heartland and the rust belt that the 21st century is kind of left behind. There have a lot of empty and beautiful but empty buildings and you know, places that feel a lot more Mad Max than anybody would care to really admit and that are really ready for some fresh infusions of people and economic and cultural vitality. And that you know, are still full of good people, those who are hardworking and and i think that the there are many examples have places like that, in the past 20 years that have started to occur. I mean, there’s a kind of a an odd one and Texas which is the town of Marfa, which, you know, basically got taken over by artists by like, high end you know, New York conceptual artists, people like that kind of sculpture and conceptual artist Donald Judd. And that took a town that was historically just a, you know, cattle ranching town, you know, in the, in the kind of way down to the Big Bend region of West Texas. Right before the, you know, the last network connection runs out and turned it into this incredibly vital place where the legacy community and the kind of new inhabitants have created something really interesting. And you’re starting to see that in some allies like little towns closer to Austin, where similar things are happening in the Midwest. You have a lot of people starting to Yeah, I mean, you know, move out to these kind of outer like bedroom communities but which are like small towns and I think that the potential that represents to help people escape from the debt prison of home mortgages, and these things that I think are really like the enemies of freedom that people get really hooked on by our kind of socio economic model. Those are the things that keep people chained to the treadmill and limit people’s life options and if you can go to you know, get people around the idea that like you could go to some small town and buy an old building or a beautiful house and repurpose it for your own needs and, and also in the process also become part of a small enough community where you can kind of really know your neighbors and sort of, on the one hand, be participating through networks. You know, electronic communications networks and some kind of national economic or global economic and cultural life, but also be part of like, a real, vibrant community. I think there’s tremendous possibility there.

Rob McNealy – RobMcNealy.com
Well, I try to be optimistic about the future, as much as I do see, challenging times coming ahead. For a lot of people, I think there’s going to be a lot of opportunity for those that are flexible and adaptable and embrace the changes that are coming, because they are coming. There’s no doubt about that. We’re not living I don’t believe we’re living a sustainable culture in the United States right now in a lot of different levels. So are you working on any other books? what’s the what’s the next book idea you got coming out?

Christopher Brown – Failed State
I think for the next book, I’m gonna be doing a different take on the novel of catastrophe. One that’s not so much about kind of failure political systems, but really engaging with our relationship with nature. A kind of Almost like eco horror, if you will, a kind of horror novel in which the thing that’s scary is our fear of the future, especially our fear of the climate future. We have a kind of rich literature out there. There’s a story type in science fiction called the cozy catastrophe where there’s, you know, a good weather sort of one or a small group of survivors who usually are, you know, kind of affluent, educated people and the world has ended and everybody’s dying off, but there’s a few people that seem to actually be kind of well prepared and having a good time of it. You think of like all those Charleton Heston movies from the 60s and 70s, like the Omega man where it’s, you know, it’s like apocalypse is fantasy, which I don’t think I don’t think those fish really entirely tell the truth. But they’re interesting and they make good story. And I want to take that kind of story type and turn it on its head. So that’s what I’m working on now. So I’m reading a lot of these great novels of catastrophe right now. Especially have like climate catastrophe and from Maven across different cultures and it’s a pretty interesting undertaking. But in the meantime, I’m just launching failed state and trying to connect with readers about that new book which is you know, people can find about on my website Christopher brown calm or in any any any bookstore, online or in real life as it were. You beat me to the

Rob McNealy – RobMcNealy.com
punch, I was gonna ask you, where can people get the book? But I will have all those links available as well as all your socials up at Rob McNealy calm. And Chris Brown, thank you so much for coming on the show today. I’ve really enjoyed talking with you.

Christopher Brown – Failed State
Thanks so much for having me. Rob. It was a really interesting conversation.

Rob McNealy – RobMcNealy.com
I think we’ll do it again. Let me know when the next book comes out. We’ll have you back on.

Christopher Brown – Failed State
All right, right on it was a blast. I hope you have a great weekend. Thank you.

 

Christopher Brown – Failed State Video

Dalton Skach – Gold Gate Transcript

Dalton Skach - Gold Gate

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks Rob McNealy here. And I’m excited to be talking to Dalton scatch of gold Kate. He is a kind of an all around really interesting guy as far as being involved in commercial real estate and financial markets and entrepreneurship. And the kind of guy I’d like to talk to, because he reminds me a lot of me so welcome. So Dalton, how are you today?

Dalton Skach – Gold Gate
I’m doing well. Rob, thanks for having me. Thanks for that nice compliment that you think I make you think of me or even yourself?

Rob McNealy – RobMcNealy.com
It’s all well deserved, man. I you know, I really I talked to a lot of really interesting engineers on here. But you know, my hearts with entrepreneurs, I can relate to entrepreneurs and investors a lot more than I can engineers sometimes. And, and I think we as entrepreneurs look at the world a little differently than a lot of people do. So it’s always good to kind of talk to like minds, so to speak. So I guess before we jump into what you’re working on, can you give my audience a little bit about a little bit about you? What’s your background?

Dalton Skach – Gold Gate
Yeah, so Dalton scatch is a entrepreneur and this is my second business. Gold gay. I’m also a world traveler. I’ve been spending the past few years traveling around the world. And a little bit of background about kind of where I came from, as I grew up over in Reno, Nevada, and went to school in Boulder, Colorado. And then after I graduated, I started my first company six months afterwards, my company ended up being successful. So I went out and I traveled the world while I was working. And then I spent some time this year in Latin America, and then Coronavirus happened, and then I started this new business. Sothat’s kind of a short story.

Rob McNealy – RobMcNealy.com
Very cool. Oh, yeah, I was in Colorado a long time my wife went to University of Colorado for medical school, and I went to Colorado State for my MBA. So it very much is and I was just in Reno actually just a few weeks ago. So get around a little bit myself. Um, so what was your first business?

Dalton Skach – Gold Gate
My first business also called gold gate, what I was doing as I was doing commercial real estate, investment consulting, so I was working with private equity groups and retail and institutional groups around the country, in forcing off market, industrial and multifamily deals that were $10 million, and over. And it was quite a niche. But it was very, very high in demand, I got to know a lot of the biggest players in the game in the country due to it. Because these funds and these equity groups, they always need more deals, because that’s how they make their money. So I was I was doing that.

Rob McNealy – RobMcNealy.com
So you’re pretty young guy. How did you make all those contacts, so shortly after college?

Dalton Skach – Gold Gate
Yeah. So when I was actually in college, the University of Colorado’s got an incredible real estate program where they have these case competitions, and they build a team. And they go all over the country competing with teams in schools, universities, from all over the world, and he’s competitions. And so I was able to build a pretty great network through that for like, for instance, when we would go down to USC to compete, we would meet private equity guys and real estate guys there. But basically, six months after college, I said, Hey, I’m gonna you know what I did in college, which was the kid competitions, I’m going to do this in real life. And so I went out and started doing that I started reaching out to all these people, actually, my first, my first deal that I ever did, is I wrote a handwritten letter, wrote a handwritten letter to the largest industrial re in the entire world, I wrote it to their CFO. And a week went by, I remember sitting in my car and getting the phone call from from San Francisco. And that was actually my first deal. That deal ended up being over $10 million. And that was a great six figure award. So..

Rob McNealy – RobMcNealy.com
So I think you, you hit the nail on the head right there with a little secret. So what prompted you to write a cold call letter by hand?

Dalton Skach – Gold Gate
I think it’s all about being an entrepreneur and trying to get that person’s attention. So what I did is I was able to get all the stationery that was branded towards gold, gay, I wrote out the letter a few times, you know, on my Word document, and then kind of prepared it with a sticker and all that stuff. And pretty much what am I in my head, as I said, Yeah, it’s gonna take a little bit more work. But one of these cards really could turn into a very large payday. And it’s pretty incredible because without writing that one card, I would not be where I am today, so forgive me.

Rob McNealy – RobMcNealy.com
So with the initial version of gold gate, did you how did you exit that?

Dalton Skach – Gold Gate
So at the end of last year, so in 2017, and 2018, those were my best years for gold gate in terms of closings and Because people were at least wanting or entertaining off market offers. And what was going on in 2019, however, is that the economy was so great, it was so amazing that none of the property owners, they didn’t want to sell off market, because they were able to put the property on the market with a broker and get a number that they couldn’t even figure out in their own Excel spreadsheet, they were just getting numbers that were just so large that they would never have even imagined, from 2019 we put in a lot of offers is actually the best year for in terms of putting in offers, but there wasn’t a lot of closings, and towards the end of the year, as probably a lot of brokers might feel after a few years of doing this is that I kind of just felt a little bit underappreciated. And I felt like I was ready to go do that next step. And I’d already been traveling for two years. And I said, You know what, I’m going to go, I’m going to go spend some more time and kind of just go work on myself. And so I ended that the brokerage and the consulting firm at the end of last year, spent the first two months of this year in Nicaragua, then the next few months in Brazil, and then Coronavirus happened, and I saw an opportunity. And now I’m here.

Rob McNealy – RobMcNealy.com
So what is the latest incarnation of Gold Gate. what are you working on now?

Dalton Skach – Gold Gate
So the latest incarnation of Golden Gate. And I know that a lot of entrepreneurs do this as well as they start off with what idea and they pivot and they pivot and they, and they refine their business plan and their model. But what we’ve gotten into, which I think is pretty special is what we’re doing. What we’re focusing on right now at this point in time, is that with the platform that I’ve created, and the technology that we’re using, what I’m going to do is go out and acquire ultra luxury residential real estate throughout the entire unit in the entire United States in the world. And then turn it converted into a digital asset and allow investors from all over the world to acquire fractional ownership in these assets for not only tax benefits and property appreciation, but also personal use.

Rob McNealy – RobMcNealy.com
So that sounds a little bit like a security token offering.

Dalton Skach – Gold Gate
Yes, yes, it can be a security token offering. And it’s not only a security token, it’s also kind of a utility token in a way, because you have that personal use, and so be more of a hybrid. But that is how we are setting it up. And what we’re doing is nothing new, right in terms of people buying fractional ownerships and real estate, that’s always happened in terms of concierge services and property management, that’s always happened in terms of even right now with the security token offerings, being able to trade shares and commercial real estate that’s already been happening as well. But all we’re doing is taking everything and put it together. And there’s no one else in this market that is doing this. It’s kind of funny, because I’ve been looking about doing that myself. So curious here, what, um, what platform Are you building on? Or are you building your own platform, building my own platform, so it’s going to be, as of right now the minimum viable product, we were using a few different third party providers in terms of the investor management and the KYC, AML process and all of that stuff. So we’ll use so I use a few different parties for that, for that minimum viable product to go out and raise money. We’re almost finished with our seed round right now that should be done over the next two weeks. Already have the team in place, all we need is the money to go out and execute and get our first deal done. And but yeah, overall, over the next two months, we’re building out a new gold gate platform, using different API’s and building our own UI UX interface.

Rob McNealy – RobMcNealy.com
But are you building your own blockchain? for this?

Dalton Skach – Gold Gate
Yes, we’ll be using either Well, that’s also one of the things that we’ll be choosing whether we’re using an ERC 20 token or if we’re using an IBM hyper ledger, or there’s a few different kind of block chains that we are exploring right now. And over time, that will continuously improve and be updated similar to an Apple iPhone update, probably every you know, four to six months or maybe even once a year. We just have one of those blockchain updates.

Rob McNealy – RobMcNealy.com
Have you looked at Ravencoin? I have not looked at Raven. Do you know that they have all the Ledger’s and stuff available to make it so you can’t move the tokens to be? Well, you might want to look at Ravencoin. They got a lot of features because they were built specifically for security tokens and they even have the the ability to do the whole back period and everything else on those so built into the protocol.

Dalton Skach – Gold Gate
Wow. I’ll check that out. I’ve heard of Raven coin. I’ve definitely seen in the news. I just haven’t looked into it as a blockchain option as you know that ERC 20 is kind of the the market maker right.

Rob McNealy – RobMcNealy.com
Yeah, but there’s a lot you know, ERC20s don’t have the same functionality and as far as to be compliant with securities because Once you have if you if you give out an ERC 20 token to somebody, they can just move it and put it on an exchange somewhere. And the problem with that is that’s not compliant with federal law.

Dalton Skach – Gold Gate
For that, you can take a letter that one of our investors could take their ERC 20 token and put it and put it up for exchange on a Coinbase account?

Rob McNealy – RobMcNealy.com
No, but you could do it on a DEX, where all you need is the contract Id like either Delta or fork Delta, something like that. You absolutely could. So you got to be careful about that. That’s why I would look at something like Raven coin, that actually is lockable that I you know, I could put you in contact with the the lead developers personal friend of mine. And, and I don’t have, you know, I don’t have any dog in that fight. But I think Raven coin would be a much better option for that. So you got to comply with securities laws.

Dalton Skach – Gold Gate
Well, definitely gonna be complying with securities laws and many things. But yeah, we’d love to have that introduction.

Rob McNealy – RobMcNealy.com
Absolutely. So will you be selling these on a market like tZero? Or how do you plan on being an exclusive secondary marketplace.

Dalton Skach – Gold Gate
So if you want to invest in these properties, and we’ll also be bringing other real assets onto the platform in the future as well, like commercial real estate, our car, stuff like that. So if you really want to invest in these assets, and in case of residential real estate, be able to use them on the journey to be on the Golden Gate platform.

Rob McNealy – RobMcNealy.com
And how are you handling the legal piece of that? As far as sec, I know, you said, you’re gonna be doing you have to do AML KYC. For accredited investors. I’m assuming this is for accredited investors that only?

Dalton Skach – Gold Gate
Absolutely, yes, yes. So for accredited investors are doing some reg d 506. c exemption, in terms of how we’re doing the offering. And then in terms of the back end, in terms of the trading, that’s being managed by a sec registered broker dealer.

Rob McNealy – RobMcNealy.com
So on the assets themselves, so it sounds like you’re doing you’re raising money then to build this essentially a fund, and then you’re going to be selling off securities, from that fund to accredited investors. Is that correct?

Dalton Skach – Gold Gate
No, there’s a lot of fun going on with this at all, each piece of real asset has its own entity. So there’s not a fund going on.

Rob McNealy – RobMcNealy.com
Very cool. And what would you say you’re doing that’s super, super unique compared to like, other normal rates?

Dalton Skach – Gold Gate
Well, what’s different about this with in terms of normal reads, and I guess that’s for the commercial real estate aspect for it, too. But for instance, if you drive by, let’s just say, prologis. If you drive by one of their industrial warehouses, and you own $1,000 worth of prologis, share, you don’t drive by that and go, Oh, I love that’s my property. No, absolutely not. Because you don’t have any pride of ownership. And there’s also different tax benefits when you own properties by themselves in terms of depreciation, and how that’s also all handled. But what you’re able to do on this platform, is you’re in essence, able to create your own reap, right, if you say, hey, I want to have 50,000 shares of this multifamily property in Austin, I want to have 100,000 shares of this Amazon distribution center in Phoenix, I want to have 200,000 shares of this chick fil a in Denver, Colorado, and I want the the ability to sell them whenever I whenever I want. That’s what we’ll be offering. So you’ll be you’ll be able to, in essence, create your own read. But your own, I guess life on this platform, you’ll be able to say, here’s the homes that I own. Here’s the commercial real estate that I own. Here’s the art, here’s the cars, here’s my stocks, here’s my bonds, here’s my crypto. And if at any point in time, you want to liquidate everything and put it into a new business or move to Mexico, you have the ability to do so this is perfect for family offices. I mean, imagine if you were to go into your family office and tell them to liquidate everything. That’d be a pretty weird morning.

Rob McNealy – RobMcNealy.com
Exactly. What you know, I always like to ask this about projects. What do you think the blockchain and cryptocurrency bring to your project that you couldn’t just do this with a database and like normal shares?

Dalton Skach – Gold Gate
Yeah, we’ll bring like what like what what I also marketed as like a digital security offering, all we’re doing is turning it into a digital asset and creating that marketplace that is where people can trade. So I guess creating that liquidity and that trading, which you’re not able to do, for instance, if you buy maybe your shares on crowd street or fundrise. I’m pretty familiar with both those companies, but from what I understand, you can’t you know, you get paper shares, well, you can’t just go out and just, there’s not a marketplace where you can go sell those, but then also be able to have that accountability and transparency piece and also have That confidentiality piece too. And then to also bypass all that legal piece, right? Like, for instance, if you own shares in a commercial real estate property, it’s March 2020. And you want to sell your, your shares in that retail center, well, you’re pretty much sLl, right? There’s, you’re pretty much screwed. You can’t go out and sell these, and if you’re going to do is, it’s gonna be huge last year principals and be a lot of legal costs can take a long time to find somebody. But with this, you’re able to reach people from accredited investors from all around the world, a click of a button.

Rob McNealy – RobMcNealy.com
Did I lose you? No, I can hear you, you kind of popped out there for a second.

Dalton Skach – Gold Gate
Oh, weird, weird, weird. But uh, I think I was just saying that, rather than the traditional way of buying and selling, I get shares and residential or commercial real estate, where it’s very hard to do. So now you have the ability to reach a marketplace that includes thousands of accredited investors all around the world, we’re able to reach them with a click of a button.

Rob McNealy – RobMcNealy.com
So that’s interesting. So how are you guys able to do the AML KYC on the international investors?

Dalton Skach – Gold Gate
That will be we will be working with a KYC AML company like verify invest, or some of those other companies that manage the entire KYC AML process for all of our international investors. And again, when in order to in order to go on to the Golden Gate platform and create an account and everything I mean, these people are investing millions of dollars into homes and commercial real estate, whatever it might be. So they’re gonna go through a pretty thorough KYC AML process, not like one that you would do on a t zero or Coinbase.

Rob McNealy – RobMcNealy.com
So when do you think you guys are going to be like, open to the public? When do you get? When do you guys gonna be live with this?

Dalton Skach – Gold Gate
For the website, and that’s in the websites already ready, I just have a private right now. And so that will be going live over the next two or three weeks. And we’re going to start introducing educational material and all that stuff. And then the new platform will be ready in December of this year. And between October and December, we’ll be meeting with lots of brokers throughout Southern California, but also the United States, trying to get as many properties as we can on this platform. As you can imagine this this kind of fractional interest and the training and all that stuff for residential real estate is very attractive for family offices or athletes or CEOs or celebrities or musicians. So we helped out our first closing our full closing in January of 2021.

Rob McNealy – RobMcNealy.com
Very cool. So Dalton, where can people find out more about Gold Gate?

Dalton Skach – Gold Gate
People can go to www.GoldGate.co .co, not .com. And you can also go on our LinkedIn page, just Gold Gate.GoldGate, gold gate. And also feel free to email me at Dalton@GoldGate.Co. Those are all ways that you can reach me.

Rob McNealy – RobMcNealy.com
Well, Dom I do appreciate your time today and I look forward to seeing when you go live.

Dalton Skach – Gold Gate
Appreciate it. Rob. It’s been a great time talking with you. I look forward to that introduction to Raven coin and I look forward to our next conversation.

Rob McNealy – RobMcNealy.com
Very good. A Rob McNealy here and make sure you check us out on the web. I will have all of Dalton’s information posted at RobMcNealy.com, and this is going to be a good time. I think it’s really interesting what he’s doing here at blockchain. So make sure you check it out, folks, and hit that subscribe button.

 

Dalton Skach – Gold Gate Video

Haider Rafique – OKCoin Transcript

Haider Rafique - OKCoin

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey Rob McNealy here. And today we are talking to Hyder Rafiq, he is the global Chief Marketing Officer of oak a coin, which is an American based cryptocurrency exchange. And you don’t hear a lot about American exchanges too often, because they’re just frankly, aren’t many of them. But I wanted to get his take on the crypto world. And so well, let’s welcome to the show. Hi, there. How are you today?

Haider Rafique – OKCoin
I am. Well, thanks for having me, too.

Rob McNealy – RobMcNealy.com
I appreciate you coming on the show today. I think based on some of our earlier talks, you got a lot of really, really good insights. And I wanted to share some of those their audience. Before we kind of jump into that though, can you give us a little bit about your background? How did you get into the crypto space? And how did you join the ok coin team.

Haider Rafique – OKCoin
My experience with crypto started when I left Microsoft, I believe it was 2014. And I was playing around with an e commerce idea that we had with a two engineers from Microsoft, we ran into a payments problem. Most of our customers were coming from China, South Korea, India and those markets. And by allowing Bitcoin as a form of payment, we were able to increase the amount of orders we were able to fulfill on on our e commerce platform. So that was my first exposure to crypto and Bitcoin. I ended up working for a few years in enterprise enterprise Product Marketing, b2b product marketing for a software company, only to find myself in 2017, like most of us and the sense of urgency that hey, I should actually go work in crypto, it’s more exciting than than what I’m doing. I got fortunate I ended up becoming the first head of growth@blockchain.com spend two years they’re building out their growth function, their their marketing function, and also their monetization while I was there, and I was hooked, I was in the rabbit hole deep. When I decided to leave blockchain I was looking for the next gig I wanted to take on was something ideally at an exchange. And I came across Okay, coin long with a few others and Okay, coin was fairly unique in what they were trying to build. And, and the leadership was was, you know, one that I really resonated with. So that’s, that’s how I ended up at Ok, coin. There’s a lot of exciting stuff going on here.

Rob McNealy – RobMcNealy.com
So what would you say differentiates Okay, coin from some of its other competitors, both globally, and you know, domestically?

Haider Rafique – OKCoin
So we are a Global Exchange? A lot, oftentimes, the question I get is, are you guys the US entity of because you’re now headquartered in the US? Are you a US entity? For Okay, coin? Are you similar to say, for example, by Nance us, and we’re not, we’re actually truly a global exchange. And the difference is, we’re actually headquartered in the US, in San Francisco, the way we differentiate ourselves is ultimately at a very macro level. The reality is Rob, we all have a lot of choices. When you think about buying crypto, whether you buy crypto through a wallet product, or you buy through an exchange, there’s just so many brands out there for anyone to choose from, what we try to do differently is we try and ultimately create an experience that is going to be really meaningful for the customers. We’re on that journey. Are we there hundred percent? Not yet. But we’re working really hard towards essentially differentiating on customer experience. So part of that means we’re not going to maliciously charge customers, fees, high fees you’re seeing that happen in the industry. So our fees are very competitive in the industry. We’re about one of the lowest fees exchanges out there. We’re also Fiat based exchange for for retail investors who don’t know that language, it’s essentially the ability for anyone to link their USD account, most say your chase or your Wells Fargo account very easily with the crypto exchange just like you would with any traditional brokerage firm like TD Ameritrade or fidelity, and being able to make a deposit and use that deposit to buy and sell and trade crypto. So in addition to that, we’re constantly adding new high quality projects and assets on our exchange, we’re giving investors and traders exposure to those to those emerging investment opportunities. Generally, when we step back from all of this, I think the ultimate goal for okay coin is to be the best customer service and customer experience. And like I said, we have a we have a long way to go.

Rob McNealy – RobMcNealy.com
So one of the things that you know, I see is has been a barrier to adoption of cryptocurrency. It has been the difficulty Using crypto the on ramps to user experience user interface, what are some of the things that you’re doing with ok coin that maybe helps that out a little bit and simplifies that for more unsophisticated investors or people that are new to cryptocurrency?

Haider Rafique – OKCoin
Yeah, the relationship I would share with you is when you think back 20 years ago, and there weren’t any digital brokerage products, or if there were very few people used it. Typically an investor with some disposable income and savings, and a portfolio would go through a financial adviser that called him up and say, hey, how should I How should I get exposure to the markets? What should I invest in? You know, that kind of thing. And that financial advisor would tell you how to allocate your you know, how to allocate your your savings, essentially, with digital brokerage firms, that sort of paradigm changed a little bit. People want to believe that they can actually take ownership of their investment decisions. So now you’re seeing this over the last two decades, you’re seeing a wave of retail investors, people with disposable income and savings, signing up for these brokerage platforms, and learning about what are bonds? How do I buy stock really easily? How do I get exposure to x company or that company? How do I read earnings reports, so on and so forth. So the user now the customer now is a lot more savvy than the customers a generation or two ago, they’re more familiar with these financial tools than they were previously. crypto is hard. There are a couple of aspects of crypto that have been really challenging for us onboarding, a big wave of customers with disposable income with an appetite for investment exposure. The reasons are like You teased up. Historically, it’s been really hard because of regulations and compliance and what have you to work with banks that that world has changed a little bit. Now you have products like plaid, you can integrate with and it’s really easy for anyone to use their credit card or their bank account acth rather, to fund their account. This is as simple as, say, downloading the Uber app and linking your your bank account to it. So you can start using that app on a regular basis. So the world looks much easier now than it was say back in 2017, when it was really hard to get get to, you know, purchasing crypto somewhere. And even if you did it, the trust factor wasn’t there. So a lot of people kind of shied away from it. So that has become easier. I think the part that really still needs a lot of work is oftentimes what I see having worked at Now, second, crypto company and advisor view in the middle is we are still using nomenclature and language as if we’re speaking to engineers, as if we’re speaking to people who actually understand crypto already have been in it since since its formation. But what we’re not doing a great job of is rewriting the way we we talk to our customers in a way that they understand. And customer you know their way, okay, coin looks at customers is a couple of different ways. We look at customers as folks who have not had any exposure to crypto, they’ve heard about it at family dinners or to a friend or to their financial advisor. And they’re intrigued. They wanted to sign up for a trusted platform, one that they feel secure, their money’s not just going to evaporate, somebody is going to just you know, get off the radar and their money’s gone. And then there’s another segment of people which, which is, you know, essentially people who’ve actually been trading a little bit here and there. They’re not professional traders, they have a full time job. But they like the aspect of trading. They’re a little more savvy. And even for them. This crypto language that we have, is sort of new and intimidating oftentimes. And then you’ve got the third category, which is like folks that are just day traders. This is what they do and live in breed. And what we’re finding is even those folks, that segment of people who haven’t traded crypto previously come into the crypto ecosystems and they’re kind of lost, they have to spend a lot of time educating themselves on you know, what does defy mean? ledger mean, or what is an explorer, all this kind of stuff. So a lot of the things that we’re trying to do at ok coin are not there yet, is fundamentally create a product create an experience that welcomes everyone. Any investor any trader, not just the crypto traders or investors who’ve been in it, and have high conviction and understand some of these things.

Rob McNealy – RobMcNealy.com
Well, I think one of the things you, I think are kind of alluding to is is the ease of use and that abstraction I agree with you, most of us in the crypto industry, we take for granted that our audience understands, you know, all these weird nuanced things about the technology and the language. But I think if we look at how we can abstract that away, I think that’s important. And I think, you know, crypto projects would be best served if they tried to figure out how not to educate people, I think that’s really difficult, right? To try to educate people on a new technology. People, for instance, don’t know how credit card work, you know, they don’t know all the middlemen, the swift technology and all that kind of stuff. We don’t when people don’t know that, they just know their credit card works. And I think that’s one of the things that I see it been missing from the conversation with dealing with the masses, is, you know, not about how we educate. But I think we need to focus on, you know, how do we abstract all that technical stuff that people really don’t need to know, in order to leverage and use the technology? What do you think?

Haider Rafique – OKCoin
I agree with you, I think a lot of the early projects that start that actually are trying to build or have a great utility or a use case, are often creating the project or the product in a way that captures the network that’s really fully sold in and knee deep in this stuff, because it’s easier for them, to onboard into a product, give them feedback, so on and so forth. So you have these like pockets of networks, and and communities that are being built around each of these protocols or assets or projects. And those folks are not your retail investor. So you keep seeing a shift of like these 3040 50 million, you know, crypto users around the world who go from project to project, what I’m not seeing is this like high velocity of increase in adoption. We have a lot of people in the world, not just 3040 50 million people. And I think that that onboarding new customers and new retail is not happening. My fear, oftentimes, maybe fear is not the right word is competitively speaking, we don’t necessarily focus on competition, we focus on customer experience. But as a marketer, I don’t worry about you know, other exchanges or other wallets and what they’re going to do or what have, you might sometimes oftentimes, my worry is that we’re in crypto, we’re doing all the hard work from an engineering standpoint and technology standpoint. And here comes traditional brokerage firms or consumer apps that have the trust of consumers. And they’re going to come in and turn on the knobs and now offer really easy exposure into crypto. And when majority of the market share that’s there to be had for us in crypto. I think that’s I think that’s the biggest risk to crypto industry is traditional finance and FinTech coming in and reaping the benefits of what crypto engineers have been building over the last 10 years or so.

Rob McNealy – RobMcNealy.com
Well, you know, I think crypto is doing it to itself, though, to be honest. And I’ve been in this space for more than three years now, which is in dog years is a long time. Right? And, but as a project, you know, I I’m always looking at what other projects are doing or not doing, as far as you know, doing outreach to other communities outside of the existing crypto community. And at least with us, we’ve tried to focus on with TUSC to not cannibalize. I’m not trying to steal people’s I’m not trying to steal people from Bitcoin, right? I’m not trying to steal a theory of people into our and bring them in our community. That’s not our focus, our focus is bringing in people that aren’t already not in crypto, and and I think one of the reasons people aren’t doing it is hard. Okay, it’s hard to go and do that marketing. It’s hard to go knock on doors and do traditional sales. And I think I think there’s a couple of reasons for that. I think one of the reasons is developers and engineers hate those activities. They don’t typically like to do business development and sales and marketing. And so they don’t, but I think the other thing is that going out and going out and knocking on doors, kind of goes against the ethos of decentralization, because now you have a centralized sales and marketing function. And a lot of people don’t like doing it. It’s hard. And I think, and I do believe long term, the projects that exist now that start focusing on those activities are going to be the long term winners. And I agree with you, I think is is it’s inevitable that traditional finances coming into the space, the question is, who’s going to be left standing after they do? And I think that those are things that people in the crypto world probably really need to think about.

Haider Rafique – OKCoin
Agree, I absolutely agree with you. I think it’s gonna be an interesting next few years. There’s so much opportunity for all of us, I think, to to get out of our comfort zone and, and, you know, see what we’ve not typically been comfortable with doing. I think there’s this sentiment in Silicon Valley or in tech or even in crypto. If you build they will come. Well, the reality with that that notion is, if you build and they will come takes you to a certain point in your product, then you hit a saturation point, take a look at Uber, they were running marketing campaigns, meaning they were creating flyers and shipping them to people at their homes at a certain period of time. And eventually, Uber was doing out of home billboard ads, they did all kinds of marketing to get to becoming a household brand name. All products do. eBay did it. PayPal has done it. I think I think my hope is that crypto is, you know, not just that, okay, coin, but the entire industry gets out of that comfort zone and realizes that if any of us want to become a household brand name, we’re gonna have to look at the playbooks of previous consumer brands who’ve done it really successfully. And what have they done that were reluctant to do? And, you know, how can we learn from them?

Rob McNealy – RobMcNealy.com
Well, it’s interesting, I read an article not too long ago, about that exact thing, like what are the top crypto or sorry, what are the top tech companies do to get their first you know, 10,000 users. And it’s pretty interesting to see all the all the little legwork that those guys had to do. And and you wouldn’t even think that those guys were hustling. But every one of those guys hustle, they’d been even watching what Etsy did and Uber and Airbnb and some of these projects, it’s a really good good little historical research project, if you or anybody in the audience has time to look at it. And we have, because we believe that is going to be important. And you have to have a plan to do that. Because I you know, I am like, I’m not a developer. So I think of things a little differently. I’m more of a marketer, like you. And when you go and look at, you know, I view crypto, even a decentralized crypto projects, they’re still a product, right? They’re still a service and used and they’re not somehow above the laws of marketing or supply and demand. And this is where that like, it’s, it’s interesting, because there’s a lot of engineers in Silicon Valley, they get this right, these tech engineers and these tech companies get that. And it seems like there’s it just hasn’t really translated yet to the crypto projects. And I really don’t know why that is yet. But I still think that there’s a lot of opportunity there for the the crypto products that do do that. And I think in the next probably five years or so, I think the projects that do focus on those things are going to be coming out in front after the hype and, and what I was saying earlier is about crypto is doing it to itself is that we’re getting all excited about you know, I would argue a lot of these defy projects and Ico kind of projects, they take away from the attention from the you know, the more legitimate, you know, projects that are doing the dirty work and focusing on just, you know, wheels down kind of stuff, but and I think we we’re cutting our own legs off, so to speak, because we’re focusing on just getting rich quick in these really obnoxious, you know, ROI of yield farming and things like that. And that takes all the excitement away from like, Oh, you guys are actually building something long term. And I don’t know what to do about that. Like, I can’t control that, of course. But I mean, what do you think? I mean, you’re an exchange, I know, you guys have been listing a lot of defy projects lately as well. And is this something that’s gonna be a permanent thing? Or is this just you know, the fact is, you know, we’re writing other hype cycle.

Haider Rafique – OKCoin
It’s a bit of both, I think, but don’t quote me on this, because I’m not an economist. I think the way I look at it is the other day, I got an ad in, in Gmail, my gmail account, which was from Marcus by Goldman Sachs, and it had this interesting message, which was, you know, get the highest yield on your savings, if you deposit to Marcus. And we we offer a yield higher than national average. So I went on their website, and the yield that they were offering on deposits was point 6%, I believe. And, you know, it occurred to me having been deepened, defied now, especially the last like month or so, going through our listing process. We have crazy numbers and defy reality is again, what does defy even mean to a regular person? Do we even need to say that it’s a defy product when we market this stuff? Or do we actually focus on the utility we focus on, hey, if you put x money in, here’s the API you can earn. And here’s why it’s important. You know, we’re in an economic downturn, there’s that really high unemployment rate, people are depleting their savings. You know, the markets sort of really volatile. So people are looking at other instruments in which they can protect their investment and their savings and in dire times, Have an outlet where they’re able to creatively earn, earn money for the lack of better term. We offer and defy their protocols offering 60% APR even more than that, right? And sure, there’s a volatility in that number. But the reality is a way I think about it as a marketer is, this is not about defy, if we go out there, if and when we launch our own earn product. And we go out there and we position our earn products, as Hey, you know, participated in our defi ecosystem or what have you, we’ve failed because again, we’re going after capturing that, that crypto user, not the folks that actually really, really need this stuff that have taken a hit because of COVID, the last six months or so. So if this is true, and how do we position this stuff? Ultimately, the utility is you have exposure to higher API, a ridiculously higher API than what you would find through traditional banks. Mark is being an example. So why don’t we go out there and not include any defy language and just say, subscribe to this or opt into this or put your deposit into this into this product? And you get between this and this percentage API, which is much higher than what you would find in traditional markets? Now, the obvious question, anybody who’s not in crypto among my network asks is, well, what’s the risk? Because crypto has this, you know, the optics and perception that it’s, it’s a, it’s a tulipmania? You know, it’s the Wild West? You know, there’s no regulation, your money can just completely evaporate. I think that world has changed. I think it is a lot more trusted now. For example, okay, coin, all your USD deposits are FDIC insured. So things are things are happening in terms of winning trust from customers, but ultimately, any yield product, high yield product, even if you look at markets, they have this like long, ugly legal disclaimer at the bottom of their landing page of their website, which says something along the lines of this is a really high risk instrument. Be aware. And that’s how we should educate people, retail investors and crypto users about these crypto instruments. Every every crypto asset has its own risk level, I think the best part we can do is a humanize the language focus on our utility, because people largely speaking outside crypto really don’t care about 99.9% of the stuff we talked about. So if I go and tell my mother and father or my uncle or somebody in my family, hey, if you put $10,000 in this instrument, you will you will have the potential to get exposed to 50% plus KPI. Suddenly I have their attention. Okay, great. Now I’ve done the first part. The second part is I need to warn them hey, by the way, this is a high risk instrument, don’t put all your savings in it be responsible, get the right level of exposure, I never go tell my friends, hey, buy bitcoin and just spend everything you have and just buy bitcoin and just keep buying Bitcoin. I don’t say that I what I tell people in my network is if you have a portfolio and you’re building a portfolio, make sure you have exposure to crypto, and I tell them about the high value assets and the thesis behind them. And then it’s up to you and your risk appetite, how much exposure you want. Is it 5%? Is it 10% maybe you have higher conviction, you want to go a little higher, but I think that’s generally how we should all explain this stuff if we really want to attract the broader market.

Rob McNealy – RobMcNealy.com
I agree and so I you know, personal financial literacy is kind of one of my little you know, pet peeves in the United States and, and when I see people saying I’m all in on crypto that scares me To be honest, because I think that’s how people get really, really wrecked. And, and and definitely I’m very pro crypto. But I also am very pro This is super high risk in a lot of these projects. And and I don’t think a lot of people are good at assessing risk. And I don’t think a lot of projects, kind of point that out. But I think that’s one of the things that I see as a kind of a thread that weaves through the crypto world is that you get a lot of people that are not financially literate, that are investing or mal investing or investing too much in things. And and ultimately, I don’t like seeing people get hurt because of that. And I wish more crypto projects would say what you’re saying is figure out a port, you know, you should have savings outside of crypto In other words, and you should have investments outside of crypto, it’s prudent to do that. And I’m glad to hear that you at least philosophically also agree with that. And I think I think it’s important and I think you’re right. I think we need humanize that language. Um, I know we’re getting close on time but….

Haider Rafique – OKCoin
Banks By the way, are not not doing it any or traditional brokerage firms are also not like the you know, the North Star you want to look at, for example, if you sign up for TD Ameritrade or any of the brokerage firms out there, and you have to see $100,000 deposit in your account and you’re day trading, you’re going in and out of positions. Eventually, very quickly, TD Ameritrade will say, hey, by the way, Rob, you know, we see you have 100,000, how about we give you margin, how about your five for margin, so you can trade more. And I think like, getting it back quickly, and I speak, I say this from experience, there was a time that I had some disposable income. And I started day trading. And it was scary how quickly I started to get that five x 10 x leverage from from one of the brokerage firms that I was trading on. So my point is here, it’s not that crypto needs to take that responsibility. These tools have now become consumerized, you now don’t have the financial advisor or the middleman warning you. Hey, Rob, be careful what you’re doing here. So now you have access to these really complex instruments that typically were, you know, designed for professional traders or investors. Now people like you and I can sign up for it. And within a couple of minutes, we’re off to a start. So I think the responsibilities across the board and finance we all need to do a better job of driving responsible investing behavior.

Rob McNealy – RobMcNealy.com
You know, I couldn’t agree with you more on that either. I really, I’m really glad to hear you say that. So Hyder, where can people find out more about you? And okay, coin?

Haider Rafique – OKCoin
So, my Twitter is HaiderSF, it’s pretty easy to find me. But I think more importantly, for your audience, I would I would want them to come on. OKCoin and give us a try. We do have the lowest fees. Unlike the challenges that other exchanges are facing in crypto, we have really low downtime, most of our downtime is related to announced maintenances. So what will not happen is the market is hot and you’re trying to place a trade. And suddenly you can claim as I say that worlds are locked and your deposits are locked or you know, the fees are like just ridiculous. We’re we’re trying to build a trusted platform we have a lot of work to do. We have a lot of high quality assets to add. We have a lot to improved in terms of our user experience. But I can assure everyone that we pay attention to every customer. We’re looking at everyone’s experience and we’re trying to make it better. So if you’re ultimately looking for an experience that’s trusted, and you’re gonna you’re going to be heard. I think I would give Okay, quite a trial,

Rob McNealy – RobMcNealy.com
either. Thank you so much for coming on the show today. I know you’re busy and I do appreciate your time.

Haider Rafique – OKCoin
Thank you. Thanks for having me. Talk to you soon.

Rob McNealy – RobMcNealy.com
And folks, I’ll have all those links up at Rob McNealy calm and make sure you hit that subscribe button. We got a lot of other great shows coming up and you’re gonna want to stick around and thank you so much and you have a great day.

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Jack Connor – Hospital Flip Transcript

Jack Connor - Hospital Flip

Note: This transcript was automatically generated by artificial intelligence (AI) and therefore typos may be present.

Rob McNealy – RobMcNealy.com
Hey folks, Rob McNealy here. And we have another great show for you today, I am joined by someone who I’ve been connected with on social media for a long time and a big follower of his name is jack Connor. He is the co founder of this interesting company that’s focused on the medical space called hospital flip. He is also a renowned author, a renowned skateboarder. And I think he does everything that most Superman should be able to do. So he’s doing a lot of really fun stuff. And, you know, jack, welcome the show. How are you today?

Jack Connor – Hospital Flip
Thank you for having me on. Rob, great to be on. And great to meet you in person. You know, we’ve talked a lot over Twitter and Social Media had a lot of great, great conversations. So it’s really fun to be here in person.

Rob McNealy – RobMcNealy.com
Well, it’s good. And one of the things I like about you, and and I miss, like, sound like I got some bromance thing going on. But you’re a tech guy, but you also get business. And I think that’s pretty important. Because a lot of times, those two aren’t in the same person, the business guy, and the dev guy, those are usually different guys. And so when you find those kind of qualities in one person, that usually they’re kind of interesting individuals. So

Jack Connor – Hospital Flip
I started out as the business guy before, this is, this is also kind of a rare thing where, you know, I had gotten a master’s in business. And I had lived abroad a bunch, I’d started businesses started one in in China briefly and had done startups here in the states and stuff like that. And I was really, into digital startups, and I came from a family that had a lot of programmers I had been exposed to it. So six or seven years ago, I did a whole, you know, did the boot camp thing, and went full career switch by just basically putting my head down and programming about 14 hours a day for a year. And then ended up completely switching careers. And, you know, getting into that side. But part of it is I knew I wanted to do startups and wanted to have control over the product itself, you know, like, I want to be able to build things. And so it was a little bit I mean, it’s like a little bit risky is like career switching as is but found, I also found like, I really loved it. And I kind of knew that about it ahead of time. That, you know, programming for me, is one of the first jobs I’ve had that I really love it on a minute by minute basis where it’s like, you know, really fun solving problems. But when you talk about that business programming orientation, like, I was not a computer science major studied linguistics, really nerded out in languages. Again, there’s a little bit of relation there in terms of kind of like the skill level. But um, but yeah, and agreed. It’s been really fun talking startups and startups in business with you. You know, you bring really interesting perspective from the Utah startup scene. And you know, I’m in Long Beach, red, sad, LA. And neither one of those is Silicon Valley. So we have kind of that to compare against. But yeah, we had some good conversations on the topic.

Rob McNealy – RobMcNealy.com
Yeah, I think that, you know, and we mentioned this off the air, but I think there’s a big thing about startups that you see that there’s lots of startups out there that have nothing to do with technology, and they generally form differently than a lot of technology startups. So, you know, some I’m originally from the Midwest, and in someone like me, you know, I would just think, oh, if I want to start a business, you go borrow a little bit of money from your data, your uncle, get a small business loan, and then you just kind of bootstrap it and, you know, start up a business. And, and that it’s very, it’s very normal among low tech businesses, let’s say contractors, and construction and retailers and you know, things like that. It’s just a very different mindset of just like, let’s just get to work. Whereas, you know, it’s interesting, especially with TUSC, and getting into the crypto space, I’m closer to like, Silicon Valley kind of software and and that whole culture that I ever been in, have been in my life. And so you know, I’ve been an entrepreneur for a number of yours now, seeing the culture of like, I’ve never done anything in my life before I have an idea and a pitch deck and I’m going to raise millions of dollars is baffling to me.

Jack Connor – Hospital Flip
I don’t know if that actually still exists, unless you’ve already maybe exited a startup. Because when I talk, but maybe this is where I met you know, I I’ve, I’ve had startups never exited. Never, you know, never had some mega success, anything like that. And it’s a, you know, whether it’s accelerators, or VCs or basically anything outside of maybe just a pitch night. They do really like it’s hard to get a seat at the table if you don’t have something that’s in the marketplace, or at least and this is this is for digital stuff. This is not for, you know, medical startups which you know, like a patent can raise, you know, 10s of millions of dollars or, although you’re in the crypto space, so I take back everything I said, Because crypto might actually might actually have that where you’re raising money off speculate, you know, we’re gonna build this blockchain for X, Y and Z. I do not know, confession. I did not know that much about crypto outside of the implementation side, some of the, you know, record sides of it. But uh, yeah, I don’t know. It’s a it’s it’s interesting. So what do you so what’s your experience been like? Building TUSC

Rob McNealy – RobMcNealy.com
building topspin interesting? Well, the thing is, it’s being I’ve never managed like an open source project before. So that’s kind of why you guys

Jack Connor – Hospital Flip
You open source. So that’s an interesting viewpoint into devote to working with developers as well.

Rob McNealy – RobMcNealy.com
Open source decentralized kind of project. Well, it’s interesting from a start, just from a startup perspective, since we have a coin and have had a token traded in markets for two and a half years. From the minute you start, like a crypto project like this, you’re an internationally traded, you know, an international publicly held company, essentially. And so even though I’ve had a lot of startup experience, I’ve been an entrepreneur, a self sufficient entrepreneur for a long time, meaning that I’ve made a living actually, as an entrepreneur for a long time. And that’s baffling to me, because even some of those things, I mean, I’ve worked when I was back in a corporate MBA guy, I worked for some big companies and big international companies. And so I know what that looks like. But you know, I’ve never been in charge as a as a, as an entrepreneur, I’ve never had like in charge of a mega Corporation. It’s been internationally traded and things like that. So that’s one of the different things about it, and then being decentralized. So when we started as a token project I, we had control, even though we set it up as what they call a low profit, LLC. But when we decided to build our own blockchain and move from our token, den to become TUSC, we became a public blockchain. So what happened is the minute we essentially, before we traded, the minute we let the, the outside block producers come in and take over the network from our test net. You know, I, we, I have no control over the project. I mean, I’m a co founder, I have influenced just because I am, the guy has been with it since the beginning. But it’s, it’s interesting, just from the standpoint that I no longer have control. And so you just got to like, beg. You gotta beg people to help out essentially, and, and, and trying to do deals and trying to sort out partnerships, you know, with these weird nuances. It’s interesting, it’s just a very interesting space, and then that’s

Jack Connor – Hospital Flip
fraud and bullshit, it’s, it’s just, it’s just tough space, to be honest, I tend to want to have a lot of control on the digital projects that I build, and especially in recent years, you know, I’ve architected done, you know, majority of the code for a lot of the lot of the things I’ve worked on. And so yeah, that might be that might be tough. I mean, it’s, you know, delegations for the big digital projects, delegations, huge, because you can’t do everything yourself, you have to have people you work with, that you can trust to, you know, build a feature correctly, and not put massive security flaws in it and things like that. Open Source open source be interesting. I mean, I admit, like, I haven’t worked on that many open source projects, I, I feel like when I want to build something, I just kind of like come up with it and just start, you know, Tinker and MVP myself. But it’s a wild, it’s a wild world. Yeah, I’d like to check out your your project a little more. Maybe get involved or something

Rob McNealy – RobMcNealy.com
we could put you to work because we need everything, though a lot of good things are happening. And so it’s so we had to structure so how we kind of tried to deal with some of the things like with a lot of I’m not here to pitch to us, but you know, one of the I always feel if I could give it a plug. Yeah. So is how do you there’s just a lot of challenges, right? How did one I getting shit done is not easy, when you know, not everybody is trying to like hope that the tokens that you paid him with, you know, will be worth something at some point. And a lot of people have a hard time and they’re not patient all the time with that stuff. And so yeah, it’s interesting, I always try to tell the..

Jack Connor – Hospital Flip
I mean, interrupt you, I was just gonna interject that production working and production level and digital. Ther’re in my experience, there’s about a 10 x difference in the amount of time and the amount of code that you need to put in to get something that works well versus something that’s truly production level, you know, doesn’t have even those tail bugs that only happen on you know, Internet Explorer in certain situations or someone hasn’t dated their chrome You know, something like that?

Rob McNealy – RobMcNealy.com
I can I can tell you a chrome problem.

Jack Connor – Hospital Flip
Yeah. And, you know, you’re kind of a, you’re a gun guy. And I think that there’s a, there’s a level of perfectionism you have to have for both of them that actually, you know, sometimes there might be a little bit of overlap, if you want to be really good at it.

Rob McNealy – RobMcNealy.com
I think so I think attention to detail, things need to work and things need to get done the right tool for the right job. So yeah, I see, there’s a lot of it. But I’ve adapted, and the thing is the last two and a half years, like, you know, we were talking earlier about, you know, serial entrepreneurs being add, and then they, you know, jump from one thing before they finished the other. And, and I can tell you, I’ve learned a lot of patience over the last two and a half years working in this environment. I mean, when you’re not technically employing somebody, but you know, how to get stuff done. And then just, it’s actually made me more patient. Mm hmm. Yes, you know. And so, but I’m still, you know, still I always think like an entrepreneur, I’m not going to change that, right. That’s just going to be how I view the world through those lenses. I’m not a developer. So I don’t think of the world through a developer’s eyes either, right. But I think that’s the same thing with like, open store. syncretized Hell is what I tell people like, how do you explain like, open source and decentralized products to like, you know, a gun shop owner, right? They tend a lot of tend to be pretty low tech, depending on where you are.

Jack Connor – Hospital Flip
I feel like that’s something that we have at Rs with, you know, where I can explain our business as a synchronous telemedicine for physical therapy, and you know, people’s eyes glaze over. But then I’m just like, now you just do your exam at home, and it sends it to the doctor, you know, try and keep it as simple and as, I’m a big fan of not using big words, big words when you don’t have to I because for me, it’s like language. You know, like I said, like, I nerd out in language. And I think at the end of the day, language is all about communication. And so when you’re explaining something, it’s like, you got to know who you’re explaining it to, like, if I talk to you versus a developer, versus a salesperson about my business, it’s all going to be a little bit different. But I think the true communicators, someone who knows how to like, break it down for whoever the hell you’re talking to, you know,

Rob McNealy – RobMcNealy.com
I described us like this, I said, or when someone asked, What’s a decentralized project, because outside of crypto, that’s never really happened, right? Well, that’s a new thing, kind of at least a minor time. But I say, Well, think about it somewhere between a co op and a nonprofit. Oh, okay. That makes sense. Mm hmm. And that’s how I explained it. I’m like, that’s what it is. It’s somewhere between a co op and a nonprofit, because, because that’s what really is, if you think about it, right. You know, and there is no company making money. We’re not profit driven from that, you know, way we don’t even. And so that’s kind of how that’s kind of true, you know, and so I think you’re right. Don’t use big words with you don’t need to. I mean….

Jack Connor – Hospital Flip
I don’t know if that works. And I don’t think that works. Actually, they’re probably smarter than that.

Rob McNealy – RobMcNealy.com
Maybe some ladies I don’t know, didn’t work with my wife. She’s smarter than me. So she knew more words than I did. So it was all good. But I would say this, it’s like, you know, it’s like how writers write, you know, like, and it even in science and business, sometimes people write in a way, I’m, you got an MBA, I got an MBA, right. So it’s like, you know, business writing is interesting, too. But I think, you know, you know, I read this statistic A while back, and it made a lot of sense to me, from a business standpoint, you look at some of the most famous classics that are out there, like Ernest Hemingway, at least in modern times, right? The Ernest Hemingway’s of the world. And they say there was an algorithm and some AI thing to analyze the reading level of some of these works. Mm hmm. And they found that the most successful works, including things like Harry Potter, mm hmm, are written in a very low level. So essentially, like, and I don’t know if this was, you know, done deliberately back then. Or maybe there was just a name that they said, I want it for the common person. But what happened is, apparently old man in the sea, by Ernest Hemingway was written at a fourth grade level.

Jack Connor – Hospital Flip
Let me ask you a question. Do you ever read Stephen King?

Rob McNealy – RobMcNealy.com
I’m not long time ago.

Jack Connor – Hospital Flip
Sorry. Sorry to interrupt you there. I was gonna say he’s not my he’s not necessarily my favorite author. But I’ve read a million books by Stephen King, and I love horror. I love horror books. The novel is the best form of horror in my opinion. It’s the scariest if you get a really good one. And he also has got to write at a third grade level, a fourth grade level, but in the best way possible, where it’s like, common vernaculars he’s, he’s one of the reasons he’s so effective like you are, you’re never more immersed in a in a fiction book. than if you’re reading something by Stephen King, shining or Pet Cemetery. He describes everything in the room like everything you know exactly what’s happening where you are. It’s one of the most immersive experiences you could possibly have reading a book. And just like you’re saying about Ernest Hemingway, it’s, it’s very simple language. And I think that’s part of the magic of it, you’re not trying to decipher it, you know what I mean?

Rob McNealy – RobMcNealy.com
I would say, it’s actually, they’re actually a little more scientific than that. And I think it’s scientific, from the standpoint is that as you expand your population size, the average reading ability in the United States and everywhere pretty much goes down. And so is, so if you wrote a book at, say, a 12th grade level, and the bell curve of your populations, reading comprehension, is at the fourth grade level, you just lost what, you know three fourths of your potential market size. And so if you bring down that reading level doesn’t mean that you dumb it down, but you bring the reading that required reading comprehension level down, you expand your market. Dramatic, absolutely. And so the more people that may be in your market, you’re probably more likely to win financial success from what you’re doing.

Jack Connor – Hospital Flip
This is 100% accurate, this is very true. Although I’d say the same effect might be part of the reason that I feel it’s so hard to find a good adult movie these days. Because they’ve kind of when it comes to sort of, especially Hollywood, blockbuster movies, they’ve really, they’ve taken what you just said, especially when you’re taking international markets into account to the extreme, you know, and you sort of end up with like, your Transformers movies that are play in China plan Indonesia play in Brazil, but, you know, kind of the same, just like nonsense, bullshit. And in every language,

Rob McNealy – RobMcNealy.com
well, here’s an interesting thing. You know, it’s like, depending on where you are, I mean, you know, look at the average IQ, that can get into very political discussion about, you know, different, you know, developed people in some developing countries have lower IQs on average. And so, or they have much lower literacy rates, or, you know, numeracy rates and stuff in those places. So if you’re focusing on a global audience, where it may be playing in developing nations, you bring that down, you did just expand your market. Now the problem is, you might have almost, you know, gone too far on the domestic side. Mm hmm. So, and I think that’s where, you know, a lot of things just seem ridiculous. Like, I have a really hard time. I don’t normally watch sitcoms, and but if I watch any kind of like, national, I don’t have cable. So I don’t really so when I’m traveling or something, I flick on the TV. So I haven’t watched this in six months. I know, I haven’t watched this in six months. But if you look at the I think they’ve almost dumbed it down too much in the United States at this point. And I think that gets annoying to people like…

Jack Connor – Hospital Flip
Sonds you’re watching Two and a Half Men.

Rob McNealy – RobMcNealy.com
I you know what, I never watched an episode of that.

Jack Connor – Hospital Flip
And that’s one of those TV shows, not to just harp on the dumbing down of TV because that’s, that’s sort of like, I mean, that’s a bottomless well of stupidity. But Two and a Half Men is one of those show that was, it was like, the most popular is the highest rated show for about 10 years. And I didn’t know a single person that could watch more than five minutes, minutes of it without just like, turning it off and boredom and disgust like, it’s so bad. And it’s just one of those mysteries of you know, you’re talking about cultures and populations and things translating and kind of like making something for the lowest common denominator. And it’s still really, you know, we talked about the difference between California and Utah and all kinds of things like that, but like it’s pretty wild. What that like kind of works for everybody is you know, it really is sometimes at that Honey Boo Boo level of just like the really lowest common you know, the Steven Seagal, police reality show things like

Rob McNealy – RobMcNealy.com
that, you know, well, well, it’s interesting. I mean, even look at what are the most popular sports, right? I think the two most popular sports I think in fall, I think NASCAR is number one, right? The NASCAR is the number one spectator sport, right? That’s at least it was like not that long ago. And then it’s like NFL and then. So if you look at what are the things that are, and again, it goes back to markets, but the things that have the largest economic, you know, successes, right as far in a given industry. And yeah, sometimes I’m like these people vote. It’s like, you know, the average American is average. And that means, you know, half the people so if the average IQ in the United States is around 100 mm. And that’s the average that means half the people you meet our below True story. So they add that’s pretty scary. You know, thinking about that

Jack Connor – Hospital Flip
You ever done jury duty?

Rob McNealy – RobMcNealy.com
I Got, I almost got in I didn’t get picked, though.

Jack Connor – Hospital Flip
I did jury duty in Chicago once that was a wild experience, Cook County, Judge Cook County. And it was definitely like, a diverse, you know, in every way, like income levels, raised blah, blah, live it was that, you know, I forget Where’s in the city of Chicago, but you definitely saw like, and I think a lot of people get this experience where you kind of think that your point of view is like, more or less what most other people are thinking. And then you really get thrust into the situation with, you know, a lot of different people where there’s some stakes to it, and you sort of see like, Oh, that’s not actually the case. You know, what I mean, and I think jury duty is kind of can be a pretty eye opening such situation for a lot of people.

Rob McNealy – RobMcNealy.com
Well, you know, for my day job, I do forensic consulting, in my field. And, and it actually, I don’t talk about it that often on the podcast, because it’s not, I’m more focused on TUSC, and crypto and small business. But in my day job, I’m actually pretty successful as a consultant, and I work all over the country. And it’s very flexible on time. So it gives me the opportunity to basically commit myself full time to TUSC and only have to work part time on that business. And I used to think that the world was a lot more black and white, you know, 567 years ago, and when I started getting into consulting, were in testimony and doing depositions. And I went through interrogation, training and investigation training, because I do accident claims, like I, I mean, I do occasionally death cases, like people get in an accident, you know, and get hurt. And so so I have this part of my job, I have to interview people, even on an insurance type of claim or something like that. I have to interview people on a regular basis. Like, I did one today. No, today to yesterday, you know, so it’s like, it’s so it’s just like when you then get around and you start seeing how people will lie to cover themselves up, people won’t take responsibility, people are not forthright. And I’ve seen it in court numerous times, where people I thought someone I might respect, you know, or someone a friend of mine, and they testified on the other side of a case. And I’m like, they straight up lied. And I’m just like, wow, you know, you know, I You and I both know, this is not what you just said in court. Mm hmm. And, and then dealing with people, like where they you know, I interview somebody, and then I might do an investigation or inspection, gather data and gather evidence and stuff. And I find that the evidence routinely will prove that the person lied. You know, and you’re just like, it’s amazing how often people are deceptive. And I think, and I also that a lot of times, there’s, there’s negligence to go around. And that was the interesting thing about, you know, working in legal environments as part of my job. Like, that’s only a part of what I do. I don’t spend a lot of our time doing just consulting for people, but, but when I do the legal stuff, it’s like it you will see how often everybody, like, everybody’s like, it’s their fault. It’s their fault. But then when you really look at it, it’s all their fault. Mm hmm. as I’ve gotten older, it is I’ve gotten older, I see that more and more situations in society are gray, they’re not clear cut, they’re black and white. There’s there’s fault that goes around everywhere. And that’s where I usually see the the most conflict is where everybody’s got a problem, and they don’t want it to be theirs. And in fact, it’s, it’s it actually makes my job harder. Sometimes when you guys like…

Jack Connor – Hospital Flip
Solutions, would, you know, people would implement them, I think that that’s, that’s something that actually does occur a lot. And it’s, you know, a lot of anger. And this is, of course, like, you know, pretty topical in a couple of ways. But, you know, when there aren’t easy solutions, and there’s a lot of frustration, or like a problem is just building and building and building. Yeah, man, like, I mean, that’s one of the ways like, you know, where rage comes out where like, anger turns into rage is when like, there isn’t an outlet, you know what I mean? Or there isn’t, there isn’t that solution that you can, you know, if I, if I have, you know, if my faucet gets broken, I can figure out how to fix it. But if it’s like something that I just like, literally, you know, there’s what is the fix? So it’s a lot more nebulous, and it’s a lot scarier.

Rob McNealy – RobMcNealy.com
Well, I think it’s even this is what scares me is that when the masses have been convinced that the cause of their problems is not what the actual cause is, and and then people get worked up, and once someone’s been convinced to something, you generally can’t change their minds. Mm hmm. And so they’ll try it. And this is a problem. And this is a problem because if you don’t know the root cause of your problem, you can’t solve the problem.

Jack Connor – Hospital Flip
Yeah, this is very true. And you know, We were talking about this earlier regarding politics, but I come from, I come from a very split household with one parent is very conservative and parent is very, very liberal. And so I get the, quote unquote, pleasure of getting both sides to every issue. You know, a lot of times, like, yelled at me on the phone, like, I can’t believe, you know, whatever. Um, but you know, it’s one of those things where, like, I, and a lot of times, you just don’t have the energy for it. But you know, there’s, and this is I didn’t want to get political. But one example that has come here we got is, and I’m not, I’m not taking any sides on this, but it’s climate change, where one thing I have noticed is that both sides and DM me if you want to talk about this and get more details, but not getting not getting into it, but both sides tend to argue very different points of climate change. in a lot of situations, they’re not even talking about the same thing. And you know, where it’s like, and this is as a person who’s kind of like, I mean, I, you know, for better or for worse, if, you know, you get like both both sides of an issue, and you hear both sides of people, and you see both sides biases and things like that, you know, you kind of and I know that this has happened to you a lot is, you know, you can see where there’s, you know, one we’re both, you know, either left or right or whomever, when they’re picking out straw man, it tends to be pretty obvious. And this, of course, happens a lot. And you know, you and I are on Twitter a lot, which is kind of like the kingdom of the straw man. straw man argument. But yeah, it’s it’s tough man. And it’s, uh, yeah, sorry to bring up climate change. I know, I know that that’s gonna executive get this episode, like censored kicked off Google or something?

Rob McNealy – RobMcNealy.com
No, I think it has to be the opposite side of it. I can say those Dino those damn penguins got to figure their shit out. That’s all I know. of polar bears?

Jack Connor – Hospital Flip
Yeah, I love the polar bears. Yeah, it’s a that’s a complicated and that’s another thing where get not to not to get into but like one of many issues where like, there’s a ton of there’s a ton of things, there’s a ton of big problems that don’t have solutions that we know about. And this is very difficult to deal with. You know,

Rob McNealy – RobMcNealy.com
I think there’s lots of problems that we you know, we have big problems that we could solve, that are more important than some other things. And that sense, it’s really tough. I mean, essentially, everybody’s like, Oh, well, I mean, given the like, the whole riots and stuff lately, stuff, the looting and all that. I mean, it’s really hard. When there’s not a good side, like, you can see, like, I can see the points on everybody’s side, and I can see lots of mistakes made on both sides. And so that doesn’t in my mind, it makes it really hard to pick a side. And the one thing I don’t like about our society, especially the US society, Americans, is that we want it to be left or right, black and white.

Jack Connor – Hospital Flip
By your side, we want it to be like, a sport almost.

Rob McNealy – RobMcNealy.com
against us. You know, you’re not with me, I even had a friend of mine that we got along with really, really well. And, you know, he was basically taking this position, you know, he got really upset and about the whole Black Lives Matter thing. And, and, and he was just like, Well, you know, you know, and I didn’t I wasn’t arguing with them, just say that, you know, this is not the problem you think it is, and and over some different elements. And he got really mad at me. And he’s like, well, if you’re not gonna, you know, support Black Lives Matter, you don’t support me in blah, blah, blah. And I’m like, dude, we’re friends. I have no beef with you. And I’m like I’ve ever had a different big giving you a, you know, we’ve worked together on things professionally, if I ever given you a hard time about anything, you know, and nothing….

Jack Connor – Hospital Flip
It’s very, it’s very volatile right now. And I know that I know that this is not news to you in any sense. But like the story you’re telling me I’ve heard over and over. And it’s and it goes both ways. There’s a lot of there’s that one of the shitty things is like, there’s Black Lives Matter. And, you know, there’s like defending the police and blue Lives Matter and like anti maskers there’s, there’s a half dozen things out there that are causing family breakups to happen right now, like, tensions are high. And I think that part of this is, I mean, one of the you know, if you have, if you have a lot of different hotspots, culturally, part of me that’s like, get to psychological but I think this just in general because of the pandemic, a lot of pent up frustration and a lot of pent up energy. You know what I mean?

Rob McNealy – RobMcNealy.com
I absolutely agree with that. And, and I think it’ll be interesting to see how things Go in the next six months of this curls down to cools down, but I don’t think it’s going to no one’s going to accept the election, no one’s going to accept a cure for COVID. You know, it’s like, we’re at all these impasses. And you know, and now we got this weird culture war, you know, on your opinion, like, riots aren’t riots anymore. And you know, and if you don’t want stuff, your property burned down, you’re like, on the other side, and I’m like, you know, this is just not good for society.

Jack Connor – Hospital Flip
It’s, it’s rough. And this is, you know, doing the, as a skateboarder I got to say, like, you know, I was thrown in a cop car before I was 12 years old, like, I’ve, you know, had cops, like I’ve seen cops break boards, I’ve seen cops, yell at kids, and all kinds of things like that, if you’re skateboarder you’re basically like, half the time, wherever you’re skating, it’s, it’s illegal, and skaters tend to have water runs with cops. So when all these videos start coming out of like, cops, like beating the shit out of old people and stuff, there wasn’t a skateboarder on the planet that was surprised about it like this is. And it’s one of those things where, you know, in my experience, like, seven or eight police officers out of 10, that I’ve had personal experience with, like, in Chicago and LA, are totally cool, greatest people in the world, you know, like, they’ll come like your skateboarding, they get a call, because you’re in some school or something, and they come there’s like, you can’t do that here. You get out, you know, no big deal. But like, every once in a while, and not as every once in a while as you want it to be. Like, there’s somebody who is power tripping like crazy. And, you know, I’ve known people who’ve worked at that, you know, for the police, military, all kinds of stuff like that. And like, they’ll basically tell you the same thing, like they all know, you know, they all know that one or two people at the, at the precinct, or at least I’ve heard people kind of mentioned that. And this is this is one of the things and so like, whichever way and there’s obviously a lot of backlash, bro, we’re in this really insane political time where, you know, is it Trump in the lead polling? Is it Biden like blah, blah, blah, like everything is switching? We’re you know, if somebody listens to this a month out, like everything will have changed completely regarding 1010 catastrophic events will have happened and who knows where the polls will be. But um, yeah, it’s, you know, I say it’s like, on the anti cop thing, like, I don’t know if defunding the cops is the solution, because that I’m from Chicago, and Chicago’s major crime problem. And this seems to be exasperating the crime problem in at least certain areas.

Rob McNealy – RobMcNealy.com
But I don’t know New York, Minneapolis, Seattle and Portland.

Jack Connor – Hospital Flip
Yeah, but this is also but then you’re getting the thing is like, Oh, well, that if they just defunded the cops that hasn’t even kicked in yet? Like, who the fuck knows? You know what I mean, but like, I’m trying to not take sides here.

Rob McNealy – RobMcNealy.com
Well, I think you have to take aside, there’s, I think that at some point that you don’t have to have a side to say that, when a group of people are angry about something that they’re not immediately going to go right and burn things down. I don’t think that’s a racial position. Or it shouldn’t even be a controversial position. But, you know, right now, this is, you know, recorded for posterity, you know, is it is a weird position that…

Jack Connor – Hospital Flip
I think it’s a little bit less, should they do it? Well, I don’t know. I mean, it’s like, what’s the psychological position for that? Because, like, when you say, like, should someone burn something down for this? Yeah. Anyway, I don’t want to I don’t want to get to that continue what you were saying I was gonna read that. I don’t know if it had a..

Rob McNealy – RobMcNealy.com
Don’t go down. I mean, look, I understand. You know, there’s one thing if you literally live under a dictator, that literally is doing all the things that you know, dictators have been accused of, then if you want to fight that system, because that system is unjust. I mean, I true. I have a I have a theory about cops because I grew up white, but I grew up fairly lower middle class fairly poor, did not grow up in a nice neighborhood.

Jack Connor – Hospital Flip
And cops got a reputation to man we heard about you guys in Chicago.

Rob McNealy – RobMcNealy.com
I lived in I lived in like one burb over but the but the reality is, I know growing up white and poor, we got hassled a lot I and I remember this clearly my first I got not pulled over nine times in eight months when I was 16. Because I drove I had like a mullet and I drove like a beat up old Firebird. And and so I’m in a bad neighborhood. So it’s like, yeah, we just screw with you. And I’ve had cops be very disrespectful to me. I would say about a dozen times in my life, you know, and I’m not a troublemaker is just when I was a kid. You got pulled over for being a kid with a mullet driving a piece of crap car. And that was just how it was. And I think that first Some power tripping cops out there. If they’re going to pay, like they’re bullies just like any, you know anybody else, any industry, they have bullies, right? Well, bullies tend to pick on people they think they can get away with it from. Right? I mean, you know, it’s not going to be the the white shoot guy from, you know, Manhattan that you’re gonna shake down and beat the crap up on the sidewalk, you know, on the side of the road because you’re having a bad day, huh? You know, he won, he’s knows his rights, too, he’s probably got the money. He’s probably smarter than you. And he’s probably got the money to hire really good lawyers. And maybe…

Jack Connor – Hospital Flip
You actually make an interesting point to where it’s also an unusual target, you know, like, somebody’s hassling, you know, 16 year old you with the mullet which, by the way, I’m ready to see those pictures of you with the mullet anytime you want. So I’ll be digital, I’d have to scan I’m not doing it. I can wait. I could wait. Don’t worry about it. But whether it’s you whether you know, whoever, you know, there’s a million there’s a million different, like, quote unquote, targets for cops, you know, skateboarder, somebody have the wrong ethnicity, whatever it is, yeah, it’s really easy to become a target for that for that type of police officer. And part of it is because like, if some you know, if a cop pulled over you and you’re 16 with the wallet driving, you’re 77, Thunderbird or whatever it was.

Rob McNealy – RobMcNealy.com
Somebody like Firebird with the big block Pontiac 400 Thank you.

Jack Connor – Hospital Flip
But who would believe you over them? You know, it’s, uh, you’re not just an easy target, you’re a very safe target. Mm

Rob McNealy – RobMcNealy.com
hmm. And so, you know, I have to wonder, based on that, and I spent a lot of time in the inner city as well, I had a business in inner city. And so, you know, I saw how people interacted with cops when I saw cops treated people they were interacting with and, you know, did I think that? I don’t know, I would say that. My opinion, most people’s problems in this world are self induced. You know, you and I’ve talked about this on Twitter, for instance, you know, COVID, didn’t make people broke. They were already broke. And they were fragile. And same thing of businesses. You know, businesses should have an emergency fund, just like individuals. And if they’re not putting money away for an emergency, they’re fragile.

JackConnor-HospitalFlip
Mm hmm.

Rob McNealy – RobMcNealy.com
COVID just exposed that.

Jack Connor – Hospital Flip
Well, this is I mean, the restaurant not to pick on restaurants who are having a really difficult time right now. But this is a really interesting question, which is, if your typical restaurant had, and I think it was something like 12 to 14 days of working capital in the bank, and that was, I mean, that’s like your typical restaurant in the United States. You know, you you invoked fragile, as a very fragile position. I mean, you know, took the, you know, the pandemic obviously caused a lot of closures for more than two weeks, you know, more than a month. But it’s not the only thing in history that could have done it, you know, like, weather events. Who knows an E. coli outbreak, there’s one of a million long, you know, fat tail events that could happen in that. But it does kind of make you think that maybe we are, you know, maybe we’re building the system, that’s just like, based way too much on money coming in to just, you know, just keep things running. Justin times.

Rob McNealy – RobMcNealy.com
Yeah, everything’s Just-in-time.

Jack Connor – Hospital Flip
And it’s funny, because I used to be a big advocate of just in time, because I thought, you know, because it’s like, very clever, and clever is actually what you find out, it’s kind of like one of the, one of the curses of modern life and a lot of situations, but you look at something, you know, like Zara, or h&m, and they have this insane, you know, insanely complex, or not, maybe not complex, but this very well done supply chain. And it’s really amazing. And you’re like, Oh, it’s almost a work of art, you know, it’s so efficient. And then one thing had, like, one monkey wrench gets thrown into the gears. And then we’re in the situation where now I mean, pandemic, you know, COVID was obviously more than a monkey wrench, but, um, you know, and then the whole thing shuts down. Like, that’s the problem of having a finely tuned motor that doesn’t work if anything goes wrong, is that it’s, it’s kind of all or nothing, you know?

Rob McNealy – RobMcNealy.com
And, yeah, and the problem is, when people are ill prepared for change, or for that system to fail. That’s when things get really ugly. Yeah. And, and so, and you’re right, I think, you know, think of all the things that can make things that mean, let’s talk about realistic things. How about an invasion can shut things down for a while. Ruined supply chain..

Jack Connor – Hospital Flip
Like red, red dawn style,

Rob McNealy – RobMcNealy.com
Like Red Dawn, style. Absolutely. And and I think, you know, whatever. If you had like, a hurricane to hurricanes and a major earthquake happened within a month period, you’re gonna have major sections of the country shut down.

Jack Connor – Hospital Flip
For that, I mean, there’s so many different possibilities solar flare that they keep talking about EMP is a Is it an EMP?

Rob McNealy – RobMcNealy.com
Electromagnetic pulse?

Jack Connor – Hospital Flip
Yeah.

Rob McNealy – RobMcNealy.com
Yeah. Well, this is or manmade?

Jack Connor – Hospital Flip
Mm hmm. Um, yeah. I mean, there’s like literally, like, you know, if you go back, go back 500 years, and look at all the events of like this that could have shut down society for more than a couple of days, big volcano going off, you know, or an asteroid hitting or something. And I know that they’re all like long tail. But eventually one of these is gonna happen. And we do see now you’re getting me into something that I do feel passionately about. But we need a motherfucking plan, you know what I mean? Like, otherwise? You know, we’re not, we’ve been around for 12,000 years, we 12,000. Or I think that that one that one site in Turkey is from, I think, 17,000 BC, I think that’s the oldest, you know, evidence of civilization we have, like, this isn’t this is definitely not very long on like an earth scale. It’s very not long in a cosmic space scale. And so I was watching, I don’t watch a lot of TV, but I really loved the show Doctor Who. And I was watching an episode that takes place 250,000 years in the future, and you know, there’s like, mankind is living on a different, you know, star system and stuff like that. And I just remember thinking, like, if we’re gonna get to 250,000 years, like, we need some robustness, as this pandemic, kind of proved, like, we didn’t have a plan for this, like, we kind of thought we had a plan. You know, I think if you had asked every single person in the world in a year ago today, like could could humanity handle an epidemic pretty well, most people would have thought, Yeah, man, we got it. You know, like, I saw that movie where the who swoops in and they isolate, you know, an outbreak, they isolate the region, and, you know, everything, everybody instantly has other perfect PP Nah, there’s a, you know, one person got stabbed by a dirty needle. But, you know, we got that under control. And the reality is, it was just a complete and utter shit show from day one, and it never really got any better.

Rob McNealy – RobMcNealy.com
No, and, and, you know, I think, and I said this before that, you know, if we can’t come together as a country, to create policies and plans to deal with COVID, which is deadly as it is, it could be a lot worse, is that what happens when the next deadly bug comes around or slightly deadly or bug comes around? Or an actual bio weapon gets unleashed in the night seats? What are we going to do while we’re going to argue our masks can comply, and then politicians are just going to do dumb stuff, because they want to get reelected. And, you know, I think we’re host i think that that expose a cultural and that’s the thing watching, for me watching all this COVID stuff is watching how people are reacting to it. And what are they doing because of it? And I am worried now that maybe Bill Gates is right, because we’re so screwed culturally United States, if we had a serious shit show kind of thing come through. Not saying that 185,000 people dead so far isn’t a shitshow. But it could be a lot worse could be millions. I think we’re really weak. And that’s, that’s scares me as a culture that I fear that we can’t survive something really tough.

Jack Connor – Hospital Flip
In this in this sense. I agree. I mean, there’s a lot of ways we’re strong, but this like, we really, we really dropped the ball. Also, I need to get that audio drop of you saying Bill Gates was right. I feel like that’s something. I feel like that’s not something you say every day. So it’s pretty happy about that?

Rob McNealy – RobMcNealy.com
No. And and yeah, and depending half the listeners will say that I’m trying to, you know, kill them with chem trails or something. But, you know, ultimately, you know, I think that, you know, you look at the countries that are dealing with COVID the best and how they did that is they came together with and basically back their governments with the unified plan. And in the ones that did the best had the highest compliance with those plans. And I think the problem is in the United States, you know, it became a political I’m not here to judge, you know, Donald Trump, but there was a lot of denial in the beginning and New York, there was a lot of denial with the Democratic politicians there and democrat governor, and so they all drop the ball in my opinion. And I think the fact that they could that everyone wanted to make it a political issue, and then everybody dug in and then the tribal lines were Set.

Jack Connor – Hospital Flip
And then nothing happened. I mean, we just fought about it. And, you know, the action. I mean, it’s, you know, it’s not like nothing happened, like there was, you know, testing centers, ropin Drive throughs rope and, you know, things, things did go down, but especially at a national level, like I couldn’t even tell you what our federal government did regarding COVID, that was especially useful, you know, what I mean, like, everything I’ve seen, at least, for me is all more or less at a local level, you know, like, the things open here was more or less like Long Beach grants. I mean, I’m sure I’m missing something, because I have not followed the whole trail of money and anything like that, but..

Rob McNealy – RobMcNealy.com
Well, you know, I and I used to be emergency responder, and I can tell you that most This is like, and especially on the biological stuff, most of that is responded in supposed to be responded to by the local governments, that is how it’s supposed to work, you know, public health is done at a county level of pretty much in every county in the country. And then even additionally, sometime at the municipal, you know, municipal level, like and, you know, so Denver, and a lot of us, a lot of cities have still have, you know, government hospitals. And so that’s where disaster response normally comes from, but with the biological and public health is almost always done at the local and state level. And so I don’t necessarily fault the government for that what I felt the government for, is how generally the leadership did not come together behind a unified plan, everybody dug in and made a political issue. And I think that that shows me that people on both sides of the aisle care more about their tribe than they do solving problems. And that’s unfortunate.

Jack Connor – Hospital Flip
I got a question for you, though, as you know, especially coming from your background, do you think that this this whole event, that one potential upside, could be a big uptick in people kind of like taking control of their own lives, like being like, I mean, something that I had the sort of questionable blessing of growing up in Chicago, there’s like, it’s very corrupt in Chicago, and I was there under like the, you know, second Mayor Daley. And they’d be like, photos of him like having dinner with mob bosses and stuff. Like it wasn’t even in going ice fishing with gangsters and you know, things like that, like people laughed about it. And so I never really, for better for worse, I just never really trusted the government, I was always kind of taught like, it was just all corrupt. And it was all kind of blah, blah, blah. And I’m not saying people shouldn’t trust the government, because Chicago is kind of its own special little situation. But I do think the pandemic I mean, even with everything from the gardening and breadmaking to, you know, you were talking about, like liberals buying guns and people moving to the country, do you think there is going to be an uptick in like decentralization, localization, and basically people just saying, Hey, I’m kind of on my own. So let’s figure this thing out,

Rob McNealy – RobMcNealy.com
take care of ourselves. And I think COVID showed us very quickly that the technological infrastructure was there. So I would say, a family member of mine, their office went all remote. Mm hmm. And that was really hard for the company to go all remote. And then after like, six, eight weeks, of the company going remote, because part of the part of the company was really trying to get people back in the office as much as possible. And but then they found that most of the people don’t want to go back. And they just decided to like stop leasing, you know, some class A office space. So I think COVID started that. And I think the fact is, I think more people are gonna homeschool people are seeing that. So I think we’re not done yet. You know, we haven’t finished all these things out lately. But you know, but I think the bigger trigger for the one the gun sales, and I know this, and then it’s the riots and the burnings, and and i think that’s going to scare the hell out of people, and people are going to rethink being in an urban area. Because of that. And I think that that’s a different animal. And we don’t know how it’s gonna play out. So the, the, you know, and I think this is interesting about the current protests, riots, whatever you want to call them, right? It and, you know, they never used to allow riots and protests to go on as long as these have been allowed in various cities. Like we’re like Portland and Seattle, you know, three months solid, right. And, and I think the government, you know, if you go back and look at like 92 in LA, and you go back and look at, you know, the riots in the 70s and late 60s in Detroit. Those things only lasted a couple days. And then they’re over with and people cleaned up and moved on. I think the problem we’re seeing and this is why I say I don’t know where I think this is going to go I think there’s a lot of things seems to be getting worse, not better. But I would say, from a prepping standpoint, Mm hmm. The longer these violent riots because they’re violent riots, these are not protests if I when people are getting killed and and people are burning, you know, whole areas to the ground, that’s no longer protest. And and so I think the longer it’s allowed to go on anything about the cops haven’t been shooting anybody with real bullets. Right. And they certainly did in 92. And they certainly did in the 60s in the 70s. And so, you know, I know in the Detroit riots in 68, one of my friend’s dad’s was in the National Guard at the time, and he quote unquote, said we stacked him up like, cordwood Oh, yeah. Oh, yeah. It’s like, and so if you look at how many people were declared dead during the Detroit riots, apparently that number was like, 10 x or something like a lot of people got shot.

Jack Connor – Hospital Flip
No photos going on social media back then. You know,

Rob McNealy – RobMcNealy.com
There are some photos, though. There are some pretty damning photos, but it was like..

Jack Connor – Hospital Flip
You know, what the immediacy not like, they wouldn’t get out like that. Unless, unless, you know, next day, write a press. Yeah, somebody happened to get it.

Rob McNealy – RobMcNealy.com
Yeah. And so so I think that the fact is governments I mean, there’s no water cannons, right. There’s no alle rats running around.

Jack Connor – Hospital Flip
So it was the last one. There’s no what.

Rob McNealy – RobMcNealy.com
LRAD you know, those audible things that are this, you know, noisy things?

Jack Connor – Hospital Flip
Oh, it’s like the the noise yet to basically get people to disperse by playing but it’s,

Rob McNealy – RobMcNealy.com
But it’s the one that has like an acoustic thing to it that, you know, actually has some pressure, I don’t know, something like that. But you have all these other tonic Ray. Yeah, they have that they all rads. And then, you know, they have that microwave weapon now too. Right. So the question is, so far the government has, and these have gotten wave more violent in many respects, and some of those other riots that, you know, 92 and stuff. But government hasn’t unleashed any of that they haven’t been using lethal force. And think about that, and lots of major cities. And so to me, the longer the people that are angry, and and I’m not saying they shouldn’t be angry, and that there’s not problems and they’re frustrated, and I recognize all that. But what I think, ultimately, the longer you let people throw, let’s just say they’re allowed to throw a tantrum. Mm hmm. Every time something appears to go wrong. Okay, because at this point, you know, we got things that are legitimately Bad Dudes, you know, being stopped by police for legitimately bad crimes. And now even though and people are writing over that, so in my mind, we’ve crossed some threshold about how we deal with something in a rational way. So the thing is, the more these people are allowed to get away with it as a group that and any group would do this right, the more they can, you know, torching, something’s becoming socially protected, and politically, okay, which is absolutely, they’re normalizing it. That’s really dangerous as a society that you have, you know, groups of society normalize burning down buildings, killing people, mobbing people blocking traffic from innocent people. I’m a, I’m a very, very staunch like, let’s talk it out guy.

Jack Connor – Hospital Flip
You know, I really do. And it’s been as like, you know, language nerd. It’s also a big part of it. Like, I love language. I love talking. I love words. I love communicating with people. And I find it very frustrating when there is, you know, we’re discussing kind of seeing multiple sides of, you know, various issues. But yeah, I mean, I, I really, I know, it’s I know, it’s like, idealist bullshit. But like, I really think that like, ideally, there should be, we should talk about every problem, you know what I mean? And this is, and yeah, I get like, the the riots are super complicated. And I actually had an answer for you, when you’re saying like, why is the Why are these less violent? And why are they going on so long? Because this is something I’m thinking about too. And I have a strategic answer. I don’t necessarily have like a political answer. But you know, if the government came in, and we saw those videos of like DHS, grabbing people and putting them in vans and things like that, right government came in now, like full, you know, duerr taste style, and just, you know, full force like military, you know, shooting protesters that posed a threat to people as opposed to like, hitting them with you know, like, whatever the beanbags and the the tear gas and stuff like that, like it would, it would escalate to like insane levels. I mean, I think that not that they not that they wouldn’t and not that they couldn’t have an excuse to but if they if the bodies were stacking up right now, like, it wouldn’t get better, it would get worse like it would be very hard for them to step in and control Portland without Really getting in there, if that makes sense. And I, and I feel like at a local level, you know, I thought I thought it was kind of crazy that these are going on so long to because like, I’d never seen this in the States. I’d seen this in like South America, like Mexico and stuff where there’s, you know, day 187 of riots or you know, of protests in front of the building or whatever, whatever’s going on. But yeah, I’d never heard of this here. You know, I’ve been to a protest that was event at a time and a place and you know, all kinds of stuff like that. And my impression is basically at a local level, like, they’re kind of I mean, you saw the thing with Ted Wheeler, they, they had his whole apartment building staked out, and the cops wouldn’t touch it, you know, they wouldn’t get in there. Um…

Rob McNealy – RobMcNealy.com
And that’s a problem. And, you know, this is, the fact is, I think it’s, I think they’re, I think you’re right, I think that if they came in now, it’s going to be less well received, then, two and a half months ago.

Jack Connor – Hospital Flip
I was cheering it the way you described it, I kind of pictured, like, as if the military came in, like, willing to shoot, you know what I mean?

Rob McNealy – RobMcNealy.com
I think, you know, they could have shut this down. No, no, I think the problem is, since they let it go for so long, people are getting more emboldened. They’re being normalized to violence and destruction now as the response to something they perceived to be an injustice. And I’m not arguing in justices are not and all those need to be discussed on a case by case basis, right? Because the world is not black and white. As much as people want it to be.

Jack Connor – Hospital Flip
A forensic investigator, you’re definitely not allowed to think the world’s black and white. Didn’t know that about you, either. That’s really cool. That’s very impressive.

Rob McNealy – RobMcNealy.com
I’m really nerdy. We’ll talk about it off the air. But yeah, it’s it’s, it’s interesting. And they say, Yeah, I think that’s my concern is like, so, you know, kind of back to the startups. Right? How does this impact startup? So I think, since we don’t even know how bad it’s gonna get. We don’t know if this stuff’s going to calm down. Right. We don’t know if the racial relations will improve. And and what timeframe in I think the elections coming up, and I don’t think anybody’s going to be happy with that. So I’m, at this point, I am expecting more normalized violence to occur, then the question is, and this is what’s been interesting what Donald Trump psychologically and is that after he got elected, right, usually the other side’s a little butthurt. They lost, that’s kind of normal. They never got over it. with Trump ever, in four years. And to me, I think so. This goes back to the psychology thing, too, is I think, the longer you’re your best if you’re raging every day, and I see this, on Twitter, I follow I mean, even a lot of Silicon Valley people just rage at Hollywood people every day, day, day day, for years. Mm hmm. Just raging. And to me, I think the law, I think you can almost have like emotional damage as a society, the longer you’re like that, I think it changes people’s personalities. And And so…

Jack Connor – Hospital Flip
yeah, I’ve seen I have seen politics somewhat ruin people’s lives before because it’sa turned, you know, turn them from, and this is I’ve never done it, I’ve seen this, both sides, honestly. People I was really close to and it just turns like, turn someone into like, a very angry person. And, you know, like, I’m not gonna argue with other people’s, like, emotions, and like the reasons for being angry. But like, that’s a tough way to live man. Like, it’s, it’s hard to just be angry all the time.

Rob McNealy – RobMcNealy.com
Yeah. And I, and I see a lot of that, and, and my concern about our society, right, if we can, again, come back to the table and rationally discuss an issue, like you’re talking about, if we can if the solution is that it’s going to be violence every time and it’s only going to get worse. There will be blowback and and there’s going to be backlash to that.

Jack Connor – Hospital Flip
Well, should we What about what about you and I moderating some right left debates, perhaps maybe get a couple couple of topics and trying to actually have some kind of a rational conversation about it?

Rob McNealy – RobMcNealy.com
Absolutely. And and I think, you know, I think that’s important. And the fact is, it comes back to how do we know our knowledge? And, you know, we could have a whole discussion on knee these issues politically, but I think the fact is, we’re not coming back together. Mm hmm. After the election, we didn’t from the last election. I don’t think that’s going to happen after this election. And so I think so I think, and this gets into your startup, too, right? Like, where do you pick to live? Where do you pick the headquarters for your startup know what hospital you know, flip. It’s like how do you How is that going to impact? I mean, what’s your start? How would How do you think you’re going to view real estate? And where you, you know, put your residence for your startup now? How would you What is your What are your thoughts on that with what you guys are doing?

Jack Connor – Hospital Flip
Well, I mentioned that earlier, I mentioned earlier about the California wealth tax that has been being bandied about, as we’re launching this that’s like, you know, kind of on my head regarding staying in California, but actually do have an interesting answer to that, which is that, you know, our platform like our platform right now, our first product up is for ankle and foot exams, like you literally come, you do an ankle or foot exam from your phone, just videos, very, you know, you’re talking about, like low tech versus high tech. And I actually have your platform as a very low tech digital product. Um, there’s like, almost no data. One of the things is, I, I’m a big privacy guy, because every time a hack comes out, you know, like, Canva, got hacked, oh, Reddit got hacked, or whatever it is, I swear to God, my my name and password always shows up on Have I been poned. And so and I’m one of those, you know, I feel like every time I put a phone number into even some religion, it’s, you know, I put my phone number into spectrum for two, you know, two factor authentication. And three days later, the robo calls start, and you know exactly where that came from. So one of the things is that, you know, we’re, you literally just need an email to get like a physical therapists thing with us. Like, it’s all like, we’re not collecting data, because we don’t want to hold your data unnecessarily. And, and I’m like, I think it’s good to be private, on the where to be located thing, our physical therapists are mostly some form of freelance, some many of that, like, distributed, not in LA, in, you know, San Bernardino County, by Santa Barbara, like places like that. And our platform, because what we do is if you take an exam with us do this, you know, ankle foot exam, if you got a sprain, and we’re gonna be launching more exams, as we go, we’re kind of doing it falling a Lumosity model re kind of come up with one thing at a time and kind of just release them, right? Because we really want to like, you know, as a startup, working on our, you know, our first product here in this space, we’re going to get really, really good. It’s this, like I said, it’s kind of like a low fi product. There’s no fancy technology, there’s no AI yet, although I would like to I’m really excited about the idea of doing things like skin cancer, skin cancer exams, or like eye exams and things like that, which could use AI in the future. Um, but yeah, I mean, part of, part of what I’m stoked about is that one, our physical therapists are really good, I’ve kind of done a session with all of them. And a lot, the the ones we have so far are trying to build an at home, basically, telehealth business. So, uh, you know, people who look, one of them, their clinic got shut down, or it didn’t get, I think it went out of business. I mean, if you think about all the dentists and all the the doctor’s offices that have been closed down, like, since the pandemic started, an insane amount of physical therapy, businesses have closed or, you know, close temporarily. So you got a lot of people trying to start freelance style, um, it’s not exactly an Uber situation, because like, you know, Uber was people who weren’t drivers, whereas all of a sudden, you have a lot of physical therapists that are out of a job, or, you know, some are like working at two or three places, and there’s a kind of a competitor app, but actually, they sort of work in sync with us a little bit called Luna, which is to get in home physical therapy, to do you know, kind of one on one sessions, and that’s blown up since the pandemic, man if you invested in that, that would have been a killer investment. And it’s all because you know, everything’s closed, all the gyms are closed and everything. So, like Luna, this competitor, you you basically say, like add, like a physical therapist, and they come to your house, us you take the exam at the house, and it gets sent to a physical therapists, um, but kind of both of both of them. You know, one of the things I’m stoked about with Luna and especially with us is potentially letting people kind of like work and, like work during the pandemic, as you know, too, and we’re hoping that this will really sync well with our physical therapists, but like, getting customers is hard. And that’s essentially for the physical therapists who are working on our platform. We’re just like shuffling them customers, because all we’re doing is the evaluations. So we get to you know, if somebody signs up with us, every time they they look at one of our evaluations, and then you know, they they have the opportunity you they want To the patient can keep doing sessions with them. Especially if they really, you know, obviously, like you get a physical therapist you like, same thing with like a physical trainer, you know, whoever, like you want to stick with them. And so, in terms of, you know, kind of like locations in the, in the pandemic, like, that’s probably the part I’m most stoked about is that if, you know, pulling this off correctly, would actually be providing work and like at home or, you know, maybe like, we actually one of the things we’re thinking about doing is like renting a space in LA now that real estate is just completely commercial real estate completely plummeted. So we’re kind of like exploring deals where maybe we could build a little, you know, like a little studio kind of thing that if we get some physical, you know, they could come in and film or they could do it from home. And then for us, I mean, there’s one other co founder, you know, he’s kind of like, the, the designer hipster, he’s like a DJ who’s, you know, really, like, helps produce a lot of our visual content. And we’re like, best friends, you know, very close friends going back, we’re in the same skateboard crew kind of old dude skateboard career out here in LA. And then I’m the programmer. So we’re just, you know, we’re just like, building and trying to sell and things like that. But then, you know, also on the, on the topic of like, Where are we? Yeah, the whole thing’s remote. And for the immediate future, like, the only non remote, I’ve done a lot of backing up, I’ve done a lot of remote work as a programmer, so I’m very, it was almost not a transition when the pandemic started, like, I almost felt bad for how little My life changed compared to some other people. Um, but yeah, for the immediate future, like, I would be 10 times more interested in getting commercial real estate, to build a little studio for pts, and a filming studio, where we could do like podcasting and things like that. But like, I can program at home, you know, and a lot of, and I and I think going forward, like in terms of growing out our business, you know, as we expand, if we can, you know, cut down on costs by things like real estate, and having remote people work remotely, like, that’s awesome. And then on our programmers standpoint, you know, a lot of our stack one, if you have a tech stack, you have to find people who program on that sec stack. And we do a lot of streaming and video. So you know, as we as we grow, we’ll be looking for people with some specialties. And, you know, straight up if you can have the whole country or the whole world to look for, for somebody on especially on like a tech programming side, it really makes a difference, you know, opening up your market that way. And if your startup where you don’t necessarily have 180 grand plus an insane amount of stock to give up the way Google or Facebook does, you know, it’s kind of hard to get tough to get top talent, especially in California, especially in LA where everybody, you know, has a tendency to go to Silicon Valley, if they’re, that’s where a lot of the money is your programmer, which is Silicon Valley, you can make 3050 70% more than you can make an LA

Rob McNealy – RobMcNealy.com
Wow. How did you Why did you guys start with the ankles?

Jack Connor – Hospital Flip
Uh, the backing up the It actually started out as a tool for physical therapists. And, you know, for doctors and stuff. I became very interested in aggregator theory, I don’t know, if you read tritech re the Ben Thompson newsletter. Oh, it’s really good. I’ll forward you a couple of really good ones. He gets very deep on aggregator theory. He writes articles and articles on this. And so I because it is unusual, because our, you know, we started out as like, okay, we want to make a tool like I love building streaming and video and things like that. And this was their tech, our technology was actually based off a former startup by hads tech that was, you know, doing translation was doing real time translation for focus groups. That market got killed by the pandemic, and hence the, you know, sort of exploring the space. But, um, excuse me. Sorry, repeat the question one more time.

Rob McNealy – RobMcNealy.com
How did you get started? Or why did you decide to go with ankle…

Jack Connor – Hospital Flip
Oh the ankle, the ankle is because I found it to be a lot harder to be a tool that physical therapists could use. And there was already a lot of those around. When I was looking at this, like, looking into aggregator theory that companies like Google is probably the most famous aggregator in the world, but Uber Lyft. What they do differently is they they Cooper could very easily have taken that tool and then a tool for riders and you know, for like you to be a private driver and, you know, find clients and stuff like that, but what they chose to do was own the customer relationship. And that way, they were able to basically dominate the market, because rather than having like all the suppliers on their side, and then they would, you know, make up and this is actually very traditional medical business model for aggregators is like insurance, you get all the suppliers, like all the different medical people on your, under your umbrella. And then you kind of call the shots with the customers. This is this is sort of traditional business model, whereas like the new COVID, digital aggregator model, is you control the customer relationship. And then you rely on the, the providers to come to you. And so looking at this model sighted, like, Well, how do you make a portal for people to come and get checked out? Like, what’s the like, what’s the play there. And so I was looking at injuries, and everyone talked about skateboarding in terms of this. But, you know, I’ve mentioned a million times to you before, like, essentially, like, because I know, very enmeshed in the skateboard culture and stuff like that, not the industry, because I don’t work in skateboarding, but this was sort of our initial target market, because it just, you know, following the Crossing the Chasm model of finding like a niche market that you can really get embedded in, and, you know, solve the problems for people specific as opposed for people, you know, a general problem, you know, which is a lot, it tends to be for no one you find a very specific problem. And then the skate community, you have the big issue of people being under insured, or a lot of times not having insurance. And what I’ve noticed with anecdotally, with a lot of my friends, a lot of people I know they’ve chronic injuries from things that they really should got checked out, but never got checked out. And one of the, the two biggest ones, to be honest, are ankle and wrist. And what almost always happens is somebody gets, you know, you sprain your ankle, you know, at the skatepark, it’s bad, but you know, you’re just like, you know, 23 year old, maybe doesn’t have insurance definitely would struggle to pay $160 copay to go to, you know, a place in Santa Monica, I’m working a couple jobs, you know, day doesn’t have money for this stuff. And then they just decide to walk it off or like, you know, wrap it up or get an air cast from Walgreens or something. But if it turns out that there’s a microfracture in there, then that can be a permanent injury, and a lot of people get derailed for a long time. Like I personally know, several people that essentially can’t skate anymore because of wrist injury is really common. Same thing, it’s like, you know, a fracture or really bad sprain, that, you know, essentially, people take the walk it off attitude towards. And this is a, you know, this is a real bummer to me, especially when it’s someone you like, like the idea of them having a chronic injury, like, That’s horrible. And especially if it’s something where the reason to not get checked out is things like, it’s a little too expensive. You know, you got to drive to the clinic, like LA, it’s an sounds like a small thing. But when you get to drive an hour each way, you get paid 15 bucks for parking, you’re injured, maybe you’re taking Uber, like, that sucks. And if you’re on the fence about it, it’s really easy to say no to it. So we figured with ours, you know, you build something where you just take it from home, it gets forwarded to a physical therapist. And then, you know, it takes a lot of the friction out of that experience. And then for y ankles, it was between ankles and wrists to start with. We want we want to have an exam that’s gonna be really useful that we can, like, get really, really, really good. We want this to be amazing, spa like experience that you’re doing where it’s, and it’s pretty fun. You know, it’s kind of like halfway towards doing a DUI test. We kind of walk and stand on one foot and things like that. Um, but I am..

Rob McNealy – RobMcNealy.com
I can’t pass those sober.

Jack Connor – Hospital Flip
Well, you got to try. You got to try earthing man, I’ll give you a free one. If you want to get checked out, checked out by physical therapist, get you some exercises get some stretches. Sure,

Rob McNealy – RobMcNealy.com
why not? I would I would love to. So So are you only rolling this out in California? Or is it already nationwide? How does that work?

Jack Connor – Hospital Flip
Um, we’re trying to be very HIPAA conscious right now as HIPAA laws regarding telehealth change fairly aggressively. So we’re being conscientious about doing things in state. So yeah, right now we’re California focused, but that’s going to be you know, kind of rapidly changing it. Were one as you know, if it’s, there’s, if you’re in state, there’s obviously that’s the most over the, you know, across the board way of doing it. But then there’s a lot of states that have these packs and while the pandemic goes on, so we’re going to be kind of navigating these waters. But right now, yeah, right now we’re just focused on getting, basically just getting customers checked out, you know, really improving the flow with our physical therapists, they’ve been really helpful. And that’s, that’s been a lot of fun. It’s kind of improving the product on their side. But you know, we’re in this launch zone. And I know that you know, this well, where we’ve got something that we think that people seem to, like, maybe a little rough around the edges, but you know, we’re polishing aggressively and trying to get it, trying to get really good. But right now, it’s about, you know, really looking for that product market fit by making something that people really like. And so yeah, we’re focused in California, but we’re gonna be I mean, for any of your, especially your listeners who want to who want to want to try this hit us up, you can hit me up on Twitter or anything like that. And let’s talk because we’re, you know, enrolling physical therapists pretty pretty quickly. And on that side, too, because it’s sort of, I know, the gig economy is not like very popular these days. But we essentially become an alternative revenue source for pts. And what we’ve found is, with the ones we’re working with, so far, we’re like, one of several revenue sources they have, you know, so it’s been pretty easy, and they’ve been pretty stoked about it. You know, they like the idea of like, working from home and stuff. So I think we’re signing someone up in Seattle, and we’re getting new york online really quickly.

Rob McNealy – RobMcNealy.com
So how does it work? legally? I mean, is this like, so essentially, if you have the, the, I guess, if you’re doing the PT is in New York, and then the patients in New York, then you’re gonna just you’ll probably be compliant. So I was wondering if there’s much worry about crossing the borders for that.

Jack Connor – Hospital Flip
But yeah, we got a we got to be careful about that. There’s certain situations where it’s legal. There’s heavy implications that the enforcement’s really is, basically they’re gonna turn a blind eye to stuff, but we’re trying to be really careful. And then there’s Yeah, like I said, there’s this like 13 state pact, which is basically a lot of like, mid country, mid country states, where you can do telehealth across the, you know, from like Wyoming to I think Utah’s in it actually, or Arizona. And there’s like no legal issues. And then during the panel, I mean, I keep coming to this during the pandemic, but I think we were discussing earlier, but they they passed something to make, basically every form of telehealth like now HIPAA compliant, and yeah, I’m off to come back and answer this question with with more details. Because right now, we’re just trying to keep it like, I mean, basically, just keep it simple. But as we do this nationwide rollout, it’s going to be we’re gonna we’re gonna have to be, you know, diligent about being careful about this.

Rob McNealy – RobMcNealy.com
And I think that’s probably prudent. course, we’re in very dangerous times. Anyway, right now, so. So how are you funding this? You got a lot of VC money investors?

Jack Connor – Hospital Flip
A lot of these see money? I mean, we don’t have any VC money, if that counts as a lot. No, I’m just kidding. Yeah, it’s all it’s all like, you know, I’m doing all the technology on my side. To be honest, at the beginning of the pandemic, I basically like, marathon a couple of freelance projects to to just get a bunch of money rolling. And so it’s all like, literally all self funded, you know, through my credit card. and stuff we have to do. Yeah, just paid, paid to get a trademark done last night. You know, 600 bucks right there. But yeah, you know, at the moment, and this and I talked to you about this, like, we’re focused on this organic, we’re doing a lot of video content, we’re doing a lot of, you know, trying to do original things to kind of make our presence known and get ourselves out there. I you know, I’ve seen a lot of startups throw a lot of money at ad bucks, you know, Facebook bucks, Instagram dollars, things like that, with uneven results. And so it could work but that’s not really I mean, I could see just like tossing a lot of money down the down the furnace and being really frustrated a couple, you know, a couple months down the line. And we have an you know, we’re kind of fortunate to have a product where success and more importantly, things like breakeven for us at this point, is like a couple of thousand customers per month. It’s not, you know, a couple million or anything like that, like we’re a small tight operation. We’re all like you said, we’re all remote and all the programs I mean, all the design is done in house. And so if for the time being, we’re just kind of keeping it scrappy. The other side is, you know, having been in a million pitch rooms and in a lot of, you know, startup scenarios and things like that. I figured if we, if and when it’s time to do VC money, or you know, something of that nature, when you want to have a reason to do it. So for us, it would be it would be, we have product market fit, we like what we’re doing, uh, you know, maybe we just have the ankle exam, or maybe we have two or three exams on the market. And so maybe we get VC money so that we can do, you know, hire sales team to open up like, a bunch of different regions, or maybe we do VC money to open up in a different country, or maybe we get VC money to do because we find out we do to grow from, you know, kind of a scrappy level to the next level up, but we do need a major digital campaign. So I’m not 100% Sure. And I’m not against a diff taking stuff. But I, I do think it should be for a reason. And I as an unintuitive, as it sounds I’ve seen and worked at startups not founded but worked at startups that got way too much VC money, and it was the reason for their demise. So..

Rob McNealy – RobMcNealy.com
Well, you’re never gonna hear me say no to bootstrapping. I think scrappy is a good thing. So I wish you the best success. This sounds really cool. And I do think that in the future, you know, I think projects like yours, where people are taking the technological angle to solving healthcare related kind of issues, I think that’s going to increase and I think what you’re doing is pretty cool.

Jack Connor – Hospital Flip
Thanks, man, I really appreciate it and you know, it’d be really cool. One is this, this kind of, it’s a healthcare thing that kind of adds to the pie. Because a lot of our initial you know, customers are talking about it’s for things that they basically should get checked out for, but maybe aren’t. And so it’ll be really interesting to see. And I think that you know, on what you’re talking about healthcare changing. Since starting this I have talked to so many people that are involved with in home diagnostics, in home health care, like in five years, you know, being monitored, you know, having your doctor monitoring you while at home and as opposed to coming into the hospital and doing an overnight it’s going to be you know, a reality that we couldn’t even believe right now because I’ve talked to some people working on things in the space and it’s all getting it’s all getting you know, pushed really hard because of the pandemic.

Rob McNealy – RobMcNealy.com
I think it’s gonna be really interesting to watch so yeah, man. So jack, where can people find out more about you and your project.

Jack Connor – Hospital Flip
Project? go to hospital flip COMM And especially if you especially if you need to have ankle foot problems a sprain want to get that checked out you know, mentioned mentioned this podcast and we’ll hook up a discount, but it’s not very expensive though. So maybe you don’t even decide you want it. And then for me, you can find me at Twitter is jack Connor but the K is a five. Rob, if you post this as a you know with a description, maybe you can drop those things in there, but HospitalFlip.com.

Rob McNealy – RobMcNealy.com
Jack, I’ll have all that stuff up at Rob mcnealy.com. And folks, make sure you subscribe, mash that follow button. Check out our library and our YouTube and guys you have a great day.

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